Hi everyone its Justine. Pantone has released their forecast a few days ago
the color for 2018 is going to be (apparently) ultra violet. Every year there
is a so-called official color where the company Pantone says: ok, that's the color
we're gonna see everywhere, in fashion, interior decoration, etc - across
all fields. It's the research they do all year that leads to that one conclusion
and this color is their best guess, so to speak. Let's have a look at that in
details. I'm using a Pantone color guide which looks like this. I'll link it below
if you want to have a look. Never trust colors that you see on screen because
screens deceive. Each screen looks different. Always refer to a printed
benchmark like this one. This color guide costs a lot but it's the reference
internationally, I think. So where is this color? It's this one.
Ultraviolet. It's a very vibrant color as the name says. First thought:
anti-wrinkle cream because I've worked in cosmetics before and I'm pretty sure
that it's close to the colors used by Nivea & L'Oréal on their packaging.
So this is my first thought, right? Sophistication, anti-wrinkle creams,
cosmetic kind of feel. I'm gonna keep it and use this thought as a starting point
for my mindmap.
So that's where I am right now with this ultraviolet thing. I built a Pinterest
mood board, here it is. I will also link to my Pinterest account below if you
want to have a look. I have to say I like it a lot more than the Pantone color of
last year: it was a kind of acid green called greenery. I did a video about it
at that time. I will link it down below in the description as well. Under last
year's video, many of you commented with further thoughts and associations on
that greenery color. I really want to try this again because it was so inspiring:
can you comment under this video now what ultraviolet makes you think of? And
I'm sure that depending on your country, your age, etc. very different things are
going to come up. It will be fun! Thumbs up if you enjoyed this video, thank you
so much! One more thing before we end this video: some of you have seen "posts"
from me: they appear together with the videos of the other channels you
subscribe to, so in your feed, in that list.
They include text, pictures, videos... I use those posts to be in touch between my
uploads, to share information, to say "there is no video coming today", "there is
the video coming tomorrow", to share things I'm working on at the moment.
Only my subscribers can see those posts. So: I've been asked whether I started to
do videos that people have to pay for and that not everybody can see. No: all my
videos are for free & will remain this way. it's very important for me that
everything is free because I want fashion to be accessible to everyone. So the people who do get to see a bit more (so to speak) are my subscribers.
Other than that, there is absolutely no difference on this channel. I hope this
clears one question mark a lot some of you had. I wish you a great day and I
look very much forward to your comments on ultraviolet!