Another awesome alcohol
infused adventure from Old Bay.
Listen, we're in Frederick today
at the Flying Dog Brewery and they
make not one but two different old,
Bay infused variety beers.
We're going to head inside.
We're going to talk to the
geniuses behind this whole thing.
More importantly,
we're going to try it out. We
are flying into flying
dogs. Ben Savage, chief marketing
officer here.
Thank you so much for having us.
We are so stoked to find out more
about these old day infused beers yet.
Do you mind showing us around?
Let's do it nice.
So Ben, we've landed here at the bar.
You've got the Old Bay Fiesta here.
How long have y'all been doing this?
A little
bit. We've been partnered with Old Bay
for eight years now and it's been great.
Yeah, I mean you've got a very
long running history with them.
What is it about Old Bay and
beer for you that just works?
Well we are. You know prominent
Maryland brewery and we really
wanted to link up with the
brand that that was Maryland.
And there's really no other
brand that's more Maryland Old
Bay and it it sort of made
sense for us and we have a innovation
program where somebody came up with
the idea and we just saw it all the
way through and it resulted in a
couple of great views. Now I say, Old
Bay beer to some people,
and they make a face,
you know the face that they make?
How do you overcome that?
You know it's it's hard
because I think with a lot of.
Craft beer, I think it's polarizing.
I think there are probably a lot of people
who don't like craft beer but Bubble Bay,
so they want to try it, but they're not
used to potentially what the big bold
flavors that craft beer has to offer.
And so you know, we take to go with the bat.
I think there are a lot of.
There are legions of fans that
love our beer and love all Bay and
they love the dead rise prompt.
I got some cans right here.
Let's do it. I mean just perfect, OK?
Perfect beer for the summer.
Cheers, cheers.
Thanks for coming up, Jack.
Especially on a hot day like this,
can you taste the old back?
It's very subtle. It's very subtle.
You know I am just really curious, right?
Old Bay Beer, Old Bay is partnering
with all sorts of other people.
I really want to get to the bottom
of what these people are doing.
What where do they make all day
down the street in Baltimore?
I'll be right back.
Hi, we've come all the way from Frederick.
We need to talk to the geniuses behind all
day, have a seat and wait. OK, thank you.
Adam hi there. Hi, I'm Jill Pratt.
I'm the chief marketing
officer from McCormick.
We need to find the genius and the
genesis of the genius behind all of
these old Bay mashups that you're doing.
That's a big request,
but we'll see what we can do.
We wanna come back.
I'd love to thank you. So Jill.
Thank you for having us in the most
exciting looking conference room.
I think I've ever seen talked
to us about all of these
old day collaborations.
Where has the genius
emanated from Old Bay?
Is a brand that kind of makes everybody?
And so we get a lot of suggestions from our
fans through pretty passionate about it.
Is it just that easy?
I have a good idea and I
come to you and I say hey,
can we make that happen?
And then you make it happen?
It might be a little bit of negotiation
looking down here at the end, I mean,
Old Bay fashion is just I mean,
it's integrated into Maryland culture.
Now it is.
It is so I think one of the great
things about old day is that people
think about like a lifestyle right
when they wear it, they actually are.
I think it says something about himself,
but they like to say and Old Bay
maps were a huge deal as well.
During during COVID and I remember being
in an airport wearing an old day mask
and someone came up to me like all day.
I love it. Very high five and I
was like so it's a it's a brand
that brings people together.
You mentioned in Old Bay infused
alcohol to somebody and you get a
strong reaction one side or the other.
What is it about those that just works?
Well, So what goes better than Old
Bay crabs and beer? First of all,
that's kind of like the you know,
the classic combination.
These partnerships you have with with,
with Mcclintock with Georges Beverage
Company with the Flying Dog,
you know what is it that that makes
that magic that you're able to have
such successful partnerships with?
All sorts of different companies,
Campbell's and Pepperidge Farm.
You know, it helps
if there's like.
A link that feels really natural
and I think with some of the
companies you just talked about,
like like Mcclintock like Flying Dog.
Those are also Maryland companies
that people are really excited about.
And so it kind of double s down
on that Maryland authenticity.
But it's also things that
people like to enjoy outside
of Maryland, but it feels
like it's got like a secret.
Something where it worked,
but it also works because it's
just awesome and tastes good.
Listen, we've left our
friends at Flying Dog hanging.
I've I've got to get back to them,
so we've got to run back
to Frederick, so we're.
Nice to meet you.
Welcome back those guys
do it up. They sure do.