- One of my superpowers is working with entrepreneurs,
helping them to pull out their message
and help them to make an impact
and a profit through video
and a big part of that is through storytelling.
Little did I know that my entire life was gonna be put
on display and my stories would be told which actually led
to a lot of impact and hasn't hurt the business.
You'll find a lot of my YouTube channel
is teaching, entertaining while also telling
a lot of these personal stories.
So, if you want an actual case study
of how to do this, please subscribe to this channel.
(optimistic music)
When I work with entrepreneurs,
one of the first things that I do
in an onboarding call is ask them about their origin story.
How did they become who they are today?
How did their business grow
to what it is today and what are the struggles
and the obstacles they had to overcome
that made them who they are?
That story alone is something
that every entrepreneur should know is the origin story.
How did I get here?
Who am I as an attractive character
and how do I continue to build that
and share that to connect with my audience?
The reason why stories are so important
is because it's what connects us.
Think of even as a kid,
it was the last thing you wanted to have
before you went to bed, a bedtime story.
Even back to caveman days,
you can see drawings on the walls of caves
of how people or campfire stories.
This is how communities would connect
and same thing with being in the online space.
We connect through stories
and then that moves into the strategies
and the tactics.
But the reason why people listen so closely
to the strategies and tactics
is after they've bought into the story first,
this is something that I learned
from one of my mentors, Russell Brunson
and he talks about that, that's a really important part
of a framework that you tell the story first,
how you learned it, how you earned it
and then from there, the viewer,
the listener, the person reading
or watching your videos,
that's how they connect to you which makes them trust
the next things that you're about to say.
From the beginning of my career,
I've always been trying to tell stories,
but they've evolved over time.
At the beginning I would share my struggles
with being confident on camera
or how much time I have in the day
and the struggle to actually have enough time
to create content that wasn't just content
for the sake of content,
but content that actually reached people,
that people wanted to watch and that people would go
to that call to action at the end
and that could drive that impact and profit.
But in the last few months,
my stories have changed and what I've learned from that,
I never saw coming and it's become a big pillar
of my content moving forward.
In the last few months,
I've gone through a major transformation in my life.
In January earlier this year,
I announced that my marriage ended
and at the time it was something that I almost
wasn't ready to announce,
but it was important that I changed my branding.
My name changed,
you can actually go to a video on my channel
where it's the exact video where I announced this.
It's announcing my new name.
I had the biggest speaking engagement
of my life coming up.
I was going through the biggest transition
of my life while preparing
for the biggest opportunity of my career.
So, it was really important
that I made this announcement
and changed my name prior to this opportunity
that was giving me a ton of exposure.
So, I kind of had to do it before I might
of been emotionally ready and in the video I talk about
how it's important that, as Brene Brown says
to share the scars and not the open wounds
which I think I did pretty well.
I don't share the details or anything inappropriate,
especially on social media.
It was an important story for me to tell
because throughout my career,
throughout all the content I've created,
I've always brought my audience along this journey
and I think that, that's so important
that you are the attractive character of your business
and you're bringing your audience along
as you're growing, as you're building.
They see the triumphs, they see the pitfalls,
they see obstacles and what happens when they are able
to see that is they'll cheer louder when you win.
They'll feel like they've come along
a whole journey with you.
When we watch movies, it's just not just all of a sudden
we get to the end and the guys gets the girl
and he wins the race and he's overcome everything
and he's just this rich person
who has a wonderful life.
We had to see the struggles
and the fight and the rock bottom
to be able to get to the end
where we have that emotional journey with the character
for us to be really invested and bought into it.
So, back when I announced that my marriage ended,
to be honest, I was in a place where
it was the during picture.
A lot of times on social media we just see
the after picture, the Instagram-worthy filtered hashtaged
perfect vision but what a lot of people aren't willing
to show but what everyone wants to see is the during picture
and that builds a lot of trust and rapport
with your audience and, sure, there are internet trolls
who might pick at you in your weak spots
but there's also the people who are dying
to hear your message, the ones
that wanna see you get vulnerable and what happens a lot
when I do that is people will come forward and say
you showing me that you're going through this right now
whether they're going through the exact same thing
or something similar,
they resonate and they go it made me feel not so alone
or it made me feel safe that I can move forward in this
or it made me feel like I can do this
because I see you doing it
and that makes it so that you become a pillar
of strength for them.
That becomes part of your story,
that part of my story is what makes me Marley Jaxx.
I've always tried to the stories
of things going on in my life,
whether it's a conversation I overheard
or something that the cashier at the grocery story said
to me that I could tie back into my message
and ever since this situation
that happened in my life
where I shared it so vulnerably and then continued
to share what was going on in my life.
Of course, appropriately, like I said in my video.
One of the things that I said is about sharing your scars
and not your open wounds
and sharing things when it's appropriate to do so.
Ever since then, I have carried around a journal
or even the note section in your phone
and when I'm out in public
or if I overhear something or something happens to me
in my day to day,
I take this journal and I write down that story
and it becomes a story inventory.
I really think that every entrepreneur
should create and continue
to build their story inventory.
So, what I would recommend doing
is get a note book or the note section on your phone
or a Google Doc or you can just brain dump
a ton of stories that you can think of,
even go all the way back to when you were a child.
There are stories of the things
that made you who are you today,
whether it was when you first started a lemonade stand
or something that your parents said to you
that instilled that belief in yourself
or maybe someone who didn't believe in you
and how you overcame that or the insecurities you had.
Once you start to create the story inventory,
it's almost like so many other ideas will start
to pour out.
One story leads to another, leads to another,
leads to another and then as you're going
through your day-to-day life, as you start to think
of content and how this can become a story,
you'll continue to build your story inventory
and because of that, you will never again need
to think about what you need to create for content.
You will have this story inventory
that you can refer back to
and have a ton of ways that you can share your story.
These stories can be things like your origin story,
an us versus them story, your triumphs,
your weaknesses, your strengths,
even sharing other people's stories,
the stories that you observe from other people.
One that I really love to share about
is Nicholas Bayerle at Funnel Hacking Live last year shared
this story about his struggles with his weight
and his struggles believing in himself
and he shared that your mess becomes your message
and I often refer to how I felt
when I heard him say that
and with everything that I went through earlier this year
when my marriage ended, when I struggled in my business,
that mess became my message.
So, all this to say is that your life
does not have to look Instagram,
hashtag-worthy, perfect all the time.
One of the things that I shared from stage
at Funnel Hacking Live with 5,000 people in the audience,
all eyes on me, all of them knowing
that this was such a pivotal moment in life,
one of the things that I shared
was that helping people doesn't stop
just because your life isn't perfect, no one's is.
So, whether it's your struggles,
whether it's your wins,
whether it's a conversation you overhead,
it's important to share your stories
because then you connect that back into the thing
that you wanna teach about,
the thing that is your special, unique,
irresistible offer to the world and that's how people
are gonna connect with you.
One of the most amazing things
that has come out of this whole thing
is the connection I now have with my audience,
that people come up to me in public,
in bathrooms, at events.
They wanna take pictures.
They tell me their stories.
I get to hug them and learn their name
and hear all of the things
that they've gone through
and feel like maybe there was a part of my journey
that I shared that inspired them to step into their journey
and that is the best thing that I could ever ask for
and to know that you've been able to impact one person
and to know the ripple effect that one person
can create makes it all worth it no matter
how scary it might feel when you become vulnerable
and share your stories.
Stories are what connects us.
It's the backbone, it's the pillar,
it's what makes your audience connect
with who you are and then connect
to loving, trusting, knowing who you are
and wanting to then whether work with you
or purchase your products or just become raving fans
and followers of your movement.
And that's something I teach a lot about
in my 21 day infinite video impact challenge.
I would love for you to join with me.
Over 21 days we work on building out your stories,
building out your movement and also how to generate impact
and profit from it. We have a ton of students
who have grown their YouTube channels,
who have actually made money within the 21 days,
gotten new clients, discovered their message,
got clarity on how they want to share their message
and then be able to monetize it.
So, I would love for you to join.
Click the link below or go to infiniteimpactchallenge.com.
Thanks so much for watching.
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