>> DID YOU SEE THE TOXIC
MASCULINITY ADS OUT OF GILLETTE?
SOME PEOPLE TOOK IT AS TOXIC
SANCTIMONY.
WE GET THE MESSAGE.
I DO NOT KNOW HOW BEARDS ARE
TOXIC.
I'M BEING FACETIOUS.
ORGAN ANSWER THE QUESTION.
SHOULD YOU GO GET POPCORN DURING
THE SUPER BOWL ADS TO AVOID
BEING LECTURED UP BY CORPORATE
AMERICA?
IS A POPULAR ADVERTISING.
IT SEEMS TO THINK COMPANIES WILL
NOT GO POLITICAL AT THIS YEAR'S
SUPER BOWL.
WE HAVE WARNING SIGNS THAT YES,
MAYBE YOU SHOULD GO TAKE A
POPCORN AND ICE CREAM BREAK.
JOINING ME AS THE HILLS MEDIA
REPORTER AND FOX NEWS
CONTRIBUTOR.
WE WELCOME YOU BOTH.
>> GOOD EVENING.
>> BEFORE WE GET YOU, LET'S SHOW
THE SUPER BOWL POLITICAL
COMMERCIALS.
THEY HAVE CAUSED AN UPROAR WITH
THE PUBLIC IN THE PAST.
WATCH.
♪
>> LOOKING GOOD BOYS.
>> I KNOW.
>> LET'S DO THIS.
>> LET ME DIAL BACK ON THE TERM,
THEY ARE NICE ADS, THEY ARE
SWEET ADS, THE ISSUE IS, PEOPLE
WANT TO BE ENTERTAINED BY THE
SUPER BOWL.
WE KNOW MILLENNIAL'S, THIS IS
THE X FACTOR.
ONE SURVEY SAYS EIGHT OUT OF TEN
MILLENNIAL'S LIKE IT WHEN THEY
GO MILLENNIAL.
WHAT DO YOU THINK WILL HAPPEN?
>> THOSE ARE THE PEOPLE AIMED
AT.
ONCE YOU GET TO MY AGE, I DON'T
WANT TO DATE MYSELF HERE.
BUT WHEN YOU'RE YOUNGER, YOUR
BUYING HABITS ARE STILL
FLEXIBLE.
YOU ARE NOT LOCKED INTO A
PRODUCT.
YOU USUALLY GO AFTER YOUNGER
PEOPLE BECAUSE YOU'RE STILL
DECIDING WHAT THEY WILL BE
COMMITTED TO.
THE PLAN IS FOR PEOPLE LIKE US
TO BE TALKING ABOUT THESE ADS.
I DON'T KNOW WHY THEY DON'T JUST
USE -- WHEN YOU THROW IN A DOG
OR A CLYDESDALE, ARE THEY
POLARIZED?
EVERY STUDY SHOWS THAT IN ORDER
FOR CORPORATE ACTIVISM TO BE
EFFECTIVE THAT THE BRAND HAS TO
BE CONNECTED BACK TO THE CAUSE.
IN OTHER WORDS, WHAT DOES
GILLETTE HAVE TO DO WITH ME TOO.
WHAT DO RAZORS HAVE TO DO WITH
ME TOO.
WE SAW IT IN HOLLYWOOD.
WHEN YOU ALIENATE HALF THE
COUNTRY, THEY DON'T BOTHER
WATCHING.
THE SAME THING WITH THE ENDS.
YOUR INSULTING HAVE A GENDER.
AS THE PRODUCT THAT GENDER BUYS.
I SEE NO UPSIDE.
>> WHAT YOU THINK?
>> AND JOE IS TRULY ONTO
SOMETHING.
I'M A MARKETING MAJORS.
I WORKED 20 YEARS AND FORTUNE
100 COMPANY.
A LOT OF TIME IN BRAND
MANAGEMENT.
YOUR BRAND IS YOUR BABY.
YOU CREATE IT, YOU NURTURE IT,
YOU GROW IT AND YOU PROTECTED.
NO BRAND IN THE WORLD IS GOING
TO HAVE THEIR BASE, THEIR LOYAL
CONSUMERS IF THEY HAVE A
POLITICAL BIAS GOING ON.
OUR COUNTRY IS MORE DIVIDED THAN
EVER.
IT IS SUCH A BONEHEADED MOVE FOR
THESE CORPORATIONS TO INJECT
POLITICS INTO THESE COMMERCIALS.
THEY ARE ALIENATING THEIR BASE.
>> DO YOU THINK THESE ARE
POLITICAL ADS OF THE SUPER BOWL?
>> I'M NOT EVEN SURE I WILL
WATCH IT.
I AM STILL SINGLE BY THE BOY
SCOUTS A COUPLE OF YEARS AGO.
>> DO YOU THINK WILL SEE HIM AT
THE SUPER BOWL?
>> I WILL BE WATCHING.
I DON'T THINK SO.
I THINK IT WILL BE THE HALFTIME
SHOW WHERE THEY'VE GUN SAFE AND
WE DON'T HEAR A LOT OF POLITICAL
MESSAGES.
THEY REALIZE WHO THE AUDIENCE
IS.
SPORTS IS THE ULTIMATE ESCAPE