today we are going to be talking about email marketing not being dead
the way they are doing it is dead okay so there's a whole thing out there in the world and
everybody's like email marketing doesn't work no listen the way most people do it doesn't work so
instead let's talk about utilizing it why we need to utilize it and then doing it well sound fair
all right okie dokie let's go ahead and jump into it first things first you have the opportunity to
win stuff i don't know if you know this or not but you do and so there's that all you have to do you
guys is subscribe to my youtube channel comment on my youtube videos and share my youtube videos
into the social medias and whenever you do it just tag either myself or my business page
so i see you one person every single week is going to get a little tappy tap on their shoulder
and say hey go to my swag shop pick something out come back let me know what it is we're gonna get
it for you okay so that is what you're going to be winning so something for my swag shop if you
haven't been to my swag shop it's legit okay so you just go to with martha.com go up to the top
navigation bar go to shop and then have at it grab a cup of coffee and have some fun let me go ahead
and get out of there now go ahead and leave your comments and your hellos i see you guys in the
live chat make sure that you're commenting and if you have questions and all of that stuff make sure
that you're putting it in there because at the very end given i have time usually i do have time
to go ahead and put some people up on screen say hi give me shout outs do all of the fun stuff
okay sound fair now let's go ahead and get into email marketing and the fact that it's not dead
and the fact that everybody else's way of doing it is dead okay so what i want to first talk about
is why we need to be doing email marketing why we need to diversify our marketing in the first place
if you're only marketing one way i fear for you so much okay there a marketing
the way a business or a brand markets needs to be a system okay it can't be just doing this one
thing oh my word that like it gives me like a um what is that a heart palpitation that's
like that's what it kind of feels like to think that somebody's just marketing
one way because you're like oh not only is it because you're not as successful as you could be
but if you add on all of these other marketing components
you're going to realize places that you're missing in delivery now what does that mean
that you could be actually creating other products concepts things which could break out into income
streams even if you're like a chiropractor or something like that and you're like martha i don't
really think so not with my business everybody says not with my business until i look at their
business and i say okay well you've got this you've got this you've got this you've got this
you could do this and this you're only doing this so i mean if you want to make more money we should
chat right if you haven't chatted with me ever before my chats are fast and they are good and
they are recorded and they are sent to you and you probably re-watch them millions of times afterward
okay if you've never had a one-on-one with me before the way that you sign up for one is you
go to with martha.com go to the top of the website click on i think it says one-on-one coaching you
just click on that and then set up a coaching time okay some people wait until they have all their
ducks in a row to do coaching that's actually the worst time to wait for because don't you want to
help me get your ducks in a row and then you move forward with your ducks in a row
instead of you putting your ducks in a row and me saying well they're actually not in a row
that's actually those aren't even ducks like that's you know what i'm saying so anyway there's
that but um i didn't even mean to digress on all of that so email marketing let's get back to the
point the reason that we need to diversify our marketing is because a lot of people will only
market in one place so maybe they're marketing on facebook or maybe they're marketing on pinterest
you know something like that that's fine and good what happens if that goes away
what we need to do is we need to diversify the way that we communicate with our people
and your people i mean we're not going to go into this today but your people have
been able to opt in via lead magnets freebies direct marketing they've been able to opt in
to what you do right it to you know your email list because they've chosen to
they're they've raised their hand so to speak on what you do and say hey i want to know more
and so whenever they do that what you're doing with your email marketing
the concept of really you should be doing is you're continuing to nurture those people
and whenever you're nurturing those people you do two things you give them real tangible advice and
things that will give them results can i just say one thing and maybe it's the only thing you write
down in this whole video but please write it down results are the only thing that matters results
are the only thing that matters okay and so when you think of that in your own business you're like
but when you think of it for your people which is what i always do i'm thinking of my people first
that's that's what's made me so successful i look at how i get them results how can they have better
results how can they get their results faster right like all of that so results being the only
thing that matters whenever we're emailing people you don't email them hey buy my stuff buy my stuff
buy my stuff buy my stuff buy my stuff by myself but my stuff by myself by my stuff by my stuff
because then you know three five maybe seven emails of that and they're like spam
or delete or even worse ignore being ignored is actually the worst thing that could ever happen
okay because if you're spam and you're delete they're a little they've got some emotion towards
you you know what i'm saying being ignored worst thing worst thing ever because if somebody's mad
at you they're mad at you and they have like i'm gonna go into this just a tiny bit they're mad at
you but that's an emotion that is still the only reason they could be mad at you is because they
once liked you and they're kind of mad at you kind of mad at themselves whatever for whatever reason
and so that is still you can still work with that and you can still salvage that ignoring done
you're done you're done okay that's the lukewarm water that you're done so email marketing to do
it right you're nurturing so you're giving them actionable items maybe it's sharing blog posts
that's what i do a lot share blog posts or share videos where i've done a training or something
like that and you're just helping them with what you know that they need right sound fair and then
the other thing that that does so it gives them results and it gives you authority
you're the authoritative person in this field you keep giving them gold
right i have an extremely high open rate on my email list it's like in the industry standard
is something like 15 which is crazy low and that's why people say email marketing's dead
my open my open rate is ridiculous okay and the reason for that you guys is because i give gold
i give when i send an email out people know that it's gonna have something in it that is actionable
something in it that's going to help them right they want to see the email whenever it comes out
and so i have a really high open rate on my email and it's because i'm doing what i'm telling you
right now now i don't have time to go into an entire training on this but i did make a boss
training on this and it's free it's just in my group so if you go to the link in the description
of this video yeah the link to the group is in the description of this video go in that group go into
the guide section scroll down i believe it's under trainings and it's going to be an email marketing
training go there okay because that has that is like i think it's a 45 minute on all of the best
practices that you can implement today i don't care what kind of business you are i don't care
there are amazing best practices to implement today so you can be doing email marketing right
because the entire goal you guys is we need to be able to communicate with our people
off social media as well okay it's great if you can get them in sms too which is text marketing
so you can just you know be coming from all angles and supporting from all angles that's great
but email marketing is not dead the way they were doing it was dead okay so don't
do it like they did it don't go copying people that you don't even know if it's working or not
stop doing that okay everybody's copying everybody else and like nobody's doing it right so like it
just keeps getting worse it's like a copy of a copy of a copy of a copy and the marketing world
out there is trash okay i'm just saying you're saying um anyway so there is that also i would be
remiss if i did not let you know that the blueprint that i've actually created to
make multiple income streams from home five to ten hours a week once the system is already set up
that whole program where i pulled the curtain back on how i set my business up and how i continue to
run my business day in day out day in day out and how we found so much success the blueprint
behind that and lifetime access to coaching and all sorts of stuff that's getting added into it
is uh it's 14.97 right now it will be 10k next month okay so make sure if you've been sitting
on the fence it's time to get off the fence you're going to mess around it's going to be
10k and you're going to be like what happened and then you're gonna one in and you're gonna ask for
the discount i'm gonna say listen i talked about it forever and ever amen so you need
to get in now the reason is isn't just because the price is changing but it's so you can start today
you know what i'm saying start today start getting your ducks in a row start getting
your life together start creating your world that has to happen you have to start somewhere
you may as well start from somebody that listening to somebody that's done it has done it well and is
teaching other people to do it and they are doing it well that's what it comes down to guys all
right okey-dokey wow let me see what you guys are saying oh i need to say how you can get in there
let's do this you go to my facebook business page live in the dream with martha you message me the
words let's do this uh or rainbows and unicorns or whatever you want to message me no big deal
and then i will give you the details of the program and you are in or out either way makes
no difference to me i am not going to chase you around the internet i am not going to make things
weird for you it just is what it is you're in or you out and i'm not going to be a weird
sales person because quite frankly i don't teach you to do that either so there's that all right
let's see suzette said bam del shot i swear it's the best thing you will ever do for your
vision of your business boom corey plus you can be a part of our hbr fam bam yeah
amanda yes the guides are packed with goodies heck yeah let me go ahead and get this out of here
carrie i promise you will come back months later if you don't say yes right away don't
wait like i did to make a change in your life um ain't that the truth we've got lots
of people in hbr that did that they can all attest to that story it happens it happens
leslie every morning you speak life and remind me i can do this and i appreciate you so much
man that's what we're doing we're changing the world man we're changing the world
in each of our own capacity dell shot everyone is so kind and willing to work together there's
nothing like hbr nothing like it nothing like it i'm gonna pop out of here love you guys bye