STEAK
STEAK YOU
STEAK YOU ORDER NEVER LOOKS AS APPETIZING AS THE ONE PICTURED IN THE
MENU?
IT'S ALL IN THE ADVERSITING.
MAKING FOOD LOOK FRESH AND
PERFECT IS A JOB CALLED
'FOOD STYLING.'
'FOOD STYLING.' I TOOK A STAB AT IT AT A
COMMERCIAL SHOOT OUT IN PFLUGERVILLE-- IN THIS MORNING'S
'TAKE THIS JOB.'
NATS 50:42 THAT LOOKS SO GOOD, I
LOVE IT,
LOVE IT,
50:50
50:50 IS
50:50 IS THERE A SHADOW RIGHT HERE THAT NEEDS TO BE FILLED, 50:59 IS THAT LETTUCE STICKING
OUT TOO MUCH
THE DEVIL IS IN THE DETAILS WHEN
IT COMES TO FOOD STYLING.
KRISTINA WOLTER KNOWS... SHE'S
BEEN DOING IT PROFESSIONALLY
FOR FIVE YEARS.
NATS 18:50 YOU HAVE TO BE
PATIENT, A LITTLE OCD
HER COMPANY IS NAMED "GIRL GONE
GRITS"
3:55 THE FIRST THING WE ARE
WANNA DO IS TAKE OUR HEAT GUN
HERE
4:03 AND YOU WANT TO JUST START
MELTING SOME OF THOSE FAT
POCKETS ON THERE
WE GO STRAIGHT FOR THE
MACHINERY.. BUT THE MEAT IS
STILL
LOOKING A LITTLE DRAB.
E
E SO
E SO WE
E SO WE DARKEN UP THE PRE GRILL MARKS USING A CHARCOAL
STARTER.. AND A BROWNING SAUCE.
7:02
7:02 YOU
7:02 YOU WANT TO PAINT IN THE CREVICES, JUST FOLLOW THE LINES 7:53 YOU SEE HOW ITS STARTING TO
COME ALIVE
I KNOW WHAT YOU ARE THINKING-
WHAT ON EARTH IS GOING ON HERE?
YOU SEE, AS A FOOD STYLIST- OUR
JOB IS TO MAKE THE PRODUCT POP-
2:44 CORRECT IT NEEDS TO
STAND OUT AND I NEED TO GRAB YOU
WITH
WITH YOUR
WITH YOUR EYES FIRST SO THAT IT TRIGGERS YOUR STOMACH 2:53 AND IT TRIGGERS YOU TO
EITHER WANT TO ORDER THAT FOOD
OR MAKE THAT RECIPE IN THAT COOK
BOOK
TODAY WE ARE CREATING A MAGAZINE
EDITORIAL SHOOT
FEATURING A PUB BURGER.
WHILE WE PRIMP, PROD.. AND
'PIN' THE PRODUCE..
LOOKS STRAIGHT FROM THE GARDEN
THE PHOTOGRAPHER IS WORKING ON
SOME TEST SHOTS
TO CHECK THE LIGHTING.
THE MODEL IS LOOKING TIRED.. WE
PROP HER UP WITH MAKEUP
SPONGES
ON MY FOUNDATION
...... AND THEN ITS OFF TO SET.
IT'S A CHALLENGE TO MAKE THE
FOOD LOOK AS PRISTINE AS
POSSIBLE.
AND THE CAMERA DOESN'T LIE.
38:15 YOU CAN SEE RIGHT THROUGH
THE BUN. YES SO WE WANT TO MOVE
THAT
THE RULE OF FOOD STYLING IS
EVERYTHING IS ROOM
TEMPERATURE.
BUT THE GOAL IS TO MAKE IT LOOK
LIKE ITS ICY OR PIPING HOT.
48:01 NOW YOU ARE GOING TO GET
IN THERE WITH A BRUSH AND OIL
AND
I WANT YOU TO OIL THE BURGER AND
THE SIDES AND THE BACON 49:32 IT
JUST GIVES IT THAT LITTLE BIT OF
HIGHLIGHT OH AND THE SIDE KICKS
ARE JUST AS IMPORTANT. GOTTA
GIVE THE BEER A LITTLE SWIRL.
AND THE CHIPS ARE PAINSTAKENLY
HAND PICKED.
28:06 YOU ARE GOING TO GO
THROUGH BAGS AND BAGS OF
CHIPS
28:10 AND WE ARE NOT LOOKING FOR
PERFECT CHIPS, WE ARE LOOKING
FOR CURVES AND TELLING A STORY
WHILE SOME CRITICS ARGUE FOOD
STYLING IS ALL SMOKE IN
MIRRORS OR DISINGENUOUS.
KRISTINA SAYS IT'S AN ART
FORM... ONE THAT COMES FROM A
TRUE LOVE FOR FOOD.
19:22 NO NOTHING WRONG WITH IT
BECAUSE YOU ARE STILL GONNA GET
A
REALLY GOOD PRODUCT WHEN YOU
ORDER IT OFF THE MENU BUT WE
WANT TO DRAW YOU IN.. AND
HONESTLY ITS NOT GONNA DRAW YOU
IN WITH A PAPER WRAPPER BURGER
THE WAY YOU GET IT FROM A FAST
FOOD
FOOD
AS
AS A
AS A RULE, THE SPECIFIC FOOD A COMPANY IS ADVERTISING HAS TO BE REAL.
THE FOOD AROUND THE MAIN
PRODUCT, THOUGH,
DOESN'T.
SO IF YOU WERE DOING A
COMMERCIAL FOR CEREAL,
THE CEREAL WOULD HAVE TO BE
USED.
BUT YOU COULD USE GLUE IN LEIU
OF MILK TO KEEP THE
CEREAL FROM GETTING TOO SOGGY IN
THE PHOTO SHOOT.