- Social media reach is decreasing all across the board.
Facebook's organic reach is pretty much already a joke.
And now people are talking about the changes that
are happening on Instagram,
LinkedIn cause it's all dropping engagement and reach.
Look if you want to succeed
you're probably wondering,
what should you do?
And you know what?
There is something that you should do.
Hi everyone,
I'm Neil Patel and today I'm going to break down
how to do marketing in over-saturated social networks
without paid ads.
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The first tip I have for you is,
offer overwhelming amounts of value.
It's all about giving more value than all the other players.
Creating more content for free.
More videos.
More audio.
Going above and beyond.
Responding to every comment.
Helping people out.
Go into groups participating.
In other words,
you're pretty much doing things like live consulting calls.
Like when you go live on these social networks
and you're helping people out,
that's almost like consulting.
In other words,
you're giving so much value
that no one else can compete with you
cause they don't want to put in that work.
If you don't do that,
social networks will notice that you're just trying
to get traffic from quick hits without doing much work.
And they're not going to give you that much engagement.
The people who are engaging more,
like commenting,
they're giving them much more love.
The second thing you need to do is,
start scaling without sacrificing your ability to test
new content.
If you notice that some forms of content perform well,
well figure out what ways you can scale it up
and produce it faster.
Create a process.
Figure out a basic template
for creating these kind of images,
these videos,
these kind of contents,
text space that people want to see.
At the same time,
you always want to constantly test new forms to find out
what's the next thing that's going to work.
Cause you'll find that even if it works right now,
it's not going to work too well,
three-four-six months from now.
You always got to be changing it up.
People on social media are looking for the latest,
the greatest,
the freshest stuff.
And if you just keep using the same tactic year after year,
you're going to be caught by the algorithms
and your reach is going to tank.
The third tip I have for you,
is invest in automation.
At least when it comes to scheduling your posts.
If you can shave two to three or four hours a week,
it can be used to create better content and test new things.
If you don't schedule your content,
and you want to do it manually,
you'll always have to be in front of a computer.
That's really inefficient.
You can use tools like Buffer, Hootsuite.
These will all help make the scaling much more efficient
because you can end up scheduling your content when it
gets pushed out.
Now one platform I wouldn't recommend scheduling my content,
is Facebook.
They hate it
and when you do it using a third party tool,
you'll get crushed.
Now if you want to schedule your content using Facebook's
own tools,
which you can,
you're fine.
But don't use a third party tool to schedule content
on Facebook.
The fourth tip I have for you is,
use different media formats.
And figure out what lengths work best.
See on some social sites,
video works really well.
I tested video a lot on Twitter,
didn't work that well.
But video on Facebook crushes it.
Video on LinkedIn?
Crushes it.
Quotes though on Twitter work extremely well.
Quotes on Instagram?
Work extremely well.
Quote images on Facebook?
They don't work that well.
You need to always be testing for different types.
When you do this,
you'll figure out what you should to do for each network.
Because you want to take the same piece and use it
for all the networks.
Because if it's not working on one,
you'll find that that'll screw up your reach
on that network.
And then when you post the right type of content,
no one will see it.
So it's important to only post the stuff that's doing well.
The fifth tip I have for you is,
Cross-post your content ideas.
IG story posts,
Facebook Live posts,
Facebook group posts,
ask me anything on Instagram stories,
Facebook Live ask me anything sessions.
This will help you get more ideas.
When the majority of the people ask you to do something,
that means people want more of it and you should do it.
The sixth tip I have for you,
actively build connections with other influential players
in your space and niche.
By doing this you can cross promote.
You don't actually need to pay these people.
You can just keep engaging with them.
Help promote their content.
They'll help promote your content.
You can create these little social rings.
And only do this when you can add value.
If you can't add value to someone else's content,
you're making a big mistake.
Don't just promote their stuff just for the sake of it
and just pushing it out there.
Make sure you're providing your two cents.
Provide your value.
That way it's also branding you as an expert as well.
The seventh tip I have for you is,
use video more.
Over the next few years you're going to see video taking off.
It's already becoming popular.
But it's going to be the mainstream or main format
that these social networks want.
They're trying to compete with all the TV stations,
the reality TV.
That way they want you to push video harder.
That's what... they're saying,
"Hey if you go live we'll show it more.
If you upload videos we'll show it more
than if you link out to your site."
Video is super important.
And what we found is,
as video is becoming more and more popular,
they want more longer form videos.
Doing two-three-four minute videos worked before but not
so much anymore.
YouTube wants longer form content that's roughly 10 minutes
or seven minutes verses years ago I could get away with
three minute videos and they would do really well.
And with IGTV,
cut and edit your videos that you create
and make them shorter because IGTV and stories,
they prefer shorter,
concise videos.
Tip number eight.
Offer users the ability to create content with you.
So take live calls.
Ask Gary Vee is a great example of this.
He'll take live calls
and use their creating content with them.
Now it doesn't create more engagement
but it's helping create content without him having
to come up with ideas.
You can do snapshots of your interactions.
Dice it up into small content.
And then post that and that'll alone create it's
own engagement,
own comments.
And that'll help you boost your overall popularity
on these social sites.
And the last tip I have for you.
Directly interact with users.
Answer comments,
post their comments
and interactions on stories,
mention their content ideas in your content pieces,
answer private messages.
All of this is really important.
If you don't do that,
you're not going to succeed because these social networks
are looking for common engagement more than anything else
that I've seen.
More than likes,
more than shares.
They want comments.
That's their way to know if your content is really good.
And when they're looking for comments
they don't want that yes or no.
They want thoughtful,
thorough stuff.
Thank you for watching.
If you need help growing your social profiles,
your social traffic,
check out my ad agency Neil Patel Digital.
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