>> Hey, everyone. Thank you so much for
your interest in Dynamics 365 for Marketing.
I'm Anantha Ramachandran, the Global Product Marketing
Manager for
this recently launched Marketing Automation Solution.
Every business wants to grow and increase revenue.
However, the marketing and sales teams
face many challenges when they try to increase revenue.
They face challenges when they try to increase demand,
and they face challenges when
they try to close more deals.
For example, marketers face challenges such as,
they are not able to generate enough leads.
Even if they do, the quality of leads is very poor.
They don't have any visibility about what
happens to the leads when
they are handed off to the sales team.
Hence, they are not able to
track and improve marketing performances.
These are some of the challenges that marketers
face when they try to improve demand,
and increase the number of leads
they hand off to sales teams.
Businesses also need
better tools to align their sales and
marketing operations because based
on popular public stats,
especially the ones from CEB that you see on the screen,
say that about 57 percent of
the B2B purchase decisions are
made before the buyer speaks to the salesperson.
49 percent of the sales representatives ignored
more than half of
the leads delivered by the marketing campaigns.
What a waste of time and effort.
Only about eight percent of the B2B companies
feel they have an aligned sales and marketing operations.
These are some of the symptoms that can
challenge your teams from
increasing demand or closing more deals.
To help such businesses ward off these challenges,
and grow the business,
Microsoft offers Dynamics 365,
which is a suite of modern,
unified, intelligent,
and adaptable business applications,
purpose-built for every function in the business.
We have business applications for the service team,
for the sales team,
for the operations team,
and also for the finance and HR teams.
We also have an application for the marketing teams.
Dynamics 365 for marketing is
a marketing automation solution for businesses that have
outgrown on relying just on basic email marketing,
and basic email marketing tools.
It's a marketing automation solution
that can help us assess,
turn more prospects into business relationships.
Essentially, it can help
marketers nurture more sales-ready leads,
align sales and marketing,
make smarter decisions, and
grow their operations with an adaptable platform.
Marketers can run multi-channel campaigns,
nurture leads with a personalized buyers journey,
and also organize in-person or distal events with ease,
and align better with their sales
and marketing operations
using common data and connected business processes.
The application also offers
embedded intelligence capabilities to help
marketers target the right audience
and also prioritize leads who are ready to buy.
The dashboards and interaction insights also
enable the marketers to
track and improve marketing performance.
Before we talk a bit more
about these product capabilities,
let's watch a quick introduction video
that will help you understand
how you can set up
a buyer's journey to not only increase demand,
but also align your sales and
marketing operations around it. Let's watch it.
>> Dynamics 365 for Marketing helps you plan, automate,
and monitor the full customer journey
as prospects travel from discovery,
through nurturing and onward
to become marketing qualified leads.
You can run automated email campaigns,
plan and promote sales events,
create interactive online forums,
generate and score leads,
collaborate seamlessly with sales and much more.
All in one place.
In this video, we'll observe the customer journey as
seen by three personas: the marketer,
the salesperson, and the customer.
Let's start with the marketer.
Marketers can quickly create
captivating bulk emails with the Designer tool.
They can drag content blocks from
the toolbox, stylize content,
add text, add graphics or images,
merge fields and more.
The Designer provides
a preview feature that lets marketers
see how the message will look in
different devices and orientations.
The Marketer sets up
a customer journey by arranging tiles
on the canvas to create a sequence
of customer touch points and actions.
She establishes who will
receive the marketing communications,
the content within each contact point,
and when each message will go out.
The Marketer does one final check on
the email before the journey goes live.
Marketers can create lead scoring models that score
each lead based on actions such as email opens,
email clicks, event registrations,
website visits, and more.
When a lead reaches a sales ready score,
a salesperson can pick it up.
Now, let's experience the journey
through the eyes of the customer.
The customer receives an email offer to
join an early access Xbox Live Creators Program.
She opens the email and clicks the registration link.
The link takes her to a landing page that the marketer
designed and published using Dynamics 365.
The customer enrolls in the program by providing
the necessary details and then waits for the next steps.
Soon afterwards, she receives an email
confirming that she has been set up for the program.
The email also has helpful links to
on-boarding videos and some other related pages.
Now, let's see the marketer's viewpoint
of the customer journey so far.
Here's the lead that's tracking
the customer's interests in
the Xbox Live Creators Program.
The marketer can see that her score has
increased because she's opened the email,
clicked the link and submitted the registration form.
We can also see that this customer
spent time browsing our website,
and that increased her score, too.
At the top of the lead, we can
see that the lead is getting hot.
So, it's time for the marketer to send
it to the salesperson for acceptance.
Now, let's flip to
the salesperson and learn
how he views the customer's journey.
A customer appears on his dashboard as
a qualified lead that the salesperson can
follow up with when the time is right.
Dynamics 365 for Marketing helps you orchestrate
interactive customer journeys that send
the right messages at the right time,
and automatically nurture your best prospects.
Then it closes the loop by forwarding qualified
information-rich leads directly to sales.
>> Hope you liked that introduction video.
Well, unlike many marketing
automation solutions in the market,
Dynamics 365 for Marketing offers
unique and compelling capabilities
to a lot of businesses.
For example, Dynamics 365 for
Marketing is built on the same platform,
and uses the same data source as Dynamics 365 for Sales.
The common information about
leads, customers, and accounts,
ensure that both sales and marketing teams have
the latest and common information
about their target audiences.
You could also set up connected business processes
for things like automatically handing off,
leads to sales team,
driving follow-ups, et cetera.
We also include some unique capabilities,
such as ability to organize in-person events with ease.
You don't have to pay anything extra to
use event management capabilities,
and it is all built within
the marketing automation solution.
So, you don't need to have
any connectors or API to exchange
information between your sale systems
or with your event management solutions.
We also have deep integration with LinkedIn.
If you have your target audience in Dynamics 365,
you could use the integration with
Linkedin to target them on LinkedIn,
and use the LinkedIn solutions to run
ads to generate leads on LinkedIn.
Once you have those leads on LinkedIn,
you can bring those leads from
LinkedIn into Dynamics 365,
and nurture them within
the campaign setup using Dynamics 365.
You can also send surveys to
better understand your customers and leads,
and come up with more compelling offers.
The application also offers rich interaction insights,
and helps you to scale operations easily.
The application is also very
easy to configure, and extend.
Finally, the application is hosted on the secure,
trusted, and compliant Microsoft Azure cloud.
The combination of all these capabilities
bring unique value to our customers.
This application was released during
April 2018 in about 11 countries and eight languages.
We are happy to announce that as part of
the Dynamics 365 October 2018 release,
Dynamics 365 for marketing is available in
an additional 125 countries and 33 languages.
In addition to expanded international availability,
the October rating release
also offers you more attractive pricing.
Dynamics 365 for marketing is priced based only on
contacts engaged via
marketing activity using this application.
Let's say, your business has
million contacts in your database,
and you only market to say 100,000 contacts,
you will only need to pay for those 100,000 contacts.
We also offer various base backs
based on whether you are an existing
customer or a new customer.
If you need to add on more contacts,
to market to more contacts,
we also offer add-on packs
to help meet your unique business needs.
Such attractive pricing will enable a lot of customers to
use this marketing automation solution
to generate more leads and increase their demand.
In addition to the
expanded availability and pricing updates,
the application also brings compelling new capabilities,
and improved capabilities as well.
Here is a slide that succinctly articulates
the capabilities that were released during April 2018,
and also the new capabilities highlighted in blue color,
the capabilities that will be released
as part of the October 2018 release.
This application succinctly helps marketers who are
tired of just sending
irrelevant emails to a marketing list,
and becoming a spamming engine
in the minds of their target audience,
to turn more prospects into business relationships.
It can help these marketers now run
multi-channel campaigns using email marketing,
they could attract leads
through inbound marketing techniques
like landing pages and forms for an external websites.
You can also create reusable
content blocks to ensure that
your team members can reuse
your emails, and other content,
and also ensure that they don't have
to change the branding or key messaging elements,
which helps marketers ensure there's branding,
and messaging consistency in
any local campaigns or when
someone raises their assets as well.
We also offer a marketing calendar,
which will enable all teams to have
a single view of what are
the various marketing campaigns,
and what are the activities, and
timelines associated with that.
We also are strengthening our integration with LinkedIn.
You can target your audience on LinkedIn,
and once you generate leads on LinkedIn,
you can bring them from LinkedIn into
Dynamics 365 and nurture
them within the campaign setup inside Dynamics 365.
A marketer can also set up a buyer's journey,
and nurture leads with
personalized experiences based on
how they engage during the campaign.
We also are offering account
based marketing as part of the October 18 release,
you can target high-value accounts that
are more likely to generate
more revenue for your business.
We also offer a lot of
embedded intelligence capabilities.
For example, you could use simple rules based
segmentation to
target the right audience for your campaigns.
You could also set up multiple leads coding models
to prioritize leads who are ready to buy.
We also offer interaction insights that can help
you track how each and every step
in your buyer's journey is performing,
and refine them, and offer
a more personalized experiences for your leads.
As part of the October 18th release,
Social Insights will also be
available for your campaigns,
and for your events.
This application also
includes event management capabilities.
For example, we have
integration with webinar providers like ON24,
which will help you run digital events.
We also have an events portal,
which will help you manage
everything related to an in-person event.
For example, you can manage sessions,
speakers, Penny logistics, and things like that.
We're also introducing the ability
to support waitlisting,
and adding more members
to an event based on availability.
In addition to this, the application
offers rich dashboards,
and interaction insights that will help you track,
and improve marketing performance.
You can also send surveys
to better understand your customers,
and leads, and come up with more compelling offers.
The application is very easy to use,
and offers a lot of capabilities,
a lot of tools and templates
to create stunning assets were campaigns.
For example, you could
easily get started on your campaign by
reusing the templates for
emails or landing pages or even for your buyers journey.
Well, that was a high level overview
about Dynamics 365 for Marketing.
I now request you to watch
the demo videos to further understand how to use
this application to achieve
these high-value outcomes that are
so important for marketers to help their businesses.
We also request you to go to
our website to learn more about this application,
and try this application.
We have lots of information that will help
users get started on this application,
and you can access that help documentation as well.
Well, if you have any questions or if
you have any doubts,
please feel free to engage with us using
the Dynamics 365 community forum that we've created for
this application or you can contact Microsoft if you want
to talk to a Microsoft expert or for a partner near you.
We want to enable every business
to achieve their business ambition.
We want them to drive digital transformation.
Dynamics 365 for Marketing can help you turn
more prospects into business relationships. Thank you.