- We're gonna talk about what is an opt-in form
and why it's so important for your business,
today on "The Journey".
So if you're like most people,
you started your website or your blog
and you have all these followers
and people who are reading your content,
or maybe you've developed this following on social media,
but what would happen if all of those things just went away?
And half the people aren't seeing your stuff anyway
because of the algorithm.
So that's where an opt-in form comes in so handy
because it gets people to sign up for your email list
and then that way, you control your audience
and what you're sending to them.
- Now, that sounds great, Morgan,
but now where can you put an opt-in form?
- Yeah.
The easiest place you can do it
is obviously on your website.
So you can do it on the footer,
say, hey, you wanna join my newsletter or wanna hear more,
get my weekly tips, they can just sign up right there,
you can have it at the end of your post,
you can have it in your social media profiles.
Really, you can put it anywhere that there's a link.
- So I heard that you can buy a list of email addresses?
Is that really the best practice?
- Yeah, that's a no.
We've all been added to lists
where you get these emails and you're like,
who the heck is this from? - That's true.
- That's a one-way ticket to spamville,
so don't do that, don't be that person.
The easiest way is just to give your readers
the opportunity to sign up
and then they'll enjoy the content that you're sending
and most likely read it.
- Now, I know I'm already a part
of a lot of different email lists,
and I wouldn't really wanna join another one,
so what do you do to make someone or entice them to sign up?
- Yeah, obviously, your fans are going to join
'cause they want your content
but some of your readers and fans
may need a little extra incentive,
and that's where an opt-in incentive comes in.
So this can be anything
where, hey, sign up and you get this freebie,
or you get my checklist on how to be more productive,
things like that.
Just give them something that encourages them to to sign up,
so that way, they're not just signing up for another list.
And a lot of times, you will have people sign in,
get the little freebie and bounce, and unsubscribe.
But a lot of the time, you will have people who will stay.
And if you have great content, they're gonna stick around
and that's more opportunity
for you to market you and your business.
- As you've often heard, content is king.
So now, Morgan, you have your email, subscribers,
but now, how do you keep them?
- Yeah, so you wanna make sure
number one is that you have
a really eye-catching subject line.
I think one of the easiest way to do this
is to throw an emoji in there
because when I see that, those emails stand out.
And don't just go emoji crazy
'cause that's a little too much,
but you wanna have just a little emoji,
just get a little color, a little pop,
and then also have a subject line
that really says ooh, I need to click that, I want that.
So yes, content is king,
and so you wanna make sure that content
is super relevant to your audience.
They signed up and they wanna stick around
for what they signed up for.
That's what they're expecting.
So if you have a newsletter
that has the top five articles of the week
and then you change it up on them and you're just saying,
hey, this is what I did today
and here's a vlog about my life,
you may find people who aren't really into that
because they actually really liked
your top five articles of the week.
So make sure that your content is relevant
and really driving to not only what your users want
but also what you want for your business.
This is a huge opportunity
to convert these users into paying customers,
so you're gonna have to balance that.
- And another way to get people to opt-in to your email list
is to have subscriber-only perks.
I know I'm a part of some email list
where you get first chance at merchandise
or opportunities to see different videos
before everybody else does,
and it kinda makes you feel special.
- Part of the cool kids club.
- Exactly!
And the next thing is don't email your subscribers everyday.
- [Morgan] No.
- You don't wanna be that one that floods everyone's email.
- We know who you are, company X.
- (laughs) Unsubscribe.
So make sure to space it out
and give your subscribers a breather every now and then.
- So guys, you need to get started
creating your opt-in and your email list now.
It is so important.
Even if you don't have a product yet,
you have people who will be following you
and you want to start creating and building that list
even if your product is a year out
so that way, when it is ready to launch,
boom, you have an instant base of customers
that you can now sell to.
Don't wait.
And I know it's a lot of work
in coming up with these emails,
and I'm already doing social media,
I'm already doing blog posts, but make the time.
It doesn't have to be, like we said,
definitely don't do once a day.
It doesn't even have to be weekly,
just find a nice cadence
so you can start getting people on your list
and giving them some value.
All right, guys, I hope you enjoyed this video
on what is an opt-in form
and how to effectively use it in your email marketing.
And I'm curious,
let me know what are those companies or people
that any time they send you an email,
you click it and you check it out.
Comment below.
- And make sure that you like this video.
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This is "The Journey", thanks for watching,
and we'll see you next time.