>>> I DO THINK THAT WERE GOING
TO SEE PRESIDENT TRUMP RETURNING
TO SOCIAL MEDIA.
THIS IS SOMETHING THAT I THINK
WILL BE THE HOTTEST TICKET IN
SOCIAL MEDIA.
ITS GOING TO COMPLETELY
REDEFINE THE GAME.
>> DEFINE HOTTEST TICKET, DEFINE
THE GAME, DEFINE ANY OF IT.
WELL GIVE YOU THE FACTS.
"THE WASHINGTON POST" SAYS THAT
THE METRICS FOR DONALD TRUMPS
BLOG IS A FAILURE.
LOWER TRAFFIC THAN THESE SITES.
AND NOT A SINGLE ONE OF THE
ENTRIES OSTENSIBLY WRITTEN BY
THE FLORIDA BLOGGER, DONALD
TRUMP, HAS GOTTEN A HIGH NUMBER
OF INTERACTIONS.
TRUMP WRITING THAT THIS IS A
TEMPORARY WAY OF GETTING MY
THOUGHTS AND IDEAS OUT OF THE
PUBLIC.
A KIND OF A BACKTRACKING.
BUT THATS NOT HOW THE TRUMP
TEAM HAS BEEN REMARKING ABOUT
THIS. HERES THE TRAILER THAT DEBUTED
HERES THE TRAILER THAT DEBUTED
ON, AGAIN, A BLOG THAT VERY FEW
PEOPLE SEE.
>> TWITTER PEMRMANENTLY BANNING
THE COMMANDER IN CHIEFS
PERSONAL ACCOUNT, WITH 88 MILLION FOLLOWERS.
MILLION FOLLOWERS.
♪
>> IT LITERALLY SOUNDS LIKE A
SAFE SPACE WHERE YOU CAN BE SAFE
AND FREE FOR I GUESS A CERTAIN
TYPE OF THOUGHT.
AND IT HAS NOT PANNED OUT.
DONALD TRUMP IS FAR LESS
RELEVANT ONLINE THAN IN MANY
YEARS.
MENTIONS ON SOCIAL MEDIA ARE AT
THEIR LOWEST RATE SINCE 2016.
AND IT MAY SHOW A BIT OF A
PHANTOM MENACE HERE.
REPUBLICAN LEADERS ARE OPENLY
TERRIFIED OF THE BLOGGER.
BUT DO THEY KNOW WHETHER HE
STILL HAS THE SAME PERCEIVED
INFLUENCE?
IS IT REAL?
MEANWHILE
MEANWHILE, DONALD TRUMP IS
CLAIMING THAT THERE WILL BE A
BIGGER, DIFFERENT ONLINE
PLATFORM AT SOME POINT IN THE
FUTURE.
WERE JOINED BY SOMEONE WHO
KNOWS A LOT ABOUT POLITICS AND
THE INTERNET, ERIN GLORIA RYAN,
HOST OF THE PODCAST HYSTERIA.
THANKS FOR COMING ON.
>> THANKS FOR HAVING ME, ARI.
>> WE MENTIONED THIS STORY AT
THE END OF THE WEEK, NOT JUST TO
NOTE THAT THEY BLEW IT, THAT THE
BLOG IS UNPOPULAR, ITS NOT A
HOT TICKET, IT TRAILS MANY OTHER
SITES.
THAT COMPLAINING ABOUT THE
TREATMENT OF YOUR BLOG ON A BLOG
THAT NO ONE READS IS NOT
EFFECTIVE.
IM CURIOUS ABOUT THE WIDER
POINT THAT MATTERS, WITH ISSUES
FROM VOTING RIGHTS, TO THE
COMMISSION, TO WORKING WITH
BIDEN ON JOBS.
DOES THIS SUGGEST THAT EVEN
AMONG TRUMP FANS, HIS CURRENT
INFLUENCE MAY BE OVERSTATED?
>> I WOULD LOVE THAT IF THAT
WERE THE CASE.
BUT RIGHT NOW, WERE SIMPLY
TALKING ABOUT JUST TRUMPS BLOG.
I THINK A BLOG IS NOT REALLY A
WAY FOR HIM TO REACH HIS FANS.
IF YOU LOOK AT THE BLOG, THERE ARE A COUPLE OF ENTRIES THAT ARE
ARE A COUPLE OF ENTRIES THAT ARE
900-WORD BLOCKS OF TEXT WITH NO
PARAGRAPH INTERRUPTSIONS.
THERES NO COMMENT SECTION.
I FEEL LIKE PART OF WHAT TRUMP
LOVES IS HAVING APPROVING
COMMENTS.
AS SOMEBODY WHO STARTED THEIR
CAREER AS A BLOGGER, AND WHO
WORKED AS A COMMENT MODERATOR,
THERE ARE WAYS TO MAKE SURE THAT
A COMMENT SECTION JUST FEEDS YOU
WHAT YOU WANT TO HEAR.
HE COULD FILTER OUT TROUBLING
WORDS LIKE PRESIDENT BIDEN OR
GRAND JURY IF HE WANTED TO.
AND JUST HAVE ALL OF THE
COMMENTS AT THE TOP BE SOMETHING
THAT WILL MAKE HIM FEEL GOOD.
AND I FEEL LIKE HIS FOLLOWERS
ALSO APPRECIATE FEELING LIKE
THEY HAVE A PERSONAL CONNECTION
TO PRESIDENT TRUMP.
AND JUST BLOCKS OF TEXT ON A
PAGE DONT GIVE THEM THAT.
IM NOT SURE IF THEYVE DECIDED
THEY DONT NEED THAT ANYMORE, OR
IF THEYVE COALESCED AROUND
SOMEBODY ELSE.
BUT THE BLOG IS SOMETHING LIKE
WHAT THE TIKTOK GENERATION IS
CHEUGY.
>> CAN YOU DEFINE THAT FOR US? >> CHEUGY MEANS OFF-TREND, AND
>> CHEUGY MEANS OFF-TREND, AND
BLOGGING REACHED ITS HEYDAY FROM
2006 TO 2011.
>> ITS OUT OF STYLE, AND WHY DO
YOU THINK THEY BLEW THIS, THIS
BADLY.
WHEN THE ONE THING HES
ALLEGEDLY GOOD AT IS PR?
>> THIS KIND OF PR IS A LITTLE
BIT MORE COMPLICATED THAN THE
KIND OF PR HES GOOD AT, YELLING
ON THE PHONE AT JOURNALISTS AND
WRITING A FEW LINES.
A LOT OF TIMES HE CALLED THE
MEDIA OUTLETS, AND THEN THEY
CIRCLE THE WAGONS AND DEFEND
THEMSELVES.
THATS HOW HES BEEN ABLE TOO GE
INTO THE HEADLINES.
AND BUILDING A BLOGGING
FOLLOWING TAKES A LOT OF WORK.
ITS HARD.
AND DONALD TRUMP IS NOT A VERY
HARD WORKER.
WHEN HE WAS PRESIDENT, HE SPENT
A LOT OF TIME GOLFING.
MOST OF THE BUILDING THAT SAY
TRUMP ON THEM ARE NOT BUILDINGS
HES BUILT.
HES BETTER AT BRANDING THAN
ACTUALLY DOING THE WORK.