>>>
>>> DICK
>>> DICK CLARK ONCE ASKED HOW CAN ONE PERSON CAN SO MUCH
INSIGHT INTO CULTURE HISTORY
AND NOSTALGIA BE SUCH A
VISIONARY.
VISIONARY. HE WAS SPEAKING ABOUT OUR NEXT
GUEST.
GUEST.
GUEST. OUR NEW BOOK SERIES THE BIG
PICTURE OF BUSINESS ACTS AS A
GUIDE TO SUCCESS IN TODAY'S
UNCERTAIN BUSINESS CLIMATE.
PLEASE WELCOME HANK MOORE.
GOOD TO SEE YOU AGAIN.
>> THANK YOU.
>> FROM THE MOMENT YOU WERE
BORN YOU WERE MEANT TO DO SO
MANY THINGS.
MANY THINGS. AS A TEENAGER YOU WORKED WITH
PRESIDENT LYNDON JOHNSON.
>> THAT'S CORRECT.
>> AT WHAT AGE?
>> 16.
>> 16.
>> 16. >>
>> 16. >> WHAT YOU'VE BEEN ABLE TO DO
IS BEEN EXPOSED TO THE GREATEST
OF THE GREATEST IN BUSINESS AND
SO MANY OTHER THINGS.
YOU GATHERED A LOT OF THAT
INFORMATION.
INFORMATION. SOMETIMES YOU CAN HAVE A GREAT
BUSINESS BUT YOU CAN BE YOUR
OWN WORST ENEMY.
DISRUPTION COSTS INCLUDE THINGS
LIKE RECOVERY OF TASK.
>> WE ARE IN IT A WORLD FULL OF
DISTRACTION RIGHT NOW.
THE AVERAGE PERSON IS
DISTRACTED 1200 TIMES PER DAY.
THE AVERAGE PERSON HAS AN
ATTENTION SPAN OF 8 SECONDS.
THOSE OF US WHO ARE MORE
INFORMED ABOUT LIFE IN BUSINESS
HAVE UP TO 3000 DISTRACTIONS
PER DAY.
PER DAY.
PER DAY. WE HAVE TO LEARN HOW TO NOT
BECOME A VICTIM OF THEM.
>> MAKE GOOD FOR BAD WORK.
A LOT OF TIMES YOU SPEND TIME
MAKING GOOD ON SOMETHING THAT
DIDN'T GO RIGHT THE FIRST TIME
AROUND.
AROUND.
AROUND. >> TIME IS ALSO SO IMPORTANT.
QUIET TIME.
QUIET TIME. SO TIME TO REORIENT YOUR TASK
AND TIME TO RETHINK IDEA.
>> THAT'S RIGHT.
I EVEN LOSE IDEAS DURING THE
COURSE OF A MINUTE.
WHILE I WAS SITTING IN THE
GREEN ROOM I THOUGHT UP THREE
MORE CHAPTERS FOR ANOTHER BOOK.
I'M WORKING ON FOUR MORE BOOKS
RIGHT NOW.
RIGHT NOW. AT SOME POINT YOU'VE GOT TO
STRATEGIZE.
STRATEGIZE. FEW PEOPLE IN BUSINESS ARE
EXPERTS ON BUSINESS.
THAT'S WHY THEY BRING IN
EXPERTS TO HELP THEM.
>> WHAT'S THE NUMBER ONE REASON
A LOT OF BUSINESSES FAIL?
>> THEY'RE IN THE WRONG
BUSINESS FOR THE WRONG REASON.
>> AND I CERTAINLY GET THE
WRONG REASON.
WRONG REASON. SOMETIMES PEOPLE THINK I JUST
WANT TO MAKE MONEY.
IF YOU DON'T HAVE THE PASSION,
SOMETIMES THAT CAN GET IN THE
WAY.
WAY.
WAY. >>
WAY. >> THEY WANT TO BE LIKE SOMEONE
ELSE.
ELSE.
ELSE. I
ELSE. I WORKED WITH A LOT OF
COMPANIES, OVER 5000.
THEY DON'T KNOW WHAT THEY'RE
DOING.
DOING.
DOING. THEY WANT THE FAME AND THE
FORTUNE THAT SOMEONE ELSE HAD
OR THEY'RE SO INTO THE WORK.
I AM A WIDGET MAKER BUT THEY
DON'T KNOW HOW TO RUN A WIDGET
COMPANY.
COMPANY.
COMPANY. ONE OF THE THINGS YOU'VE
COVERED BOOKS ON SOME OF THE
GREATEST BUSINESS PEOPLE.
LIKE BILL GATES.
WHAT DID BILL GATES DO THAT WE
ALL CAN DO EVEN AS A SMALL
BUSINESS.
BUSINESS.
BUSINESS. >> HE CAME UP TO ME.
I WAS DOING A SPEAKING
ENGAGEMENT.
ENGAGEMENT. WE STARTED TALKING AND I SAID
BILL, WAS IT EVER ABOUT THE
MONEY?
MONEY?
MONEY? NO.
NO.
NO. IT
NO. IT IT
NO. IT IT WAS ALWAYS, THERE'S 20
REASONS THAT MOST OF US WORK.
MONEY HAS ONLY TO DO WITH ONE
OF THEM.
OF THEM.
OF THEM. CERTAINLY NOBODY STAYS IN
BUSINESS IF THEY'RE NOT
PROFITABLE, BUT YOU'VE GOT TO
DO SOMETHING THAT NO ONE ELSE
DID.
DID.
DID. >>
DID. >> IRONY OF HIM IS IT'S STILL
NOT ABOUT THE MONEY FOR HIM.
RICHEST MAN IN THE WORLD.
>> I'VE TALKED TO LEE IACOCCA
AND MANY OTHER TOP CEOs.
IT WAS NEVER ABOUT THE MONEY.
IT'S ALWAYS ABOUT THE CREATIVE
POTENTIAL AND DOING SOMETHING
DIFFERENT.
DIFFERENT. COUPLE OF THE SPEAKERS EARLIER
TODAY TALKED ABOUT CREATING NEW
MOUSE TRAPS, CREATING NEW
WIDGETS, NEW WAYS OF GOING TO
MARKET.
MARKET.
MARKET. THERE IS APP EXCITEMENT TO
THAT.
THAT.
THAT. YOU
THAT. YOU CAN'T JUST BE BORN.
YOU HAVE TO LEARN TO GROW WITH.
>> IF IT YOU'RE LOOKING AT HOW
O DO IT.
O DO IT.
O DO IT. TELL US WHERE WE STAND RIGHT
NOW.
NOW.
NOW. >>
NOW. >> THEY'RE NOT BEING GIVEN,
THEY'RE NOT BEING AWARDED UNTIL
THE FALL.
THE FALL.
THE FALL. THEY WAIT FOR THE JOURNALISTIC
AWARDS WHO COME IN.
IT'S RARE FOR A BUSINESS.
MY PREVIOUS BOOK.
LAST TIME I WAS ON THE SHOW WAS
WHEN YOU WERE AT EMANCIPATION
PARK AND IT WAS NONPROFIT
LEGENDS.
LEGENDS.
LEGENDS. THAT WAS NOMINATED BECAUSE OF
THE SUBJECT.
THE SUBJECT. AND IT STILL IS.
MOST BUSINESS LEADERS DON'T
UNDERSTAND HOW TO WORK THEIR
COMMUNITY AND CHARITABLE
INVOLVEMENT FOR THE BENEFIT OF
THEIR BUSINESS.
THEIR BUSINESS. >> YOU CAN GET IT ALL IN YOUR
BOOK SERIES.
BOOK SERIES. WE'LL KEEP OUR FINGERS CROSSED.
>> FOURTH TIME IS THE CHARM.
>> THE BIG PICTURE OF BUSINESS
BOOKS ONE AND TWO ARE AVAILABLE
NOW.
NOW.
NOW. FOR
NOW. FOR MORE INFORMATION ON HANK
AND LINKS TO HIS OTHER