Welcome back. In this video, I'm going to show you how to research YouTube
keywords. This is my good friend Marcella. We filmed an episode previously. And we
kind of got into these topics of how you could rank on YouTube. She started
asking me like, "How do you do that?" I know the way to do it. Most YouTubers or
most people who teach YouTube SEO do this totally wrong. So, definitely want to
watch this episode. You've learned some things about SEO. Tell me what you've
learned. -Yeah, so I had a shop on Etsy and when he went
to Etsy. Couldn't find me anywhere. So, I paid for a little eCourse and they
taught how to kind of optimize that. -Mm-hmm. -Where you are an Etsy with
keywords and that was the first experience I had with keywords. And while
I was on this little 15-minute course, I went from I don't know where on Etsy to
the front page. So, I feel like I understand the value of
keywords because just in that 15 minutes I've pumped up my shop. So, I'm excited to
learn more. -Very cool. So, definitely the person who taught you that new Etsy, new
Etsy SEO. -Right. -Okay. -Yeah. -Very cool. So, I have to admit. I've done lots of
searching for YouTube SEO and nobody's doing it the way that I'm teaching.
There's one guy out there that's getting some results. But I think he's
doing a little bit by accident. So, anyway what I'm going to... What I'm going to share with
you is totally awesome. I want to start out with an analogy of a tree. -Okay.
-Because if you understand this, it just makes it really simple so there's no
overwhelm or confusion. It's just really simple. So, with this tree, we've got a
really broad trunk. It goes out to branches, that goes out to leaves.
Okay, the leaves are the specific video topics that you want compared to the
really broad topics. And an example would be goal setting. Let's say you wanted to
make a lot of videos on setting goals. A title that you would not get results
from is something like "Goal-setting tips by Marcela." You
know, something like that's just really broad. You could write a whole book on
goal-setting. But what we want to do in a video is we want to go out to the branch
and then up to the leaves. We want the title of our video to be a leaf topic
that's really really specific. So, for example, "How to make a vision board that
really works." So, I don't know if you know about vision boards or whatnot. But
if you know, if you may... If somebody goes to YouTube or Google and they type in
this question, "How to make a vision board that really works?" And then they find
your video, they're going to watch the whole thing because they're they found exactly
what they're searching for. You know, you're talking about how you make it so
that you're actually going to get results from it. Or another example of a
leaf, how to set exercise goals on an Apple watch. So, I didn't make up these
phrases here. These are actually phrases we did keyword research and we found
that people are actually searching for online and that's the key. So we do that
research first. We find these titles. Here's another one. "How to set financial
goals for a business?" Now, there might even be other Leafs that are more
specific than this one. I would want to do some searching though like "How to set
financial goals for a scrunchy business?" Or "How does that financial goals for a
hair salon?" Or for a law firm. -And to be honest, when you're saying like do the
research, do just physically take this into the search bar on YouTube and just
see what comes up? So, that... What that does is it tells you if there's competition.
But I'm going to show you a tool that will actually help you find what are the
questions people are asking. Okay? I just want to show you a couple more examples
to really submit this thing. Because this, understanding this little thing, this
little piece will transform the results that you get on YouTube. So, this is Kris.
The guy that I've mentioned does real estate investing training. And I want to
show you some examples of leaf topic videos that we've done for him. So,
hundreds of videos are all leaf topics on his channel. "How to turn $10
into a $100? How to make money work for you? How to earn respect and be
taken seriously?" And our best-performing video, "How to invest your money in your
20's." So these are all questions that we searched and found before we filmed.
And I'll just give you one more example. This is Paul Jenkins. He makes videos on
parenting and on relationships. --Positivity. So, here's some examples of
leaf topic videos. "How to get kids to study? How to get kids to sleep? How to
talk to kids so they listen?" And the best-performing video on that channel
that we've done, "How to get kids to listen without yelling?" So, they're all
leave topics. Again, we did the research to find those first. So, the key is just
to always think about this tree and picking the leaves whenever you're
wanting to make a video for YouTube. So, back to your question you had earlier
about ideas and what you're doing on Facebook, that's great and keep doing
that on Facebook. Because Facebook videos like that will do really well and
there's a higher likelihood that your video can go viral. Because people will
share it. There's not really a community on YouTube to share, you have to post it
somewhere else. But on on YouTube, it's really important to do the keyword research
first because then you're be able to be shown to people who've never heard of
you before but are searching for your expertise. -Okay. -So, now I'm going to show
you the tool that I used to find these leave topics. The website is called SEM
rush. And the tool is called the keyword magic tool. I used to go through multiple
steps using multiple different tools. But then at a conference this company had a
booth and I talked to them instead, "Okay, is there anything that can simplify my
process?" They showed me this tool it was currently in beta and it changed my
world. It made it really simple. So, I'll... First I'll show you an example then
we'll actually dive in and do some stuff for you. -That is something that I do paid to get
this? Do you have to have... -I do pay $100 a month. But they have a
2 week free trial. -Okay. -And if you're... If you're just wanting to experiment
with this, I recommend signing up for their trial and then you could
get hundreds of topics that would last year for a year and then not have to
sign up for their paid account. But then if you're going to do this then it would be
100 bucks a month. -Okay. -Or I can help you and use my account.
-Perfect. -Alright. So, my client Katie and good friend, she's an interior
designer. And we were thinking about the tree of interior design. We thought a
branch was living room design. So, because what we're good at in our minds is we
can easily come up with the trunk or the branches for topics and I let the tool
find the Leafs. Okay? So first, when you go to the Tool, you hit search and I'll come
up with results. And now, these are typical results that you'll see in an
all keyword research tools. But the magic of this tool I think is this
button right here that says "Questions." Because when you hit that, these results
change now they're all the questions that people are asking about living room
design. That's what makes this so amazing. -It looks kind of similar
so keyword search as I've seen before but when you click on the questions,
that's a totally different thing. -And this is giving you ideas of what the
title of your video could be. So, Katie and I we look through this list there's
hundreds of them. And we just picked out 7 of them really quick that we
thought would make great separate episodes. So, we can make one. "How to
design a living room with high ceilings?" That's a question, it's getting 70
searches per month. And one thing that I want to emphasize is to not go after
high numbers. Higher the number usually means higher the competition. And my goal
for you is when you post a video on YouTube to have it ranked on YouTube day
one. And as long as this number... This is telling you how many searches there are
per month for this phrase. As long as it's 10 or above,
I say that's an awesome, awesome phrase. -Yeah, because you always think like
bigger numbers. -But even if you just get you know a trickle of people coming
and they watch your video, they've watched a lot of your video because it's
really relevant to them, YouTube will we'll see, "Ooh, this video is performing
well. We're going to boost their channel. We're going to boost this video and show it
to more and more people." Okay another example that we found. "How to design a
living room with a corner fireplace? How to design a living room with large
windows? How to design lighting for a living room? How to design a living room
with TV? How to design a kitchen living room combo?" And "How to design a living
room wall?" So, another thing that I like to point out here is Katie probably
could have come up with 1 or 2 living room design videos on her own but
just doing the keyword research and we just picked 7. We could have picked
more. We now have a whole list of videos that we can make. And the great thing is
if you make leaf after leaf after leaf after leaf, eventually you're going to
dominate YouTube for that entire tree. Like we're talking hundreds of videos
but like with the real estate example. We've actually never made a video about
real estate investing. But he ranks all over the place for real estate investing
now because we've created hundreds and hundreds of leaves in real estate investing.
-So does he... So now like this client... She goes and
makes a video for each topic? -Mm-hmm. Yeah. So, these 7 right here were videos
that... -Much like I said, she wouldn't have thought it before. -Yeah.
Alright. So now, let's dive in to the tool for you. Alright? What would be a
good branch that you'd want to be found for? Something that you would want people
to find your YouTube videos for? -I think finding joy out of trials.
-Okay. So let's type in... Let's just type in joy and then I'll hit questions once it
loads. So, let's see what questions people are asking about joy. Interesting. -Joy's is a name.
-Yeah, it's a name. What if we put in happiness? I mean we could dig deeper in
it but for the sake of this... So, questions is already opted. They were selected. So, I
mean how to be happy? You see how big that is though? -Right. So, let's... We can add
in additional things here. We can put in trials. So, we can find more of the Leafs.
Let's see. Our challenge. Let me put in challenge.
Let's see. Alright. I'm not liking the result to get here. Let's see. "How to find..."
Let's let me just change it to happy. Let me say... Let's see like... I'm thinking like...
Oh! Real specific would be like... Let's see. These are still pretty high. I'm going to
help it out, I'm going to type in another word. I'm going to type in "How".
"Okay, how to be happy again after a death?" So, that's pretty specific. -Yeah. -So, you
can just experiment like, how are people searching for something like that?
"How to make someone happy after a death?" So, this is... Personally, how can I be happy
again after I've lost, you know... And I might the way that out phrase it is
after I've lost a loved one or how after I've lost the child or a spouse or a
grandparent. So, there's lots of different ways you can search. But just finding
like... Oh, that's for me and then another one down here was... You know, how to make
someone happy after a death or... Pretty cool. -Well then you could add in like all
the other questions no death or divorce. -Yeah. Exactly. We just come up here
remove that word death. Take a divorce.
So right at the top. "How to be happy after divorce? How to be happy alone
after divorce? How to break up a happy divorce?" What does that mean? I don't know...
"How to make your yourself happy?" So... anyway, a lot of a lot of good examples
there. So, they're helpful? -Yeah. -Yeah, so what I recommend you do is in
your mind, you do... Well on your... In your mind and write it down on paper. Do a
topic brainstorm. And perhaps try and think of different leaf topics that you
could film about. But that's challenging. Don't stress. Just write down all the
branches that you can think about. And when I've done that with clients, we
sometimes we've done 50, sometimes we've thought of 100 different ideas. But
then when we put those ideas into this tool, it gives us hundreds and hundreds
and hundreds of different belief ideas that we know will get us results. And so
then we've got months and months worth of topics the we can film about. Okay. So,
Marcel wanted to do one more example. So, let's type in power. Let's just see what
comes up. Power of vulnerability. Okay, so we've got just one question here on what
is the power of vulnerability but it's a good one. So, there right there. What is
the power of vulnerability. Now, let's get rid of the... So I would write that down.
You know, I would copy and paste it into a spreadsheet.
So you have that one. And let's just see what other questions people are asking
about vulnerability. Okay, this one's huge. What does vulnerable mean? Let's just
scroll down here. "How does a man show vulnerability?" Maybe. -I don't know that. -I don't
want to do that. How to appear vulnerable to a man. No, no, no. I don't
think you want to do that. That's not what we're talking about. And we don't
want to do this on "How to find vulnerability in a website?" That's like
if you're a hacker. -Yeah. -Alright. So, I'm going to... I'm going to put in some filters like
benefit... Or after this, I'll search for the word why. Nope, that didn't work. So
maybe and let me actually get rid of... Did I spell it wrong? I'll change it to
vulnerable... So, let's try it again. Spell right now?
Okay nothing for that. It was try "Why."
So, this is a lot about for hackers at the beginning their. Vulnerability in a
computer. "Why are elderly people vulnerable?" So, there's obviously a lot
here. And so you need to comb through and find which ones really resonate with
your message. And you'll find some in there. You'll find you'll find a lot
actually. But it's great to have a tool like this where you can kind of try
and narrow it down. If we got rid of the word why, I mean there's
thousands of them. And if you comb through them, you'll definitely find
dozens. -I can definitely see how it gives you, you know... I might be talking on this
really broad subject. And then it gives you your ideas for content. You know,
that's going to resonate with a very specific person. -I'm actually going to
show you one other resource that if you're... If you're stuck, before coming
here, go to a website called Quora. This is a question-and-answer website that's
gaining a lot of traction. And if we type in the vulnerability, we'll find what
questions or people... I spell that right? So, look at this how can I overcome the
fear of being invulnerable. So, it's like ah the fear. And so we then come in here to
the keyword magic tool. Let's just type in... Wait for that to load. And I'll type
in fear. Okay and these ones don't say that they have any search volume. Anyway,
no one wants to be vulnerable. So that's a lousy topic. So, does
that help? -Yeah. -Well, hopefully you found this video helpful. And I'd like to give
you a gift of my keyword research guide that goes step by step of exactly how to
do this and it's a reference that anytime people ask me questions, I go in
and I update it so you'll have access to the link that gets updated. You access it
again in 2 more months it'll be updated with even more. To get this for
free, text this phrase, Hero1 to this number, 415- 528
7403. And hope you enjoy that, we'll see you
tomorrow.