What do you make of this demand from Peta to call what's called a farm?
An animal sanctuary?
Well, I think Peter on the mark again on this one on D.
I think Lego has made a misstep on this.
As a matter of fact, what it's shown on the box that's just after being launched
is animals looking and appearing happy when the reality is is this.
This is not the case for animals on today's modern
factory farms and slaughterhouses.
So, ideally, Peter, coming with a very reasonable request to Lego, which is to rebrand
it, to take them off of the shelves and put something on that shows the reality
of taking animals out of abusive situations and into a sanctuary.
So do you feel the same for fire stations or ambulances?
Should they have dead bodies and morgues on those as well for 2 to 5 year olds?
Well, here's the thing we suppose kids, in this day and age, there's
no long we can no longer duped them because what we have in two year
old on a five year old and I duped them on a daily basis, well, here
is that It's all about compassion and kindness.
And I think in this day and age we need a little bit more
kindness with everything that's going on in the world.
But Lego surely should rethink their position on this one.
Putting out a product that's not showing the reality is in
many ways, Dupin kids that will be buying these sets.
We've been long conditioned to think that animals are on farms that
are happy and that they're well looked after and in most cases,
with factory farms and slaughterhouses around the world.
This is not the case, I suppose, But I suppose it depends not just depends on where
you are, but in Ireland, like, you know, we kind of grew up on farms.
It was a lovely place.
I knew all the cows was a small dairy farm.
You know, all the animals were treated really well
and, of course, until they were slaughters.
I get that, but you know, is it just a bit?
It's not a big deal.
It's just changing a word.
Jen, what do you think?
I mean, I can understand, I can understand, and I think like everybody
has huge concerns about animals and I know myself.
I know it actually did have an impact on me when
I learned what happened to the animals.
There are food came from so I do know that.
But I do think when you're looking at this, this is aged 2 to 5.
We tell our kids white lies and much bigger than white lies on a daily basis to
protect them and in terms of age appropriate, I'm not sure I would want my 2 to
5 year old to know the realities of where the animals end up or you know about
slaughterhouses or to know about to know about even battery hands.
And I don't I don't think I want them to know that
that they will know about that in time.
But not a 2 to 5.
And this, you know, for them.
Most kids at that age, you visit a farm and perhaps be a pet farm.
They'll have had a nice experience.
They're relating it to that, and within is that way.
There is not a big deal calling at an animal sanctuary because
they've got probably gone to a petting farm and been like, Well,
this is an animal sanctuary so it's just a change.
In a word, I mean, you could you could argue that.
But at the same time, you know, kids hear about what farms are, what's a farm.
They play with toys they play with toys, represent things that they know they
play with, like little supermarkets, because that's what they know.
They play with farms because that's what they know.
You see all the wood in an increasingly globalised
world, you don't have kids who are.
We're not agrarian anymore.
We you know there's more people living in cities.
They don't know what a farm is they might like.
They probably never remember.
Like my kids,
You know, there's five million of us.
We're talking about a worldwide global brand for an awful lot
of people that might be going here if we want to tell the
two by the end, we want to tell the 2 to 5 year old
You don't have to tell them! - I can see you want to come
in on this as well, John. - Pretty much because we've we've hit the
reality of what's happening for animals on factory farms and slaughterhouses
for firms inside of laboratories, for too long.
But times have changed in this day and age for human rights.
Animal rights were coming around.
We're joining the dots and we're bridging the disconnect.
And now it's time that we taken this up.
Well, I think the next time if we could come back here in five years or 10 years time,
I think this particular product from Lego will be taken off of the shelves.
And I'm sure it will be replaced with showing animals in a sanctuary.
But not even they just They're just asking for a re brand of the name.
They want to take it off the shelves.
We'll know what what I'm trying to say is is
that we put the toys back on the shelves.
But with a sanctuary is what we would be reading far.
Does this go on trying to This is young kids.
You're trying to educate them about animals and educating with
farms and get them interest in these young things.
You know, when do you think is the right time, then for is the right time to sit on
your Children and tell them you know what happens A chicken and gets to your plate,
you know, because, like I grew up in the countryside and you learn these things and
you know it doesn't become a big thing, I think, from such a young age.
The front of the Lego box of Minute is very idyllic, and it's
it's very pleasant, and it's lovely, as a matter of fact.
But this is no reality.
Well, it is.
But I mean from a very young age, we've all become accustomed to drinking
milk and eating meat as a result, for many more years of us believing
that, you know, that was the only way that we could do it.
But in this day and age, going in to a supermarket and trying a vegetarian or a vegan
diet is just as easy as choosing a different oil in the grocery store on, I think
genuinely, consumers are changing their habits with a click of a button.
We can bring people inside of slaughterhouses and laboratories for farmers, factories,
farms, slaughterhouses and the reality here is that there's kind of solutions
in distant age so that we could be No, I totally get that.
But I get that that's what you could do in reality,
In actuality, it's happening thing.
This is a toy for 2 to 5 year olds.
Hospitals like domestic abuse.
20% of people have domestic abuse.
Do we have to bring that into Lego like we don't have
legs or vory actually, leg ovary mindful.
I've always been a fan of Lego on I have an unopened box.
I don't think I ever want to open it.
As a matter of fact, I have a farm.
It Z.
It's actually it's not of a farmer, but I'm a big fan of the brand.
As a matter of fact, I think that there will turn with the huge amount of
attention that this Storey has got only good can come from as a result
of us having this conversation, I think whatever consumers do people having
their breakfast this morning, it's really about what we can do to just
be kinder and more considerate towards those less weaker.
Then us and that includes animals too. - But it's the truth! This is
what happens.
What's the difference between
the word farm and animal sanctuary? I'm just wondering what like why
would you have is an issue going 'Hey Jamie, here's an animal sanctuary'
Would you go up in an animal sanctuary like what?
What would the you can't grow up is a farmer then, would you?
So did you say to get the car farm set?
How do we teach our kids about a farm?
And so are we.
Just gonna pretend farms don't exist like this is
not a 2 to 5 year old can because you have to be aged appropriate
here to bond that lovely, idyllic view.
That kid's sea of hospitals and of farms on off fire stations.
That's what they should see.
A 2 to 5 because we don't want them exposed
to the reality, not at that age. That's a different situation
Let's set up a little set that shows animals in a sanctuary
that are taking it again, ignoring the fact that
this, you know, I have long campaigned to get religion out of Irish schools.
I think it should be replaced with a kindness towards animals project
because I can assure you that we will be more respectful.
We'll have less indifference towards each other and there'll be
less violence and in this world, too, and I think again we could
do with a little bit more kindness in this world.
I couldn't agree with you more, but I do think and
I think kids are inherently kind to animals.
That's what I think would be traumatic to them to actually discover
that that gorgeous cow, they were looking at that lovely way.
Here we go.
I don't want them to know
because we knew the reality of what way it was going to be.
And I think that, you know, kids as the older.
Yeah, of course he had grow older.
And you know that these things, that's the way it is.
And that's about making that decision.
But I think to be to be hitting Lego for young children at this
age, I think it's a little bit too far.