LECTURER: Hello everyone interested
in strategic communication at UWA.
My name is Katarina Damjanov and I'm coordinator of our
post-graduate courses in strategic communication.
This here picture, that's not me.
That's some generic marketing material
which coincidentally makes an excellent point
about the importance of strategic communication
in contemporary culture.
But I'll come back to that.
First, I'd like to acknowledge that
the University of Western Australia.
It's campus is situated on Noongar land.
And I would like to pay my respect to it's custodians
past, present and future.
This is a brief presentation on our
programs in strategic communication.
So I'm going to briefly outline all some basic course information.
Including some reasons why study here at UWA.
I've also include some details about opportunities
for practical experience overseas studies.
And finally and most importantly,
careers after graduation in our program.
So strategic communication has never been more important.
The growing importance of digital media and technologies.
All small and large public and private organisations,
corporations need a communication expert.
Our programs open up opportunities
that lead in revolving careers..
So our programs are designed for those of you
who would like to kick start your career in
strategic communication, but also
those of you who are already working in any area
and would like just to progress your existing skills.
For purposes of your own development, development of your career.
And, of course, those of you who are following your interests
and recognise the importance of capacity to communicate well
in contemporary environment.
So,
this program is tailored to advance your capacity to
succeed in a range of media communication roles.
And to provide effective strategy in leadership,
Industry, government and the community.
What you will do in this program.
Well first, let me say that we have a program which is tailored
to cater for different interests and aspirations of potential students.
So we have a longer one and a half year program
which is master of strategic communication.
And you also have two other shorter versions of the same program
which is graduate diploma and graduate certificate
in strategic communications.
So,
all these streams are excellence in itself.
They're just tailored to suit those of you who have
potential of working, of working full times as many of our students do.
Or those of you who like to take it easy in slow steps.
So,
depending on your personal circumstances,
there are really many options to choose from.
But what the degree itself is about.
What you will gain out of it
if you complete it.
So,
strategic communication is one of the most promising area of study.
And, of course, consequential career development.
Our program is specifically tailored to take you to a process which
will hone your existing skills and enable and support you to develop
your interests and future skills in this area.
Our classes are tailored to get you to do highly hands-on
experience and engagement which will equip you with
a set of highly sought practical, analytical
and also creative skills.
Which are necessary for success in any media and communication area.
After completing our course,
you will definitely substantially advance your capacity
to succeed in a range of media and communication roles.
Depending again upon your own interests.
And, of course, our futures in the entire world is going to develop.
Our course will also provide an excellent opportunities
to gain overall strong hands on experience
that you'll be able to translate and apply
across any role in industry, government and community.
In terms of practical experience, our program is tailored to operate
as a compact set of very practically oriented units.
It will totally equip you with a set spectrum
of different types of skills
that will provide invaluable in any future professional pursuits.
Particularly those in strategic communication area.
Our units are tailored around a project-based work.
In which you apply jointly your interests for future development,
your existing strengths and acquiring new skills.
And start working on a series of project
which will altogether upon your completion
form already well developed substantial professional portfolio.
Which we can use to further find some excellent
new jobs and open some new doors.
We also seek to provide you with a range of specialised
and tailored opportunities for training,
whether in media techniques and technologies.
Or networking opportunities with experts in the area
and practitioners in the area.
And also through possibilities to make work placements
in some very exciting areas and branches of industries.
Which again will be another ticket
for future professional development advancement.
In terms of overseas study opportunities.
Aside from the standard study abroad opportunities for students,
we also have developed a specialised very practical
unit.
Which is still delivered in partnership with an overseas institutions
in Singapore and also cooperation with our partners in Europe.
In Italy more specifically around degrees of strategic communication.
So there's some really exciting and promising opportunity in this
area, of course, depending on the future developments in the world.
In terms of future and what after completing this degree.
Well as I mentioned,
every possible organisation, government, corporation,
company, group of people.
Is required to communicate efficiently, to communicate well.
And to be able to apply these all ideas
across a range of possible situations.
Some of the most promising and
sought after careers possible developments in this growing area.
Will be, of course, being those executive positions
which provide any sort of leadership.
In terms of strategic communication, marketing, management
and overall media strategy
across industry, government and again community sector.
All possible chances that you can take
to pursue further and develop your career in strategic communication.
It's so fast growing that we can't even imagine
how these all positions will be called
five or ten years.
Ago I just say that if you
are listening to this you're already probably
recognise the importance of strategic communication.
Importance of the ability to communicate well,
to express yourself well.
To manage, tailor and vision and imagine
media campaigns across different media platforms.
Across different situations and in different professional contexts.
If you see yourself as a future or current professional
in media and communication in creative industries.
Then this is the degree for you.
Thank you.
And I hope to see you in our degrees.