To run a successful online business,
you need tools to help with systems and automation.
Today I'm going to share with you four of my favorite tools
that I literally cannot live without in my business.
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Here are some of the benefits for using tools for automation.
It saves time.
It works while you're sleeping.
You can service more people.
Automation will allow you to build and expand
your online business.
Before I dive into all of these, I
want you to understand that Morgan on the SBZ team
handles all of these tools.
The first tool I want to talk about is Ontraport.
Ontraport is a business, sales, marketing automation platform.
It literally is what runs our entire business.
This is where we manage our customer relationships,
where we sell and deliver our products,
where we run our affiliate programs,
and where we run our membership sites.
Plus, it does so much more.
And yes, we pay for this amazing tool,
and it is a little pricey.
But they recently added a basic version
that is significantly less expensive,
and it has a lot of great features.
Here are some of the benefits of Ontraport.
You can track customer contact and interaction information.
First of all, it's a CRM.
It holds our customer contact information, as well
as their information about emails that they've actually
received, read, clicked, and we can tag them.
We can tag what campaigns that they've interacted with,
what products they have downloaded or purchased,
and we can also tag interactions that they've
had with any of our membership products.
Another benefit of Ontraport is that it empowers us
to automate the sales process.
So it allows Morgan to create an order form,
process payment, and build out a set of rules
to occur so that we can automatically
deliver our products.
You can also automate your marketing efforts,
so if you want to send out an email based
on a customer-specific action, you can do that.
So say you want to send out an email four days after they've
purchased the e-book, and you want
to check in to make sure that they like the e-book.
Or say you want to send an email a day
before you have a consult to remind them
of that consult. Ontraport does all of this and so much more.
The next tool I'm going to talk about is Leadpages.
Leadpages is a no coding required solution
to DIY landing pages and online marketing tools.
We've been using Leadpages since day one.
They have awesome mobile responsive landing pages
for sales pages, opt-ins, thank you
pages, and everything else you can think of for your business.
Here are some of the benefits of Leadpages.
There are templates for almost any use,
and because Leadpages has so many templates to choose from,
it can be a huge help, especially
if you're just starting out.
Another benefit is that you can look at the conversion
rate for each template, so Leadpages
collects data for the template.
And you can sort the data based on the conversion,
so you know which ones perform, and then
you can make an informed decision based on that.
Leadpages has other awesome features as well.
One of our favorites is using lead boxes for pop-up opt-ins.
And a tool that I simply could not live without is Calendly.
Calendly is a simple scheduling online application.
This is where I send links to people
who want to do a 15-minute consult with me,
or if they want to do an hour consult.
I need to know on my calendar when these appointments are
scheduled, and it all happens from Calendly.
Here are some of the benefits of Calendly.
It's free or a very inexpensive paid option.
They have a free tool that you can
use for one event type or a paid version for multiple types.
Event types are just different kinds of appointments,
so our appointments vary in length of time.
As I mentioned, it's usually a 15-minute free call or an hour
consult, but sometimes we'll also
have the event be a 30-minute link.
When I say link, it allows you to have a link
that you can share with people so that they can book a time.
So now there's no more back and forth emailing for scheduling.
And one of my favorite benefits of Calendly
is that it syncs with our Google Calendar.
It also syncs with other email calendar providers.
So if I already have something booked on my calendar
at that time, it shows up as unavailable to my customers.
And the fourth tool I want to share with you that we just
cannot live without-- or should I say Morgan can't live
without-- is Zapier.
Zapier is an online tool that allows
you to automate moving information
between your favorite web applications.
Here's some of the benefits of Zapier.
It integrates tools that aren't integrated regularly.
It connects hundreds of tools and allows them
to share information, so we use Zapier
to connect our appointments with Ontraport.
Without this tool, Morgan would have
to manually download the appointment contact information
and upload it to Ontraport.
Instead, it gets zapped.
It's a very clever name, and it zaps them over to Ontraport.
This tool is very inexpensive, and it does not
require any coding.
All you overachievers, take note.
Yes, that's you, solopreneur, entrepreneur, or creative.
I do not want you to go out and do all of these at once.
I am simply introducing these tools to you
to see if there is a spark that's
going to go off for you in your business in a way that's
going to help you automate and have more success.
If you learned something new, let
me know which tool was your favorite right here
in the comments below.
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I share a lot of great information
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I am thrilled that you're here with me, learning with me,
and I will see you on the next video.