- One of the best ways to get viewers and keep viewers
is to actually craft your content specifically for them.
And today Nick and I are gonna give you guys some tips
and ideas of how to do that so they stay more engaged,
you get more watch time, higher retention,
more views, and your channel grows.
(digital music)
Hey, guys, My name is Tim Schmoyer.
Welcome to Video Creators.
We're all about helping you guys grow your YouTube audience,
not just reviews and money, but most importantly
for reaching people and changing their lives.
I know Nick is all about that, too.
You can learn a lot more from Nick
over on his channel where he teaches you
how to grow your YouTube channel, make videos,
and other types of YouTube related stuff.
One of the things that a lot of creators
get wrapped up in is, like, the tags,
and the metadata, and like, keyword research.
And there's nothing inherently wrong
with any of those things, but ultimately, like,
what's the thing that's best?
Like, where should we be focusing most of our attention?
- People. Focus the attention
on the people that are actually watching your content.
We all want, you know, people to see our stuff.
So it's really easy for us to get focused on,
or distracted by, I should say, you know, making sure
that everything's, like, you know, I'm going
for this specific keyword and things like that.
Which, you know, that has value.
But it's also important to keep in mind that, you know,
it's people that are watching your videos.
It's not algorithms that are watching your videos.
So because of that, it's really important
that you make it easy for people to watch your content,
and easy for people to find your content.
So what we're gonna do is we're actually gonna talk
about some of the things that you can do to make it easy
for people to consume the stuff that you have,
and the first thing that is really important
is making it clear and easy to understand
what it is that you're actually offering.
So, for example, a lot of people, if you go
to their channel page, they won't have anything
that has any relation to what it is that they're doing.
It'll just be a photo, some random photo
as their channel art instead of saying,
hey, this is what it is that I offer on my channel.
Of course you can grow like that,
and it's not gonna, you know, destroy your channel.
But the easier that you can make it for people
to understand that they're in the right place,
it's gonna be beneficial for you.
One thing that you can do
is you can take your value proposition,
and you can put that in your channel art.
Or you can just say in a few words,
this is what I offer on the channel.
- The value proposition
is exactly what you should be thinking about.
There is three ways to think about this
to help you guys define, like, what is the value
you're offering through your channel.
Number one, (digital chiming)
what job is your audience trying to get done?
Let's use Nick as an example.
What job does your audience wanna get done?
- They wanna grow their channels.
- Number two, (digital chiming)
what pains do they experience
that maybe your channel is helping them solve?
What's their pain?
- Getting views, getting subscribers,
what tools do I use in order to actually do all that?
- And then number three, (digital chiming)
what gains are they trying to accomplish in your life
that maybe your channel can help them gain?
What do you do to help them gain in that area?
- I show them how to do all of that so that they can,
basically, serve those purposes.
- He knows; see, that's, can you guys
answer those three just like that?
I didn't even prompt him.
He just did that right off the top of his head.
It needs to be so clear and focused.
If you don't know why someone should subscribe
and what and how to pitch what they're gonna get,
and they're gonna have to do a lot of homework,
try to figure it out for themselves,
then people start subscribing for different reasons,
and then you've got some people who want this,
some people who want that, and then it's just hard
to keep momentum going long-term.
- Another thing, too, is when you're putting
all that stuff together, it's important
that you even focus the language that you're using
and everything on the people that are watching your videos.
- People are ultimately consumers.
Even you are watching this video right now
'cause you wanna learn something from us.
So even if it's an entertainment channel,
what are people consuming from you?
Is it an escape, is it a perceived relationship,
is it being part of a community?
All those big niches on YouTube are also delivering a value
that someone wants to consume.
Otherwise they wouldn't watch.
And knowing what that is,
that value proposition, super important.
- It really is.
Once they understand what your channel is about,
it's important that you make it easy for people
to find your content.
Here's the thing.
Like some people will land on your channel page,
and some people prefer to just go directly
to the videos page and see all the videos that you have.
Other people prefer to go to your playlist page.
Hey, what playlists do they have?
Other people prefer to just scroll down your channel page.
So what you have to do is you have to say,
how am I gonna make it easy for people
to experience my YouTube channel
without them having to put much thought into it,
and to make sure that I can nail each person,
regardless of how it is
that they choose to use the platform.
When you're putting your content together,
think of, okay, how can I make blocks of content
that I can offer on my channel page
or in different playlists, that I can link to
in videos and things like that,
so when somebody comes to my channel,
the specific things that they're interested in
on my channel, they can find those specific playlists
and those specific pieces of content
that they're the most interested in
so that they can watch more of your content
and have a better experience on your YouTube channel.
- So on my channel, I know that most people find me
because they're searching
for how to do something on YouTube.
So my very first section is recent how-to videos.
It's automated playlist of just anything
that's tagged with how-to.
I know people also wanna know like how do I grow
my channel in search, and so I have that as a playlist.
I know people wanna know how do I get a million subscribers,
so that's a playlist.
I know people wanna know like how do I turn,
like make money off of this, so that's a playlist.
Like all those things are there,
not necessarily because I think they're gonna spend
like 16 hours watching the thousands of videos,
but because like, they're like, I see,
oh, oh, okay, yeah, like, this looks like something I want.
I'll subscribe and get what comes next.
- Yeah, and that's an important part of it, you know,
because you're showing that value.
You know, you're showing past value,
and then you're basically creating that history
that kind of teases future value, as well,
which can also help you, you know, increase the amount
of people that are subscribing to your channel,
because you're basically structuring everything
based around the interest sets of the people
that are coming in to watch your content.
But at the end of the day,
like what you really wanna focus on
is wanna think about the people
that are watching your content.
You wanna think about how you can make it easy
for them to find your content, and easy for them
to enjoy your content, so just think about the people
that are watching your content over everything else,
because the more that you focus on the people,
the better that you're gonna do.
- One of the things we say here at Video Creators
is optimize for people, not robots, right?
So the algorithm is designed to follow the people.
Whatever people respond well to,
that's what gets surfaced.
And if you wanna learn more about how to do that,
you can check out Nick's channel.
There's a link to it down below.
You can click the icon you see
on your screen right now and go learn more
about growing your YouTube channel from Nick.
And if having your videos become more discoverable
is important to you, you can click the playlist
you see on your screen right now.
It'll go into a lot more detail on about how
to actually make that happen.
So click those videos, and I'll see you guys
over in the next one.