ERIKA: ENTERING NORTH ADAMS THERE IS THE BERKSHIRE BEAUTY FROM THE MAJESTY OF MOUNT GREYLOCK TO THE WONDERS OF THE STATE PARK, A LANDSCAPE WHICH HAS DRAWN PEOPLE IN FOR
CENTURIES.
RUSHING RIVERS ONCE POWERED MILLS, RELICS OF INDUSTRY CONTINUE.
SPACE IS ATTRACT AND INSPIRE.
THERE IS SOMETHING SINGULAR ABOUT THIS PLACE.
>> IT IS THIS COMBINATION OF ECOLOGY AND CULTURE.
BEN: THIS PERSON BROUGHT US HERE FOR A VISIT A DECADE AGO.
THE BASE -- BOSTON DEVELOPER WAS CAPTIVATED.
>> I FELL IN LOVE WITH THE BUILDINGS.
ERIKA: THE REDWOOD MOTEL CAUGHT HIS EYE.
>> 18 ROOMS, 1962 MOTOR COURT, WHAT YOU THINK IT WOULD BE.
KATHY: THEY TRANSFORMED IT INTO THIS, THE HOTEL, A NEW DESTINATION IN NORTH ADAMS.
>> IT IS A PLACE 100 YEARS AGO HAD AN ENORMOUS TOURISM INDUSTRY.
ANY GIVEN HOUR IN THE SUMMERTIME THERE WERE OVER 100 CARS HERE.
ERIKA: TOURIST IS A TRIBUTE TO A ROADSIDE MOTEL BUT TURNED AROUND.
>> IN 1962 THE ROAD HELD INTEREST AND THERE WERE BIG WINDOWS THAT FACED THE ROADWAY.
IN 2018 THE WOODS ARE OF MORE INTEREST TO PEOPLE.
ERIKA: THERE ARE NO WINDOWS IN THE FRONT.
THEY ARE IN THE BACK AREA WALLS OF GLASS WITH PRIVATE BACKS -- TEXT OFF OF EVERY ROOM.
AN ORGANIC, MODERN ELEMENT INVITES ESCAPE AND SIMPLE LUXURY.
TOURIST’S 65 ACRES INCLUDE POOLS AND TRAILS.
THE NAME WAS OBVIOUS AFTER THE DISCOVERY OF THIS SIGN.
>> IT WAS A CONVENTION OF THE MOHAWK TRAIL.
YOU HAVE A BUSINESS THAT CATERED TO TOURISTS, YOU WOULD PUT A SIGN WITH AN ARROW POINTING TO YOUR BUSINESS.
ERIKA: THE JAMES BEARD CHEF MOVED FROM SAN FRANCISCO TO PARTNER WITH TOURIST.
HER PASTRIES WELCOME GUESTS.
THERE IS AN ALL-DAY MENU.
1813 FARMHOUSE WAS BEING SET UP FOR SERVICE DURING OUR VISIT.
>> HOT FOOD EVERY EVENING, MUSIC.
ERIKA: RESEARCHING THE ROOTS, INSPIRING OFFERINGS.
>> CO-MINGLING OF CULTURES AND FLAVORS AND THAT IS WHERE THE CREATIVITY COMES IN, SAY WHAT WOULD HAPPEN IF THESE WENT TOGETHER AND LIKE ASKING FOR PERMISSION THROUGH HISTORY TO
USE CERTAIN INGREDIENTS.
ERIKA: THOUGHTFUL PREPARATION FOR HER FISH STEW.
>> TAKING A FRENCH BOUILLABAISSE , A LOT OF FRENCH-CANADIANS CAME DOWN, AND A RED LENTIL STEW FROM A LEBANESE CULTURE WHICH WAS HERE.
BEN: THE FRESHEST FISH OF THE DAY.
>> WE HAVE KALE, ONION AND FENNEL.
ERIKA: YOU CAN SLOW DOWN AND ENJOY.
THAT IS THE INTENTION.
>> IS ABOUT BUILDING COMMUNITY AND SHARING TIME AND SPACE.
ERIKA: ON THE GROUNDS OF MASS MOCHA, BRIGHT IDEAS BREWING WANTS TO FOSTER COMMUNITY.
>> THERE IS A SPECIAL MOMENT IN THE CITY WHICH IS A RENAISSANCE.
ERIKA: THESE LONGTIME FRIENDS OPENED RIGHT IDEAS IN 2016.
>> WE WERE SITTING AT A BREWERY HAVING A BEER AT A LITTLE BREWERY AND SAID WHY DO WE HAVE TO DRIVE SO FAR?
>> LIKE THE WAY THIS CAME OUT.
ERIKA: FROM LIGHT AND DARK, THEY MAKE IT ALL.
>> THIS IS OUR RED ALE.
ERIKA: YOU HAE TO COME TO NORTH ADAMS.
ANNOUNCER: 95% IS SOLD OVER THIS BAR.
ERIKA: IT IS REALLY GOOD.
WHAT IS A BEER WITHOUT A BITE?
PETE’S OUTPOST OCCUPIES A CORNER OF THE TAP ROOM.
A SLICE OR SANDWICH IS OK.
ALSO AT MASS MOCHA IS A BRAND-NEW BARBECUE JOINT, TAKE OUT ONLY, THE VISION OF A BUTCHER AND BAKER WHO HAPPEN TO BE MARRIED.
>> PULLED PORK SANDWICH.
ERIKA: AFTER OPENING SEVERAL RESTAURANTS, THEY DECIDED THE SIMPLER, THE BETTER.
>> LESS IS MORE.
JUSTICE HILL AND PEPPER, THE CHICKEN JUST A FEW SPICES.
TASTE OUR FOOD AND TAKE IT WHEREVER YOU WANT TO GO.
ERIKA: OFTEN IT IS BACK TO BRIGHT IDEAS WHERE OVERRIDING AND ERIC ONCE THE BREWERY TO BLEND MORE THAN HOPS.
FOR TOO LONG THEY SAY MUSEUM GOERS AND LOCALS DID NOT MIX.
>> YOU SAW NORTH ADAMS FIREFIGHTERS AND A COUPLE FROM BROOKLYN WHO IS UP VISITING, TALKING TO EACH OTHER IT IS GREAT.
AT THIS TIME IT IS GREAT TO HAVE ALL OF THOSE IDEAS COMING TOGETHER.
ERIKA: IDEAS ABOUND IN NORTH ADAMS.
AMANDA FROM MASS IN MOTION IS EXCITED ABOUT PROGRESS ON THE BIKE PATH.
>> TO CONNECT PEOPLE AND FAMILIES TO GET FROM HERE TO THERE TOGETHER ON BIKES.
ERIKA: THEY WANT TO CONNECT CONNECTICUT TO VERMONT THROUGH THE BERKSHIRES.
>> THAT IS THE HOPE AND DREAM TO HAVE IT, MAYBE THROUGH MASS MOCHA.
ERIKA: MORE BUILDINGS BEING REBORN, THIS ONE-TIME COTTON MILL A BRAND -- GRAND EVENT SPACE.
>> EVERYWHERE HERE IS WHERE A MACHINE WOULD HAVE BEEN.
ERIKA: WEDDINGS, PERFORMANCES AND LOCAL MARKETS HOSTED HERE.
HE IS OVERSEEING CONSTRUCTION ON THE 240,000 SQUARE-FOOT PROPERTY.
>> DOING AN ENTIRE TRANSFORMATION TO THE CAMPUS AND WE ARE BASED AROUND FOOD AND DESIGN.
ERIKA: AND THEN WELCOMES IT ALL.
>> PEOPLE WITH AN IDEA TRYING IT OUT.
ERIKA: HE SUGGESTS WE TRY A SHORT TREK.
THIS BRIDGE SPANS THE RIVER, NOT THROUGH THE -- FAR THROUGH THE WOODS, WHAT THEY CALL THE CHIME CHAPEL.
IT IS TUNED TO A SHARP MINOR.
♪ IT IS THE BLEND OF NOON WAITING TO BE FOUND AND THE OLD READY FOR REDISCOVERY THAT MAKES NORTH ADAMS SO SPECIAL.
>> THE MORE YOU DIG INTO THE PAST, YOU FALL IN LOVE WITH THOSE THINGS WHICH DREW PEOPLE HERE 100 YEARS AGO.
SHAYNA: THE CHIME CHAPEL WAS DESIGNED BY A NEW ORLEANS COLLECTIVE FROM LOUISIANA, COMMISSIONED BY TOURIST AND ONE OF THE PARTNERS BEHIND IT IS JOHN STEARATE, A MEMBER OF THE
BAND WILL GOOD.
ANTHONY: COREY WENTWORTH IS