- So much book marketing attention is paid
to launching your book,
the first day and even the first week
when your book is finally available for sale.
But what happens after launch week is over?
In today's video, I'm going to share a few key things you
should be doing in the 365 days post-launch of your book.
(upbeat music)
Hey, I'm Julie, the Book Broad,
with booklaunchers.com, your professional self-publishing
team helping you write, publish and sell
non-fiction books that grow your business
and make you money, and the most important part,
you keep all the rights and royalties to your book.
We just make the whole process easier
and quite possibly, more successful.
So much emphasis is placed on making your book
a best-seller and launching big.
And launching big is a great thing.
It builds momentum and we're called Book Launchers
so we do like a strong launch.
But there is so much more to book marketing
than that first week.
So today I'm going to give you quite a few things to focus on
in the year after your launch
so that you get a lot of momentum, make money
and grow your business.
Number one, continue to look for press opportunities.
One way to do this is figure out an awareness month
that ties to your book.
For example, if you've written a book on cyber security,
October is cyber-security month.
That's a great time to pitch yourself
and your book for press.
Media responds to relevant things going on
and needs content to connect to awareness months.
For real estate, tagging into the latest housing reports
from the economic research firms is a great way
to get media attention.
Mental health awareness month,
Movember, love awareness month.
I just made that one up,
but that would be February, wouldn't it?
(chuckles)
Stay on top of trending topics in your industry
so you know exactly what angle to pitch to media.
Number two, giveaways and contests to your readers.
You can create contests or giveaways
throughout the year, to connect to special events
like holidays or awareness months
or other things going on in your business.
It's a great way to revitalize interest in your book
and drive audiences to buy.
You can give away your books
and maybe even pair it with some other well-known authors
or books that your readers will love.
Number three, add some promos.
In addition to Amazon ads, which I highly recommend
at this stage, post-launch,
I'd look at promoting your book in relevant newsletters,
associations, webinars or other places
where your ideal reader is the audience.
Just know that one ad is rarely effective.
Folks need to see you a few times.
So you can try advertising on Facebook or Instagram.
Me personally, I haven't found it that effective.
I just feel like I'm donating to the big, blue banner.
But I do know some authors have found success with that.
Bottom line, at this point, post 90 days
and in that first year after launch,
you might want to spend some money on promoting your book
to keep the momentum going.
Number four, your website.
Continue to update your website with new and relevant
information so your readers don't lose track
of you and your expertise.
At the very least, get a plugin that shows your latest
tweets or other social media posts
and keeps your website fresh,
that there's always something new and relevant
on your website when someone visits.
Five, support other authors.
Other authors are a great resource for cross promotion.
Consider pairing up with authors when their book comes out
to not only offer social media support
but participate in author newsletter swaps,
book bundles or giveaways.
It'll again, get new eyes on your content
and give you a bump.
Six, keep looking for speaking podcasts, blogger reviews
and other relevant platforms that can put you
in front of their audience.
Just because the buzz of launch week is gone
doesn't mean there aren't going to be a lot of folks
still looking for content and remember,
you can offer up sections of your book to be published
in magazines, newspapers, blogs and other places
in exchange for a little blurb about your book.
Finally, start writing your next book.
The best way to sell a book is to write another one.
Okay, that's not the best way
but really, when you publish a new book,
your old book will see a lift in sales.
So, once you've had a little time to recover,
start on the next one.
Like this content?
Hit that Like button and make sure you've said hello
in the comments and subscribe to the channel.
If you subscribe and comment on a video
the day it's released, you'll be entered to win
some cool Book Launcher's swag.
And we'll probably become YouTube besties.
I have with April Braswell, Veronica Pryor-Faciane,
Bonnie Bullock, Vision for Growth and Fee O'Shea.
We're all YouTube besties now, right guys?
Oh you're still here.
I love it so when you stay until the end.
I save the most important tip for you.
What you need to be doing post-launch,
the single most important thing is
building your newsletter list.
While doing all of the above,
that we've already talked about,
you want to do that to sell books but you also
want to be building your platform.
Your platform is going to sell your next book
and grow your business.
If you aren't sure what to do to build your email
newsletter list, check out this playlist of videos
to help you do that.
See, it pays to stay until the end, doesn't it?