If you want to write an Amazon listing for your product but you don’t know where to
start, today I am going to share with you how to write great copy fast. Coming up.
Hey everyone, welcome to Plug Copywriting. My name is Steve Girdlestone and I’m here
to help you tell your brand story – grow your business, get more clicks, more shares,
more sales.
And good sales copy on an Amazon listing will do just that.
I am going to let you in on a little secret. You don’t have to work hard to do that.
Amazon will help you write very persuasive copy for your listings.
Because it has already been written for you. The words you need are sprinkled all over
the site.
Look at the best sellers in your niche and you will find one thing in common with all
of them, they will have lots of benefits, not just features.
What do I mean by that?
I’ll do a video just on this topic but in brief -
A feature is a fact, what it does or what a product has.
A benefit is what it does for you, how it makes your life better.
If we take the simple yoga mat as an example.
A feature is its thickness.
The benefit is no more sore, bruised spines.
We humans are egocentric, we look out for number one. What’s in it for us?
If a shopper comes along and can relate to the benefit your product delivers, it becomes
more important to them.
People shop with a need in mind. I need this to look better, I need this camera to take
better photos to impress my friends, I need this coffee grinder to show I am a coffee
connoisseur.
A feature is something I can tick off, usually because I know the benefit behind it.
I want a TV with 4K, tick.
Why? Because it is like having a cinema in my living room.
I want a camera with 20 megapixels tick.
Why? Because my images will capture more detail and will knock the socks off my friends.
I want that coffee grinder with ceramic blades tick.
Why? Because the coffee will taste just like the coffee I get at Starbucks.
Features are the rational facts and benefits make an emotional appeal.
So benefits sell much harder than features.
Features are the logical reasons to buy. But it is the benefits that entice people, that
convert people from shoppers to buyers.
People might justify the purchase later with the features but it is how the product changes
their life that gets them excited and makes them think, “I want that.”
At that moment it ends up in their basket. And that is what we want.
Your key worded headline is going to find people for you but
Your bullet descriptions will go a long way to making conversions because that is where
you can add more benefits.
And where do you find those benefits.
Well Amazon has been very kind to invest millions of dollars in their search database to help
you.
Go into your niche.
Find your best sellers and then go right to the bottom of the page and you’ll find a
copywriting goldmine. The customer reviews.
You will find good reviews and bad ones. Both will help you.
Customers are a fantastic source of information. They will tell exactly why they needed the
product, how they used it and how it changed their life. Everything you need to know to
write persuasive bullet points.
Even the negative comments will hold clues that will help you, where your competitor
failed to live up to their expectations. What they hoped to get and what the product didn’t
deliver.
Go through all of these comments and highlight the benefits.
Write these into your listing and customers will do the selling for you.
It also has the double benefit of using the same language as your consumer which is exactly
what you want to do. You are speaking to them in their own language, using the words they
use.
The customer reviews will give you the exact reasons why they should buy your product and
a compelling and persuasive way to say it.
If you’d like to learn more about how to write headlines for your business, you can
click on the link up here.