You can't really explain blues. It's just that deep. It is deep.
Here in the land of the Delta blues, this music was born.
Now, in this unlikely place, in three small towns in the Mississippi Delta, the nation's newest
hotel chain is being born. Hotels run with the help of President Trump's family.
In Cleveland, Mississippi, this will be a full-service hotel, called Scion.
On this visit in late September, work had slowed. It's not known when it will open.
in Greenville, Clarksdale, and Cleveland, these motels will get a refresh and a
new name: American Idea Trump's sons say their campaign trail
journeys across America in 2016 gave them the idea, for smaller hotels in
smaller places. This won't be high-end lodging like other Trump hotels in New
York or Washington. They won't even carry the Trump name. Local residents seem
fine with all this, even if this part of Mississippi went blue for Hillary
Clinton in an otherwise red state that Trump won.
This is Cleveland, Mississippi, one of the historically
most poor areas in the country. We don't get a lot of
economic development here. We try and we try and we try and so this is a positive
for the community and that's what people keep saying.
Well, it's been kind of strange. Cleveland, Mississippi's name has been put out all over the world now
because of this hotel. So that's free advertising for the town.
In some ways the future here is being built on the past, or that's the hope. The
new tune has the blues bringing bucks from tourists.
It's just a chill that goes through you when you just feel that deep blues
that you get from the Mississippi Delta it's like you won't get it nowhere else.
It's just deep. It's just playing out deep.
Jake Brown's lived in Cleveland all his 56 years. He doesn't mind that the Trumps are now here.
It helps the town regardless of who brings it in. It's strengthening our town.
You can see the blues just down the street at the Grammy Museum Mississippi that opened in 2016,
the first of its kind outside of Los Angeles.
And you can maybe just sense the blues at Dockery Farms, which once had 3,000 working the fields.
This is considered to be the birthplace of the blues. B.B. King will tell you that if you
have to pick one spot you might as well say it all started right here.
I see people from Chapel Hill, North Carolina. Australia. Australia. Brooklyn, New York.
France, the UK, Spain.
How are you? I'm good, how are you? Where are you from? Atlanta, Georgia.
Wow, you can kind of feel it here, can't you? Oh, it is, it is. That's what we got it there for.
The Mississippi Delta is a place where the blues float across the air.
And a real-life bluesman ... this is live, this is not studio here ... stops you on the street in Clarksdale.
And my trademark is uh-huh. Every bluesman has got a trademark.
I feel like you have to live it and damn near die in it. Then you can understand it.
Because see when people were singing out across the cotton fields, it wasn't looking for no damn music career.
The Delta is a place where Jake Brown sews boat seats by day.
And handles a guitar by night. A bluesman who lately has been anything but blue.
Do you all know how blessed we are? To have the blues right here in Cleveland?
We've got some big things coming to Cleveland for the blues.
Get ready.
Get ready 'cause the blues is on the way. The blues is on the way.