- Noooo! - No! Why?
- Is this paint? What is happening?!
- And you have an edible shoe. Good for you.
- (laughs) - (loud chewing)
(laughs) ♪ (dramatic chord) ♪
- (woman whispers) First bite. - (gasps) Ohhh!
- Oh, god. - Is this like a...
- (gasps) - ...like a mukbang?
- A mukbang. Or is this an 'assmir'?
- ASMR mukbang? - Eating plastic bottles?
- (laughs) - Okay, first of all...
No. No. (laughs)
- I don't know if I like this. - Oh, what? Ew. Is that jello?
- They'll make edible objects out of stuff that looks
like it wouldn't be edible. - (gasps) It's hollow!
- Yeah. - Well, when you're hungry,
don't grab a Snickers. Grab a plastic bottle.
- AHHHH! (laughs) No! - (woman crunches loudly)
- Get me outta here! Is that a real toothbrush?
- Does she only eat items? (laughs) Like, not food?
- Nah! Not a fan! - (woman crunches loudly)
- Who designs these things? - Ahhhhh!
- Such a weird sound in my ears. - That's disgusting.
- No. No, no, no. Stop. You're supposed to brush
your hair with that.
- (chuckles) - How did that make you feel?
- I wanna try it. - It's really cool to see
how creative people get. - Yeah.
- I've seen people will eat stuff that looks like soap bars,
but it's made of chocolate. - (FBE) We have more to show you
in a second, but that clip was showing a trend that we have
seen become recently popular in the mukbang community.
- Yeah. - Yeah of eating things
that look like they're not supposed to be eaten.
- If they're all like that, I'm gonna be a little sad.
(laughs)
- (gasps) No! - (snickers)
- (laughs) - Noooo!
- Why? - Is this paint?
What is happening?! - (chuckles) I don't--
WHAT?! - Oh, jeez.
Picasso is rolling over in his grave.
- How is that not real paint? I don't understand.
- (laughs) What in the world? Oh my gosh.
I did not know this was a thing.
I have not been on this side of YouTube
that's for sure. What the heck?
- AHHHH! Is that cat food?! Nooo!
- (cat meows) - Oh, god! (laughs)
It's so squishy! - Yeah, that cat's face
is mine exactly. Human is the most dangerous animal.
- Cat ASMR I could get behind. - Yes.
- No! No, don't! Don't! Don't!
She did it. She did it.
- It's edible sharp leads. Okay, that's cool.
(loud crunching) - That sound. Very nice.
- Ooh, it's like a bone breaking. - That's like eating
a dry spaghetti noodle. - (chuckles)
(gasps) I think that's what it is probably.
- Oh! Spaghetti! I think it's spaghetti.
- Oh. You're like, "That's spaghetti."
- That's really crunch-- that can't taste good.
- (sighs) (loud crunching)
- That hurt my mouth to-- - It looked dangerous.
- I don't like that. - I don't understand
what the enjoyment is. I got nothing pleasurable from that.
- I would probably do something like this,
but more as a prank. Like if you're eating the paints
that's yogurt, do it to your grandma.
And she'd be like, "Whoa, what are you doing?
What are you doing?" - (woman whispers) I'll take
the longest one from the... - I don't like the whispering!
It is so loud in my ears! - Why does everything
have to be a secret? Why does every mukbang
have to be a-- eat proudly even if you're eating
a [bleep] keyboard. - Is she actually eating it?
I don't understand. Is it candy?
- I appreciate it as an art. It's definitely--
because it's pissing me off, that's how I know it's modern art.
- When I get haircuts, and the buzzer comes close
to this ear, I get a little tickle in my side, and that's what
this does to me. - (laughs)
- I find it funny honestly, watching these videos.
They're so funny. - I almost wish it was normal foods.
(chuckles) - (sharp inhale) Look how gross
the keyboard looks too. - It looks like a keyboard
that came out of a fire. - (laughs)
- What company are y'all going to to get these edible keyboards from?
- (woman whispers) Dark chocolate and white chocolate
is totally different. - It's chocolate.
That makes it way less weird.
- (woman whispers) ...more sweeter. - I don't like the talking at all.
(laughs) It really bothers me. - I don't know.
I'ma look at my keyboard differently.
- The taste... is sweeter! - I'll see people compile these
in a video, and the title will be like, "When I run
out of food in my house." - (laughs)
- People eating like edible objects.
- I feel like I'd be down to eat that. - I don't think I would do this.
- (laughs) - But I would help her
make the content. - Okay, thank you.
- I usually tell people to chew with their mouth closed,
'cause it disturbs me greatly. this just makes it worse.
- Mukbangs are really cool. I know people watch it,
'cause they wanna watch someone eat, 'cause they're hungry
or they wanna sit with someone and eat, but this is...
- Now it's like performative. - Yeah! Yeah. Next [bleep] level.
(loud crunching) - Gosh! All crunchy. Eww!
- Okay, that's not bad. It kind of sounds like Pop Rocks.
- See, I think a problem that I have with this too
is I don't want a tube of Carmex to crunch.
- (chuckles) Yeah. - You know?
- It should have a gooey center. - It should have a gooey center.
- I can't recall a single video where she eats anything savory.
It's just always candy and straight-up sugar.
- What is that? Now you're eating a water bottle?
Is that a tumbler? - Ew, that was squishy.
- (chuckles) It's all over her face. This is disgusting.
- I'm not gonna lie, though. This is making me hungry.
- I wanna just send this to my mom with no context.
- Dude, this would be so cool just to be a YouTuber eating things.
And that's all you do. (loud crunching)
Kind of jealous. - Ooh, yeah.
Why am I getting off to this now? Is ASMR making me straight?
Ooh, maybe. - And you have an edible shoe.
Good for you. Edible Vans.
- Don't eat shoes. - I bet you people would probably
pay top dollar to eat whatever's left of that.
- Eatin' shoes. My dog would love you. Dang.
- I mean, that's a lit job, just eating different foods
and getting millions of views. I'm jealous. (laughs)
- I would never just eat a shoe for a video, but that's just me.
(chuckles) I'd rather eat a burrito. - A lot of people find those
oddly satisfying. Me, I'm just like,
it seems like somebody's just crunching in my ear.
I'm just like, "Man, come on. Get outta my ear, man."
- It interests me, and it's satisfying,
and it's comforting, I guess, to just kind of scroll
through Instagram and watch them.
But yeah, I don't know if I could sit down and watch
a 20-minute video of someone eating.
- (FBE) So, before we talk about this a little more,
we wanted to let you try this genre of mukbang out yourself.
- With what?
Wait! With what?! - I'm gonna hate this, but I'll do it.
(gasps) What is that?! Is that-- (gasps)
Oh my god! - Wait! What is this?!
- Ooh. The golden Play button. Oh, yes.
- (FBE) And then, so our audience gets the full experience, we have...
- Oh my gosh. (laughs) Wow, it's a dream come true.
- (whispers) Today, Peter and I-- I'm trying to-- you keep
ruining my intro. - (whispers) Shut up.
- (whispers) Today, Peter and I, we're gonna be doing ASMR.
(coughs loudly) (whispers) Sorry about that.
- (loudly clears throat) - (whispers) Today, Peter and I--
- (coughs) - (chuckles)
- Just relax, guys. Listen to my soothing voice.
I have been actually told that I have a good voice for ASMR.
- (whispers) Are you ready? (chewing)
- (chewing)
Mmm. This is good. - (laughs)
- (chewing loudly) (laughs)
- (whispers) And we're just gonna use our fingers right there,
just like that. Do you see that?
And we're gonna put-- (gasps) (makes squishing noises)
Oh, that's good. (tapping)
- (whispers) Ready? (scratching)
I watch it. I know.
- I don't know if this will make a sound, but...
(soft creaking)
(soft scratching) - Can you hear that?
There's no way. Wait, this is really good, though.
- Ooh, I love eating pink paint. (chewing)
Ooh, that's so good. You can almost taste the color.
- (whispers) For this one, this is paint. This is real paint,
and I'm just gonna eat it. (loud slurping)
- (smacking lips) (chuckles)
I hate it. I really hate it.
- (chuckles) I'm sorry. - I'm a 31-year-old man,
and every decision I've ever made in my life has led to this moment.
- (whispers) That was a lot of fun. I really enjoyed it.
- (whispers) Thank you for tuning in to this week's ASMR
with William and Peter. - (whispers) Please seek
professional therapy and help. - (FBE) So, mukbang first started
to gain popularity in South Korea around 2010,
and began with normal food being eaten on camera,
sometimes in large quantities, and even livestreamed.
- Yeah, when people would just eat normal foods,
you know, do a mukbang with Burger King
or, you know, mukbang with a salad or something.
- (FBE) As you've seen recently, this genre has been expanding
to content like the ones you just saw,
where they're eating things that look like non-food items.
As a creator, do you feel like different styles of content
like vlogging, beauty tutorials, gaming, and more have always
continued to evolve similar to this? - Yeah, definitely.
I think every field in YouTube is completely different
to how it was even a year ago. - You always have to be changing
your content and doing different things.
If you stay the same every year, it's just gonna fall off.
- I think it's very natural for trends to kind of grow
and change to stay relevant, I think. - Yeah.
- YouTube, like, the whole community, everyone's just so creative,
so they just really branch out and try new things.
Everything has been done, so if you could think
of something new like that, like eating weird foods,
that's really cool and different.
- (FBE) Some of the more elaborate food creations in these videos
are bought by professional pastry chefs,
but many of these mukbang creators also make a lot of food items
on their own. - That's cool
- That's really cool. - (FBE) These particular
strange food item videos have millions on millions of views.
So, why do you think this particular type of mukbang
has become so popular? - I think a lot of it
is they clickbait it very well. They make you think
that they're actually eating a shoe,
and everyone's very confused. - Nobody else is out there
eating shoes or eating, you know, paint brushes or lip balms.
And when people see that, they're like, "Wait, is that real?
Is she actually eating lip balm?" - Crafting the things
out of those weird items is kinda cool,
but it's also disgusting. - Yeah. You got the nasties.
You got the hardcore fans who are just nasty.
And then you got the morbid curiosity. So, I think most of the views
are morbid curiosity. - You wanna try it.
You know, it really piques your curiosity and makes you
feel like, wow, I wanna be a part of this.
I wanna know what that tastes like or what that feels like.
And I think it's just really interesting.
- I think people like to see how an object that looks
like an everyday sort of thing you would use can have a bite
taken out of it and see what's on the inside.
Oh, how is-- how did they make this?
How did they-- you know, the sound of it.
It's a weird kind of food we would never otherwise eat,
and we're experiencing it so up close.
I think that's why they get a lot of views.
- (FBE) So finally, what is an object you would like to eat
if you could eat any object? - You know what?
I feel like a microphone could taste good.
You got the soft, spongy outside, then the harder middle.
- I would wanna try-- I saw someone eat a Nintendo Switch,
and I wanna try that, 'cause I've been playing
Smash Bros a lot lately and that'd be cool
just to eat your Switch. - Maybe a leaf? Like grass.
I feel like it looks very juicy, like we could eat it.
- You know those red Kong dog toys? They've always looked good to me.
Or frisbees. Frisbees always look like they could be delicious.
- I would love to eat my iPhone. (giggles) I feel like that would
give a good crunch, and it's nice and flat,
so it's a thin little crunchy pancake.
- Thank you so much for watching this delicious episode
of YouTubers React. - Subscribe to all the creators
featured in this episode. Links are in the description.
- Well, bye, guys. - Bye!
- Hey, everyone. Lauren, producer here at FBE.
Thank you guys so much for watching this episode.
Make sure you go check out all the creators who came in
and shot with us today. Their links are gonna be down
in the description. Bye! (munch)