so what's working on YouTube right now
in this video we got three YouTube hacks
to grow your channel coming up hey
what's up Sean here Benji here and this
is video influencers helping you build
your influence income and impact with
online video and on this channel we have
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like this one as well as weekly
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consider subscribing so recently we were
in LA attending an event called vid
summit it's put on by our friend Derral
Eve's all about how to grow your
influence with online video and it was
an honor to be able to speak there
network with a lot of people connect
with a lot of people and sit in sessions
and learn so we wanted to share just
three quick takeaways from vid summit
right now
first youtube hack we want to share with
you is the cluster strategy now the
algorithm is always changing and this is
one of the things that is going to be
most effective for the current algorithm
which is cluster strategy it's taking
different videos that have similar types
of content but what's happening it's
creating traffic within the different
videos because it's similar topics what
it's doing is the algorithm is thinking
this video is relevant to be shown after
this video and this video is relevant
after this video you can also apply this
a different channel a great example of
this is what my wife does on her Channel
she's got a channel about beauty she got
a channel about daily life as a mom as a
wife and then she has a channel about
being a mommy specifically and because
it's a similar audience we got traffic
going from these different channels
again the cluster strategy and people
are seeing tons more views because of
this yeah and so this can apply into
creating batches and series of videos
that are related or also as Benji said
channels that are related so one kind of
cluster strategy that is working now we
kind of stumbled on it by accident but
as my channel think media and this
channel video influencers and we
realized that these channels are very
related so the videos are showing up in
each other's suggested videos so at vid
summit they talked a lot about this
thinking how can you either
partner with somebody to actually feed
traffic from multiple different channels
or even create a second channel that
helps the other channels grow and the
kind of important tip here is giving
strategic and intentional calls to
action at the right times to other
videos and to the other channels so it
might be the fact that on think media we
do a little more camera reviews over
there that's a lot more about the tech
side about the gear side of video and so
you can check that out we'll link it up
on the YouTube card but additionally
start experimenting with giving calls to
action to other videos that you have in
your actual videos and so that way you
can say click to the YouTube card or the
description below and the idea is to be
constantly creating a circle of
promotion within basically your network
of videos and even channels that you may
have a great example of this a practical
example is say you have a cooking
channel right and you come up with the
best cake recipe and what you're gonna
do is you put that video up but put up a
following video maybe a few days later
about best tips and tricks for baking
cakes what's gonna happen is people
Will watch that best cake recipe video
and then naturally that second video is
gonna be related to that video so
YouTube's gonna send traffic there
that's where the cluster strategy is
happening and that's just a practical
example that anybody can use so think
about your channel what are two types of
videos that might have similar like
interests that you could literally
upload right next to each other and make
that cluster strategy work for your
channel and one final way to think about
this is also through collaborations
through partnering up with other people
and even creating networks of creators
that you feed traffic to each other I
think that one of the most popular
examples about that right now is love
them or hate them
is the Paul brothers and so besides just
Logan Paul and Jake Paul and them growth
hacking each other's audiences and
channels you even have the whole team 10
having multiple channels that are being
fed by Jake and cross promoting and so
be thinking about that that's obviously
on a pretty macro level but this applies
to all of us and if you do it right
you're gonna win big on YouTube YouTube
hack number 2
is translations why we love this is
because obviously it's been really
popular but there's a lot of functions
within YouTube that's making it even
easier for you to utilize translation
why this is obviously a good thing to
try out is because a global audience you
know a lot of people are speaking
English so obviously English youtubers
are watching your videos but consider
all the different countries all the
different languages that your same video
could be translated to have a new
audience be exposed to your content
absolutely and so a couple practical
things here is we use rev.com right now
just for our English translations but
that's or closed captioning and so
that's about a dollar a minute and that
so if it's a six minute video it cost
six bucks and we've got the whole
English closed caption but we're now
experimenting because Rev also lets you
get your video translated in other
languages which you can upload and now
begin to reach into Spanish speaking or
German or whatever language and there's
a lot of growth happening right now in
other countries we're seeing it blow up
right now in Latin America and a huge
focus would be considering maybe
translating your videos into Spanish but
even Benjy just recently got back from a
trip from the Philippines and is again
seeing firsthand how much momentum and
and passion there is and so really start
considering we're thinking big about it
here on video influencers on our other
channels and then the other cool thing
is if you go inside of your YouTube
creator studio you can go to your video
go to the translations tab and then you
can actually just use Google Translate
to create a Spanish title and
description for your video and you can
go through the language after language
it's weird that YouTube makes you do it
manually but this is something like it
might not be perfect because it's Google
Translate but at least give you a head
start and people being able to discover
your videos just by going in and doing a
little bit of the backend work in your
Creator studio YouTube hack number 3
youtube comment hearts now we all know
that you can reply to comments you can
pin comments you can do a thumbs-up
thumbs-down but did you know you can
specifically do a youtube heart on the
comment why we love this is because this
is number one something new to us
but there's so much that you get out of
it number one it sends a notification
and email to the person who commented
and it's just so easy to do it's really
obvious you can kind of see that you
know it really stands out among all the
different functions in the comments area
and so a power tip that you can apply
right now is go to your older videos and
start hearting the comments that you like
and as Benji said those people get a
notification and so think about it
somebody may have forgot about you they
watch your videos a while ago so you
could actually reengage so many people
from your past videos that can then come
and check out what you're doing right
now and give you a huge boost to your
channel you guys we really believe that
bid some is one of the best events for
creatives to go to to learn all these
strategies and that was just scratching
the surface those three hacks that we
shared with you guys and actually if you
want to get access to all the replays
from vid summit including lots of
today's top creators lots of people
doing really ninja stuff when it comes
to YouTube and speakers like Gary
Vaynerchuk you can grab all the replays
we'll link to them in the description
below and Darral hooked us up with a
promo code to share with you guys we'll
post details about that down there as
well to get even more of a discount off
of really the best YouTube conference
when it comes to getting the most
strategic information so we can't
recommend this enough
we took a ton of notes and we're going
to be rewatching the sessions because we
couldn't even be in all of them and so
if you want to check those out all the
information is in the YouTube
description question of the day what
were one of the hacks are multiple hacks
that were new to you that we shared
today from vid summit put in the
comments below
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