in today's video I want to talk about
why I stopped using LinkedIn sales
navigator and what we do instead stick
around
first of all Who am I I'm Alex Berman
I've generated over ten million dollars
in sales we run multiple companies
including the one that's relevant for
this company which is a lead generation
company called x27
where we help companies book meetings
with billion dollar brands now
internally we used to use LinkedIn sales
navigator for our lead generation that's
also something that I've recommended on
this channel a bunch now we don't use it
at all what did we switch to well let's
first talk about what my thought process
was when it comes to eliminating a tool
that we use every day like LinkedIn
sales navigator what's the first thing I
think about is what's my time work
LinkedIn sales navigator is great for
finding leads they have all the
information you need on company size
they easily let you search companies to
help you find prospects people that you
could be selling to pretty easily and
yet all of that takes a bunch of time me
as a business owner I'm not gonna be
spending any time on that but even our
lead gen managers we're spending a whole
bunch of time on that and their time
honestly could have been better spent
doing almost anything else but we still
need leads so what do we end up doing so
that was the first one is what is our
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the second thing we thought about when
it came to cutting out LinkedIn sales
navigator is how much are we paying for
LinkedIn sales navigator versus what
we're getting the sales navigator
packages were anywhere from fifty to a
hundred dollars a month and while that's
not a crazy large
Spence for a business especially a small
business or a growing company 50 to $100
could have a lot of impact when spent
somewhere else so it's something to
think about how much am I paying and
more importantly how much am I paying
versus what I'm getting what I was
getting and what we were getting from
LinkedIn sales navigator was a time suck
so we were paying LinkedIn to get leads
but we were also paying LinkedIn to
waste our time so where did we go how do
we get leads because we're still
generating leads for all of our
companies cold email is right behind
YouTube when it comes to getting clients
for our businesses so how are we
generating leads now the main insight
that we had was the freelancers on sites
like upwork have extreme lead generation
training especially the ones with higher
reviews because they are hired by the
top lead generators and they get
compensated by providing high quality
leads number one number two having
freelancers generate the leads for you
is better because if they're not good
you can fire or refund them and you're
good your time was wasted a little bit
but if you follow the processes that we
talked about when it comes to
freelancers so hiring multiples and
giving them test projects also this is
all broken down in our course email 10k
if you want to check that out you follow
those steps and even though you might
get a few bad freelancers eventually
you're gonna end up with a freelancer
that generates the leads you need for
the price that you need the freelancers
on upwork are trained by the best and if
they're not they're gonna have low
reviews especially the ones with high
ratings so look for the ones that have
super high rating and once we figured
that out and we created a system for
hiring and firing these freelancers and
sorting through them it just didn't make
sense to pay for LinkedIn sales
navigator any more Hey we're giving away
the email 10k course to one of our lucky
subscribers for free to win all you have
to do is subscribe to the YouTube
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our thousand dollar course email 10k
you can get that for free I've bought
lists of 100 contacts for under $10 and
these are targeted lists that fit our
exact very specific criteria because you
don't want just any leads they are
sending cold emails too you want ones
that have very low bounce rates that are
in the specific target that you're
looking for etc and we were able to find
freelancers that deliver this quality of
lead gen without wasting our team's time
and for a price that was cheaper than
the monthly cost that we're spending on
LinkedIn sales navigator so that's why I
don't use sales navigator anymore it's
not worth my time or your time to build
lists yourself it is still worth your
time especially in the beginning to
write the custom first lines of the
emails and manage campaigns yourself at
least until you can hire a team that
knows what they're doing but the actual
building of the lists the hard core
grunt work of putting lead lists
together something that I've recommended
LinkedIn sales navigator for in the past
that is something that should be
outsourced almost 100% of the time maybe
use the LinkedIn sales navigator trial
for a free month if you're brand new and
don't know what's going on to learn it
and then outsource as quick as possible
and our course email 10k outlines
exactly how to do this
what job postings to put up exact
screenshots that we've used how to go
back and forth of these freelancers and
how to get the right freelancers in your
company to do this job do you still use
LinkedIn sales navigator is it still
valuable for your business let me know
down in the comments let's get a
conversation going like this video to
encourage this type of content subscribe
for more business videos watch our past
videos we have over 400 videos all about
sales entrepreneurship LinkedIn sales
navigator detailed tutorials on how to
build lead lists etc so check all those
out and I will talk to you later I'm
Alex Berman thanks for watching