AND RHINESTONE CAUGHT UP WITH AN ORGANIZATION HOPING TO KEEP THE PLAYING FIELD LEVEL -- AND RHINESTONE -- ED CAUGHT UP WITH AN ORGANIZATION HOPING TO GIVE THE PLAYING FIELD LEVEL.
>> WAS BONKERS IS 30,000 PODCASTS ARE BEING CREATED EVERY MONTH.
>> THAT BOUGHT -- THAT MIND-BOGGLING NUMBER DOES NOT FAZE MATT MCDONALD, COFOUNDER AND CHIEF OPERATING FFICER OF RADIO PUBLIC.
>> THE IDEA IS IF YOU ADD A TAG TO YOUR RSS FEED.
>> RADIO PUBLIC ADVISES PODCASTERS HOW TO GROW AND MAKE MONEY.
THE COMPANY OFFERS SOFTWARE, CONSULTING SERVICES, AND A BELIEF THAT THE SKY IS LIMITLESS IF YOU HAVE STRONG CONTENT AND THE RIGHT NICHE.
>> EVEN IF YOU SHOW DOES NOT NECESSARILY HAVE A HUGE AUDIENCE, YOU CAN STILL FIND A HOME AND LISTENERSHIP.
WE TRY TO FIND THIS 10,000 FANS FOR THAT PARTICULAR PROGRAM, THE 1000’S DEDICATED FANS.
-- THE 1000 SUPER DEDICATED FANS.
>> A STUDY SAYS THAT BY 2020, PODCAST AD REVENUE IN THE U.S.
WILL GROW MORE THAN 110% AND REACH 659 MILLION IN SALES.
>> IT’S REALLY MAINTAINING THESE VERY HIGH CPM’S, LIKE THE AMOUNT OF MONEY A PODCASTER MAKES FOR EVERY $1000 -- 1000 DOWNLOADS, WE TYPICALLY SEE $25 FOR EVERY 1000 DOWNLOADS.
>> BIG BRANDS ARE INCREASINGLY INVESTED IN PODCASTING, FORGING BRAND LOYALTY THROUGH COMMUNITY.
>> YOU WILL SEE LINKEDIN OR MICROSOFT TRYING TO CREATE THEIR OWN PODCASTS TO REACH THE AUDIENCE, AND THEY ARE NOT NECESSARILY INFOMERCIALS.
OFTENTIMES, THEY CAN BE INCREDIBLY TO TAMING.
>> BIG NAMES ARE ALSO LOOKING TO SNATCH OF INDEPENDENT PODCASTS WITH BREAKOUT APPEAL.
>> I SOUGHT A STATISTIC THE OTHER DAY THAT BASICALLY PUTS DISGRACELAND IN TOP 1%.
>> J BRENNAN IS A MUSICIAN AS WELL AS HOST AND CREATOR OF A PODCAST ABOUT MUSIC OR AS HE PUTS IT -- >> MUSICIANS GETTING AWAY WITH MURDER AND BEHAVING VERY BADLY.
>> DISGRACELAND HAS BEEN A HIT SINCE ITS DEBUT IN 2018.
RECENTLY, TEXAS-BASED MEDIA GIANT I HEART MEDIA PARTNERED WITH BRENNAN TO DISTRIBUTE AND SELL THE SHOW.
>> I TOOK MY TIME.
I WORKED ON THE FIRST EPISODE FOR SIX MONTHS BEFORE I RELEASED IT.
I FEEL LIKE MY WORK IS JUST NOW STARTING TO GET TO THE LEVEL WHERE I’M KIND OF FEELING OK ABOUT IT, WHERE I’M NOT CRINGING WHEN I HIT IT -- WHEN I HEAR IT.
>> BRENNAN IS PSALM AERATOR, DOES HIS OWN RESEARCH AND COMPOSES THE SHOW’S MUSIC.
>> YOU NEED THIS TO MAKE A PODCAST.
YOU CAN DO IT ALL IN YOUR BASEMENT, IN YOUR BEDROOM, AND GET IT TO SOUND AS GOOD AS ANYTHING THOSE MAJOR MEDIA COMPANIES ARE GOING TO DO.
>> I’M JAKE BRENNAN AND THIS IS DISGRACELAND.
>> FOR SOME, THE ROAD TO PODCASTING SUCCESS IS ONGOING.
SHE LOVES THE DIGITAL COMPANY CALLED THINK PURSE INTERNATIONAL AND FROM THAT SPUN THE WOMEN OF POWER OUR PODCAST.
>> I LOVE FEATURING WOMEN ON MY SHOW WHO ARE JUST DOING AMAZING THINGS IN THEIR FIELD.
>> THE FORMER HUMAN RIGHTS ATTORNEY AND NOVELIST GAIN FAST TRACTION IN PODCASTING’ EARLY DAYS.
WHEN HER MOM WAS DIAGNOSED WITH CANCER, SHE STOPPED PODCASTING, MOVED FROM BOSTON TO TEXAS, AND CARED FOR HER MOM WHEN SHE PASSED AWAY IN 2014.
DESPITE HE ABSENCE, HER PODCAST WAS STILL REACHING PEOPLE.
>> THAT’S THE BEAUTIFUL THING ABOUT TECHNOLOGY.
BECAUSE IT REMAINS ONLINE, IT LIVES ONLINE AND GIVES VOICE TO PEOPLE WHO ORDINARILY MIGHT BE VOICELESS.
>> TODAY, SHE IS REBUILDING HER AUDIENCE, SHARING STORIES ABOUT WOMEN INCLUDING ASHLEY MOORE.
>> I STARTED DOING RECIPE DEVELOPMENT.
>> A FOOD STYLIST AND ON-AIR TEST COOK FOR AMERICA’S TEST KITCHENS.
>> HER PODCAST IS VERY POSITIVE AND LEAVES THE LISTENER FEELING GOOD.
I WAS LUCKY ENOUGH TO BE ASKED.
>> SHE’S OFTEN SEEN ASSESSING OVER DETAILS.
>> WE ASSEMBLE EVERYTHING AND MAKE IT LOOK AS GOOD AS POSSIBLE . >> PIONEERING WOMEN HAVE ALWAYS INSPIRED OGUQUE.
>> I FELT LOSING A PARENT AND LOSING A FORCE FOR WOMEN, BUT SHE BOUGHT ME MY FIRST MICROPHONE FOR THE PODCAST, SO I SAID I NEED TO RUSH OFF THIS GRIEF AND REALIZ SHE IS
SOMEWHERE IN THE HEAVENS HAVING A GREAT TIME WITH EVERYONE ELSE AND GET ON SHOWCASING MORE WEIGHTED AND WHAT THEY ARE DOING IN THIS WORLD.
>> MATT MCDONALD OF RADIO PUBLIC SAYS THERE ARE A COUPLE OF REASONS ADVERTISING ON PODCASTS IS SO SUCCESSFUL.
LISTENERS DEVELOP A SENSE OF TRUST WITH THEIR HOSTS SO WHEN THEY READ THE ADS, IT'