hello i'm anne laura i'm a writer and entrepreneur and a phd candidate i am the founder of nest labs
which is a platform helping people being more productive without sacrificing their mental health
i always enjoyed being creative as a child and as i grew up i noticed that the more space i created
for being creative the more interesting things i could bring into the world for to me productivity
is the other side of that coin by being productive and making sure that i have the space to create
i grew up in a french half algerian family very noisy we always had visitors kids running around
so i had to learn pretty early how to stay focused and avoid distractions and i've become
pretty quickly quite good at staying in my own world working on my own stuff and blocking out
any noise or anything like that just so i could make whatever i wanted to make happen happen
i used to work at google and i left my job there to start a startup which didn't work out
so i didn't know where to take my career next i was a little bit lost and i decided to go back
to the drawing board and i asked myself what is something that i would love to keep on learning
about even if i was not paid any money for it and the answer was the brain i've always been
fascinated with how the brain works how the mind works and how we can make the most of it
so i decided to go back to school at the ripe age of 28 and to study for my masters in neuroscience
well i was at google i was on the marketing team working on digital health products that included
google fit which is the equivalent of apple health but for google and also all of the wear
os watches so i was creating programs to encourage people to be healthier move more and eat better
the startup i worked on was in the nutrition space both my mom
and my grandma had diabetes and this is something i really wanted to work on help them manage their
diabetes better without it feeling like it was taking over their whole life and it didn't work
out because same as i think it's 80 of startups we broke up with my co-founder classic story
i try to think of nest labs as a mindful productivity school so we have different
offers depending on the ways that people want to learn and what kind of needs they
have we have the website which has hundreds of articles about mindful productivity creativity
how to learn better and we try to always offer evidence-based strategies that people can apply
we also have a weekly newsletter where we share our content every week for people who
want to stay up to date and we have a private community with more than 2 000 members where
people can discuss that content share their strategies and learn together
i think the aspect i'm the most part of when it comes to the nest labs community is how safe
it feels for everyone who has joined we have a program where anyone can give a talk about
any topic that they're interested in and for many many neslabs members
this talk that they gave was the very first one ever that they gave and lots of them
actually went on to give you more more talks creating webinars launching their online courses
so the fact that business community was this jumping board for them to give them this
confidence to start creating something new and put it into the world is something i'm really proud of
i love writing because i don't need any expensive tools i don't need to be in a specific
space or place i don't need to rent a studio or anything like that i can just open my laptop and
start typing and even if my laptop doesn't have any battery technically i can just take a piece
of paper or notebook and start writing as well so to me this is the mode of creation that has
the lowest barrier to entry and i have found that for lots of people they start providing
because it's the one that has the lowest priority entry but then they want to create using different
modes of creation lots of people then start doing podcasts and videos but for people who've never
really created anything whether on the internet or offline
writing is an amazing way to get started and this is why i love it so much
you