Over my 35 years, I’ve often been asked what my favorite ride is. My standard answer is: the next one.
We live by the ethos that the next thing we do is going to be better than the last thing we did.
So even though we’ve created some really incredible experiences, we’re always looking to “how do we make the next one even better”.
And it really starts back with the origins of our business,
back in 1964 with the world famous studio Universal Tram Tour.
And from there, we expanded and built the first standalone park at Universal Studios Florida, which really became about “riding the movies”,
and that was an invention of Steven Spielberg. Taking them into those stories, not just the attraction experience, but blows it out into entire worlds.
but blows it out into entire world and the challenge became what can we do next where should
we be if nobody tried to find out what lies Beyond have you never wanted to do anything that was
dangerous you never wanted to look beyond the clouds and the Stars we went to the fans and we
asked them and the answer was pretty compelling give us more of your great storytelling more of
the immersive environments and do it in the most visceral manner possible Universal epic universe
is comprised of five incredibly themed worlds and in those over 50 unique compelling experiences the
idea was to bring you to these worlds you couldn't otherwise possibly imagine and to do that we
wanted to create a mechanism that allowed you to be transported into another world and it starts
at the very entrance of the park itself you'll enter underneath the Kronos the first portal
where all the planets will line and exhilarating discoveries await as you begin your journey into
Celestial Park Celestial Park is a world in and of itself where fans have come to seek the Ultimate
Adventure it's where we put the park back into theme park it has beautiful landscaping incredible
water features amazing dining experiences fantastic shopping opportunities and three
spectacular attractions constellation Carousel a cosmos inspired Carousel unlike anything you've
ever seen astronomica where you can play with dancing fountains and Starfall Racers a dual
launch coaster where you race through the sky upon a shooting star and anchoring this incredible
world is the amazing Universal Helios Grand Hotel 500 rooms integrated into the park like no other
theme park in the world [Music] and from here you can jump into any world portal like an adventurer
to find all of the worlds you've ever seen How to Train Your Dragon Isle of Burke we made the
dream of reality the world's first Dragon Viking Utopia you're sore with dragons and have a viking
Adventure based on the great movie franchise and the ultimate wish fulfillment of flying
dragons we have this great history with horror so we thought is there a way for us to Breathe
new life into the classic Universal monster family it's alive it's alive Dark Universe
a world where Universal's classic monsters are reimagined in an ominous and chilly experience
everything you've ever want wanted to experience with monsters is in this world when the fans told
us to give us more of what we did really well our thinking became could we create another
chapter of the wisting World of Harry Potter in the wisting World of Harry Potter Ministry
of magic you'll get to experience moments from both 1920s Paris from Fantastic Beasts and the
British Ministry of magic from the Harry Potter series The Ride inside of that world I can't
tell you because it has to be a surprise you come to University Orlando you're going to get
this Trilogy of Storytelling that is unlike anything else in the world we'll have Super
Nintendo World where you can jump into the action and step into the world of Mario Luigi Princess
Peach and Donkey Kong you'll arrive in the most interactive Colorful World we've ever created you
get to play in the world that you've only played on a screen epic Universe represents a tremendous
addition almost doubling the size of Universal Orlando resort this gives us the opportunity to
bring people to Universal Orlando for an entire week of the most incredible experiences they can
imagine Universal epic Universe changes everything you thought you knew about Universal Orlando
resort the overarching emotion that epic inspires is what it's like to have your wishes ultimately
fulfilled beyond the storytelling and the immersiveness there's an emotional component
to each of the worlds the worlds that were chosen represent so many things for so many people and
there's so vastly different thrill and fear and joy and all of it comes together in a type of
experience that you have never been able to find anywhere else everything that we do is
really the culmination of Decades of innovation and creativity and immersive storytelling so we
continue to perfect our craft and epic is really bringing it all to a whole new level epic universe
is built on an amazing concept the idea that you can go into a world through some kind of
a portal and you come out in a world you never could dream of you could experience it I think
it's going to just feed the imagination of so many people of all ages what I think we're trying to do
most is give people the opportunity to really experience the full thrill of being [Music]
alive