- How can you grow your Instagram
if you're a digital agency?
This Instagram for digital agencies vlog
will show you how to turn your Instagram
from just okay to a well-oiled branding
and leads generation machine for your digital agency.
Just like turning a 20 year old Trabant
into a super fast, brilliant Porsche.
I know you might be thinking right now
that you are way too busy with client work
to make time for Instagram.
And to help you with that I will reveal
some super time-saving shortcuts
a little later in the video,
together with very doable content creation process
that will help you to get your Instagram account
from zero to hero in no time, so stick around.
Before I reveal the biggest mistakes
I see digital agencies make with their Instagram,
I'm Nicole from Wunderstars.
I'm a marketing coach for digital agency owners.
If you would like to get more leads
from your social media, subscribe to my channel
and press the bell, to never, ever miss a new episode.
Now let's go.
Here are the five biggest mistakes
I see digital agencies make.
And a little later in the video,
I will also show you how to avoid all of these mistakes.
So make sure you stay tuned.
First, a distinct lack of personality.
Not showing what makes you different as an agency.
Second, the feed might be beautifully designed,
but your content doesn't hook in your audience,
all resulting in absolutely zero engagement.
Third, you produce content for your peers
rather than your dream clients.
Fourth, you don't maximize all the latest features
that drive growth on Instagram.
Fifth mistake, sporadic posting
and not enough content variety.
Just pictures, pictures, pictures.
It's like driving your Porsche in your first gear
and still expecting super fast speed. It won't work.
So how do you tackle these mistakes?
Here's my first tip.
You need an Instagram plan of action
to stand out and get noticed by your dream clients.
I'll tell you a little later in the video
how to make this plan happen
by involving your team, or if it's just you.
For now, ask yourself what's your real goal for Instagram?
If you're clear on your why
and set specific goals, you are more likely to take action.
And small actions lead to a big change,
as my good friend Lee Jackson always says.
Identify how you can stand out to your dream clients
and bring your agency culture to life.
Your culture should be the source of inspiration
and point of difference.
For example, if you love coming up
with new innovative ideas
or you are a complete tech geek,
use that on Instagram to be less boring
and to stand out in a good way.
Also know what you want your audience
to get from your account.
Give them a reason to return to it time and time again.
So just prettily designed pictures
is probably not going to cut the mustard.
You have got to offer value.
You have got to intrigue and to entertain.
Instagram has evolved.
You need to treat it like the exciting
business marketing tool it can be for your agency.
And I will show you how in the next tip,
so do stay tuned.
And if you struggled making time for planning upfront,
ask yourself this.
How do you make your client projects such a success?
Did a thorough brief, time for planning
and a solid process spring to mind?
Let me know in the comments.
If you want to excel at Instagram,
and really use it to grow your agency,
treat it like a client project.
With a plan, realistic goals and implementation time.
I can't wait to show you a little later in the vlog
exactly how to make this happen.
Second tip.
Many digital agency accounts I've come across
might look pretty, but have close to zero engagement.
So they might have pretty graphics
but because their content is rather boring,
it gets no engagement.
This is how you can fix this.
Spend time upfront exploring the following.
What do you know about your dream clients?
What are their hopes, aspirations and challenges?
Where do they hang out on Instagram right now?
Identify the most successful accounts in your niche
and look at what works for them.
What hashtags do they follow?
Again, take a note of what other influencers
and competitors in your space are using as hashtags,
and copy them.
What content does your audience like?
Use the same for your account.
I would imagine right now this includes videos,
carousels and Reels, are you using any of them?
What do your dream clients want to achieve,
and how can your agency help them?
So you need to be really intentional
about getting your audience
to engage with you and to notice you.
In your Stories, use engagement driving stickers
such as polls and questions.
In your captions ask easy to answer questions,
encourage people to DM you.
Here are six post ideas
that can easily hook in your audience,
drive up engagement
and allow you to ditch boring on your feed.
One, a day in the life of a team member,
with a surprising or cute twist,
like showing their favorite pet, book or cocktail.
Two, before and after pictures
of a recent branding project,
together with the client reaction,
ideally on video.
Three, a carousel post with quick wins
for your dream client they can action.
Let's say, six steps to SEO success.
Four, an entertaining Reel
that shows clips from your team members
tapping into seasons or social media awareness days.
You know, favorite Easter egg,
enjoying pizza, or showing their pets.
Five, turn your most successful blogs
into a guide or carousel post.
Six, go live regularly using the brand new
live rooms feature on Instagram.
So go live together with clients, team members
and industry influencers
to draw people to your account.
And here shown on the screen,
are six call to actions,
which will boost your engagement.
Double tap if you agree.
Post an emoji if.
In one word, tell us how you feel about.
Which options, A, B, or C would you choose?
Need more tips like these, DM us
and we will send you our free checklist.
Describe your day in three emojis.
Which idea or call to action will you try out first?
Tell me in the comments!
Successful Instagram accounts
are all about combining education,
entertainment and driving engagement
with your dream clients.
So let your personality and agency culture
shine through on your feed.
If you would like more easy content ideas,
you will find a link to 30 days of content inspiration
for digital agencies in the description below.
Not only boost your content,
but also make time to to reach out
to your dream clients on Instagram.
The ones you would enjoy working with
and you want to build a relationship with,
by reading their posts
and leaving a genuine, interesting comment
that are actually relevant to the caption text.
Start conversations,
listen and learn
and when it's appropriate,
send a DM to deepen relationships.
AgoraPulse is a super popular
social media management tool for digital agencies.
It makes it so easy to reply to all of your comments
and to keep track of your most engaged fans,
those you want to nurture relationships with.
You will find a link to a free AgoraPulse trial
below in the description.
Third tip.
Take growth shortcuts
to help you explode your Instagram account.
You probably love using the latest apps
and digital marketing tools to grow your agency.
Tap into the same sense of curiosity
and try out all the latest features
as soon as they come out on Instagram.
The algorithm on Instagram favors new features.
You will get rewarded with more engagement
and most importantly, more reach.
At the time of filming,
Reels was launched about six months ago
and its still favored by Instagram.
If you wanna start posting great Reels
for your digital agency,
watch this vlog mentioned in the description below.
Once you've finished watching this one!
One quick tip here,
you don't need to go in all Hollywood
to make amazing Reels, just hop over to TikTok
and find inspiration for your agency.
Plus, only two days ago at the time of filming,
Instagram launched Live Rooms.
Use it to get more reach,
Instagram is sure to push this new, brand new feature.
Another growth shortcut, promote your Instagram
on your website, blogs, in your newsletters,
on your email signatures
and across all the other social media channels.
Plus do your hashtag research regularly.
I've seen agencies successfully
creating their lists using Google sheets
or paid for tools like Flick.tech to save time.
Here's another hack, to get a bit of insight
into which hashtags are best performing.
Set up a promotion of your posts
to see which were the top performing hashtags.
After you've identified this, you can easily
turn off the promotion.
Try this out.
Whichever tool you use,
just make sure that you don't miss out on hashtag research.
Otherwise it's like going on a treasure hunt
for your ideal clients, without either using any signposts
or referring to a map to guide you.
And identifying the right hashtags
will make a huge difference to your growth.
Fourth tip.
Your Instagram feed is your digital
shop window to the world,
or a bit like your agency's best landing page
and homepage all in one.
And first impressions really do count.
Consider the brand image you want to portray
for your agency on Instagram,
does that really tally up with the image
you are currently projecting?
Plus, when is the last time you checked
what kind of posts worked for you?
Get onto it, right after watching this video.
Use this valuable insight
to shape your content ideas for growth.
What makes your agency
truly different from your competitors?
Tell engaging stories across your content to show this.
How can you make yourself,
as the agency owner and your team
more relatable and memorable?
What makes you great, what makes you more human?
Share your journey, your successes and learning.
It really works. People buy from people.
Show how you do make your clients lives easier.
What is it like to work with you?
How can you tap into humor
and digital marketing news
to create sharable, educational and entertaining posts?
Whatever you do, don't write your content
with your peers in mind.
You want to build a community on Instagram
of your dream clients.
They want to see if it would be fun to work with you,
or if you've got the kind of creative spark
they're looking for.
If you would like some more ideas,
download my 30 days of content inspiration
for digital agency owners, linked in the description.
Fifth tip.
When agencies approach me as their marketing coach
to get better Instagram results,
I often get asked about the ideal posting frequency.
Be realistic with what you can manage
and be consistent, so your audience knows what to expect.
Ideally this is what you want to achieve.
One or two stories a day,
post three times a week,
go live once a week, unboxing new gear,
sharing digital media hacks,
surprising stats or interviewing a client or influencer.
Three to five Reels a week.
If you're like me and you can't commit to that,
consider outsourcing your Instagram management.
I share my tips in this vlog, shown on the screen.
Watch it when you've finished with this one.
I'm so excited to share this with you.
Earlier on, I promised you a content creation hack
I used for my Wunderstars agency teams.
Here's how we have turned their Instagram around.
It's key to get your team involved
in making it all happen.
Create an Instagram plan together,
because if you involve your team from the outset
they are more likely to be really enthusiastic
and to be enjoying this project.
In week one, allow time for ideas brainstorming.
Week two and three, content creation design and scheduling.
Week four, look at what's worked.
And week four, ideas brainstorm,
and repeat the process.
Then have clearly assigned roles
for content creation, engagement
and the reviewing of the results.
Offer incentives for your team to stick to this.
And if they want to check if their ideas are on brand,
encouragement just to consider this about each idea.
Are you happy for your dream clients to hear this about you?
If yes, post it. If not, bin the idea.
And if it's just you looking after Instagram,
adjust the frequency of posting
to something which is more achievable to you.
I book in three 60 minute slots a month
to get my Instagram done,
in addition to let's say
about 10 to 15 minutes a day for engagement.
Can you do that?
I hope you enjoyed all these
Instagram tips for digital agencies.
Make my day by sharing this vlog
and commenting on it.
Plus, don't forget to download
your 30 days of content inspiration.
And be sure to check out
my social media tips for digital agencies
and web designers playlist
to help you generate more leads for your agency.
It's linked in the comments.
And if you really want to speed up your Instagram growth,
get Reels ideas from this vlog shown on the screen.
See you on the next video.
Auf Wiedersehen!
(upbeat music)