Oscar Alejandro
Hi everyone!
My pleasure! How are you?
Welcome to a new video!
I am Oscar Alejandro.
And if it's the first time on my channel... Welcome!
Today we are going to talk about a topic that I am sure we are all interested in.
And it's how to make money on YouTube.
And in this video we are not going to talk about how much I earn.
While it is true, I will show you with statistics.
However, the main motivation is that I want you to be as happy as I am.
And if you're interested in making videos on YouTube,
Don't just do it in the best way,
but also, why not?
Make this a profitable business for everyone.
And well, the real motivation of why I want to share this information with you...
It's because in December I got the highest profits
since I dedicate myself to make videos on YouTube.
As you are seeing, I could have a monthly figure of $ 10,015.03
in just one month of monetization.
And I want to tell you that it wasn't just me
but I had the opportunity to call several of my colleagues...
And we all did incredibly well.
How is this possible?
I want to share with you three things.
The first thing is that before I start
I want to ask you to please subscribe to this channel
on the red button.
And would make me very happy that you activate the bell
so YouTube to notify you every time a new video is uploaded.
The second thing is that if you are going to motivate yourself to make videos on YouTube,
not only to earn money but to become famous,
and have more than a million or millions of reproductions as is my case.
Do not do it for the money!
And don't do it for fame!
Because, friends, that becomes obvious.
The main motivation to be on this platform
is to want to leave a legacy to the world.
It is to want to share knowledge, entertainment, information with everyone.
And believe me that when you have a purpose of being viral without purpose.
That becomes obvious, folks.
Those people who want to be famous anyway...
That becomes obvious!
And the other thing that you will surely be wondering...
Where did I get all this information
that I will share with you.
Well, it turns out that in 2018
I won the YouTube Nextup contest.
And the platform took me to Los Angeles,
to the company's headquarters.
And they taught me all the necessary tools and knowledge,
not only to make money but to make viral videos
and be able to make the most of this platform.
So this information I will share with you
it comes directly from Los Angeles, California.
So it's a gift just for watching this video.
To begin, I think it is very important to understand
where does the money we earn on this platform come from.
Money comes nothing more and nothing less
that from the commercials that reproduce every time
you click to each of the chapters on YouTube.
Those videos that can be skipped by clicking on the bottom.
There are videos that cannot be skipped.
Or, sometimes they also come from banners.
All the money comes from the commercials.
Of the companies that want to advertise their products here on YouTube.
The other question you are asking yourself is...
"Oscar, do you earn $ 10,000.00 on YouTube every month?"
The answer is, unfortunately not.
This was a phenomenon that occurred in the month of December on my channel.
And it was thanks that I got two videos that became a trend.
The first was "The truth about Black Friday" that obtained 183,000 views.
And the second video, which positioned itself in the trends of many people in the US
was "That's how they deceive us on Black Friday",
which reached 848,000 views.
Those two videos,
at the same time, they added more than one million reproductions
in the best moment of monetization of the year.
How is this possible?
I'm going to show you.
As you are seeing it,
there I am showing you the analytics of my YouTube channel
during the month of December, 2019.
There you are realizing that the video of
"This way they deceive us in Black Friday" obtained $ 3,300.
And, obviously, the $ 10,000 figure occurred
because the entire channel is being monetized.
And all the videos in sum obtained the figure of $ 10,000.
But why?
Because, not only one video is monetizing but all,
all that I have done throughout my YouTube career.
And there is a time of the year, which I am going to show you
where more money is produced on YouTube.
For that, to teach you...
I have to show the concept of CPM.
The CPM is the Cost Per Thousand.
It turns out that one earns money
depending on where the reproductions of each of the videos are located.
For example, each country has a different cost per thousand.
The US has a cost per thousand of $ 13.55.
Then, the other country that has the most cost per thousand is Canada with $ 11.32.
United Kingdom with $ 10.38.
We see that Australia has a cost per thousand of $ 17.37.
Hopefully all our videos will be seen in Australia.
But hey, see that Latin American countries such as Venezuela
monetize very, very badly...
Every thousand reproductions from Venezuela are 48 cents.
The other country in Latin America that monetizes very well is Mexico
with $ 2.36.
Spain with $ 5.35.
Italy with $ 4.75.
Panama with $ 3.53.
At the end of each month
YouTube averages where all the views of the channel were located
and it gives you that monthly figure that you end up earning.
The idea as a strategy is that, obviously,
you would like the videos to be positioned in a single country.
For example, imagine if all the monthly views of my channel,
which are approximately more than 1.500.000 views per month.
I wish they were all in the US,
because if that were the case, I would earn this monthly figure $ 20.235...
And it really isn't what happens.
There is another concept to analyze and that is
that the CPM varies and fluctuates throughout the year.
This figure that I am showing you is
what fluctuates the CPM from January to December.
As you can see, the year begins with the average CPM of $ 2.87.
Get off at a very strong moment, which is February 22.
What a coincidence, by this same date where I am publishing this video.
It is the time of the year where you least earn on YouTube.
Goes up...
It comes at a time, for example, in April...
It reaches another top in May.
Come down loudly...
Then it goes up, there is a top in September where the CPM is located at $ 4.15.
And the highest moment of the year
where more money is generated is precisely on December 1.
Notice how the average CPM stands at $ 5.20 per 1,000 views.
There you see...
At the beginning of the year it is at $ 2.87.
In the end the CPM rises to $ 5.29.
This is because during that month
more companies invest money on YouTube to advertise.
Obviously it is no accident.
December is a month of gifts,
Christmas month...
It's a month where people consume the most.
Another important fact to understand how YouTube works
it's remembering that YouTube belongs to Google.
They are exactly the same company.
Google's brain is the same brain as YouTube.
And so, when a person is going to search for something on Google,
Google will most likely recommend an answer found on YouTube.
And thinking about it that way,
if we do want to be content creators of this platform
we think immediately
the topics we are going to talk about have to seem
to the searches that people do on Google.
For what? So that Google obviously recommends your videos.
Let's make an extremely fast example.
What would happen if I looked for the question...
How much do you earn at Uber?
I press "Enter"...
And well, well, well...
Look that first Google recommends two videos from a creator named Oscar Alejandro.
Do you know him?
Because according to Google,
the best answer can be found in this YouTube video,
which this man did, casually.
I'm going to explain how I got Google to recommend me.
Let's set another example.
If we put the question: "How much do you earn in Miami?".
First of all, two interesting videos appear at the top.
A video that was produced in June 2017: "How much you earn in Miami".
That was produced by a YouTuber named Oscar Alejandro.
And then, the question is best answered with another video
that was made on April 14, 2019
which is called "How much it costs to live in Miami".
And if we click look what happens...
We go directly to the video.
If each of us had the ability to know what people are looking for in Google.
I am very sure that your videos, your channels
will not only upload very fast in reproductions
but they will also earn a lot of money.
Because that is the best way for your content to be found on the internet.
However, you may be wondering, "Oscar, how can this be possible?",
"It is impossible to read people's minds to know what they want to know".
Well, I tell you, for that there is already a tool called google trends.
For example, let's imagine that we are content creators
and we would be interested to know the interest of people around the world
if we plan to make a video about carnival.
We are going to look...
Carnival.
Let's see the search here
about the term carnival worldwide...
And here we have a first result.
Note that here we see an interest over time...
One year!
We see that the interest in carnival is null in June, October...
But already arriving December and January
see how the curve begins to rise.
In February people start looking for things about carnival
because logically that date is approaching.
And we have a second result that you have to pay close attention to.
The interest by region.
The word "carnival" around the world is most searched on the internet...
Incredible but true, in Uruguay and then in Brazil.
Now, what is the use of knowing this?
If we plan to make a video about carnival on YouTube
The video will be positioned in Uruguay and Brazil.
Now, how much money will we earn for this video if it becomes a trend?
It is very simple!
We return to monetization analytics.
And there we see how much is the CPM of Uruguay.
For example, we remember that the CPM of Uruguay is $ 2.70 per 1,000 views.
What would happen if a video of us will be trending?
The carnival trend in Uruguay?
For a million views this is the amount you would get,
if you get a million views in Uruguay.
And the Brazilian CPM $ 3.02 per thousand.
If you get a million views in Brazil...
This is what you could win $ 3.020.
Now...
One...
What would happen? Would the video be positioned in the US?
There you see it...
Search interest...
That is, that video is very likely not going to position itself in the US trend.
And you would not earn what the US pays for his CPM.
Now, let's change the search in Google trends.
And we put something,
which I suspect is sought in the USA.
Like, for example, Black Friday...
Which I did exactly last year.
Notice that the Black Friday trend begins around October 27.
It goes up...
November 10,16.
Goes up!
Its maximum moment is located in the week of November 24 to 30.
That is, any video we make during that trend
naturally the video will rise like foam
because there are many people around the world
who are interested in that search.
Now, we see the map...
Here we see that, incredible but true,
the country that Black Friday is most interested in is South Africa,
and second comes the US with a search interest of 58 points... I guess, right?
That is, if we manage to position a video of us in the US
that arrives at the best time of the year where the CPM is higher.
We would get for $ 1,000,000 visits in the United States this amount $ 13,550.
Because the CPM is at $ 3.55.
So dear friends, as a strategy,
if you want to earn a lot of money on YouTube,
regardless of the part of the world where you live...
You can live here in the USA.
Or you can live, I don't know, in Argentina,
in Venezuela.
in Colombia...
You can design content that is positioned in the trends of each of those countries.
And, logically, preferably, in that of the countries that pay the most.
However, we Spanish speakers are a bit at a disadvantage
because the countries that invest the most money on YouTube
are the ones that speak in English.
USA, UK, Australia...
So folks, I think the conclusion is quite simple.
What would happen if you make a video about Halloween?
Or, about a viral issue in the US?
Above all, at the moment when people search YouTube for that trend.
However, for us to make good money on YouTube
it's not enough to know where it comes from
but how to make the video we make,
that video that we are going to position at the moment of more Google trend
becomes viral and has really been seen
not only by thousands but hundreds of thousands of people...
And why not? Millions of people as it happens to me.
And it is that the video has to comply with the rule of the three success factors.
The first rule is, obviously, what the video is going to be about
and the title, which is important.
Well, for example this video that went viral, which reached 840,000 views.
It's called: "This is how they deceive us in BLACK FRIDAY"
And, obviously, I'm not saying that you do Clickbait, no.
The video has to really be matched with the title
and it has to say something really important.
Obviously, the title will be positioned with the tags...
The tags that you put in the video.
That will be the first element,
which will make YouTube sneak your video in Google search.
That is the first factor.
And I feel it is the most obvious.
The second point of the three factors pyramid
is the miniature.
The Thumbnail as they also say it in English.
Well, here I am in the control panel.
And let's analyze, why my video of "How much it costs to live in Miami?",
which I already showed you that Google recommends it,
it fulfills that characteristic.
And the first thing I want you to see is the thumbnail.
If the video is called: "How much it costs to live in Miami?"...
The thumbnail has to be, and has to say a message that really causes you to click.
For example, I chose to put: "Miami, are we all poor?"
The message that you put in the thumbnail has to be complementary.
I suggest that you do not repeat the same as the title
because you are going to waste space to place important information.
So for example, I am a spectator and I see...
"How much does it cost to live in Miami?"
And I see this "Are we all poor?", Plus the attitude of the photo.
Obviously it will cause me to click.
And YouTube when it recommends a video,
and the thumbnail is effective.
Well, there is a rate called "Click Rate."
If YouTube recommends a video and people click on it...
This moves the click rate ratio algorithm.
And YouTube says: "Oh, woao! This video really interests a lot
and I have to show it even more".
And the third point of the three factors triangle
for YouTube to recommend your video to as many people as possible.
It's something that not everyone talks about...
And it is the "Retention Rate".
Here are the analytics.
The retention rate of that video that also became a trend in my channel...
See that it has an average retention rate of 52.2%
That is, more than half of the video.
The video lasts, as you are watching, 16:45 minutes.
That is, on average, people watch my video, or watched this video 8:44 minutes.
And why is this so important?
Because YouTube wants to compete with all other forms of streaming.
Like Instagram...
Which it competes with them...
Like Netflix,
like Hulu,
like Disney+...
And any other that arises.
Why?
Because the more I keep people on my platform
more commercials I can put you.
More publicity I can show you.
I can make more money.
And, obviously, people will want to continue to prefer YouTube
as the platform preferred by all of us.
So obviously, a video that does not hold the audience for a long time...
YouTube is going to say: "Why I will recommend it if people don't see it?".
And obviously they abandon the video, and leave YouTube.
When YouTube detects that the retention rate not only exceeds half of the video
but if the video, for example, lasts 20 minutes,
and retains an average of 10 minutes.
They say: "Oh, woao! Managed to hold a person 10 minutes watching the video".
It is important because I can advertise twice and three times.
I can make you cuts...
Advertisements...
And there, the platform wins.
I win as creator!
And we all win.
And, obviously, YouTube will never recommend a bad video.
Because a bad video means: "YouTube is a horrible video platform.
And I will not recommend it".
A video with low retention rate
it's a video that is going to get into the pit of recommendations
and nobody will ever see it.
So, we will review the secret recipe...
A video with a good title which catches people.
A video with a nice thumbnail and that has a clear message.
Plus a well-made video, well produced,
with high interest and that catches people...
Plus, a retention rate of more than 50% of what the video lasts...
it will be a very successful video
that YouTube is going to recommend a lot.
And what would happen if you produce and release that video
at the time of a very high trend in the US,
or in any other country that has a super high CPM?
As for example, the Christmas time in the US.
Or Black Friday...
Or Halloween...
Or I don't know, July 4.
Or any trend, from any country that pays very well.
Obviously, it is the secret recipe
so that you not only win many subscribers
but you have a high level of reproduction.
And obviously you earn a lot of money.
What I wish you is that you apply this knowledge right now.
And, please, in exchange for everything I just taught you.
Subscribe to this channel on the red button.
Activate the bell so that YouTube warns you every time I upload a new video.
Give this video a thumbs up!
And, please, follow me on Instagram as @oscaralejandro.
And, of course, I wish you much success.
And until the next video!
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