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>> Hello, CUBE friends and welcome back to Vegas.
Lisa Martin here with John Furrier.
This is our third day of coverage of AWS re:Invent.
There are somewhere between 50,000
and 60, 70,000 people here.
The excitement is palpable.
The energy in the room has been on fire since Monday night.
John, we love talking, we love re:Invent.
We love talking about AWS
and it's incredible ecosystem of partners
and we're going to be doing that next.
>> Yeah, I mean 10 years of theCUBE,
we've been here since 2013.
Watching it grow as the cloud computing invention.
And then the ecosystem has just been growing,
growing, growing at the same time innovation.
And that's this next segment
with the company that we both have covered deeply.
Boomi is going to be a great segment.
Looking forward to it. >> We have, we have.
And speaking of innovation and Boomi,
we have a four-time cube guests back with us.
Ed Macosky joined us, Chief Innovation Officer at Boomi.
And it's great to see you in person.
>> Yeah, great to be here.
Thanks for having me.
>> What's going on at Boomi?
I mean, I know up and to the right,
continues we'll go this way.
What's going on?
>> Yeah, we continue to grow.
We're really focused with AWS on the cloud
and app modernization.
Most of our projects and many of our customers
are in this modernization journey
from an enterprise perspective,
moving from on-premises,
trying to implement multicloud, hybrid cloud,
that sort of thing.
But what we're really seeing
is this modernization choke point
that a lot of our customers are facing in that journey
where they just can't get over the hump.
And a lot of their, they come to us with failing projects
where they're saying, "Hey, I've got maybe this anchor
of a legacy data source or applications
that I need to bring in temporarily
or I need to keep filling that."
So we help with integrating these workflows,
integrating these applications
and help that lift and shift
and help our customers projects from failing
and quickly bringing themselves to the cloud.
>> You know, Ed, we've been talking with you guys
for many many years with theCUBE
and look at the transition, how the market's evolved.
If you look at the innovation going on now,
I won't say it's an innovator's dilemma
because there's a lot of innovation happening.
It's becoming an integrator's dilemma.
And I was talking with some of your staff.
Booth traffic's up, great leads coming in.
You mentioned on the keynote in a slide.
I mean, the world spun in the direction of Boomi
with all your capabilities around integration,
understanding how data works.
All the themes here at re:Invent
kind of like are in that conversation top track
that we've been mentioning
and Boomi, you guys have been building around.
Explain why that's happening.
Am I right?
Am I getting that right, or can you share your thoughts?
>> Yeah, absolutely.
We're in a great spot.
I mean, given the way the economy's going today,
people are, again, trying to do more with less.
But there is this modernization journey
that I talked about
and there's an explosion of SaaS applications,
cloud technologies, data sources, et cetera.
And not only is it about integrating data sources
and automating workflows, but implementing things at scale,
making sure you have high data quality,
high data governance, security, et cetera.
And Boomi sits right in the middle of providing solutions
of all of that to make a business more efficient.
Not only that, but you can implement things
very very quickly 'cause we're a low-code platform.
It's not just about this hardcore technology
that's really hard to implement.
You can do it really quickly with our platform.
>> Speaking of transformation, one of the things John does
every year ahead of re:Invent is he gets to sit down
with the CEO of re:Invent and really does a great,
if you haven't seen it, check it out on siliconangle.com.
Really kind of a preview
of what we're going to expect at the show.
And one of the things Adam said to you was
CIOs, CEOs are coming to me
not wanting to talk about technology.
They want to talk about transformation,
business transformation.
It's no more,
not so much about digital transformation anymore,
it's about transforming businesses.
Are you hearing customers come to you
with the same help us transform our business
so we can be competitive, so we can meet customer demand?
>> Oh, absolutely.
It's no longer about tools and technology
and providing people with paint to paint on a canvas.
We're offering solutions on the AWS marketplace.
We have five solutions that we launched this year
to get people up and running very quickly
based on business problems
from disbursement to lead to cash
with Salesforce and NetSuite
to business-to-business integrations
and EDI dashboarding and that sort of thing.
We also have our own marketplace
that provide these solutions
and give our customers the ability to visualize
what they can do with our platform
to actually solve business problems.
Again, not just about tooling and technology
and how to connect things.
>> How's the marketplace relationship going for you?
Are you guys seeing success there?
>> Yeah, we're seeing a lot of success.
I mean, in fact, we're going to be doubling down
in the next year.
We're going to be, we haven't announced it yet,
but we're going to be announcing some new solutions.
>> John: I guess we're announcing it now.
>> No, I'm not going to get to specifics.
But we're going to be putting more and more solutions
on the marketplace and we're going to be offering more ways
to consume and purchase our platform on the marketplace
in the next couple of months.
>> Ed, talk about what's new with Boomi real quick.
I know you guys have new connectors Early Access.
What's been announced?
What have you guys announced?
What's coming?
What's the new things folks should pay attention
from a product standpoint?
>> Yeah, so you mentioned the connectors.
We have 32 new connectors.
And by the way in our ecosystem,
our customers have connected 199,970 unique things.
Amazon SQS is one of those in that number.
So that's the kind of scale. >> What's the number again?
>> 199,970. At least that's the last I checked earlier.
>> That's a good recall right there.
Exact number. >> It's an exciting number
'cause we're scaling very, very rapidly.
But the other things that are exciting
are we announced our event streaming service
that we want to bring to our cloud.
We've relied on partners in the past to do that for us,
but it's been a very critical need
that our customers have asked for.
So we're integrating that into our platform.
We're also going to be focusing more and more
on our data management capabilities
because I mentioned it a little earlier,
connecting things, if bad data's going in
and bad data's going out, bad data's going everywhere.
So we have the tools and capability to govern data,
manage data, high quality solutions.
So we're going to invest more and more in that
'cause that's what our customers are asking us for.
>> Data governance is a challenge
for any business in any industry.
Too much access is a huge risk,
not enough access to the right people
means you can't really extract the insights from data
to be able to make data-driven decisions.
How do you help customers
really on that fine line of data governance?
>> Very specifically, we have as part of our iPaaS platform,
we have a data catalog and data prep capability
within the platform itself that gives citizens
in the organization the ability to catalog data
in a secure way based on what they have capabilities to.
But not only that, the integrator can use data catalog
to actually catalog the data
and understand what needs to be integrated
and how they can make their business more efficient
by automating the movement of data
and sharing the data across the organization.
>> On the innovation side, I want to get back to that again
because I think this integration innovation angle
is something that we talked about with Adams Selipsky
in our stories hitting SiliconANGLE right now
are all about the partner ecosystems.
We've been highlighting some of the bigger players emerging.
You guys are out there.
You got Databricks, Snowflake, MongoDB
where they're partnering with Amazon,
but they're not just an ISV, they're platforms.
You guys have your own ISVs.
You have your own customers.
You're doing low-code before no-code is popular.
So where are you guys at on that wave?
You got a good customer base, share some names.
What's going on with the customers?
Are they becoming more developer oriented?
'Cause let's face it, your customers that working on Boomi,
they're developers.
>> Yes.
>> And so they got tools.
You're enablers, so you're a platform on Amazon.
>> We are a platform on Amazon.
>> We call that supercloud,
but that's where this new shift is happening.
What's your reaction to that?
>> Yes, so I guess we are a supercloud on Amazon
and our customers and our partners are developers
of our platforms themselves.
So most of our partners are also customers of ours
and they will be implementing their own integrations
in the backend of their platforms
into their backend systems
to do things like billing
and monitoring of their own usage of their platforms.
But with our customers, they're also Amazon customers
who are trying to connect in a multicloud way
or many times just within the Amazon ecosystem.
Or even customers like Kenco and Tim Heger
who did a presentation from HealthBridge.
They're also doing B2B connectivity to bring information
from their partners into their ecosystem
within their platform.
So we handle all of the above.
So now we are an independent company
and it's nice to be a central part
of all of these different ecosystems.
And where I find myself in my role a lot of times
is literally connecting different platforms
and applications and SI partners to solve these problems
'cause nobody can really see it themselves.
I had a conversation earlier today where someone would say,
"Hey, you're going to talk with that SI partner later today.
They're a big SI partner of ours.
Why don't they develop solutions
that we can go to market together
to solve problems for our customers?"
>> Lisa, this is something that we've been talking
about a lot where it's an and conversation.
My big takeaway from Adam's one-on-one and re:Invent so far
is they're not mutually exclusive.
There's an and.
You can be an ISV and this platforms in the ecosystem
because you're enabling software developers,
ISV as they call it.
I think that term is old school,
but still independent software vendors.
That's not a platform.
They can coexist and they are,
but they're becoming on your platform.
So you're one of the most advanced Amazon partners.
So as cloud grows and we mature
and what, 13 years old Amazon is now,
so okay, you're becoming bigger as a platform.
That's the next wave.
What happens in that next five years from there?
What happens next?
Because if your platform continues to grow,
what happens next?
>> So for us, where we're going is connecting
platform providers, cloud providers are getting bigger.
A lot of these cloud providers are embracing partnerships
with other vendors and things
and we're helping connect those.
So when I talk about business-to-business
and sharing data between those,
there are still some folks that have legacy applications
that need to connect and bring things in
and they're just going to ride them until they go away.
That is a requirement, but at some point
that's all going to fall by the wayside.
But where the industry is really going for us
is it is about automation and quickly automating things
and again, doing more with less.
I think Tim Heger had a quote where he said,
"I don't need to use Michelangelo
to come paint my living room."
And that's the way he thinks about low-code.
It's not about, you don't want to just sit there
and code things and make an art out of coding.
You want to get things done quickly
and you want to keep automating your business
to keep pushing things forward.
So a lot of the things we're looking at
is not just about connecting
and automating data transformation
and that's all valuable,
but how do I get someone more productive?
How do I automate the business
in an intelligent way more and more to push them forward.
>> Out of the box solutions versus platforms.
You can do both.
You can build a platform. >> Yes.
>> Or you can just buy out of the box.
>> Well, that's what's great about us too
is because we don't just provide solutions.
We provide solutions many times as a starting point
or the way I look at it, it's art of the possible
a lot of what we give 'cause then our customers
can take our low-code tooling
and say, wow, I like this solution,
but I can really take it to the next step,
almost in like an open source model
and just quickly iterate and drive innovation that way.
And I just love seeing our,
a lot of it for me is just our ecosystem
and our partners driving the innovation for us.
>> And driving that speed for customers.
When I had the chance to interview
Tim Heger myself last month
and he was talking about Boomi integration and Flow
are enabling him to do integration 10x faster than before
and HealthBridge built their business on Boomi.
They didn't replace the legacy solution,
but he had experience with some of your big competitors
and chose Boomi and said, "It is 10x faster."
So he's able to deliver to those
and it's a great business helping people pay
for health issues if they don't have the funds to do that.
So much faster than they could have
if had they chosen a different technology.
>> Yeah, and also what I like about the HealthBridge story
is you said they started with Boomi's technology.
So I like to think we scale up and scale down.
So many times when I talk to prospects or new customers,
they think that our technology is too advanced
or too expensive or too big for them to go after
and they don't think they can solve these problems
like we do with enterprises.
We can start with you as a startup
going with SaaS applications,
trying to be innovative in your organization
to automate things and scale.
As you scale the company will be right there along with you
to scale into very very advanced solutions
all in a low-code way.
>> And also helping folks to scale up and down
during what we're facing these macroeconomic headwinds.
That's really important for businesses
to be able to do for cost optimization.
But at the end of the day,
that company has to be a data company.
They have to be able to make sure that the data matches.
It's there. They know what they have.
They can actually facilitate communications,
conversations and deliver the end user customer is demanding
whether it's a retailer, a healthcare organization, a bank,
you name it.
>> Exactly. And another thing with today's economy,
a lot of people forget with integration
or automation tooling, once you get things implemented,
in many traditional forms you got to manage that long term.
You have to have a team to do that.
Our technology runs autonomously.
I hear from our customers over and over again.
I just said it, sometimes I'll walk away for a month
and come back and wow, Boomi's still running.
I didn't realize it.
'Cause we have technology that continues to patch itself,
heal itself, continue running autonomously.
That also saves in a time like now
where you don't have to worry about sending teams out
to patch and upgrade things on a continuous basis.
We take care of that for our customers.
>> I think you guys can see a lot of growth
with this recession and looming.
You guys fit well in the marketplace.
As people figure out how to right size,
you guys fit right nicely into that equation.
I got to ask you, what's ahead for 2023 for Boomi?
What can we expect to see?
>> Yeah, what's ahead?
I briefly mentioned it earlier,
but the new service we're really excited about that
'cause it's going to help our customers to scale even further
and bring more workloads into AWS and more workloads
that we can solve challenges for our customers.
We've also got additional solutions.
We're looking at launching on AWS marketplace.
We're going to continue working with SIs and GSIs
and our ISV ecosystem to identify more and more
enterprise great solutions and verticals
and industry-based solutions that we can take out of the box
and give to our customers.
So we're just going to keep growing.
>> What are some of those key verticals?
Just curious.
>> So we're focusing on manufacturing,
the financial services industry.
I don't know, maybe it's vertical,
but higher ed's another big one for us.
So we have over a hundred universities
that use our technology in order to automate,
grant submissions, student management of different aspects,
that sort of thing.
Boise State is one of them
that's modernized on AWS with Boomi technology.
So we're going to continue rolling in that front as well.
>> Okay. Is it time for the challenge?
>> It's time for the challenge.
Are you ready for the challenge, Ed?
We're springing this on you,
but we know you so we know you can nail this.
>> Oh no.
>> If you were going to create your own sizzle reel
and we're creating sizzle reel
that's going to go on Instagram reels
and you're going to be a star of it,
what would that sizzle reel say?
Like if you had a billboard or a bumper sticker,
what's that about Boomi boom powerful story?
>> Well, we joked about this earlier,
but I'd have to say, Go Boomi it.
This isn't real.
>> Go Boomi it, why?
>> Go Boomi it because it's such a succinct way
of saying our customer, that terminology came to us
from our customers because Boomi becomes a verb
within an organization.
They'll typically start with us
and they'll solve an integration challenge
or something like that.
And then we become viral in a good way with an organization
where our customers, Lisa, you mentioned it earlier
before the show, you love talking to our customers
'cause they're so excited and happy and love our technology.
They just keep finding more ways to solve challenges
and push their business forward.
And when a problem comes up,
an employee will typically say to another, go Boomi it.
>> When you're a verb, that's a good thing.
>> Ed: Yes it is.
>> Splunk, go Splunk it.
That was a verb for log files.
Kleenex, tissue.
>> Go Boomi it.
Ed, thank you so much for coming back on your fourth time.
So next time we see you will be fifth time.
We'll get you that five-timers club jacket
like they have on SNL next time.
>> Perfect, can't wait.
>> We appreciate your insight, your time.
It's great to hear what's going on at Boomi.
We appreciate it.
>> Ed: Cool. Thank you.
>> For Ed Macosky and John Furrier, I'm Lisa Martin.
You're watching theCUBE,
the leader in live enterprise and emerging tech coverage.
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