the book version of this
entrepreneurship course was voted as the
number one most popular Business book of
the Year by Business Insider readers
Chris Haron created this course along
with the book that it's based off of
Chris is a best-selling course creator
author business school professor and NBA
graduate from Columbia
University Business Schools do a pretty
good job of providing students with
theoretical Frameworks which can
sometimes be applied to real world
problems
however quite often they Overlook the
most crucial and practical business
lessons like how to network how to find
customers or how to get a job if you
want to learn how to get a meeting with
almost anyone or take your career to the
next level then this course is for you
I've worked at Goldman Sachs I've met
with top business people including Bill
Gates Warren Buffett and the founders of
the biggest technology companies and at
the end of all my meetings with these
Visionaries I've always asked them for
advice on what made them so successful
and a lot of what they taught me is not
taught in business school so I put
together a list of every lesson and I've
included it in this book and in this
course these lessons will help you take
your career to the next level it's
exciting to reinvent yourself in ways
you never thought were possible Until
you realize it is
possible anything is possible as many of
my students that have taken this course
have
[Music]
realized I put all of my business
knowledge in passion into this course
and I'm humbl to say that Business
Insider wrote an article stating that my
book 101 crucial lessons they don't
teach you in business school was voted
as the number one Business book of the
Year also Forbes Magazine stated that
this book is one of six books that every
entrepreneur needs to read right
now so let me teach you about these
crucial business lessons let's step out
of business school and into the real
world as we take your career to the next
level
in November of
2015 uh one of my clients when I worked
full-time in Venture Capital had an
extra ticket to go to the Tony Robbins
uh event called upw meaning Unleash the
Power Within uh down in Los Angeles uh
and so I I I I graciously accepted and I
went down and in La I think it was at
the Staple Center or a very large
Convention Center there's 10,000 people
in the audience it was crazy it was
awesome aome and it was a 4-day event uh
and we went through a lot of uh
exercises goal setting uh workshops Etc
uh and then um including walking across
hot fired coals on the Saturday night
and Tony conditioned us Tony Robbins uh
and I actually ended up meeting him
another time for a business related
reasons really nice guy but and when I
shook his hand his hand like wrapped
around my hand he's a he's a big dude
big dude but really nice guy as well but
what he did on the Saturday night of
that 4day event uh back in um
2015 he had us walk across boiling hot
coals like it looked like lava and he
conditioned us to believe in our mind
that we're not going to feel any pain at
all um he conditioned us to do that and
so I walked across the coals and I
didn't feel any pain at all it was
exhilarating and of course I had lots of
fire hoses there just in case whatever I
didn't feel any pain it was amazing uh
and and I went back to my hotel it was
actually an Airbnb that night uh in in
LA and I um I I couldn't sleep because I
was excited but also because there's
blisters in my feet and I had to take a
bunch of Advil uh my feet were fine
though but uh that that event kind of
changed me it really changed me and on
the Sunday of that 4-day event uh what
Tony Robbins did was he said that uh
write down your goals and he then said I
want you to think of one particular goal
that you've been kind of putting off for
a while in your life and what I want you
to do is I want you to write down that
goal and I also want you to write down a
deadline
date okay most most people don't set
deadline dates for goals and so what I
did was I was writing this book for a
couple years you know uh and it's this
book back here of course 101 crucial
lessons they don't teach you in business
school and I every time I met with
somebody very very successful I'd asked
for advice and I document
and then what happened was um I wrote
down a deadline date that Sunday before
I flew back home the fourth day of the
conference and I wrote I'll finish this
book in two or three
weeks and I flew home and it was a
Sunday night then on a Monday morning I
went into work uh and there's three
General partners of ours in The Firm
myself included uh and I I just wasn't
into it my heart wasn't into work that
day and so around that day on that
Monday I said I'm I'm gonna I'm I'm G to
go home guys I'll see you I'm just not
feeling it and they were cool they're
like all right Chris we see you tomorrow
or whenever right so um and and I could
do that because it was there's three of
us that own the the fund so I went home
and I started writing a little bit on
that Monday and then I couldn't stop it
was like that Jerry Maguire movie um and
when Tom Cruz was writing that business
plan and I wrote for three days straight
basically and by Wednesday I published
the book I published the book and you
all know how to publish a book it's easy
to do you can always go to herun
ventures.com
writebook all lowercase but I published
it by that
Wednesday and you know what wonderful
things started to happen uh to me in my
life um I felt exhilarated uh and I I
ended up not really going back to work I
kind of did for a while but I wasn't
into it um but um it that that changed
me that event and that led me to want to
just live my life my own terms and
embrace my passion which is teaching and
up to that point I had been teaching
during the evenings at a couple San
Francisco Bay Area Business Schools MBA
and undergrad which I love doing and I
would always teach during the evenings
and I was never exhausted I felt like I
just woke up I felt alive I felt alive
it was amazing uh and so what I want to
do is um I actually want to go through
this book and I created a bunch of
exercises for you so welcome to uh E1 D2
that's uh entrepreneurship semester 1
class number two uh and as always please
make sure you have the appropriate
workbook open today um it's really
important that you download the book
today or have it open in Google Docs
whatever works for you you can use
Google Docs word or or or PDF because
it's over 50 pages
today uh and within the book you'll see
uh on on the cover page that there's
eight numbers and so what we're going to
do today is we're going to go through uh
the first eight sections of the book and
again there's going to be plenty of
exercises here as well and as always
I'll tell you exactly when to go to the
book uh and and when to do the exercises
let me just rearrange my screen here at
touch there's a quote here um from this
kind of ugly guy who has awful doubted
humor um but he's a bit humble sometimes
the quote is the best entrepreneurs
don't think that the glass is half empty
or half full they believe that the glass
is
overflowing and I really do believe that
you know I I always see the positives in
life always always always you know what
we think we perceive you know thoughts
your thoughts become
reality um so um yeah we're 28% through
of the way through this this course
right now uh and so as I mentioned
before um we're going to go through this
book this book uh in a lot lot of detail
a lot of detail and uh I I published
this um not only on um on on Kindle but
also Amazon The Print version and many
of my students uh I'm so happy to hear
uh have started to publish their own
books as well uh and I've got copies of
them
here uh and I also published it on on U
on audible.com I went to acx.com and did
it there and that's the cover of the
book from from Audible and I had to
cover of the book made by some dude um I
can't remember where he is actually no
it was a woman act sh actually her name
is ultracon to on fiverr.com and she's
based in Bangladesh and she's great so
she made this cover yeah yeah um and
then uh what happened was I'm humbled to
say that per this this video here um it
was Forbes or an article saying this is
one of six books every entrepreneur
should read right now along with Lean
Startup 0 to one by Peter teal the
self-made um billionaire effect start
with Y by Simon and The Seven Habits of
Highly affected people by Steven cvy I
actually went to business school at
Columbia with Steven cing Cy's kid yeah
so this this kind of changed my life uh
this this book uh and I I was very
transparent in this book and I find that
it's easier for me uh to read social
media posts or books or articles if
they're very very short when I was a kid
I I loved reading uh books by roal doll
um he made James and the Giant Peach uh
and Charlie in the CH Chocolate Factory
and that influenced me because R doll
his chapters were very very short and it
was just easy for me to to go through it
and that's what I did with this book
here as well I kept the chapters very
very short uh and I'm humbled to say
that it was also the number three
bestseller I think the Kindle version
for a while on on on Amazon it's still
it since trailed off a bunch Trail off a
bunch yeah uh but I had a lot of fun put
this together so there's 17 sections uh
in the book and we're going to talk
about the book in two different parts
and so as I mentioned before uh the
first half the book is today's is in
today's workbook we're going to do
sections 1 through eight uh and then
next class um we're going to do the
second half of the book and discuss
sections 9 through 17 okay so let me
show you what that means so if you go
here to to the workbook um you'll see
here that this is more than 50 pages and
it might be the page link might be a
little bit different depending on how
many notes you take uh in this workbook
uh as well as if you're using it on a
different form factor or pdf version uh
or the uh the word version Microsoft
Word version but the contents are the
same uh and so what I'll do is I will
ask you to click on these numbers every
now and then to start doing exercises
and I'll make it very very intuitive to
know exactly how to do this and when as
well uh and so you click here and then
you click down here now if you can't see
a hyperlink here after you click this
then go up here and just click section
one two 3 Etc and what I did
also was um I I put here the table of
contents for the first half of the book
and if you're using the Microsoft Word
version of this documents or the Google
Docs version you can click on any of
these to jump right to these chapters in
in the book um it doesn't work uh I
don't think on the pdf version so just
scroll to where you should be so I
included actually all of um all the
content of the book the first half at
least today and I'll include the next
half of the book in next class's
workbook
so if you go here to section one um I I
I talk about here high level what we
cover in section one um I had a lot of
fun with 3D images today too um and then
if you want you can type your notes Here
uh for lesson number one and Below each
um lesson title um is the actual text
from the book and don't read this you
know during class read it during during
homework on the side if you want to it's
optional completely so you can take
notes Here on on less number one if if
you want to and what you've
learned uh and what you can also do is
um if you go to the next lesson here
number two you can take notes here again
and again there's a text here from that
chapter they're very short and you have
to read the entire thing um you can skim
it or read it another day all right so
let me go back here to the top just
we're on the same page does that work oh
yeah good there we go good all right so
um as I talk about all one lessons in
today's class and next class as well um
you you can take down notes as I just
showed you um in in the uh in the
workbook you downloaded today so let's
start now with with topic number
one so uh section number one uh is
called relationships are more important
than product knowledge um and uh I have
a little catchphrase for all all the
sections in the book so the first cach
phrase for section one is crucial
networking tips to make you more
successful now we've covered a bunch of
this before so I'm just going to go over
what we've already covered very quickly
so I can focus much more attention on
the new stuff but it's always important
to re reemphasize what I've taught you
before because uh repetition is a mother
of all
skill okay so the very first lesson is
Steve Jobs winning strategy how to get
anything you want um and and if you're
watching the replay meaning the non-live
version of this lecture what you can do
if you want uh is you can actually go to
um go to chapter one here or I should
say uh uh lesson number one by going
here and what you can do is just click
on this video here to watch a a short
video of of Steve Jobs uh and if you
don't want to click on this you can just
search for three words uh in uh in
YouTube which are Steve Jobs ask um and
you will never get anything you want in
life if you don't ask and when we were
younger uh growing up um we were
kids we asked our parents all the time
for stuff you know like my youngest one
drives me crazy I love him though he
says Dad can I have some candy I'll say
no literally a minute later he'll say
can I have some candy now no and then
he'll ask again like five he's
Relentless Relentless uh and then what
happens is you stop asking once you've
been conditioned to stop doing that for
whatever reason um and and and you can
be tactful when you ask and not overdo
it and upset people obviously but what
happens is once we're done with high
school for a lot of us when we go to
university or or start our first job
whatever it is we don't really ask for
anything because we learn that if we
keep our heads down and we get good
grades then everyone's proud of us and
life works better but then what happens
is many years into your career you wake
up one day and you look around and you
think to yourself my goodness
why are all these other people around me
getting uh getting promoted and not me
why are all these other less capable
people uh around me getting raises and
not me and you realize and it might be
too late or it's never too late but
sometimes it it it takes you till your
40s till you realize this that if you
want a raise or a promotion you have to
ask nobody's ever made CEO or Ever
Raised a lot of money as an entrepreneur
with without asking over and over and
over and over again and do you ever see
somebody that is is kind of average
looking uh and uh their significant
other is unbelievably
attractive and you wonder what's going
on why how did that happen it's not
always about money okay um it's it's
because the person that's less
attractive and and we we refer to this
usually as the matching principle in
Psychology you know people that are are
both very very good-looking usually end
up
dating but there's always an exception
and many exceptions and it's not just
about money it's about the person who is
maybe average looking or whatever just
thinking of themselves I've got nothing
to lose everything to gain I'm going to
keep asking people out over and over and
over again because I know that the pain
from being rejected a bunch of times is
nothing compared to the pleasure which
is massive of of being of of this person
saying yes to a date so to speak you got
to be relentless and a lot of
entrepreneurs are like that as well
they're they're Relentless they they
they they just don't stop they're
they're aggressive they're aggressive
and and they just don't they really
don't care what people think of them
either and that's why they're very very
successful they don't give a damn what
people think
yeah so you got to be the same way as
well sorry my my stomach's Grambling
grumbling here I got this new ninja
bullet thing and I'm it's my new diet
here
yeah kale blueberries Etc gives me
energy so you got to ask if you want
anything in life you got to ask over and
over and over and over and over and over
again kind of like Michael Jordan I
filled over and over and over again and
that's why I succeed don't forget that
please don't forget that you got to ask
ask often be a pain in the neck and
don't give it a damn if you get rejected
who gives a damn you know JK Rawling she
you know she she got rejected by like 29
or 30 Publishers she didn't give a damn
that people thought she was a failure
who cares on the 30th they said yes and
she's a billionaire
now all right let's move on now to
number two um how to get a job and why
sending in a resume can be a waste of
time there is a better way um but even
if you have an amazing resume and an
amazing LinkedIn profile it's not enough
you're gonna have to network like crazy
uh you're going to have to do a ton of
informational meetings that's how you
get jobs in this new digital reality
that's just how it works because if you
apply online you're one of a thousand
people applying for a job and the dude
that gets the job is usually the one
that knows somebody at the company so
and we've covered this a lot before so
I'm going to skip over this one here uh
but you're your your network is your net
your net worth
yeah all right next up is business is
about people and not about what you know
um you know a big rookie mistake is
going to any business meeting and just
talking about business right away that
doesn't matter dude it doesn't matter
most jobs in the world are sales and
most CEO roles you're a salesperson and
if you're a partner in a law firm don't
be a partner in a law firm but if you're
a partner in a law firm uh or or an
adventure Capital firm you're a
salesperson as well so how does do they
do it well they do it by bonding and
we've talked a lot about this before
Bond before business so business is
about people and and not what you know
it's important to reinforce that now
what you have to do also is uh and and I
knew a guy uh who is the head of
government sales at IBM in DC and I had
um I had dinner with him one night with
him and with Mohit Aaron uh who's the
founder of a great company called kohti
when I was on mohit's board
and uh it was a great it was a great
dinner we we had dinner in pal Al tub
and because this dude uh was at IBM and
in a very senior role I asked him you
know I said how did you get to where you
got and he talked about how he learned a
lot from working actually uh in politics
and I said oh what do you mean by that
he said well in in the early 90s I
worked for George Bush senior in the
White House and uh I was like oh my gosh
this is amazing I got to ask you
questions
um and and so I asked him I said can you
please give me the most important lesson
you learned from working in the white
house for Bush Senor why was he
successful and this guy told me he said
it's because uh Bush senior would treat
people like celebrities and celebrities
like
people so if if if you ever meet a
celebrity or somebody very senior in
your company just treat them like a
treat them like a normal person they'll
feel uncomfortable if you treat them any
differently
and if you meet somebody who's not so
important whatever I don't know how you
classify what not so important means
treat them like a celebrity as well you
know ask a lot of questions ask them a
lot of questions you know where'd you
grow up and that sort of thing and just
just learn from them just Bond and don't
forget to say people's names at least
once or twice during a during a longer
conversation it's more personable that
way and after you meet with anybody um
connect with them immediately on
LinkedIn as well and just remember their
name and while you're I'm going off
script here but while you're talking to
them uh what you got to do is you got to
visualize and think about how you're
going to remember their
name and so uh when I was 19 I I
actually did uh the uh Dale Carnegie uh
public speaking program and there is
this woman named uh Cynthia
mustacho and I I met her once there back
when I was 19 like ages ago last century
and her name was Cynthia Mustachio but I
remember thinking to myself every time I
see her I'm going to think she has a big
mustache and so that's how I remember
Cynthia Mustachio and you got to do the
same thing as well what you can do is
you when you when you meet people
because it's really embarrassing man
like if you go to a a party or something
and you forget somebody's name it's
embarrassing to just say hey you which
is what I do sometimes to be
intellectually honest but what I what I
do it's awful for me it's the worst for
me because my wife's name is the same
name as me her name is Christine I'm
Chris so everybody remembers Chris and
Christine and so we go to parties and
and I I do this actually this I probably
shouldn't tell you this trick but I'm
going there anywhere I don't care fully
transparent as always so if Christine is
beside me at a party and there's
somebody beside me and I have no idea
what their name is I forget I go like
this I scratch my neck and then
Christine jumps in and introduces
herself uh and at the end of the night
I've lost like eight layers of skin just
kidding uh on my neck yeah but it works
but you got to remember people's names
and do name Association as well uh if
you can uh and so when you meet somebody
if their first name uh is uh similar to
a Rockstar's name or the same as a rock
star's name uh then just think of it
that way like if you meet somebody named
Bob um just just think of Bob Dylan you
know singing a song or in an interview
saying you know you can't really
understand it but it's it's silly
visualization I get it but you'll never
forget it yeah yeah all right all right
uh next and and also
um not not just uh rock stars but think
of um think of uh actors as well when
you meet somebody or something really
really silly really silly like like
Cynthia Mustachio okay moving on all
right next up um I want you to meet
people have fun and learn and there's no
reason why I threw in baby Yoda here
other than the fact that I think that
baby Yoda is adorable
um no but in all seriousness um when I
went down to Wall Street to work at
Goldman I was so nervous man I I was
nervous because I I thought and I
remember at that time really well I I
had uh Nirvana's song in my head dumb
Nirvana had a one of the early albums it
was great uh there's a song called dumb
and it goes I think I'm dumb I think I'm
dumb and I remember when I was at
Goldman I remember thinking to myself if
I don't say anything ever to any body
they might think I'm dumb but if I
actually open my mouth and start talking
they'll know I'm dumb and then KK coane
track would go on and on and on in my
head um perception becomes reality you
got to get that out of your mind and so
I told myself three things which assuage
my concerns you know when when I went
down in hindsight I would have told
myself four thing the fourth thing would
have been God already knows what's going
to happen so just don't worry just enjoy
it don't question your faith but three
things I told myself at the time when I
went down to Goldman um was and I and I
love the power of three as you know uh
in all my presentations and in
everything um you know what I would say
was uh I all I want to do is I want to
meet people have fun and learn that's it
those are my goals that's it and it was
great because I met a ton of people my
network is amazing partially because
that I enjoyed it I had fun I never saw
it as work I conditioned myself to enjoy
it and I learned a ton and once you stop
learning you got to move on to another
job so if you're you're ever nervous
about a new job don't worry because when
you start a brand new job I don't care
how old or young you are they're not
going to give you like Mission critical
stuff right away especially when you're
younger you know you're not going to
show up first day and they're going to
say write me a proposal on on if IBM
should buy red hat which they already
did but you know what I mean um don't
worry when when you show up you go
through a training program or you'll
you'll get men tours whatever or you'll
photocopy like I did uh which I did with
pleasure because I read all the stuff
when I was photocopying when I worked at
Accentra and I
learned meet people have fun and
learn all right next up we've got the
importance of sincere
gratitude uh and so this is a a great
book here by the dolly Lama called The
Art of Happiness which I I I read on my
honeymoon actually um and I read this
actually we were in um we were in ballet
and I bought the book and I read it
there it's such a beautiful place to
read that book too I loved it and the
Indonesian people were so nice oh my God
they're incredible but read this book if
you get a chance um because it it will
really help you understand the
importance of of of gratitude you know
be grateful for something different
every day uh and with my kids um when I
put them in bed and we say prayers and
my oldest one Andrew he's too cool for
school whatever I don't I don't do
prayers with him anymore he's but he's
older whatever but my other two kids I
do uh in and um during prayers I I I
asked them to thank God every night for
something new uh and so the we've been
doing it for years it's I mean it's
getting crazy now they're like thank you
God for blue Smarties but you know what
I mean if if you're grateful for
something different see if we're still
recording okay good if you're grateful
for something different every single day
uh it'll get you into Peak menal State
and so I practice gratitude every day
before I get up you know I say prayer
and I thank God for 10 things in this
order always Andrew Matthew Dylan
Christine mom dad Jamie Kate Elizabeth
and my students you you so anyway that
that that's what I do and Andrew Matthew
Dylan are my kids Matthew Andrew Dylan
Mad or Dylan Andrew Matthew D yeah mad
or damn yeah yeah now you'll never
forget that the initials of my kids mad
or damn there we
go so practice gratitude please a lot a
lot uh focus on
on on the beautiful things you have in
your life not the material things but
friends loved ones you know your parents
are going to love you no matter what
happens no matter what happens they're
going to love you forever yeah and so
your kids your spouse whatever your
buddies that sort of thing be grateful
for what you have and don't buy things
buy
experiences okay next up your Alma
matters okay where you went to school
schol the network matters a lot and so
keep in contact it's a wonderful thing
because a lot of times you'll learn more
uh from your fellow classmates than you
will from your your teacher it's true
it's true um so one of the best networks
you can have is a school network and you
don't have to go to Harvard Business
School for that any network really any
network so your Alma matters just
remember
that okay uh next up is a crucial post
meeting networking best practice so it's
really simple after every single meeting
you have in business for the rest of
your life that day I want you to connect
with that person or the people you met
that day using
LinkedIn please do it please do it um
because your your net worth is your your
network so to speak uh and when people
size you up uh and they look at at at
who you are and which contacts you have
in common if you have a lot of second
degree connections with somebody meaning
uh contacts in common or whatever it is
um then they're they're more likely
going to take you a little bit more
seriously yeah cost you nothing too cost
you
nothing all right um and then um I think
that's it yeah we're done now with uh
with Section number one which is
relationships are more important uh than
than product knowledge uh and so what I
want you to do now please is I want you
to go to your workbook uh and I want you
to click on number one meaning section
one okay on the front page so I'll do
that and I'll come right back here so if
I'm the first page now I'm going to
click here on number one and if you
can't click on this for some reason then
what you can do is just click up here on
section one it's the same thing okay so
and that will take us right here to
section one relationships are more
important uh than product knowledge okay
now what I want you to do is I want you
to spend three minutes please right now
uh writing down notes on how you can
apply the lessons that we just talked
about in section one uh to enhance your
career and I wrote here Chris will show
you how to do this during class okay I
guess I'll show you how to do this
during class um and I wrote that myself
so all you do is you just go here and
you just write notes it's that simple um
and if you're using the pdf version um I
actually set up this field here so that
if you type a lot of notes uh it'll a
vertical scroll bar will appear here so
you can keep writing notes forever um so
yeah take take three minutes and and
what I want you to do is I want you
think about how you applying the lessons
in section one can enhance or improve
your career or your life make you
happier so what you'll do is this it's
pretty easy you'll write something here
if you want to okay it's it's optional
um and then and you can read the the
chapters later if you want you can write
something here lesson two it's optional
and let me just go to five here um oh
six whatever yeah write write down here
the importance sinc your gratitude type
your notes Here how this can enhance
your life okay so just do that for um up
until section two meaning um do it for
the first eight lessons here and it's
optional if you don't know what to write
in one of the boxes just leave it or you
can even do it for homework so you got
three minutes to do this go
he
[Music]
section two be long-term greedy use
these crucial long-term strategies and
watch your net worth
soar
so this
here is Mars in a cyber truck Elon
musk's cyber
truck it's tough to see I I I screwed up
the the graphic there let me go back
here but I included it for for a reason
in the 3D model uh and I did it because
uh Elon Musk is so long-term focused um
that he ignored all the naysayers when
it comes to you know creating battery
operated cars um he he ignored the
naysayers that that tell him that he
shouldn't try to get into the industrial
car market as well meaning trucks he
ignores the naysayers by thinking about
colonizing
Mars out there I know but he's very
long-term focused and that's one of the
many reasons why he's extraordinarily
successful all right let's talk about
the first lesson here the longer the
view the wiser the intention and that's
a wonderful Street there that graphic of
uh Lombard Street which is here in San
Francisco it's a very long and winding
road yeah so um you got to be very very
long-term focused and Warren Buffet said
the longer the view the wise the
intention I completely believe in it you
know you you got to be very very
long-term focused you know don't
just Chase Trends here and there you
know what's a hot market now what's a
hot market tomorrow what not think
longer term write your 10year goals out
and figure out how you going to make
that those 10e goals become a reality be
long-term focused fill the Gap just be
long-term focused and the best
entrepreneurs I know are the ones that
are very very long-term
focused um so just just write down your
goals often and think longer term okay
next up uh we've got uh learn earn
return watch this video here I'm on the
board of this charity watch this
we've always been told we're not smart
enough they say we lack the talent to
get to the next level that we don't care
enough about our
community together we breathe different
the air is different where we're from
it's a place where greatness is organic
and
homegrown where the journey to Greatness
is watered and and nourished with the
sweat and tears of hard
work humbly rooted in the Deep soils of
discipline and
sacrifice this place is not meant for
everyone we're a family and we set the
bar High we push further than anyone
else we sacrifice anything at any time
and we live every moment chasing
greatness life skills performance is our
game changer we don't eat until everyone
is eaten it's not about us anymore it's
about our family our community
Community academic performance is our
Ultimate Weapon knowledge is power and
it cannot be taken away from us Sports
Performance is our secret we don't train
just to train we train to be the best
mediocrity is not acceptable pain is
temporary quitting is
forever in our family we're hungry for
greatness hard work is all we know we
understand the difference between good
and great and that's why we prepare so
that no one can take away what is ours
greatness inspires greatness at the limo
Farm
[Music]
so I'm I'm very proud and humble to say
that I'm on the board of directors uh of
of the the limo Foundation it's an
amazing organization um and the founder
there David um who is given the speech
he's so inspirational he's amazing and I
believe that everybody deserves a second
chance and he always says that you need
to learn earn and return and I
completely believe it and let me tell
you a little bit more about David
because I think we all do deserve a
second chance um so uh David's brother
is is on death row for um for yeah I'm
not going to go there but you can
probably guess why and so uh David um he
grew up um in East Palo Alto and East
Palo Alto in America like in America you
get really rich area and then kind of a
scary neighborhood pretty quickly it's
just it's just it's a land of extreme
sometimes as much as I love this
country but in East Palo Alto the high
school graduation rate is only
40% and there's there's a lot of
deadbeat fathers I don't think there's
such thing as a deadbeat
mother and so um David actually got a
scholarship uh to go to u a great school
called junip Perera it's a private all
boy school and I was going to send my
kids there as well um and I went to an
event there a charity event and he gave
a great speech that inspired me and
changed my life and in that school
there's a lot of athletes there too like
Greg Jeff great baseball player went
there so did Barry Bonds
and the best quarterback in history I
can't remember his name right now but
you guys all know his
name um yeah he's dating jaizelle I
think anyway Tom Brady I think yeah but
um when I saw David give a speech there
and by the way I decided not to send my
kids to that school um I they all go to
public school which is the it's I think
it's better than prep I won't go there
if you want to ask why I'm happy to go
there too but but in that that that that
event uh David was a keynote spe speaker
um and he said something it changed my
life um and he grew up in in East P he
got a scholarship to go to that school
but he
said Don't expect to accomplish your
dreams in life unless you help others
accomplish theirs first let me say that
again don't expect to accomplish your
dreams in
life unless you help others accomplish
theirs first I believe in that I really
do and and and David has turned his life
around as well he actually spent time in
jail as well for robbing a Safeway a
grocery store here when when he was a he
was a kid everybody deserves a second
chance and so what we do in the limo
foundation and I I've donate a lot of
money for scholarships there Etc I'll
continue to do so is um what we do is
the people that work at limo they'll
they'll pick up these these kids from
really poor areas uh in the morning um
they'll give them full scholarships to
the best private
schools the best private schools they'll
drive them to school then after school
is done so that they don't get into
trouble doing bad stuff or whatever it
is after school is done they'll bring
them back to limo headquarters um which
is close to East
paloalto and um they have a sports
facility as you saw in that video and a
lot of computers as well uh and then
what they'll do is they'll help the
students with their homework if they
need help then they'll drive them back
home by seven or 8 o'clock at night and
they do this every day every weekday and
it's a wonderful thing um because you're
giving a a chance to to all these
underprivileged kids from tough
backgrounds and I love them to death
you know I love them so much more
because they come from a tough
backgrounds and and there's potential to
everybody I I got to show you going out
script again but whatever so I want to
show you um these kids they're amazing
and the reason I I I created my course
the entire MBA one course uh was because
of
limo um so so what I did was if I go to
my
homepage if I scroll down to the bottom
here charity yeah it's here I think yeah
so yeah these are the charries on ball
so here's limo Foundation
and this is this is them they're amazing
they're they're incredible um but
there's also pictures here I want to
show you as
well so right here this here is a it'll
scroll through in a second here so this
here is a a picture of one of the
amazing limo students uh and this is me
in January of of 2016 a day that changed
my
life um and and what happened was I I
told David I said David why don't we why
don't you let me teach all the limo
students on a Saturday and and I'll call
it um an entire MBA one one day and I
handmade all these degrees for them and
that was at the end of that one day and
I gave my my book as well these these
kids are great uh and I want to show you
this actually this is this is what I
want to show
you the kids that were there that day
they range from the ages of of um of 9
uh to 17
and we spent 12 hours there and this was
actually in longitude capitals Venture
Capital headquarters in Meno Park it was
uh Patrick one of the one of the guys on
the board let us use his office good
dude uh and actually Leica right here um
she graduated she she's I think she was
at the San Francisco art institute after
she finished high school and she's on my
board as well I'm proud to say and this
dude here is nine and the oldest here
was 17 at the time and the whole day
when I was teaching them uh and and the
course is only 8 hours on UD to me but
the version here I made it 12 hours a
bit longer and the whole day when I was
teaching them this every one of these
kids including this dude here who's nine
Their Eyes Were wide open all day like
they weren't blinking they were just oh
my God like somebody's paying attention
to me this is awesome their questions
were brilliant and what fires me up is
getting people that have been given a a
crappy set of cards in life and helping
them achieve their dreams that fires me
up that makes me more happy than me
accomplishing my own dreams and there's
potential in everybody which is why I do
what I do and all these kids have gone
on to do wonderful things wonderful
things um so far and you know again this
was back in 2016 in January uh and I
created these degrees for all of them um
yeah I went to an art shop and I bought
stickers it was fun uh and then what
happened was this that was on a Saturday
then on I think it was a Sunday I put my
course online on on you to me my MBA
course and I think it might have been by
a Monday or so that Business Insider
wrote an article that got shared
hundreds of thousands of times and it it
took off it took off uh and and it
changed my life and everything I do like
like teaching all of you the Genesis is
that day which changed my life right
there don't expect you accomplish your
dreams until you help others accomplish
theirs first I really believe in that uh
and so David said learn earn return just
remember that make that the Cornerstone
of your life as well and your
philosophy learn earn return it's
simplistic and throughout your life like
don't wait until you're worth a fortune
to return you know give give time as
well and I went to a Columbia business
school and I remember it was a Henry
kravis Henry kravis is the number one
private Equity dude uh in history and um
I'll show I'll show you what it looks
like here so he actually Henry kvis
there's more pictures of of the students
there so Henry kravis kind of created
the private Equity Market we kind of
talked about him a bit when we were
doing that that that that case study
with all the hats with Disney a while
back uh but um Henry
kravis he went to Columbia and he was a
straight C student grades don't matter
that's right uh and what he did was he
actually um he came to school and I was
really excited because I I thought that
Henry kravis was going to talk about
deals and I read a great book when I was
a kid called Barbarians at the gate
which talks about how Henry kravis and
others bought uh Nabisco which stands
for the National Biscuit Company took it
private made a fortune and so he showed
up at at Columbia one day to to lecture
and and and and sort of Warren Buffett
one day too which is cool that he's also
an Alum
there and I couldn't wait to learn about
deals
and he talked for an hour and a half all
he talked about was
just not giving money but giving your
time of course he donates money too but
giving your time uh and and and I gained
a tremendous amount of respect for him
and he's totally right he's totally
right you
gotta you got to donate your time and
and do charity work throughout your
entire career okay you really really do
um and if you give you will get it's
prophetic it's true it's been true since
the beginning of time you know give and
you will
receive so just remember that learn earn
return and to quote David from the limo
Foundation before we move on to lesson
11 don't expect to accomplish your goals
or dreams in life until you help others
accomplish theirs
first all right next up is number 11 the
harder you work the lucky year you get
right and that's of course a fourleaf
clover um it it's true though like you
will get a break you will get a break um
you know if you're working your ass off
and nothing is working out for you in
your life nothing just keep at it keep
at it you will get a break eventually
you know like like Michael Jordan said I
failed over and over and over again and
that's why I succeed you will get your
lucky break I promise you you will one
day and you look back and you'll be
grateful to God that you had these
potential failures or career setbacks
early on because it actually guided you
down a different path in life you might
not understand that now but I promise
you you will one day I promise you you
know years ago I was down and out I did
everything right I I worked for somebody
I made him a fortune um he took all the
credit uh and people loved me on the
team and I was probably too good at my
job and so yeah you know what he did to
me and I remember calling my dad and I
said dad I don't get it like I work so
hard you know and and I try to be a good
person I try to give back and mentor and
do what I can do and I made the company
so much money and this shark you know
this this awful person who I'll never
name it's just I'll turn the other cheek
I
guess but I I told my dad about it and
he's like Chris you won't understand
this one
day but you'll look back back years from
now and and you'll be grateful uh that
it happened because somehow it sent you
down a different path I said dad that
doesn't make any sense um and I said it
respectfully obviously I'm very
respectful of my parents and then my dad
uh he said Chris what do I want you to
do is go to the Old
Testament um the Old Testament is kind
of the basis for many great religions
whatever and he said I want you to read
the book of
Job uh which is prophetic because j o is
job it's about this guy that lost
everything and he didn't lose his faith
and then much much later years later
everything worked out for him and he
kind of understood why things were the
way they were so the harder you work the
luckier you get you will get that lucky
break okay just remember to keep failing
over and over and over again and not
giving a damn what anybody thinks and I
promise you I promise you I guarantee it
you will get your lucky break the harder
you work the you
get all right next up is the most
important investment you will ever make
the most important investment you'll
ever make is an investment in you don't
ever be cheap when it comes to
education so if if there's a book you
want to download or read and you're like
I don't know man it's like it's like 10
bucks I don't know if I should don't be
cheap just do it you know subscribe to
audible.com it's like 10 or 15 bucks a
month you can listen to two books
every month from I don't know whoever
your whoever your Inspirations are
listen to biographies or autobiographies
on successful people they share their
blueprint with you they give give give
give give you know they they put they
let their cards be seen by everybody
because they've already made it and a
lot of people that are very very
successful the reason they were
successful or became successful is
because they gave remember in the first
couple classes we talked about that book
give and take and how the richest one %
people in the world you know are are
givers the middle 98% are takers and the
poorest 1% are my favorite the mother
teresas of the world that were never
concerned about making money whatever
yeah it's so funny though because it's
coming full circle now but Mother Teresa
there's this guy um that went to that
school Sarah that David from the limo
Foundation went to and so the first year
I went to that that charity event at
limo or pardon me at Sarah and I saw
Dave give that speech where he said
Don't expect to accomplish your goals or
dreams until you help others accomplish
theirs first the second year I went back
as well it's another charity event and I
donated again I didn't send my kids to
private school because I I think public
school is better
whatever um but the second year when I
was there the guy that gave the
Keynotes and it was a tough act to
follow because David's amazing the guy
that gave the keynote was a guy that
went to Sarah's well who was um who was
Mother Teresa's
photographer um so um and and he shows
some wonderful pictures I got to show
you something give me I'm going off
script I I I don't give a damn um I'm
going to stand up here in my my
Lululemon
sweats uh and walk around and find
something to show
you I almost fell down there but I'm
okay all right
um here it
is see if it's in the picture I think it
is um Mother Teresa said Peace begins
with a smile I love that it's so
true it's so true peace does begin with
a smile I I I love her to death love her
to death somebody's got to make a great
movie about her she's probably my
probably one of my favorite people that
ever ever walked this great Earth and
I'm so humbl to say I walked this Earth
at the same time she did I never got to
meet her yeah but but she she's
wonderful she's wonderful and I'll put
this up here actually yeah actually I'll
put it right here so you can see both
quotes
okay all right and this here by the way
if you're curious is how um we we can
tell if if the the color is correct when
we go into post edit so I have it face
every single uh camera um just to make
sure that the color matches because when
I change the colors behind me it it
messes up the pigment of my skin
sometimes yeah yeah yeah all
right because in some videos I look like
Ernie or Bert
all
right all right next next up is
um yeah oh oh yeah so in terms of the
most important investment you'll ever
make uh it's it's an investment in you
um education always always always don't
ever be cheap when it comes to education
if your dream was to go to I don't know
Yale medical school um and you know you
you're worried about the money don't be
just get in first and then figure it out
you'll figure it out I actually
there's this one guy I was friends with
growing up and his mom used to always
brag about him uh and and his name was
was was Rick uh and he got into Yale and
his mom was bragging saying H you know
you know my son ER he's so as smart he
got into
jail so if your goal is to go to jail or
or Yale uh then um but but the money is
an issue just get in first you you get a
scholarship you'll figure it out if you
want something bad enough in life you'll
always figure it out always figure it
out but when it comes to smaller things
uh in life like you know buying a book
for Education if you're on the fence
just buy it dude just do it just do it
don't be cheap when it comes to uh
investing in yourself it's the best
investment you'll ever make in
yourself all right next up we've got uh
learn what not to do um and I had so
much fun creating these Graphics here uh
and and I was that guy that didn't watch
Game of Thrones for years
because I tried and then my kids were
around so I'd have to turn it off and i'
try again later and there's eight
million different characters and I just
couldn't keep up there's too many
characters man it's complicated
eh uh and so uh I included that the bad
dude there
um something Walker Ice Walker something
yeah bad guy and I show him because I I
worked uh for people that should not be
managing people they're they're awful
awful people to work for
uh and I did learn from them because I
learned what not to
do and so my attitude could have been
negative forever but I told myself you
know what two things number one I'm
learning how not to treat people and
number two this guy is such a jerk that
he's actually helping me because he's
motivating me to you know work hard on
getting a better job and improve myself
so I'm never
complacent so when you work for other
people learn learn what not to do as
much as possible as much as possible
right I think I'm going to take that
down I'm not sure about the glare I
think it's fine but it might mess things
up here but just remember peace begins
with a with a smile yeah and I've got
this great quote here which which I used
to use in a lot of my
Keynotes um and it's from a a great poet
American poet um real Renaissance Man
actually um and and he lived here in San
Francisco for a while his name is Mark
Twain uh and a lot of people don't
realize that San Francisco although it's
California is not warm you know it's
cold especially in the summer the warm
seasons's the fall and so Mark Twain
once said uh the coldest winter I ever
spent was the summer in San
Francisco but Mark Twain also said the
two most important days in your life are
number one the day you're
born and number two the day you find out
why and hopefully through the soul
searching process of this entire MBA
degree including today's class and next
class on 101 crucial lessons my book
hopefully that will help you to find
your
why okay all right so learn not what
what not to do when you work for
Schmucks there is light at the end of
the tunnel and it is not an oncoming
train all right so we are now done uh
with uh with section
two so what I want you to do now is
another exercise so just go here click
on section two or go up here and click
on section
two and then what you're going to do is
um just take a couple minutes to write
down here your thoughts on how thinking
longterm can help your career um do the
same for learn earn return if you want
to as well as the hard work you like you
get all the ones here in number two up
until you see section three here okay
great so you've got three minutes to do
this go
[Music]
oh
[Music]
section three avoiding burnouts I wrote
here at the top avoid these crucial
landmines and save your career and your
life and it's killing me that there's no
end of quote there or the end of bracket
at the end there but that's good enough
I'm going to leave it here because I
want to prove a point that you'll never
accomplish anything in life if you try
to be a perfectionist okay if if you
want to don't be a perfectionist if you
want to Vlog or blog or create some sort
of YouTube video and what's holding you
back is you don't publish it because
it's not perfect and you care what
people are going to think screw it just
do it as Sir Rich Branson says screw it
let's do it so I'm going to leave that
that parenthe oh my God I talk a lot I'm
going to leave that parenthesis or Clos
bracket out of it there so avoid burnout
is section three and it is getting hot
in here speaking of matches all right so
uh lesson 14 is what to do the second
you return from
vacation and I I worked when I was at
Goldman years ago one of my clients uh
Ronda Chang I just up a brilliant woman
that worked at manual life which is a
big insurance company that's Canadian
most people don't realize that and I was
kind of stressed out and she said Chris
let me give you some
advice and of course I didn't take her
advice but I listen to
it her advice was this the second you
come back from vacation what I want you
to do is I want you to open up your
calendar and book your next vacation 6
months out that's the first thing you
should do when you come back from
vacation open your calendar and book
your next vacation 6 months out
otherwise you will burn out you will
burn out yeah so it's um and it's I I
got to keep remembering this too so the
second you return from vacation I want
you to book your next
vacation all right next up is uh stress
will kill you don't be the gazelle I was
watching National Geographic years ago
and it was this poor gazelle being
chased uh by by by by a a I think it was
a a cheetah or a tiger I can't remember
and the gazelle was not caught thank
goodness but National Geographic put
sensors on the gazelle to monitor the
gazelle's heart rates and other bodily
functions and what happened was this the
gazelle was running for their for the
for its life and so obviously the heart
was pumping really fast you know pumping
quickly getting as much blood as
possible you know circling around the
body and what happened was the heart and
the mind focused entirely on
survival and as a result the heart and
the mind I guess somehow shut down the
immune system while the the gazelle was
running running for its life and the
heart and the mind also shut down the
reproductive
system and the gazelle aged a bit when
it was being chased as well so the
reproduction functions shut down it aged
faster and also it could get sick
quicker because all the heart and mind
was focused on was pumping more blood
and surviving that's stress stress can
kill you and so the only reason we're
supposed to feel stress like that in our
lives is if you know going back to
caveman times or whatever you're being
chased by a dinosaur or whatever it is
somebody that wants to take your life
that's when you feel stress not all the
time at
work a lot of times stress stress is up
here you know I I I I feel stressed
probably because I'm making myself
stressed so don't be the gazelle just
chill out
man and what happens is conceiving
having a baby is not it's not as easy as
most people think um that that haven't
had kids before you know we're we're
very blessed that you know Christine and
I got pregnant pretty quickly with with
all three three boys we we wanted to
have a daughter as well and usually
people that have two kids have a girl
and a boy they're done um but anyway I
love all three of my boys the same um
but if we had a daughter' be it'd be
it'd be awesome too be awesome too
wholly off topic but a lot of people
when they're trying to conceive trying
to have a child it's so stressful I
remember for Christine and I too the
first time um we wanted to have a kid
there was a pregnancy test she bought it
and the second we found out she was and
I was like damn it it was stressful you
know because it's why are we here you
know it's
it's kids that's one of the reasons the
why right but then eventually obviously
things worked out great for us but we
have friends that have tried everything
in vitro spending a gazillion dollars
whatever trying to have kids and it's so
stressful in their marriage and then
they they conclude that maybe we just
can't get
pregnant and they do something wonderful
they they adopt adoption is a beautiful
thing and then what happens is after
they adopt this happens a lot a couple
months later they get pregnant
naturally because they weren't feeling
stress Don't Be the gazelle please don't
be the gazelle just just just chill out
it's all up here a lot of the stress
you're doing it to yourself you're doing
it to
yourself it's all up here perception
becomes
reality so just condition yourself not
to be stressed and maybe what you do
every day is
let me go back
here every day on on your daily sheet
here you do what I do which is when I
wake up in the morning the first thing I
do is um well I say prayer but I also
thank God for 10 different
things maybe what you do as part of your
your daily sheet here you you can change
this if you want to and at the end of
today's uh lecture I'm going to remind
you where to go get this and how to
change this in PowerPoint or other
programs but you can change it so that
this is your gratitude section here so
you write down what your gratitude about
or get rid of that section and have a
gratitude section whatever it is along
with writing your goals and your
schedule for the next day as well
okay don't be the gazelle
please all
right avoid burnout avoid burnout yeah
all right next up we have got um when to
take a day off when you are not sick
this is important dude
so are you ever kind of in a bad mood CU
you're kind of I don't know you're kind
of stressed out at work and you didn't
get enough sleep whatever and things
aren't going that great at home
temporarily uh and so you're not feeling
great mentally physically you're fine
but you go to work and you go to work
and you
might not be as nice as
always put it mildly or you might be a
little bit cold to somebody at work or
you might be you're supposed to give a
presentation and a lot of important
people are around and you just stressed
out
man you should never have shown up to
work that day to begin
with and so I think it's important to
take at least one or two days off a year
when physically you're not sick but
mentally you're not all
there it's
important and you can tell people you're
sick because you are you know you're
you're mentally kind of just feeling
burned out um it's a great investment to
makeing yourself and I made this red the
bottle here red on purpose uh it's
supposed to be pills um it looks like
it's clothing red on the outside I put
the wrong thing on it whatever but but I
did on purpose to make a point just it's
it's a sense of urgency when you're
mentally drained do not whatever you do
do not go to work that day whatever you
do because it's going to hurt you more
than help you
all
right Lord oh this is the Ten
Commandment give these laws unto thy
people hear me oh hear me all pay heed
the Lord the Lord Jehovah has given unto
you these
15 10 10 commandments for all to obey
I love that that was one of the first
movies I ever saw when I was a kid it
was called history of the World Part One
uh by Mel Brooks and my dad took me the
movie I don't think he realized it was
going to be some parts weren't supped to
be supposed to be shown to kids but that
was before Indiana Jones and the Temple
of Doom came out in 82 or 83 because
that movie Indiana Jones Off Script
whatever Indiana Jones and the Temple of
Doom that was the that that was the
first movie that was um uh that that
that should not have PG it should have
been AA which they got rid of and so
because of Temple of Doom they created
something called PG-13 which is another
category of of of of R movies but that
was uh that was uh Mel Brooks obviously
very very funny man um and
so I bring up the Ten Commandments it's
not a religious thing here but um you
know those 10 rules are the basis for a
lot of laws in in in many wonderful
countries and the basis for a lot of
religions too but when those 10 rules
were made thousands of years
ago one they they knew our four mothers
and forefathers that we need to take
time off or will burn out it's human
nature which hasn't changed in thousands
of
years and you know the rule is to rest
on the Sunday or Saturday or whatever it
is just one day a week one day a week
you got to take off that one day a week
at least uh and spend time with your
family uh and you know just get
just just focus on getting yourself
centered so to speak get outside your
body and kind of take a look uh at see
the forest from the trees um where are
you in your life and what are you here
for anyway and you know what what what's
your why what's your long-term goals are
are you happy at work your relationships
whatever um are you bonding enough with
your kids because by the time your kids
are 13 years old you've already or 12
years old you've already spent 90% of
the time you'll ever spend with them so
just that's precious man like screw work
if you can every now and then you know
just skip work to go to mommy or daddy
daddy child breakfast day at at school
because I missed Andrews years ago and I
don't know why I I must had an important
meeting that was so important I can't
remember it today but I do remember
missing Andrew daddy day at breakfast at
school um so anyway you can't get that
time back and take as many pictures as
you can too before your kids get old
just save her every second because they
grow fast man and my third son Dylan my
youngest son he said dad why is it
there's not as many pictures of me as
there are from my older brothers Andrew
and Matthew and I said of course there's
it's the same he counted them too right
smart kid so I went to bed that night
and I woke up and I looked at my night
Table and there were actually a couple
pictures of him and me put in frames he
went and he found them uh and they're
still there now and this was years ago
years ago yeah you you can't get that
time back uh so just remember that uh
you will burn out if you don't take time
off uh it doesn't matter what what
religion you are in who cares it's you
got to take one day off a week at least
or you will burn out and they say that
God rested on the seventh day and dude
even there's this there's this uh
amazing company uh that's uh it's it's
in New York City and it's where I buy a
lot of my uh my photo equipment from uh
and it's called Uh
B&H uh and I bought actually this camera
here from from B&H and a lot of my audio
equipment as well the this dude as well
I buy from Amazon too uh B&H is in New
York City and it was founded in
1973 and it's it's amazing great
customer service great prices uh they
always have stuff in stock if they can't
they'll get it for you immediately like
these the lights I'm using up above here
they couldn't find find them anywhere
they're out of stock everywhere and and
I called them and they walk through
walls for me they're they're the best
but you cannot buy
anything from them when the Sun goes
down on Fridays so let's go there right
now actually it's 2:21 in New York or
San Francisco time which means it's
5:21 New York time um I I don't know if
they're they're probably they're
probably still let's see you can you can
put stuff in your basket but you can't
buy it B&H and I want to show this to
you because I want to impress upon you
just how they're so awesome and they
still take off a day a week and they're
still amazing so um let me see here is
it Su down yet not yet not yet but I'm
just going to put something in a basket
for fun okay let's go here to
microphones okay uh and let's go to I've
actually got that one running right here
as well on this camera yeah and this one
too scary all right so watch this add to
cart let's see what
happens okay you
cart okay it's still open now but if I
were to do it you can try this yourself
in an hour from now it would not work it
wouldn't work so
anyway little off top there okay great
so we are now done uh with uh with
Section number three uh and so the
exercise is go to your workbook and
click here on number three okay uh and
oh there's a there's a mistake there
that's my mistake you won't see this in
your version but but I have to change
the hyperlink so the way you do that is
this so you go here let me just delete
the hyperlink you go here and you and
it's similar in word as well you go to
link and the way you link it is it looks
at the table of contents like heading
ones and heading twos so what I want to
do is I want to put in section three
give me a second that's section three
there good apply or apply click here
good yeah cool so go here uh and take
three minutes to to complete uh all the
lesson boxes here if you want to again
it's optional um so you got three
minutes to do this go
[Music]
let's move on to topic number four so
topic number four is called create off
the charts confidence wear that Superman
cape uh and at the top there it says
crucial confidence lessons to help your
career take off I love this section I
love this section because confidence is
entirely up here it's a light switch
just flick it on just flick it on okay
all right so the first uh lesson that
we're going to talk about here uh in
section number four is that there are no
limits there are no limits and that's a
Ford Mustang down there because Henry
Ford said um whether or not you think
you can do it you are right let me say
that again whether or not you think you
can do it you are
right it's all up here I know it sounds
so simplistic so simplistic but
confidence is merely a light switch so
just remember the past does not equal
the future so if something brings you
down confidence-wise it never happened
erase it from your mind or at least
don't think about it at all whether or
not you think you can do it you're right
it's all up P there are no limits except
the limits that we set for ourselves
okay number 19 is the glass is always
full always full and for those you not
familiar with that term there's a saying
that if somebody sees a glass that's
that has water up to the halfway mark
negative people will say the glasses
have empty and positive people will say
no the glass is half full so perception
becomes reality you know it's like the
rod Dan sculpture I think therefore I am
and so this glass here um is not half
full it's it's overflowing in my mind
and people think that I'm naively
positive but I think the most positive
people in the world are the only ones
that can change the world okay I think
all of you if you're very positive you
can put your dent in the universe and
change the world as well so I got to be
careful because this thing is really
overflowing
whoa all right the glass is not half
half full it's overflowing my cup
overfloweth with
optimism all right next next up we have
got um a balanced life means a more it
means you're more productive uh in
business um and we talked about this
before so I don't go into much too much
detail on that but you know there's
there there are many people in life that
are incredibly well around it you know
they they're in great shape they have a
great family life um you know they've
got a great social life they do well at
work uh they're happy because they're
balanced because they're balanced um and
so if you're balanced and if you take
your breaks as well meaning take that
one day off per week uh then you'll be
much more successful as well let me go I
want to go back and I'm really curious
to see if uh B&H is is open right now
and and I have to bring this up because
I mean this inspires me dude so B&H
again they take that one day off a week
let's see here um since 1973 it looks
like no they they're still they're still
open but I will come back to this in a
little while uh let's go begin check out
I'm not going to buy this obviously okay
it doesn't say anything yet okay but
once we're Sundown uh in in in New York
that's when this will this will uh go to
they'll shut it down okay sundown in New
York I know it's crazy um but it's 7:01
p.m okay so three okay so an hour and 15
minutes I I'll try again
later but if if you're balance in life
you'll be much more productive and and
don't forget to fill out that that daily
schedule as well because that will help
you be much more balanced all right
let's move on number 21 there's Luigi
that's from Luigi's Mansion okay um
number TW it's great having kids because
you get to be a kid all over again yeah
um so number 21 is you're never as
nervous uh as you
sound um you know although you might not
think you're confident and you might
think you don't look confident when
you're up there on the stage in front of
the
world when you feel nervous you don't
look or sound nervous don't worry about
it don't worry about it and who gives a
what anybody thinks you
anyway I don't care that's what you got
to tell
yourself okay
Luigi all right next up uh we've got
avoid those people okay and I had to
have another video game reference here U
not just Nintendo but this here is for I
guess PS4 and Xbox uh that's a character
who I'm embarrassed to say is Canadian
in the game his name is Trevor he's a
bad bad person and he uh is from Grand
Theft Auto
5 and I'm smiling because in one scene
he has a Canadian accent as he takes on
the US military it's a little bit funny
but he's a bad dude uh and you got to
avoid those people and when I say those
people I mean anybody that that hurts
your confidence or brings you down you
know you're you're you're you're not a
tree you can move move away from these
people cut them out of your life that's
right that's right get them out of your
life you know if you've got a little
bird on your shoulder um or a devil or
whatever it is saying you're not good
enough you're not good enough you're got
not good
enough get rid of that person get it out
of your life get that person out of your
life so um avoid those people and go
with your gut your gut is always right
you know when you're a lot younger um
like I was it was you know 10 strikes
you're out now it's one strike you're
out or maybe two something times uh but
just avoid anybody in your life that
makes you
unhappy get them out of your life you
know get them out of your mind um they
don't own you they can't control you get
rid of them that's right change your
environment you'll change your life as
well somebody brings you down just get
rid of them man get rid of them so
anyway see you
Trevor all
right all right this number 23 is that
person speaks good than me and he's
supposed to have glasses there I think I
cut them off when I was trying to get
rid of the transparent background there
yeah so don't ever get
intimidated by people that you think
might have a better vocabulary than you
or people that might have a different
accent than
you don't be intimidated by them because
a lot of times the reason why they might
be well spoken is because they're very
arrogant or or maybe they went to a
great school because their parents went
there and it's Legacy that's how they
got
in um just because somebody
sounds confident or
arrogant don't let the perception be
that that fools you that they're right
uh or or more often right than you are
you know confidence does not lead uh to
uh to to competence it might lead to
perceived competence but not competence
in general so don't don't ever get
intimidated by anybody that that that
speaks good than you at all it has
nothing to do with success in life um it
just bring you know might have something
to do with they were born with a silver
spoon in their mouth and and I'd rather
not hire somebody that was born with a
silver spoon in their mouth uh because
they're entitled I want somebody that's
poor smart and hungry or somebody that's
humble that's important to me so don't
ever get intimidated by that and my dad
actually he uh when he immigrated from
from Egypt uh to and I didn't know my
dad had an acccident till I was like 20
or so or 19 or 18 when I moved out um he
sounds a bit like James ear
jones uh this is CNN or or Simba's
father whatever um but but I remember my
dad told me when he first moved to
Canada it was really frustrating because
he had to support himself by by he he
immigrated in 1967 he left Egypt uh and
he bribed an army official uh to to get
him to fail the ey exam uh for the crazy
army or whatever it was some stupid war
in the Middle East in
67 so my dad came to Canada and in order
to pay for himself here support himself
before met my mama um he uh he worked in
a hospital cleaning test tubes and the
nurses would all make fun of him uh
because of his accent and he couldn't
speak the language that well uh and uh
you know he he he could have just kind
of given up uh or or just kind of
accepted it and had it killed his
confidence uh but uh he he didn't he he
channeled that frustration and started
his own company and so in hindsight I'm
sure he's happy uh that uh that that
happened yeah yeah so anyway and then he
met my mama my mom is actually was a
nurse or she is yeah she's still alive
she she was a nurse and my dad's pickup
line was uh Jackie do you have a Tylenol
he asked my mom for a Tylenol my dad's a
doctor yeah so anyway we love you D so
don't get intimidated by anybody with a
different accent or or someone speaks
good than you CU they're probably
entitled D it and you peel back the
onion a couple layers and they're
nothing compared to
you all right um and just remember
number 24 is nobody is smarter than you
okay and in the book I I think I put a a
link to um let's go here to number 24
it's lesson number
24 yeah here it is here yeah I have a
link here to a short video from Steve
Jobs that that will change your life
it's like a minute or two long um how
nobody is smarter than you and once you
realize that I'm not telling you to be
arrogant but once you realize that
you're money you know I believe you and
I believe in you once you believe in
yourself you you'll never be the same
you'll never be the same because you'll
be able to accomplish anything you want
to in life just remember that nobody is
smarter than you okay just remember that
confidence is everything dude it's
everything everything like I remember
when um I grew up in
Canada and um I was kind of reserved a
little shy Canadian uh humble proud of
my roots um and I remember it was it was
the
80s and Ronald Reagan was my hero and I
remember though that
the the cover of of Newsweek and Time
Magazine at the time was the downfall of
the American student uh and how the
American student is 50th in the world in
math and 50th in the world in science
it's a downfall of the American student
and every couple years you see the same
stupid headlines Americans are 25th or
50th in math whatever science is it
doesn't matter and I learned something
when I started
um when I started teaching here um
during the evenings years
ago in the San Francisco Bay area and
and about 50% of my students at least
were born over overseas okay so this is
not an American thing what I'm about to
say but yeah about 50% of my students
and about 50% of people live here in the
Bay Area and about 50% of the founders
in the Bay Area and about 50% of the
engineers here in the Bay Area were born
overseas you know people like Pier Omar
the wonderful humanitarian he's he's
he's he's Persian he's from Iran and of
course he founded eBay you got Elon Musk
who splits his time uh between here
actually owns a house not too far away
from me now here in Hillsboro he splits
his time between here and Southern
California but but Elon Musk um who also
lived in Canada for for years but but
he's from South Africa you you got
um Sergey Bren one of the brilliant
co-founders of uh of Google was born in
Russia um so you've got this this
beautiful cross-cultural diversity here
in the Bay Area but one thing I
discovered when I started teaching here
is
that American
students American students
whether or not you're born in America
doesn't matter but American students are
number one in the world in the most
important economic category uh that
nobody talks about and that category is
confidence you know with confidence
comes the ability to sell sell a dream
like like like like Tucker does there's
the car version of it here yeah um with
confidence comes the ability to make
something boring that's virtual that you
can't see feel or touch like Cloud
software sound exciting think about it
think how boring Cloud software is dude
it's boring you can't see it it's up
there somewhere in the cloud it's
elusive
whatever but you've got these great
entrepreneurs out there that sell it and
they make it killing because they come
across as confidence when they're
delivering so confidence leads to uh it
leads to to confidence sometimes to not
over being overconfident and of course I
know
that talking about the American angle
some people overseas might think that's
arrogance it it's it's that's not what
I'm getting at it's not I've got to do a
joke now here we go this is awful and my
American students are going to hate me
but I'm American now so I'm allowed to
do this how does an American screw in a
light bulb oh my God I'm G to regret
saying this I'm just one dumb comment
away from just everybody hating me well
here in America me as an American I hold
a light bulb and the whole world spins
around me okay I'm totally I'm totally
kidding oh my god I've alienated my
students I'm totally I love all of you
okay I'm joking joking okay how does a a
dumb Canadian me screw in a light bulb I
hold it up there you go okay we're good
now we're good but confidence um it
could be borderline arrogance sometimes
you got to keep your confidence in check
or just remember your humble roots and
like Steve Jobs said you know stay
foolish stay
humble I I should I have I should
probably edit that out but eff it I'm
not going to sorry Matt Matt might my
editor he's American love you Matt you
know I love you right your family
Familia yeah so um but no I I I I do
think a lot of American whether or not
they were born in this country okay
American students um see American
students that were born overseas they
also think they can hold a light bulb up
okay but American students are number
one in the world the most important
economic category which is confidence
which which lets you sell because a
great entrepreneur great CEO Etc they're
great salespeople I'm going to shut the
hell up now about this one but nobody's
smart than you remember that all right
so we are now done uh with with Section
number four uh and so now it's time for
the exercise so go to your workbook um
and then just um and you can even click
in the in the footer here go to section
four does this work there we go yeah
does you have to double click it yeah uh
and and I had a blast making this bit
this visual here man that was fun um but
but what I want you to do is just go
through all the lessons here in um in
section 4 and you could read that text
later if you want to and just write down
you know spend three minutes and write
down how how what can you apply in the
lessons here in section four uh to to
enhance your career you got three
minutes now go
[Music]
all right moving on to section number
five uh this is all boot uh ethics
crucial ethics lessons to keep you out
of
trouble okay so the first one is number
25 which is transparency builds trust I
really believe this you can lose your
reputation really quickly in business
and in life uh but if you're fully
transparent uh then this will this will
help your career a lot and what I mean
by that is you always list the risks
with with like remember we look through
the uh the s1s for Facebook Goldman Etc
whatever and and there's a lot of risks
you got to be transparent and list all
the risks and whenever you're selling
something to somebody else you got to
tell yourself I feel comfortable selling
this to my parents because I would tell
my parents the risks as well so you got
to disclose all risk and that that is
Abraham Lincoln right there Honest Abe
uh and he was very very transparent as
well and apparently a very good man yeah
so that that's that's honest honest Abe
or as Wayne and Garth and Wayne's World
referred him as babraham
Lincoln I don't know what that means but
anyway transparency builds trust
remember that always disclose risks um
and the most important risk within the
first within the first couple minutes of
pitching any idea uh or or uh product or
service or whatever it is or if you're
trying to raise money because it'll make
you come across as being you know more
ethical too and you know what dude it
might be a litigation issue if you don't
disclose them uh and never sell a
financial product or raise money without
getting a lawyer to write your documents
first because the lawyer will make sure
that you're you know the risks are
disclosed yeah transparency builds
trust all right next up is don't trust
this type of person here so what am I
talking about here well well this type
of person is the type of person
that backstabs other people and if at
work or at school or whatever somebody
is gossiping and we all we all enjoy
gossip for whatever stupid reason right
otherwise don't want watch
TMZ um I'm a lawyer I don't know if you
guys watch that show but whatever uh but
but don't don't trust anybody that that
gossips um because and don't take
partner
yourself U because like around the water
fountain or water cooler at work
whatever because those people that are
gossiping about others they'll gossip
about you as well they will and the
worst type of person is the person that
cheats on their
spouse it's a sacred Bond man you know
if they cheat on their spouse of course
they're going to cheat you cheat you in
business as well you can't trust
them it's like somebody that backstabs
their spouse to
you of course they're going to backstab
you about you to somebody else you can't
can't trust these people you can't trust
them so just just be careful just be
careful there's there's a shadow yeah
all right so just don't trust that type
of person and don't get involved in
Gossip either uh and on Wall Street you
know if if
somebody I knew somebody that got fired
years
ago because he told a client what one of
his other clients which is Fidelity big
mutual fund what they own or what they
said in a meeting whatever um and so
that that client might be grateful at
first they heard that information but
they don't trust you it's just it's not
worth it it's not worth it yeah yeah
yeah yeah and Sir Richard Branson and
he's he's he's a he's amazing and I've
listened to his all his audio books on
Audible um he just oozes positivity and
he sets the corporate culture for the
Virgin companies which is why um if you
fly Virgin Atlantic or Virgin America
all the uh the people that work on the
airline the pilots Etc the they're the
attendants they they're all really
really positive and
upbeat um you know unfortunately Alaska
Airlines bought uh Virgin America
recently so maybe the culture will get
you know diluted whatever uh but but I I
mentioned Sir Richard Branson because
his parents if he ever backstabbed
anybody when he was a kid they would
make him stand up and look in the mirror
and they would say look at yourself
don't be that person you don't be that
person that backstabs others uh and
little quick little side note off top
I I have a a guy I used to work for or
work with I should say years ago he's so
well spoken and I got and I met his
parents at at some event uh and and and
I asked uh I asked his parents I said
you know Mike Mike is so well spoken
he's he's a gentleman he's
confident how did he become that way and
and you know how did you raise him my
kids were younger there so I was asking
and and they said well you know we one
thing we did uh was uh we would make him
stand up and read to
us and when he was reading to us we we
made sure he projected his voice uh and
he was comfortable you know thinking on
his feet and and and standing and
reading uh because we we we got him to
do it so we didn't just make him read in
his room and my mom made me read Mom and
Dad during the Summers and I was a kid
they' make me read for one hour every
day every day in the Summers which
helped me out tremendously and I do it
with my kids now too I add a sweetener I
say if you read within the first hour of
being awake you you can read for you got
to do it for 45 minutes or if it's later
on the day it's like an hour so I
incentivize them you know yeah readers
are leaders
yeah yeah and and actually also this guy
Mike the way that he learned how to
public speak was I've never tried this
but they would make him put a pencil in
his mouth and then speak uh and then
that would try to speak clearly that way
so
yeah all right moving on next up number
27 how to tell if somebody is lying
that's Pinocchio there right um does
that mean I'm a liar because I got a big
nose no it's aerodynamic though it is
like dude when I'm skiing because of
this like like when I tuck like I go
fast like like try to beat me in a bike
race you can't because this the
aerodynamic side of it but I'm not a
liar I'm not Pinocchio I just have a
very very aerodynamic nose okay all
right if I can't laugh myself who can I
laugh at that reminds me of a sting song
an English man in New York which I love
off of Sting's album the dream of the
blue turtles and sting said it takes a
man to suffer ignorance and smile be
yourself no matter what they say love it
so how do you tell if somebody's lying
and and I covered this before I think so
I'm going to go into this really really
quickly so when I worked at a great big
hedge fund um and uh it was called
Citadel uh and uh Ken Griffin nice guy
um he's the uh the founder billionaire
he actually just bought the biggest
house or the most expensive house in
American history uh and I remember
whenever I meet with him I spent an hour
and a half with him or an hour actually
a half hour with him one day in his
office and we talked about video games
for for ages and I looked at his
bookshelf and whenever I used to go into
somebody's office that's really
successful uh more successful than me
which is all the time I would look at
what books they have and I'd order them
immediately and the book that that Ken
had actually Ken Griffin was a damad
Dorian book on finance which I bought
and I I have now but when I was at
Citadel upper management uh they sent um
they sent 25-year FBI and CIA veterans
uh to train us on how to tell somebody's
lying so I know how to lie now I'm just
kidding but this really helped us a lot
because at that time it was like 05 I
think there was a lot of there were a
lot of scandals on Wall Street CEOs were
lying and there was a joke on Wall
Street which is how do you know if a CEO
is lying uh when they move their
lips but but they trained us on how to
tell somebody's lying and it helped me a
lot actually then while I was investing
and now today a lot I can tell usually
so the four criteria is FS and you one
data point doesn't make a trend you
usually need two three or four of these
to be correct or at least two of them
right at least two uh and everybody's a
little different so there are exceptions
so number one if somebody breaks eye
contact uh when they're talking about
something that means they're they're
they're probably lying however I break
eye contact a lot like I look down a lot
it's just I've always been like that I
look down sometimes right um maybe I
come across as not being confident I
don't know just what I do um but if
somebody breaks eye contact when
answering a question then they might be
lying yeah and sometimes when people
blink a lot they might be lying and dude
I see it on TV all the time I see people
lying TV all the time especially
athletes when they're asked are they
going to come back to the team next year
do they want to come back they break eye
contact UM sometimes they they ramble um
but but you'll notice it you'll notice
it and watch when somebody is being um
being interviewed on television just
watch how they answer questions you know
if if they look away only the only time
they look away a lot is when they're
answering a question about something
they're lying about that might be a lie
all right so number one is they they
break eye contact number two is if
somebody Rambles on and on and on and on
and on and on and on and on on kind of
like I am right now um to a simple yes
or no question you know it's like a kid
you ask a kid did you did you did you
did you take the last cookie from the
cookie jar no I didn't take the last
cookie from the C I can't even reach it
I mean look how tall up it's it's high
up there and then I don't know where the
ladder is it's over there but you know
what I mean I can't with the steps tool
I can't find it's right there by the way
but I yeah
so there's that so we talked about um
breaking eye contact we talked about
rambling uh another one is if if
somebody is shaking their foot and you
can look down and see it sometimes when
they're lying um and and and sometimes
because theyve had too much caffeine
which obviously means they got a hall
pass U but if somebody's shaking their
foot a lot whatever when they're
answering a question they could be lying
and that's what a lie detector T Test
does remember remember Ben Stiller and
Robert dairo and meet the parents right
so that's anyway that's what they were
testing he was CIA I think in that movie
yeah and there's there's one more oh
yeah yeah touching your face touching
your face yeah so uh if if if you touch
your face a lot especially cover your
mouth um and you usually don't do that
but you do that when you're answering a
question you might be lying so don't
don't accept just one of those four
criteria as being gospel at somebody's
lying but multiple two or more of them
could mean somebody is lying and
speaking of t touching your face and
going off script again
here of course given the Health crisis
we've all got these things um but what I
do with my uh my kids and myself now is
like and I went to my doctor years ago
actually and I asked her I said why are
you not sick all the time and she says
because I wash my hands a lot and I
never touch my
face and so for me I've been biting my
nails dude since I was born I I I just I
do it it's it's terrible and my kids do
it as as well because monkey see monkey
do you know whatever so what I did was I
bought this stuff here it's called
probell and um given the virus scare
right now I put this on my nails and I
put on my kids nails as well and it
tastes awful right it's not doesn't hurt
you but it just tastes awful but
anyway little off topic but interesting
nonetheless so that's how you can tell
if somebody is lying yeah all right next
up is how to destroy your career in 30
seconds or
less if you send an email or a text or
or a Snapchat and those are forever and
you didn't think two or three times
about it before clicking the send button
you're done you're done just just be
careful just be careful um and I I
always know that emails are for life and
everything I say on the phone is for
life as well you know when I worked on
Wall Street they used to say um just
understand that all your calls could be
recorded by the government the FBI
whatever I was like that's fine I'm not
never going to do anything unethical
anyway but that's you got to do that and
sometimes they'll say this call is being
recorded for for quality assurances or
whatever or if you hear a beep in the
background you're being recorded and
they tell you too and it's totally bogus
like when customer service calls you or
you call them to get help and they're
recording the call really like try it
with them yeah can you help me oh by the
way I'm recording this call what what is
that so a little off topic but just be
really careful with electronic stuff
email voicemail voice every it's all
it's all recorded man you know the
Privacy died a decade or two ago you
know once we realize there's a death of
distance in privacy because the internet
okay next up oh we're done here okay
we're now done uh with with with Section
number five okay so go to uh section
five in your book uh and take three
minutes uh to to to go through as we've
done before take take three minutes to
go through all the
uh all these boxes here and just type in
comments or notes or whatever it's
optional of course on on on stuff you've
learned here or stuff you can apply to
to to enhance your your career so you
got three minutes go
[Music]
let's move on to section number six now
so section number six is every battle is
won before it's been fought it's a
famous quote from sunsu and the Art of
War uh and at the top there I wrote
crucial battle preparation lessons and
I've used that quote before from sunu so
I'll go through this Qui quickly all
right so number one uh the first thing
to talk about in section uh number six
is over prepare for
everything if you over prepare for
something like really over prepare you
actually will enjoy it when you're
actually doing what you prepared for so
like when you over prepare for a speech
which I I've done many many times before
I get to the speech and I'm so ready I
just kind of enjoy it man I can't
explain it it's like this is out there
but you remember when you were younger
and you studied really hard for a math
test like really really hard and your
friends asked you for help and and and
you gave them help as well and you know
when when one teaches to learn uh but
you you you studied a lot for it and
then when you get into the exam it's so
easy that you actually enjoy it you know
you're you're you're comfortable you're
confident you double check your work as
always of course um but you enjoy it you
know the exam is your
friend you enjoy it because you
overprepared and what I do also is when
I give a speech quite often I bring two
laptops and what I used to do is I would
bring my laptop with PowerPoint on
whatever years ago and I would be I
would bring uh those overhead slide
things as well just in case just in case
it broke down and when management at
Golden sack saw me do that like oh my
gosh that's amazing I've confidence in
this kid um and when I gave a speech at
my brother's wedding back in ' 04 I did
the same thing I I had backups just in
case just in case yeah so over prepare
for for everything please and you know
whenever when I used to interview other
companies I prepare more than anybody
like I recorded myself answering over a
100 questions I video recorded myself
too did I say on two monotone did I
sound too arrogant did I pause enough
did I use Frameworks to tie together my
logic when I was lost in terms of moving
on to the bottom line
is and so if you over prepare for
everything um then um you'll actually
enjoy the event when it occurs because
quite often life all comes down to a few
short moments The crucial speech or a
test or whatever it is so over prepare
you know like I I I I know that I work
harder than anybody and I think it's
because when I was younger they they
thought I had a learning disability and
they want to fail me in the sixth grade
and the eighth grade and screw them
whatever not my my not my parents my
teachers uh and so I I I kind of grew up
insecure and I overprepared for
everything and I'm so grateful to God
that they kind of misdiagnosed me or
whatever it was they tried to destroy my
confidence I'm grateful to God it
happened because I were prepare for
everything now because of it and there's
a great book by Malcolm Gladwell called
um David and Goliath and it's about how
people that have been told their whole
lives that they're not good enough are
the ones that
ultimately do stuff that's
important so if if if people have told
you your whole life or when you were
younger and if your confidence is lower
than it should
be
just be grateful that whatever happens
within reason obviously whatever
happened happened because your secret
weapon is you're going to work your ass
off work hard than anybody else um and
I've always worked harder than anybody
and I keep pushing the goal post out and
challenging myself and I think a lot of
it stems to you know it's it's it's
nurture and nature you know and you look
at your kids why are they successful or
not or whatever who cares I mean success
should be what they think of themselves
right you want to raise confidence kids
but you you know somebody is reaches
their full potential in life because of
nurture or nature so for for me part of
it is nature it's part of of everybody
but it's nurture always you know being
told when I was younger you can't do it
you can't do it you can't do it or Elon
Musk poor guy in South Africa he got the
crap kicked out of him a lot growing up
or Stephen Spielberg you know been been
you know being diagnosed with with um
with with uh I think it was is it
dyslexia I can't remember yeah um and
and he didn't get into USC film school
he didn't get in which is the best film
school so chip on his shoulder which is
great which is great I'm sure sure I'm
sure there's more to it than that but
but sometimes I feel like if I hire
people from from Harvard Business School
they're going to be entitled as hell and
a lot of times like I'll I'll I'll
lecture at a lot of schools and there's
one in particular in the Bay Area that I
hate lecturing at now because there is
insane entitlement and arrogance from a
lot of the students I'm not going to
name that
school but my favorite school in the Bay
Area is uh is Francisco State I love
those kids to death love them to death
I've hired them I'll continue to hire
them they're the best a lot of them are
wealthy but a lot are not and a lot are
not entitled the worst thing possible is
hiring somebody that's
entitled you know it's like like they
they start and they're like what I don't
have to sweep the floor it's like oh
here's a broom let me teach
you over prepare for
everything all right I love hiring
people that are poor smart and hungry
number 30 is the oare test pass it and
watch your career take off so the O'Hare
test is the Chicago O'Hare Airport is a
big airport that's one of the biggest
ones and quite and I've spent a lot of
time there like eight hours waiting in
between flights and quite often I'm with
somebody else at work you know someone
more senior than me whatever and did
they enjoy my company and vice versa in
that eight hour layover the oare test
it's important relationships are more
important than product knowledge let me
move on now
all right oh I got this one from my D my
dad said H chichy never take a short
that's my nickname growing up chichy
never take a shortcut you've never taken
before when you're in a hurry I
completely believe that and you've all
been through that too I know every
single one of you have you're late for
something you're driving whatever you're
like oh I got to cut a corner you I got
let me take a shortcut I've never taken
before and you're even later than if
you've gone the regular routs there's no
shortcuts in life so I think that's
important to keep in mind
all right so we are now done uh with
Section number
six okay and so as always what we're
going to do next is we're going to do an
exercise uh go to um the cover page here
if you
want and click on number six or you can
do it up here I always love to have
multiple ways to access stuff and spend
three minutes uh writing down notes Here
uh in in all the lessons uh for uh for
Section six on using the you've learned
this lesson to help to enhance your
career so you got three minutes to do
this go
[Music]
moving on to section number seven you
can hear me using my transition words
here okay so U goal setting okay follow
these crucial steps and achieve your
dreams and see if you guys can tell me
what trophy that's
from trying to be Global here okay so
the first lesson here less number 32 is
run to your
fears whatever you're most scared of in
life I want you to run to those fears
because I promise you your competition
is probably just as scared they just
don't say it so whatever you're most
fearful of in business or in life in
general run towards it if you're scared
of
accounting condition yourself to enjoy
it learn it better in your competition
have fun with it too and always question
why things are called what they're
called like we talked before about
understanding math like we talked about
the the banana I ain't falling for no
banana in the tailpipe we talked about
the banana on the denominator we talked
about the balance sheet it's got to
balance so just understand stuff and
condition yourself to understand stuff
and enjoy stuff that that you're fearful
of meaning accounting or whatever it is
if it scares you it scares your
competition just as much I promise you
so understand it and condition yourself
to enjoy it maybe I don't know maybe
like when you're learning accounting
wherever it is get yourself a nice cup
of coffee and Listen to Nice classical
music in the backgrounds um
you know and if you're having a problems
doing that then remember when you were
younger and you went to the library
remember the exact table you sat at deep
in the stacks downstairs in that corner
and you had your your music on and
coffee go back there recreate that
environment okay so run to your fears
run to your fears and I put a shark tank
there on purpose uh and and if you're
absolutely terrified of sharks why not
try that and I found this picture here I
actually got on on Adobe I I subscribe
to a service where I get
images so um there's actually there
actually a cage you you can do with a
bunch of others right so um a little bit
scary for me but I want to get the point
across and and never have you forget it
run to your fears if you're scared of
public speaking put yourself out there
man move to Open Spaces make yourself do
it run to your fears conquer your fear
because you'll never reach your full
potential in life unless you conquer
your fears
all right next up is uh make a gap
analysis and
so I love this analogy here um of of the
mountain so if if your goal is to
accomplish something so big and we'll
just say it's the top of the mountain
then I want you to visualize success and
just think about what do you need to do
to fill that gap between where you are
now and the top of the mountain okay so
make a a very basic Gap app analysis as
part of your goal setting
strategy okay now lesson number 34 is um
Yale University's fascinating goal
setting study okay and some people say
this is an urban legend or myth I don't
care I want to talk about it
anyway so in
1950 Yale University which is in the
northeast of the United States Yale
University what they did 1950 was they
asked their their graduating class how
many of you have written down your goals
and 3% said I have written down my goals
then 20 years later they went back to
the same graduating class in
1970 and they calculated the net worth
of everybody that graduated 1950 20
years later and the net worth of the 3%
that had written down their goals was
greater than the other 97%
combined it's pretty amazing pretty
amazing so don't forget to write down
your goals and I used to carry my goals
everywhere with me they're now on my my
iPhone in my calendar they were P but
what I used to do was I I would print
out I would buy those remember those
those business cards you can make
yourself you put in your printer you pop
them out and they look awful whatever I
would get those uh and then I would use
PowerPoint I remember and just kind of
write down type my goals on the back in
front of 10 cards and carry them around
with me everywhere and when I was down
and out I I read through them and I'm
humbled to have accomplished pretty much
every goal um one of the exceptions is
not getting a black belt in karate but
I'm a mean yellow belt
yeah all right uh next up is number 35
should you get a graduate degree so you
go to
university um I I would say that if you
network a lot and you still can't get
that career
change like if you set up literally 100
networking
meetings that's I that's Siri talking
again sorry put her aside it's a daily
event all right
so if you set up 100 networking meetings
and you still can't change careers then
consider getting a graduate
degree that's what I would say that's
what I would say yeah uh and you might
say Chris 100's a little extreme well
dude getting a graduate degree at
University it can cost 100 Grant
including lost wages Etc 100 Grant so
that means that a or 100 meetings that's
like $1,000 each meeting I'm saving you
so again do 100 meetings I know it
sounds like a lot and when I say 100 it
probably means you'll do 30 and you'll
still get what you want you did 30 like
James Cameron said set your goals so
high that if you fail you still fail
above everyone else's
expectations it's kind of like when we
did cryptocurrency stuff I didn't really
expect you guys to do all 49 steps but
if you do a lot of them that's that's
better than just one or two or none
right okay and what you can also do is
if you try your best in network to make
that career change and you can't then um
go to LinkedIn and find people that have
done it and look at their blueprint do
they have graduate degrees what have
they done to get there but I guarantee
you I almost guarantee you if you
network like crazy you can you get
pretty much what you want in life
obviously there's exceptions if you want
to be a doctor you know you have to go
to medical school although I'm I'm on
the board of a charity I'm really proud
of called uh Doctors Without diplomas
yeah
that's not true
yeah okay number number 36 I love this
one push the goal post
out um once you achieve your goals what
what you got to do is you gotta you
gotta you got to push the goal post out
you you got to set new goals always
because sometimes when you achieve your
goals you get a little bit depressed I
know it's weird like At first you're
like hey I did it you're like dude now
what you got to keep pushing the goal
post out
keep challenging yourself uh and if you
get a chance I want you to please go and
do a search on Matthew mccc's best Oscar
speech from I think it was 2014 or maybe
a little bit before that I don't
remember but he talks about competing
with himself and challenging himself and
it was amazing Oscar speech I love it to
death because he was so real he didn't
give a damn what people thought about
him he was talking to his dad up in
heaven and he was saying dad I love you
I know you're up there in your
underpants probably with a lemon
pie with a can of Miller Light and
you're
dancing he didn't care then he talked
about challenging himself so watch that
that speech if you get a chance it's
pretty powerful it's right from his
heart you know and and as Maya Angelo
said people might not remember what you
said but they'll never forget the way
you made them feel I really believe that
and when I get when I explained you how
to give a great speech um which you have
to learn thoroughly um if you're going
to write a business plan because when
you write a business plan and you
present it to potential investors you
got to inspire them as well and and I'm
going to teach you you know how to give
a presentation um like like uh like
Matthew mccon he did and I think he got
the the award for Dallas Buyers Club or
some movie back then yeah all right so
we are now done uh with Section number
seven which is which is goal
setting so as always I want you to
please go uh to uh your workbook uh and
then I want you to go to section seven
and then spend um this working long I
have double click yeah yeah uh and then
just spend uh spend three minutes uh
going through um all the lessons here
and document how you can apply some of
the stuff you've learned to enhance your
career and what you can always do of
course is is for homework if you want
it's all optional is you can read
through the the chapters here and so I
provide you this is half the book today
and next class I'll provide you with the
other half of the book in next class's
uh workbook uh as well and I thought
about giving you the actual book and I
said no way man I want it this way so
you you at least have the option to
write down notes because one little note
you take in these boxes can change your
life yeah you can have a breakthrough
personal breakthrough yeah all right so
take uh three minutes to do that now go
[Music]
moving on to section number eight this
is a great one so section number eight
is simply called Happiness is and I
wanted to spell that ha a p py n s
there's a famous movie where they spell
happiness with a Y what movie was that
you should have all seen it by now if if
not rent it it's got my favorite actor
it ever Will Smith yeah uh and and and
if you didn't you're probably younger
than I'm an old man but if you didn't
watch The Fresh Prince of Bel Air ever
watch it on Netflix or online it's great
we'll will the best I love that guy he's
so inspirational too he's amazing he's
amazing so um section number eight I
wrote the top there it's crucial that
you find an occupation you love and
you'll never work a day in your life of
course that's of course that's a very
famous quote from
confucious all right number 37 here is
don't have a job instead have a passion
and be happy and achieve all your
business goals and and if you get up in
the morning and you tell yourself I'm
going to work with all due respect
you're doing it wrong you got to find
your your your purpose your passion you
know what was the reason that that you
were put on this
Earth so so find your passion uh and
once you do as confusa said you'll never
work a day for the rest of your life and
it's like having a new baby you know
when you have your first baby some of
you might
know you unlock a level of happiness you
never thought you could feel in your
life well when you you get up every day
and do what you love doing it's the same
feeling as that not as good but a little
bit you know a little bit of that uh
lightning in a bottle you feel it feel
it inside here um that's that's that's
pure happiness pure joy pure
dreadin uh pure Euphoria when you do
what you love doing and it might take
you a while you know sometimes it might
take to your 60s to figure it out took
me to my 40s uh and I'm 73 now so um
yeah
all right moving on number uh oh laugh
your failures watch this
video dude that I love the Internet Was
Made just for that I love that video
it's hysterical it's whenever you think
about your failures I want to condition
you to laugh at your failures you find
humor in it you know to a certain extent
um
um yeah anyway so I I I look at my
failures in life and I laugh at them
they're fun they're funny I don't know
so condition yourself to kind of laugh
at your failures you won't take life too
seriously you'll live longer you'll be
happier and you'll be willing to fail
again she can laugh
again all right next up is uh money does
not equal uh happiness yeah so I I I I
had a trip to um Mumbai
uh business trip years ago I think it
was halt International School of
Business wanted me to give a speech or a
couple speeches so I did it there and up
in in Delhi as well and that trip
changed me
man it changed me because when we drove
from the airport to the Four Seasons in
Mumbai whatever and Mumbai is there's 25
million people tons of rich people there
but there's also a large number of
people that that live in the slums and
we were stuck in traffic thank
God because it was right by the slum
and I've never seen so many people with
nothing so happy they were so
happy it's kind of like when um I
remember Matthew my my youngest
kid we used to go to the park on
Sundays
and there was always a large group of
people from
immigrants and they would sit on they
had nothing like we we had a nice
blanket to sit on they had cardboard
boxes and they would barbecue and there
was tons of them together in a family
you a bond of love and my son Matthew he
was like four then he said Daddy
why why do they always seem so much
happier than everybody else they got
nothing to lose you know you you want to
buy experiences and not
things and then you go to an expensive
restaurant look around dude when you go
to an expensive restaurant look around
you know you see all these arrogant
people whatever and I like going to good
restaurants whatever but they're not as
happy as when you go to a park you know
it's I feel like like David geffin he's
a billionaire and no High School degree
started in the mail room and he uh he
started geing records and he signed guns
of roses and other bands whatever um and
then he's onethird of DreamWorks as well
along with kenberg and and Spielberg but
but dve gin said for those of you that
think that money can buy you happiness
you don't have
money it's it does not buy happiness at
all I promise you and and I remember uh
when I worked at Goldman every Christmas
you get you get a bonus everyone was so
damn depressed every Christmas because
the cancer of Wall Street and Western
Society is you always compare yourselves
to those that have more you know when
you look into the bowl of your neighbor
you shouldn't look to see if you have
more you you should look to see if if he
or she has enough or at least as much as
you do yeah so money no matter what you
think does not buy happiness of course
we need to make a certain amount to live
but don't make money your God you know
it's it's it's one of the Ten
Commandments not to do something like
that so um yeah so anyway uh and there's
there's a great British Airways
commercial that that I want to share
with you soon
um that was filmed in New York in India
that really touched my heart and really
makes you focus on family and what real
happiness
[Music]
is my name is
[Music]
rates I'm originally from
Mumbai I mean I like to call it Bombay
because I grew up
there what do I remember from
Bombay well playing in the
[Music]
streets taking the
local Jasmine gajas in the flower
market and my mother praying in the
morning
you can move thousands of miles away but
these
images they are always with
[Applause]
[Music]
you I Alka my full name is alaran Du I'm
61 years old
uh my son is ratnesh he's staying in New
York first when he told me he wanted to
go to the US I felt very excited but
when the moment came when he was leaving
India that time I was really very
nervous and uh quite heartbroken I must
[Music]
say today British Airways has given me a
seat on a
plane it is for my son's favorite dish
POA
parata they will fly it to America and
surprise him in his
apartment I think this will make him
come home and visit his
Mommy I like every mother does I used to
experiment with different things putting
in his stiffen
box most of the time the other
vegetables they will return from the
school untouched
but whenever I giving okra it is
finished I asked him why you like okra
the most he said Mama my teacher has
told the child who eats okra becomes
best in his
[Music]
mathematics my son is progressing day by
day his dreams are getting
fulfilled and his happiness is more than
what I ever want for him when he will
look at the Tiffin box
first he will think from where has it
come but once he tastes the food he will
know it is made by his
mommy and I am sure he will start
searching for me in his
apartment I miss him so much because
when he left home he was hardly 17 years
old
and from that
day he did not return
home I miss my
[Music]
son my mom had cooked my favorite meal
and she was waiting for someone from
British AWS to pick up the Tiff
carrier so they sent
me after flying from New York to
Mumbai there I was walking to her door
smelling her cooking it wasn't
incredible
feeling sometimes even when you know
what's going to happen you cannot even
imagine how it's going to
be I got the opportunity to see my
mother in a way I had never seen her
before she looked
lonely she looked like she sounds over
the phone I just wanted to run out and
give her a hug
[Music]
mommy I'm
here oh
[Music]
my oh my God it was a great moment it
was a family moment even his dad was
there we all three of us sat we talked
and uh I didn't ask him when are you
leaving I said I will not ask you today
let this question be for tomorrow
[Music]
what a great commercial man
um just appreciate what you have that's
what happiness is not hoping to get
something later that will make you
happier thing wise but happiness is just
appreciating what you
have that's what it
is and I believe that if you're happy
and if this works this will work much
much better it'll come full
circle okay next up is all your wealth
can't buy you health it's so true um
it's that that's a quote I think from I
think I got it from Bob Dylan yeah all
your wealth can't buy your health uh and
there's a great book by the the dolly
llama that I mentioned
before I read it on my honeymoon and
when I was in Indonesia which is a great
setting and read his book if you haven't
yet but but he says basically that the
problem with Western Society is we
sacrifice our health our entire lives in
order to make
money then at the end of our Lives we
sacrifice all of our money to maintain
our
health and then we look
back and we realize we never really
lived to begin with
so treasure every single day every day
smell the roses along the way I used to
tell myself years ago when I was in my
20s I was like I don't want get married
have kids until I I make my fortune in
my Empire dude what's the
point start a family now enjoy life
today don't live for tomorrow live for
today
number 42 is when to change careers and
I hate to end this on a down note but I
have to in order to make a big
impact like I mentioned before if you
get out of bed in the
morning and you're not happy and you
feel some sort of depression related to
your
job channel that frustration and that
unhappiness Network like crazy channel
that
frustration and find something you love
doing you know don't only focus on money
I get it we have to pay bills I get it
but enough's enough dude like at some
point you got to realize that what am I
here
for why don't I laugh as much as I used
to when I was
younger why am I working in a big
company I'm not being myself when I was
younger I used to laugh so hard until I
fell down with my buddies and it hurt in
a good
way why am I not laughing anymore why am
I not being
myself why do I get up every day and go
to a job I can't stand working for
people I don't respect and I don't
respect myself as much anymore because
I'm not being myself either I'm being
political at work I'm not being
me I just want to be
me so if you're depressed and if you
don't see work
as something you enjoy don't do it you
know don't try to live somebody else's
life or or or be a prisoner in someone
else's mind and do stuff to make them
happy like if people in your life want
you to be a lawyer doctor whatever it is
and you're not passionate about wanting
to be a lawyer meaning you don't want to
be a
liar and you're not passionate about
being a doctor because you want to be
around blood and stuff if that's not I
mean it's great to help people and I
respect you know all doctors and um
Civil Right lawyers
only
but you got to do it what drives you
makes you happy because I I really do
believe that if you if you do something
you love doing in life you find the why
of your
life then you'll not only be good at it
but the money will come accidentally you
won't I mean I I I go to a basketball
game or a football game or whatever and
all these dudes on the field they don't
get up in the morning and say oh God I
gotta go play a game today that's not
work man that's awesome same thing with
a rock and roll star you know they don't
get up in the morning oh God I gotta
play another gig
today it's a beautiful thing to be an
artist because you get to express
yourself which is why also like I think
of what I do and what we all do as as as
being
art you know the the pallet for us is a
PowerPoint document or an Excel
spreadsheet that we can we can Jazz up
with cool buttons and colors and fun
stuff it's artistic and it's fun for me
and for you as
well
but you got to do something you love
doing in life and you got to take risks
as well and start your own companies on
the
side and in semesters three and four we
you'll you'll write a kickass business
plan that'll help you kind of Define
what it might look like in the future
for you but the worst thing can happen
to you is you're you wake up one day and
you're way older than you are
now and you're working for this jerk
that pays you this much money to make
their dreams become a reality you got to
take chance to take risks if you're not
happy doing what you're doing either
change your line of work by networking a
lot or do a ton of side hustles on the
side uh until you find something you're
passionate about yeah and that's kind of
what I did too I I I was working at vet
Capital wasn't happy I loved teaching
and my side hustle was was teaching and
then also putting stuff online like
this
um I Didn't Do It for the money I did it
because I wanted to help like I want to
help those those kids at the limo
Foundation that was fun for me helping
it gave me a sense of purpose my why as
well so if you get up in the morning and
you tell yourself you're going to work
then you got to find a different career
path and start networking a lot to meet
with people that work in different
Industries or just figure out what what
is the reason you're put on this Earth
what makes you happy you want to make
video games make video
games you want to make movies make
movies you wna you want to teach online
teach online today you want to be a
writer write that
book JK Rollin got rejected 30 times I
want you to fail fast and fail often and
I want to liberate your fear of
failure we are now done with Section
number
eight so what I want you to do is I want
you to go and do the exact same exercise
I just mentioned you go go to number
eight so you can go to the cover page if
you want there's Million Ways to get
there click here please work is it
working it is working sorry it works
easier in in the word version and PDF as
well yeah and I want you to go through
all these lessons here and just type up
notes uh on I screw that up dude I
screwed that up we're not going to edit
this I want to show you how to correct
that so I clicked on here watch what
happens it went to number eight so I got
to change that so edit link and what
I'll do here is I'll click here it
should be fine in the uh
go to
headings number number eight Happiness
is a Warm Gun that was a great song by
by The Beatles In The White
Album so was number nine the Same album
okay here so click here and you go down
there uh and yeah I want you to just
just complete this you like the little
smiley face there took me a while to do
but I had a dude I had to smile my face
making that so if you're ever like kind
of bummed out not in a great mood get
this is crazy but it works
get a piece of paper and a pencil and
draw a smiley face and I guarantee you
as you're drawing the happy face part of
it
you'll you'll start to
smile all right um yeah so take a couple
minutes three minutes here and just
write down here you know things that
you've learned in this class that that
you can apply to make your your enhance
your career or make you get closer to
reaching your full potential so you got
three minutes to do this go
[Music]
all right welcome back so
in addition to writing the quiz uh today
uh and try to complete the quiz within
seven days please as always but in
addition to writing the quiz what I want
you to do for homework today is I want
you to use the contents of many or all
of the 42 lessons that you documented
today uh in your workbook and I want you
to apply them to your daily schedule
templates
so we all know it looks like
this uh and I hope you guys are doing
this daily at least during the work days
weekdays I promise you it helps you be
more productive okay and you can
customize this too but what I want you
to do is again I want you to take
everything you wrote down the 42 steps
okay uh and and if you want for homework
you could meditate more on the 42 steps
or read my version of each chapter in
your 58 page workbook whatever it is but
I want you to take that what you wrote
down and I want you to apply it to your
daily template somehow if you want to if
there's a couple things you wrote down
which are so money and so awesome for
your career and increase your happiness
way to increase your happiness I want
you to put it on here either write it
down daily on this or what you can do is
you can customize this and let me just
remind you really quickly how how to do
this okay so uh what I want you to do is
go to harun ventures.com
pg1 -1 D1 so remember the three ones not
two three all lowercase I'll go there
with you let's do it all right um oh
before we go there what time is it it's
oh it's 4:00 the Sun is setting at 700
p.m. New York time I want to show you
okay so let let's go here remember I
said it at sundown um it's probably a
nice way to end this aha look here it
now says checkout will be available at
uh 8:30 PM Saturday night uh in 25 hours
in 29 minutes thank you for your
purchase while we observe our Shabbat
okay cool that's awesome that's awesome
yeah and there's it's unbelievable this
company they kickass and they don't have
a competitive disadvantage for taking
that one day off a week uh but but it's
amazing so if I want to check out look
this is pretty cool so if I want to
check out it won't let me see here uh be
back soon it says so um anyway it's
pretty cool but it's kind of a nice note
to end this lecture on anyway um you got
to take your breaks one one day off a
week all right let me close that I
almost forget what I was talking about
but I don't what we're going to is we're
going to go together to
Haroon
Ventures slash all lowercase E-1 D1 D1
you need three ones not two three okay
this is the first thing we did uh uh
it's it's or PG I'm I'm such a
pg-1 D1 D1 okay the very first personal
growth class class one semester one
topic one okay remember that from a
while back
all right remember this so what I want
you to do is for homework I want you to
take what you wrote in your notebook all
42 things or less if you wrote fewer
than 42 it's fewer yeah and I want you
to customize this so that um you could
apply a lot of those things to your
daily templates okay so if you click
here you can go to the PowerPoint
version uh and you can go back and watch
the first class over again if you want
to for a refresher on how to do all this
but I'll show you really quickly now
yeah so what you can do is if you the
Powerpoint version downloaded you can
you can change this around uh if you
want to okay so
um you'll notice that not all the fields
can be changed so what you can do if you
want to change it you go to view then
you go to slide master and you can
change the stuff here so let's just say
that one of the uh the things you wrote
down was I don't know
let's think about this maybe it was to
oh schedule time with family spend more
time with family so what you can do is
if you wanted to you you can do what I
do which is I do down here uh you you
can write here just hardcode in here so
it's here every day right
here you can go here and type in
schedule time with family time with
family or or go to the gym every day
hard code in here so it's always here I
don't know gym time that sort of thing
or whatever 42 lessons you learned and
you can even change this around too
you're like you know what Chris I don't
even use this part of it so let me just
highlight all this this stuff here and
let me get rid of actually just these
ones here let me get rid of this and you
could say did you go to the gym I don't
know
gym question mark and then you can
change it so you you fill an X in here
whatever it is or get rid of this
entirely and just I don't know write
write down your your goals here
completely so click here get rid of
these Bad Dudes here these dudes here I
should say uh and then just write down
some of your goals that you want to
appear here
daily goals to be here
daily from the 42 lessons or whatever it
was you you typed stuff you want to keep
in mind remember here you can change all
this stuff and I wrote this in tiny blue
writing why did I write that again I'm
sure it's my moronic sense of humor I
wrote here sorry to make you zoom in
this much but I never want you to forget
this if you want to get something done
give it to a busy person the more you
schedule the more you will do the more
you will you will get done as well also
if you write down your goals almost
every single day then watch out because
you will accomplish them all tell people
about your goals and set deadline dates
thanks Chris with a immature smiley face
so anyway you could you can go through
this if you want to and if if you want
you can actually get the pdf version
here uh and and if you have a PDF writer
you can download this and change it
around if if you want to using a PDF
writer I I'll let you figure out how to
do that as well so do that for homework
do that for homework please um and take
your time with it enjoy the exercise as
well please okay
great all right um I already showed you
how to do it okay
good great um we are now done with with
today's class thank you welcome to
entrepreneurship 1-3 that semester 1
class number three as always please make
sure that you have the appropriate
workbook open as you can see on the
screen here uh in either PDF format word
format uh or Google Docs format very
important you have at least one of these
open today or one of them uh because
there's going to be a lot of exercises
kind of like what we did last class and
so we're going to do the second half of
the this book here today it's going to
be plenty of exercises now you're
probably thinking Chris what is going on
why do you have this thing up here uh
well I want to do something a little bit
different today uh before we we we Jump
Right In on it
um when I was a kid I I remember
laughing so hard until it
hurt and with my friends and you know
what I'm talking about like yeah
sometimes you're rolling on the ground
laughing so hard and then what happens
is you I don't know you kind of grow up
and
you you stop laughing as much and you
start working for other people and
you're just not yourself anymore and and
this really hit home for me because this
here is um this is a a chair from uh
exhibition Stadium uh which is a a great
stadium that no longer exists in Toronto
and it was for the the Blue Jays
actually the Toronto Blue Jays my
baseball team I'm so passionate about
sports uh and you can see I've got a big
ticket up there as well for the the
first game in 1977 tickets were really
really big back then but now people are
environment environmentally
friendly that hum I promise uh but the
one thing in my dad my brother my family
and I my sisters my mom and we all have
in common is is a love of baseball and
love of sports uh love of the Toronto
Blue Jays I'm feeling homesick just
thinking about it uh and so I bought
this uh it was not expensive it's it's
it's old it's Rusty as you can tell I
bought this on on eBay you can get
anything on eBay and it reminds me of
the great times I had with with my dad
my my my my family going to to games
growing up and you know when I was a kid
I didn't I didn't realize that baseball
was a business bus or Sports was a
business and that's why it meant like I
still love sports I still love baseball
and the Blue Jays especially but um it
meant a lot more to me when I was
younger and I just want to cherish these
memories and you know sometimes when I
um when I'm not in the best of moods or
I'm kind of upset or depressed a bit
which happens um I I think about when I
was younger and when I laughed uh really
hard until it hurt give me one second I
want to get some here I got um got a
couple the these these here
um this is a Canadian money this is Real
Canadian money what we use there that's
I don't know why I picked that up sorry
I got a couple baseball cards um and
these meant the world to me when I was a
kid these are rookie cards for a couple
of great TR Blue Jays players whatever
but this here this here means a lot to
me
and what happen and and my kids like
they have a love of baseball as well um
and I I want you all to think about one
point point in your life when you are so
euphoric so happy and I want you to
meditate about that really think about
it and I want that to be your trigger
for if you ever aren't in the best moods
you're not if you're not in the peak
Peak mental state if you're not yourself
if you're not happy I want you to
remember when you you were younger maybe
you were family at at at a game or
something bonding with your dad your mom
your brother sister whatever uh your
your spouse uh and that should put you
back in that Peak menal State we all
have one or two instance in our life
that we all remember that put us in that
Peak metal State um and I wasn't even
planning on talking about this but I'm
going to wing it this is um wow okay so
this here um and if you can't see it
properly um then Matt what I want you to
do is Matt's my Ed he's awesome get the
2016 Topps Jose Batista card number
eight and and this here was um a game
number of years ago uh and my three boys
night and I'll show you what my kids
look like actually uh so these are my my
three boys this is um Andrew um Dylan
little munchkin uh and he's he's usually
not that quiet and Matthew and they're
so different they're like Sons to me no
I love them to death but I I bring this
up because what happened was we were
watching a baseball game it was
2015 it was one of the happiest moments
of my life after I got married and all
that good stuff in case Christine's
watching yeah but we were watching the
game here and it was in this house and
we were upstairs and we were losing the
game to the Texas Rangers another
baseball team and this guy named Jose
Batista and this is a a picture of of of
what happened he hit the most epic home
run and and it was a come from behind
Victory then he flipped his Bat and we
all like my three boys and me they have
a little brother me we all jumped up and
down up and down up and down and we're
yelling at top of our lungs we were so
happy and they were jumping into my arms
all that stuff and I was I was euphoric
I was happy and whenever I'm not in the
best moods I I I think of this situation
here and by the way this this baseball
that he hit to win that game I bid on it
in an auction I got out bit right at the
end killed me but whatever it is what it
is um but this is what I think of this
moment right
here and so um and maybe this camera has
got a better angle I'm not sure with the
lighting and stuff uh but but that's
yeah this is uh this means the world to
me you know my boys obviously my family
and Christine my my parents everybody
and when I'm not in the best of moods uh
what I do is um and give me one second
I'll put this back here make sure
there's no glare I don't think there is
wh okay glare is gone nice when I run
out the best of moods I I I think of
this this event uh and it gets me back
in a PE Peak meal State you know
um you can snap out of a crappy mood by
thinking of a trigger point in your life
at one point in your life when you were
you were so euphoric so happy um and you
know just because you're older now
doesn't mean you can't love the same
things that you loved when you were a
lot younger like you like video games f
it play video games you know you love
sports just don't think of it like it's
a business just remember the times you
bonded with family and friends um over
great sporting events uh and if you can
if you got a chance
you know if they tear down your stadium
that used to go to whether it's a I
don't know Cricket Stadium rugby
baseball Australian Rules Football or
whatever it is see if you can buy that
that that seat yeah so anyway um think
about a trigger point if you can in your
life to get you in that Peak mental
state if you ever need a pickme up okay
what I'll do now is I'll go into high
speed and and I'll get this old rustic
uh piece of not junk out of the way
all right Le let's do this let's do this
this will be a fun class so again this
is um uh E1
D3 unjustified criticism is nothing more
than disguise compliment so bring it on
doubters and I'm gonna have a bunch of
brand new quotes that you're going to
enjoy I hope you enjoy them uh and so if
if somebody says something that that
dislodges you or gets you out of your
your Peak mental state um and and it's
so unjustified I want you to do one of
two things the first thing I want you to
do is I want you to tell yourself
they're probably very envious for
whatever reason you know and and that
criticism I don't choose to accept it
because it's unjustified but you know
what and this is me talking to the jerk
that criticized me or whoever it might
be in the future and you know who I'm
talking about this is all happened to
all of us you know what I want to thank
that jerk because he is so
insecure that he gave me a great
compliment thank you bring it on Bring
it on uh and if you're not getting
criticized you're not successful enough
it's going to happen and I want you to
embrace it because unjustified criticism
is nothing more than a disguise
compliment think about that also think
about um that trigger point you have in
your life for me it's that Jose Batista
baseball home run thing that got my kids
and I an insanely great mood and G
shiver's just just thinking about it
right now so again we're going to go
through uh just part two of of this book
today uh and there's going to be plenty
of exercises as well and there's a
reason why I have this stuff here and
there's a reason why I have that there
as well and I've got things that are
really personal to me like I'm opening
up in this episode like this is my most
prized
possession um it was Jamaica January of
uh of 1980 and and my dad and I uh we
went for a walk on the beach in Jamaica
and I was U I was seven at the time and
I remember really well and there was a
this was this was dark green when I saw
it initially there there's tons of
bamboo uh that was on the ground and
somebody cut it up and my dad took it
and he got a keychain uh and while I was
swimming in the pool uh my mom was back
in the hotel room cuz Katie my little
baby sister wasn't feeling all that but
my dad actually carved in here and it
says Chris Jamaica U January 198 used
that as a a pen holder whatever I
spilled yeah years ago I don't remember
when but um this means a lot to me so
I'm going to open up
today um yeah so anyway we're going to
do part two now of this book yeah so
again there's 17 sections in the book um
last class we talked talked about uh
sections 1 through eight um and in this
class we're going to discuss sections um
9 through 17 9 through 17
yeah all right um so just take notes uh
in in today's workbook please on how you
can apply every single lesson we talk
about as many as you can to help to
enhance your life make you happier
improve your career prospects help you
with Goal settings Etc uh and so what I
did was I made 101 places for you to
write down uh these uh in in the
workbook so today's workbook we're going
through lessons 43 43 through 101 uh and
in last work workbook uh we did 1
through 42 so if you haven't watched the
previous lecture please go back and
watch it first okay thank you all right
let's talk about section number nine
which is called legal stuff is
important uh and so lesson number 43 is
how to protect your family um it's
really really important if you ever
start a company or if you're part of a
partnership and you have equity in a
company that if somebody gives you an
employment contract that you hire a
lawyer to get them to review it the
problem with lawyers is it doesn't
matter if you really trust the person
you're working for if they give you a
contract to sign they probably haven't
read it their lawyer made it and their
lawyer is obviously biased uh and so I
really want you to hire a lawyer on the
side to review uh the legal document
please do that please please please um
and I've done that before uh when I've
been part of Partnerships and it saved
my ass it really really did um what
happened was there was a stipulation in
the contract that if one of our
companies we invested in Venture Capital
companies got acquired uh or had an exit
or there was a harvesting event meaning
it went public or whatever um that there
was no timeline when I would get paid
but I would get paid one day which could
have meant 50 million years from now
whatever so that that really saved my
backside uh and I actually ended up
selling all my positions whatever
um and also when when when I've had
other like I in my hedge fund I had 25%
of my hedge fund um I actually had a I
sold it to a high net worth investor
that was one of my my big
backers uh and and I hired a lawyer as
well and the lawyer put in some language
to just to save my backside like all the
people in business I've dealt with
they've been ethical I trust them but
you got to you got to watch out uh and
the same thing when it comes to if you
start your own company
once you start generating some Revenue
please make sure that you talk to a
lawyer I'm going to get down my knees
now because I want you to I want you to
remember this forever okay I make a full
myself laugh at me ouch not with me
hurts my knees now when I kneel I'm
getting older
please please please please I'll look at
all three cameras actually please you
you and you I want you all to get a
lawyer to create documents to register
your company when when you start it okay
when you start it once you start
figuring out that this is something you
want to do for the rest of your life or
you're generating Revenue that that sort
of thing it's really important because
when you start getting some success
people will come after you they'll sue
you it's happened to me happened to me
recently actually uh and and somebody
went after me because i' I've done well
in one of my companies uh and um I out I
was going to out litigate them I was
going to be a pull on a pork chop and
finally they dropped the lawsuit which
was garbage anyway yeah but thank God I
was protected just in case nothing
happened thank God but you got to
prepare for the worst always always
always please please please please um so
yeah protect your family protect your
family always and if it's kind of a if
you're not sure how to do it with your
your boss if you're given partnership or
whatever uh in the company um and if
it's a really really big company
sometimes you don't have power but um a
lot of times you do and when you
approach your boss to talk about this or
whoever it is partner whatever just say
look I have to I have to be mindful of
my family in case I get hit by a bus or
whatever I want make sure they're taken
care of and anybody with half a heart or
half a brain will understand and and
sympathize with you as well
okay all right uh next up is um always
always
always ask a lawyer for help if you're
not sure if an investment opportunity is
legitimate okay so if you don't get an
investor uh offering memorandum or an S1
document or whatever it might be if you
can't get access to that or if it looks
like it's half asked um and I want you
to get your lawyer to look at that first
okay or at least seek their counsel and
never invest in anything without legal
documents anyway like an offering
memorandum and we've talked a lot about
how to read them how to read the s1s for
example so make sure you have access
that and don't ever do a big investment
yourself without getting your lawyer to
review the documents anyway just in case
just in case okay so just always be
careful and that's one of the very few
lawyers I love uh which is um Gandhi I
think he's a lawyer right I think so
yeah okay all right next up staying out
of trouble uh in this digital reality we
all know this that everything is
recorded everything every email is
recorded every Snapchat that's right be
careful of that every Snapchat every Tik
Tok or whatever video the video dour
platform is every single one is recorded
every phone call as well
everything so obviously don't do
anything unethical but just be careful
just be careful things can be taken out
of context always always always in every
message that I write in everything I say
on every phone call I've always been
very careful in case somebody takes it
out of context always be careful if you
feel like you're being trapped with an
email don't resp
respond don't
respond be careful everything is
recorded and when I worked on Wall
Street every now and then i' hear a beep
in the background and that meant that
the call is being recorded by law they
had to do that and I know for a fact
actually I think I know that a lot of my
calls were um recorded by the FBI uh and
the SEC um I never got caught for
anything I never did anything wrong but
just in case be careful
and I was told actually at a couple
hedge funds I worked at that just
pretend every call is recorded just be
careful just be careful it's never worth
it cutting Corners anyway it's never
worth it never worth it there's so many
celebrities that have gone to jail for
years for something as stupid as a buddy
calling said hey I got a stock pick for
you okay thanks okay I'll buy it
whatever they heard something like Mara
Stewart Etc just be careful okay assume
everything is documented
every every single phone call email Etc
I know it sounds a little silly for me
to go on and on and on about this but I
care I care yeah and if a lawsuit ever
does occur what's going to happen is
lawyers will go through email servers um
texts whatever and they'll find they can
find something like I believe Warren
Buffett said this if you ever
investigate somebody enough you'll find
something you'll find something so just
be careful yeah all right next up is I
want you to please go to your workbook
uh and similar to what we did last class
open today's workbook and I want you to
click on the the number nine on on the
cover um meaning section nine on the
front page click on the number nine
there and and if the if it doesn't work
for some reason at the top it says
section n you can click on the hyperlink
there as well um then I want you to
spend three minutes please writing down
notes on how you can apply the lessons
in section n to enhance your career you
have three minutes go
[Music]
oh
[Music]
oh
[Music]
welcome back section number 10
management best
practices the most crucial business
Revelation is that ideas are Commodities
execution is not it's all about the
management team most people don't
realize that most people think if I have
a solid business model then everybody
will invest and things will work out
that's not the way the world works so
let's go through these so lesson number
46 is you Want To Praise in public and
criticize in private and this is a great
way to manage people and I actually got
this this idea here from the former CEO
of a great software company called
Splunk splk is the ticker uh and Godfree
Sullivan was the former CEO of the
company and I also invested in him uh
when he was the CEO of a great software
company called Hyperion that Oracle
bought and before that godfried worked
at Apple he has a lot of great
experience and so I'm trying to impress
upon the importance of looking at a
great management team first before
investing now Godfrey said one day to me
um you know I asked why are you so
successful and people will do that man
it's great and that's the Crux of my
whole book people will do that if you
see somebody successful um more
successful than you are right now right
now then I want you to approach them and
ask them for you know just advice ask
them what give me one reason why you're
successful and people love talking about
themselves look at me I I won't stop
talking I keep talking about myself
annoying really uh but I'm not
successful uh but so yeah I've met with
a ton of people that are way more
successful ever being I always ask them
for one piece of advice that's not
taught in schools and that's why I do
what I do right now I'm trying to teach
you real practical based stuff uh and
not theoretical
crap and so Godfrey said he likes to
praise in public and only criticize in
private you know there there's nothing
worse than being criticized by your boss
in front of many of your I don't know
fellow
workmates um it destroys morale and and
it makes you makes you hate your job so
nobody wins if you're going to CR CR
criticize somebody uh try to do it in
privat always always always and there's
right ways to criticize too you know um
and there's I I hate to do this uh but I
think I'll talk about it right now
um and I'm gonna tell you about how to
hire and fire people later but today but
when you let somebody go that what
you're supposed to do is this and they
usually know it's coming you sit down
with them and you start off by and
usually do it on a Monday because you
don't want to ruin their weekend you you
you start off by saying something very
complimentary uh but sincere and real
like everybody on the team you know
really enjoys your company and you did a
great job on the Project X or whatever
it
is however due to this this and this I'm
so sorry we're have to let you go so you
always start with with with something
positive and that's extreme because I'm
talking about letting somebody go and
I'll give you more information on how to
do that very very
soon but when you're criticizing
somebody uh that you want to keep um you
want to start off and be complimentary
at first yeah yeah it's more subtle that
way and it'll take it better as well
yeah all right um next up is be
unemotional in business that's that's
the Incredible Hulk there um
so and I've mentioned this before that a
lot of the best investors I've worked
for a lot of billionaires and I won't
say which ones ever but some of them it
feels like they were borderline aspirers
um and they were unemotional and I think
that's one of the reasons why they're
very
successful but you can train yourself to
sort of be like that you got to check
your emotions at the door and never get
too emotional in business and remember
Warren Buffett said the newor Stock
Exchange is the only store in the world
where consumer sells stuff and it goes
on sale I want you to be
unemotional and I'm a very positive
person
however when things go incredibly well
for you I don't want you to high five
and throw a big party Etc unless it's a
massive Milestone whatever in business I
want you to stay
levelheaded and you got to stay
level-headed because if the opposite
happens you'll freak out check your
emotions at the door be unemotional
about business always always always uh
and you can condition yourself to do
that too like when I used to come home
from work I condition myself so that
when I touch the front
door and start to turn
it I leave all my stress and thoughts
about work at work inside my house it's
it's a sacred Temple my kids Christine
my kids and I my family um but I
condition myself that way and you can
condition yourself as well to check your
emotions at the door when you show up to
work even so you're not emotional
especially when it comes to finance
yeah all right next up is the most
important investment characteristic
which you can probably guess here has to
do with
hores the jockey meaning the dude on top
of the horse the jockey is more
important than the horse and what that
means is the management team or the
founder or Founders they're more
important than the business ball the
horse is the business model in this
analogy okay always remember that always
always always and when you assess a
management team um make sure that they
get you excited about the vision they
they paint for you so to speak or the
dream they're selling to you because the
business model will change if it's an
early stage company but I want you to be
incredibly passionate because the
potential investor that's watching you
present they're thinking the eles does
this person get me excited deep down in
my belly about this business
opportunity and I know that that
business opportunity that the market
will probably change one day but I want
to know that this this this person
that's trying to sell me the idea will
be able to sell me on another idea or be
able to adapt and get me excited about
another business model or whatever it
might be or new product they might be
offering or new service uh if I invest
if I invest
and as Mark cubin said ideas are
Commodities execution is not Mark cubin
is is the dude that he sold um
broadcast.com uh to YouTube for or to
pardon me to Yahoo for several billion
dollars in the late 90s uh and um that
could have been YouTube actually but it
wasn't they they messed up the
acquisition but Mark Cuban also said you
only have to be right in business one
time so just remember that when you keep
trying to write different business plans
if you fail a couple times so what you
will be successful eventually and I
don't have to read you that that quote
on the wall with Michael Jordan there
yeah you get
it okay next up we've got um yeah hire
slowly and and fire quickly so when you
hire somebody the best way to do it is
to really over interiew um and so like
when I worked at Goldman Sachs like the
smartest people in the world didn't work
there I mean they hired me but they they
hired people that really got along
well and we had to go through a
gazillion interviews a ton of them like
40 sometimes 40 or it was nuts but the
jerk factor is very very low and they
took their time thank God because one
stupid or one employee with with a bad
attitude I should say can destroy an
entire company it's true you've all been
doing you've done group projects in
school or at work where there's one jerk
that just destroys everything it's not
worth it it's not worth it so when you
interview people I want you to make sure
that they are interviewed multiple times
in different settings under different
amounts of pressure and I say with love
my
heart so interview them maybe at a
breakfast me uh do a two-on-one lunch
meeting uh have them present to five or
six people in your company if you have
that many people um you know go out
maybe for dinner with them and their
spouse um and see them in all aspects of
their life because they can't act the
whole time you know if if they're the
salt of the earth they're good people um
you'll know you'll know and usually I
know within 30 seconds um whether or not
I trust some and go with your gut too
because you learn uh by by you know by
through business over over many decades
that your gut is often right and we've
all gotten burned in our personal life
lives and professional lives too and we
end up telling ourselves you know fool
me once shame on you fool me twice shame
on me go with your gut go with your gut
because a lot of times
you're when you get screwed over in
business or or personally speaking when
you're younger remember when you broke
your heart the first time and it hurt
and it never hurt that bad again right
you kind of learn you kind of learn um
and and in hindsight after you get
screwed over in business or personally
you tell yourself damn it I knew I knew
do go with your gut go with your gut but
take a long time to hire people and when
you're interviewing people make sure
that you feel it in your heart that
they're not interviewing for a job
they're interviewing for a passion okay
and they'll be way more productive that
way trust me on this the difference
between hiring an average engineer and
an incredible
engineer is 10 times more in performance
and a lot of Engineers actually they
love what they do you know they just
they're they're they're nerds they love
they grew up like like I did you know
playing video games I was going to
include this I I don't know why I guess
I didn't but this was a I guess this is
the the first um joystick I had for my
um this is the Apple pretty obsessed
with that one the Apple Tui actually but
a lot of a lot of people that are
engineers and nice to be a software
engineer to we grew up loving it like
these are some of the programs that I I
you know I developed for Microsoft other
stuff too but I loved it man it was fun
you know and that's why a lot of
technology companies do well because the
people are so passionate about what
they're doing they just love it so make
sure that whoever you're interviewing is
just as passionate as you are uh they've
got to love it they've got to absolutely
love it um otherwise if it feels like a
job then you you'll never put your dent
in the universe as a
company all right oh actually let me let
me go back here um yeah so hire slowly
and fire quickly um let me talk a little
bit more about um about firing I I
talked about it briefly and I remember
the first time I had to fire somebody it
was it was hell and obviously it was way
harder for the person I let go and I
didn't know what the hell to do and and
I was
nervous and and it sounds stupid for me
saying this because it sucks that I had
to let the other person go but you have
to do it and so what I did was I called
um one of my good friends I went to Mill
with a guy named Mike ball he was my
fraternity to a great guy and and I
asked him because his dad was the head
of HR uh human resources at at AT&T or
NCR for for years and I asked him how do
I do it and and he helped me out with
some advice and and I took what he told
me and a bunch of other top Silicon
Valley entrepreneurs I asked their
feedback I always over prepare for
everything and here's the greatest hits
what I learned
when you let somebody
go you do it on a Monday like I
mentioned before you sit down with them
and what you do is this bit repetitive
here I'm sorry but I have to do
it you start off by saying something
genuinely
nice and you do it like
this
John I just want to let you know that we
really appreciate the great job you've
done on The X Project making that up and
you know everybody loves you here and
you know times are
tough but due to the the fact that and
then this is where you mention what they
did wrong that you missed your I'm gonna
make it up you missed your quota 3/4 in
a row we have to let you
go then you pause and you say nothing
you pause and dude it feels like
freaking eternity just waiting sometimes
you say
nothing and then they'll they'll say
something um a lot of times they'll know
like they'll kind of they figure it out
it's happening you know like when
they're they're called into the meeting
on a on a Monday they they know they
know or at least they have a hunch and
they probably know it's coming because
they haven't been performing as well
it's usually not a massive surprise
sometimes it is and then you just
wait and they might say something right
ly so about you know what about my
family that sort of thing and then you
you have a file there and you say well
we prepared for you uh these these
benefits uh and you want to be very
generous of course and if it's a bigger
company you'll have somebody from Human
Resources uh in the room as
well and if you don't know what to do
and it's a tiny company it's just you
and somebody else or a couple people you
can always get a lawyer to help you call
them and ask them how do I do this you
have to do the right
way and then what happens and most of
the time people are cool about it but
I've been in situations where a
colleague of mine was let go and they
had to call
security and you can always get a
security guard uh you can you can hire
one or you can get somebody in a bigger
company uh to be standing by just
outside the room just in case just in
case and if they're a bit abrasive
uh or you know the person that you let
go
um you can always say and you can be
firm you know if they're being really
pushing you could say do I have to call
security like that like that so anyway
and then what happens usually is they
they look at the paperwork quickly and
and then they they they shake your hand
that's it yeah yeah uh and you got to be
careful too because if you're let go and
it's happened everybody happened to me
um if you're let go if you're not
careful and if if you're abrasive or a
jerk well first of all you're gonna make
it easier for them to let you go but if
you're a jerk about it good luck getting
another
job because that's your reference
whoever lets you go is your former boss
that's your reference so be good about
it like when I was like go I didn't like
my boss he put his hand out
uh and I didn't shake it I gave him a
hug and I hugged him so hard I
broke all his ribs no I'm just kidding
I'm just kidding it was bogus um I I
made the fur money I have no idea what
happened but I was strategic um I think
he was threatened by me but it is what
it is but I'm so glad it happened
because in hindsight many many many many
years later I look back I'm like thank
you God for guiding me down that path a
different
path sometimes you won't understand in
life why things happen and then years
later you'll look back and you'll say
you know what as painful as that was
professionally for me it was a Best
Thing could have happened to me because
it forced me down this path
here so um but just yeah be careful on
your way out and and if any of you have
left a company and you didn't live on
leave on great terms and somebody asked
for a reference you don't have to get
your old boss as a reference you you can
always have a former colleague a buddy
of yours who can even write a nice
recommendation on
LinkedIn so that's just food for thought
yeah uh and when you let people go you
gotta you got to let them go
fast it it's so hard and after you let
them go and say you wait six months too
long after you let them go you're like
damn it they hurt productivity I should
have let them go way way before way way
way way earlier it's so hard though man
it's I've got a big
heart um but at the same time you got to
put business first and if it if it
ever if your heart gets in the way of
business sometimes just think to
yourself This is awful thing to say
about have to you're hurting your family
if you don't do it sooner and you're
hurting them as well because they're
rotting away at work when they can be
doing something else they're more
passionate
about and I know it doesn't make sense
to a lot of us right now but many years
later you you'll look back uh and you
might be glad that you were let go
yeah all
right okay next up um we've got touch
hand only
once um I didn't know what icon to use
here what Graphics so I found like an
old file cabinet thing because I got
this one from my dad and this is old
school device it's great though he
said if you
ever if you ever write a letter and
you're a little bit negative in the
letter or mean by AC or whatever it is
and if you're
emotional don't mail that letter yet
take that letter my dad he's he's he's
Arabic from Egypt he'd say take the
letter put it in the
D and then I can't do his accent well
I'm sorry but open it the next day the
drawer next morning after you sleep on
it and if you still feel the same way
after you read it then send it and
that's great advice it's great advice
because in this digital reality now
um you could send an email when you're
in a crap
mood and destroy your life or hurt your
career a lot and what I used to do is I
used to have Christine who's my wife and
my shrink and my wife and my
shrink um she um I used to have her read
some of my emails like did I sound how's
the tone here that sort of thing cuz
things can be really misinterpreted you
know like if somebody types in all caps
which I never do but it's like they're
yelling and usually with almost all my
emails since day one I use the word
please and thank you and all them it's
just something my or thanks something
I've always done
yeah touch hand only once yeah yeah oh
my God I think I screwed that up but
screw it let me go back there I meant to
say something else there but that was
good advice screw it we'll keep that in
there it's fine touch hand only once I'm
such an idiot it's an old school
business thing which is this in the old
days you used to get in office memos and
there's string on it you unwrap open the
envelope and the best business people in
the world would say when a memo comes in
your hand or an email or whatever it
is only let it touch your hand one
time and take care of everything right
away if you can unless it's something
that's going to take forever to do and
I've adopted that in many aspects of my
life and this is going to sound out
there but it saves me
time when I make a salad at night and I
love salad with oil and vinegar salt and
pepper and I have this awesome uh Bagel
spice it's it's it's it's what you put
on everything Bagels but it's a spice I
get it from Trader Joe's the best ever
um but I only let all those things touch
my hand once so I open the cupboard up
once and I take all those out at the
same time
once put them all back in at once right
I know it's sounds silly but if you use
that mentality you will save a ton of
time a ton of time so touch hand only
once
okay all right so now I want you to
please go to your
workbook and click on number 10 meaning
section 10 on the front page and then I
want you to take three minutes please
and write down notes on how you can
apply the lessons in section 10 to
enhance your career or make you happy
happier you got 3 minutes go
[Music]
he
[Music]
oh
[Music]
all right let's move on now to section
number 11 uh which is called navigating
corporate politics and swimming with
sharks yeah all right so the first one
here is keep that letter uh in your
drawer I I I'm such an idiot I jumped
the gun I already talked about this one
so I'm just going to skip it okay but
just keep in mind that a lot of times in
business you don't get to the next level
because of politics which sucks and I'm
going to give you some I guess some some
tips here on how to um how to swim with
the shark so to speak as much as I hate
that so religion and
politics leave them at home don't ever
talk about them in work ever ever ever
because the way that politics Works
usually most countries there's two
parties party one or party two you know
or sometimes there's three like in
Canada there's there's a bunch actually
there's progress conservative which is
like rightwing relatively speaking you
got liberals and then you've got um NDP
which I can't stand I mean NDP yeah
which is the it's they're they're more
socialist yeah yeah yeah sorry about
that sort of and in America you've got
Republicans and Democrats and
Republicans means that you're more
right-wing and Democrats means that
you're less rightwing you're more
leftwing uh and I live here in
California on the Left
Coast get myself in trouble there I
gotta be careful careful but if you tell
people what your political affiliation
is and I think I'm probably a
Libertarian I believe in that in the
power of the individual and that you can
accomplish anything so I'm I'm less so
married to these parties although I will
swap every now and then okay but if you
tell somebody that you're in one part
you like one type of
politician then half the people will
hate you or not like you as much I don't
know what half but just be careful it's
not worth it so what do you do when Paul
come up at
work well you just don't
talk if if a bunch of people are around
or if somebody tries to bait you into it
you can say two words I understand and
that won't let them know that you're one
with one party or the other party I I
understand that will help uh and
religion is is is is tough it's tough um
it's really really hard cuz I am really
passionate about stuff but and
I'm I'm very respectful of every
religion on the planet but just be
careful at class or at at uh at um at
work getting nervous now yeah yeah just
be
careful all right next up is um
unjustified criticism is a disguised
compliment I had to mentioned this one
twice okay and so if somebody criticizes
you unfairly you you got to tell
yourself thanks man like don't say it
out loud it'll drive them nuts
um don't say it out loud it it'll it
won't help
you but just tell that to yourself in
your mind and that will say itties yeah
yeah so remember that unjustified and
write it down please write it down
unjustified criticism is a disguised
compliment that will add years to your
life it'll take away a lot of stress in
your heart in your mind as well yeah
all right um what do we have next number
number
54 come on slides move faster there we
go good all right next one is um how to
talk behind people's
backs and that's um looks like a nail
file but I it's it's actually a butter
knife um I didn't want to have a real
real knife whatever but the best way is
not to do it at all and I know it sounds
silly and you're like Chris seriously
like I'm an adult here right I know but
don't get tied into that like office
gossip like stay away from Gossip at at
the office
um like sometimes it's you're around the
water cooler and somebody will be
gossiping you're like yeah yeah you're
you're interested in hearing it but just
don't don't be a part of that people
won't trust you and if you gossip even a
little bit about somebody at work
they'll appreciate hearing it but they
won't trust you you know it's like
somebody that backstabs their wife or
their husband you know says something
bad about them um you're like dude I can
never trust
you so stay away from Gossip at work
it's not worth it it's not worth it at
all
yeah all right next up is uh observe and
then make your move so every company has
a slightly different corporate culture
and every team does and every board does
as well so when you join a new company
um I I don't want you to make your move
right away and try to really impress
people right away hear me
up I want you to question things at
first like question in your mind and
really observe how the system works
because every company's a little bit
different you know and be nice to the
assistants please anybody that isn't is
an plus the assistants have been
there longer than most people and they
probably worked with their boss at the
previous company as well and they know
how to get stuff done and if you confide
in them and get them to Mentor you
they'll love it they'll Trust TR you
you'll trust them and they'll help you
with your career yeah yeah you can
really you can really understand what
kind of a person somebody is or how much
of a jerk they are by how they treat
assistants so observe observe how the
system works at first before making your
move you got one shot to really impress
people just sit back a bit don't be lazy
but don't talk up too much initially
just observe how it works you know
quietly observe the system because every
com every company is is is a little bit
bit different a little bit different
yeah all right next up is the Army
promotes you because of this um
so it's so hard sometimes to to deal
with authority and not talk back and
just do what you're told to do
and but sometimes if you if you kind of
follow blindly I hate to say
it sometimes it helps you with your
career a lot uh and you might be
frustrated but it in the long run it'll
it'll pay off because you'll get what
you want and if you're frustrated enough
you can leave anyway but the biggest
thing here is
that when I used to working
consultant it was kind of like the Army
you know it's when there's a war the
troops go and fight where the war is if
you're a
consultant you're sent wherever the
client is wherever all the any any might
be a different country and I've been all
over the place doing that many countries
and there's actually um there's a guy
who who used to be the um co-chairman of
Goldman Sachs and he actually came and
lectured at at Columbia University uh
and I think his name was H was was
stepen levit I think yeah um actually I
gotta go find out right now because his
son actually is the guy that wrote Game
of Thrones let me let me go here here
sorry I have to find out right now uh
but but I remember he was there and I
was in New York and I was about to join
Goldman and Goldman wanted wanted me to
start my career in Tokyo and and I
didn't want to go and so what I did
um hold on a second bny off this guy's
last name I'll talk about this guy
second what I did was was I said to him
I'll get to that in a second I said do I
really have to go and he stared me down
in front of everybody there's like 60
people in the class said yes you do so
if you want to get promoted to a senior
senior level in company sometimes you
have to move if they tell you to move
it's
sucks uh but but if you do that you take
one for the team but don't go unless you
get something promised in return you
know basically say I I'll go but I want
to make sure I get promoted and you can
hold you can kind of use that card and
they'll promote you as they send you um
but this this guy's name um the guy that
wrote like Game of Thrones um he um okay
so he was the the screenwriter David
benof um and his dad was a professor
Steven somebody I gotta know because he
changed his last name benof yes stevenh
fredman it was step fredman yeah yeah
yeah he changed his last name from benof
to fredman because there's lots of David
fredman that are writers but that's his
dad yeah his dad was um Goldman Sachs
where is he again here now now I'm
curious Stephen fredman that's right
here was the guy this is the guy that
that that stared me down yeah yeah yeah
then eventually went to into government
because at Goldman Sachs I worked at
Goldman for years and I understand after
I left why so many successful
politicians from Goldman Sachs come out
of why so many successful politicians
come out of Goldman Sachs yeah yeah it's
a tough place to work but it's fun too
I'm proud it's on my resume and again
they don't hire the smartest people in
the world Way Off Track okay anyway next
up Mr
Bean uh FaceTime is important I hate it
you know but but early on your career
when you're first starting out you got
to be first in and you got to be last
out okay it's something I call Pho first
in last out um it sucks and and
hopefully you don't have kids and all
that stuff um when you first start your
career uh but but it's important it's
important um I hate it I hate it but
it's important face time's important and
Michael Bloomberg who started he's a
billionaire he started Bloomberg and he
was married in New York whatever for a
while that's what he did early in his
career he he would show up before
anybody and um yeah that that that's
face time is important I got that one
from him actually yeah he's done quite
well all right next up is DTA which
stands for don't trust
anyone sharks are tough to spot
sometimes it's so true it's so true
um you when you go with your gut usually
you can tell somebody's a shark but
sometimes you don't know like if push
comes to shove and you're competing with
somebody get promoted at work um don't
trust them man don't trust anyone
like just be really really careful like
don't date anybody at work either ever
unless you're sure it's a if you're
positive this is the one this is the one
yeah just be careful DTA don't trust
anyone okay and I debated whether I
include this one or not and actually in
my book I I renamed this chapter it was
it was chapter 59 in the paperback
version in the Kindle version um and I
actually changed the title because I
angered people then I'm including it now
so screw it I don't care so um a
valuable lesson about Donald Trump Trump
so and when I wrote this book it was
before Trump got elected but but years
ago I I read I read a book from Trump
called uh the art of the deal and this
guy can get a deal done he can let's be
intellectually honest he can especially
in business but he said something um
years ago that made a lot of sense and
when I first heard it I thought oh my
God that's I don't know if I agree but
he said you have to remind people of
your accomplishments otherwise you'll
never reach you know your highest your
your potential in
life in and as a Canadian you know
growing up we're very humble whatever it
just wasn't our nature you know
um you know Wayne Gretzky used to say
when when when you when you lose say
nothing when you win say even
less but but Trump is Right Trump is
right um if you don't remind people of
of your accomplishments you'll never get
promoted uh you'll never get you'll
never be able to raise money you'll
never get customers you got to remind
people and and sometimes it's as simple
as you're trying to get a big contract
and you're a salesperson you have to
remind the person that you're meeting
with after you
bond which other big contracts you've
signed in the past big reference
customers if you're allowed to disclose
it and you have to brag about your
accomplishments as well um and there's
ways to do it like I'm going to brag in
a second and and you'll see how I'm
going to brag uh and it won't come
across as as being a big brag here we go
oh my God I talk a
lot I'm humbled to say that I think that
I'm a very good judging
character so you I I threw the beginning
party I'm humbl to say that you know
whatever uh but but you have and Trump
certainly doesn't do it that way uh but
if you don't um
if you don't remind people your
accomplishments you'll never get a
promotion you won't you'll never get a
race you'll you never get a job you'll
never get anything in life you have to
do it you have to it's going to be
humble but at times you have to brag
it's a Do or Die
mentality okay uh and and yeah here um
ask often how am I doing how am I doing
and I got this one from another Goldman
Sachs partner that I met with um when I
was at Goldin you have to ask how am I
doing often not all the time but every
month or two meet with your manager and
ask her or him you know you know I
really enjoy being here the her y
whatever you know what I mean I I'd love
you can please provide me some feedback
on on how I can contribute more to the
team even more to the
team and they'll start off by saying
positive things if they're a good
manager and then they'll tell you
additional things that you can do and
you can even asked them was it you know
to get promoted to the next level like
what else do I need to what else do I
need to do and they'll tell you and once
you accomplish that stuff remind them
when they're in a good mood it's kind of
like asking mom and dad for something
only when they're in a good mood remind
them that when you've accomplished those
things you can get that promotion but
you have to ask how I'm doing often and
if you do that you'll most likely never
get fired or at least surprised uh and
and fired yeah always ask for feedback
otherwise you just don't know how good
of a job you're
doing all right um and the only way to
get promoted or raise uh and I was
looking for the Energizer Bunny I
couldn't find it so I threw the durel uh
duracel battery in which takes a licking
and keeps on ticking that's what they
used to say I think so or is that timax
can't remember uh but the bottom line is
you just got to be relentless you got to
be relentless and ask over and over and
over and over and over and over again
again to get a raise or a promotion and
there's tactful ways to do it too and
you don't have to be annoying about it
um or piss off your manager you meet
with them every couple months and when
you ask how am I doing that's when you
ask you know and maybe you strike when
they aren't hot when You' achieved a
milestone and they give you great
feedback then you you say awesome
awesome do you have time for a coffee
now and you go up for a coffee uh and
you'll say thank you very much for the
compliment I appreciate it it's it's
been great being a member of this team
and together we' conversed a lot you
know what I'm doing
here so that then you say well I'd love
to ask you if it's
okay what do I need to do and it's
really making this up it's really
expensive living um here with the family
and whatnot as you know and I you know I
have to provide and so I'm I'd love to
ask you
please what do I need to accomplish how
much how much more value can I add and
what kind of value can I add to the team
in order to get a raise or promote
and and they'll give you the
criteria and the second you achieve
those
criteria and your boss is in a good mood
and is not too busy crazy at work um to
slow day meet with them and ask
otherwise you won't get it you won't get
it um people that make CEO are ones that
have asked that have asked many times to
be promoted and many times for a
race they're salespeople they're selling
themselves they're relentless
and they brag as well about their
accomplishments tactfully tactfully if
you don't remind people of your
accomplishments and if you don't ask for
a raise or promotion you'll never get it
you'll never get it it's kind of like
when when you were younger and you were
in school you kept your head down and
when when you did well in a test you
were congratulated your parents were
happy teachers are happy everyone's
happy you were happy
then you graduate and you start
working and you keep your head down and
you work hard and you do well and you
think to yourself well somebody's going
to notice me just like in
school and then you look around you're
like dude why are these people getting
promoted instead of me I accomplished so
much more than they did oh my gosh that
guy got a big raise I didn't what's up
with that it's because they asked so you
got to
ask all right um next up is
uh there is a plan B uh before you quit
uh and that's by the way it's an
American power conversion uh older
backup battery I've got four of them
here running just in case because I I
blew a fuse once or twice because of all
this equipment and lights and stuff in
the air conditioning too but I put it
there because before you quit let's say
you got a job a job offer from another
company for more money and a better
position
whatever whoa scared me
sorry that was my alarm to remind me to
put the kids to bed but there's no
school tomorrow so it's fine we're good
we're good um sorry about that so before
you
quit think to yourself why are you
quitting you're probably quitting
because this other company is paying you
more money or this other company is
giving you responsibilities that you
enjoy more or this other company is
giving you a different type of role in a
different geographical location whatever
it is you got nothing to lose so when
when you go to tell your manager that
you're
resigning um just let them know that
you've you've you've been offered a job
and before
quitting there's nothing wrong with
asking them if they
could match that offer or find you that
other role internally so you can
transfer you got nothing to lose nothing
to lose everything to
gain okay uh next up is avoid this at
all
costs okay and Duff beer what is Duff
beer from you got to tell me what Duff
beer is from um it's a great cartoon
that I've been watching since the 80s
and I can't believe it's still on uh and
I'll tell you what it is in a minute if
you don't already know and Conan O'Brien
used to be one of the writers okay but I
want you to avoid alcohol at all costs
um at at all events right and I used to
drink I don't drink anymore and not
judging anybody but it's fine but I want
you to be careful and what my what my my
grandfather God bless him he gave me
advice as well um when I was going to my
first job I I asked him I asked a ton of
people for advice and he said to me he
said uh Chichi
gry when you go to a corporate
party if if you're forced to drink just
take that drink whatever and just I
don't know no one's looking throw in the
plants and I thought I'm not going to do
that he said or what you can also do is
just get a seven up with lime in it or
Sprite with lime in it because that
looks like a Jin and tonic or something
anyway just be careful with alcohol at
work like it's it's so weird because
yeah I used to go out and party whatever
and I worked at hedge fund industry in
different companies I had a blast like I
have no regrets but a lot of people they
let their guard down right and and a lot
of these rules I've taught you today are
humble lessons whatever like don't trust
anyone whatever all that stuff
like dude people people let their cards
understand when they drink at corporate
events um and you know let them fall in
their knives so to speak or their swords
that was an awful thing to say but you
know what I'm getting at I'd rather I'd
rather you rise to the top um yeah so
anyway that took me a while to create
there there you go now you know what
it's from now you know what it's from
that that that's that's uh Mr Burns uh
from from The Simpsons and he had this
guy named Smithers that worked for him
and I remember one episode he said Mr
Burns I love you
in that shirt that's
funny so number 64 and I couldn't get
the eyes to work I don't know why so I
just threw silver everywhere and had to
recolor it but um number 64 is don't
ever go over your boss's
head um unless you have to and I'll
explain what that means so don't ever
talk to your boss's boss like you can
say hello good morning whatever it is
but just be careful just be careful uh
and I've done it before just I don't
know naively trying to help and I've
added a ton of value uh and then my boss
got jealous
and yeah it
happened just be
careful
however if you think you're going to be
let go or if you work for a jerk and you
got nothing to lose take that risk go to
your boss's boss when your boss is not
around at a tremendous amount of of
value
I worked at a very big hedge fund once
not going to say which one and I got an
offer from an even bigger hedge fund and
the owner of the hedge fund that I was
leaving said if you stay we might give
you a more senior role and he was
implying I guess I might get my boss's
job I I didn't have the heart to I can't
do it I couldn't do it even though it
been for a heck of a lot more money I
just can't it's just not me it's not me
but but that option's there yeah yeah so
don't go over your boss's head yeah now
you know what Duff beer is from yeah now
I got that song Duff beer for me in my
head okay here we go all right moving on
speaking of The
Simpsons um my uncle I have to cross
arms like like like Homer that's Homer
Simpson so funny his name is Homer like
that's supposed to be like an
intellectual name my uncle who worked at
General uh electric um I I remember
asking him when I was like when was I
was 22 when I went to Accenture in 94
yeah I remember asking him for
advice and and he said to me he said
something I never
understood he said well he said also
don't ever date anybody at work um he
was right about that unless it's a sure
thing because he said you'll get fired
or they'll get fired or both whatever
it's but he said to me something that I
didn't understand he said Chris just be
a nice dumb guy
I was like what what the hell does that
mean I don't understand that it's my
Uncle Mike he's great love
him he said just be a nice dumb guy and
I didn't get it but I kind of get it now
years
later years
later and um I think he was probably my
age when he told me that it's
interesting wow basically what he was
telling me was don't don't come across
as a threat to anybody like especially
your own level
don't be dumb whatever like that like
he's mentioning here but just don't come
across the threat just be you know be a
nice guy or nice gal whatever and you
know don't trying to show people up you
know impress people you know your your
time to shine is when you impress your
clients or your boss or your boss's boss
if your boss is away and you just happen
to be yeah yeah yeah whatever um just be
nice dumb guy don't come across the
threat and a lot of times people that
make it to the top sometimes they're
sharks
yes but they Ro to the ranks as well
with that mindset you know it's it's
kind of like when you're interviewing to
get into a company the hardest
interviews are with people that are the
same rank as you because they'll feel
threatened yeah so now I understand be a
nice dumb guy I'm Homer
yeah all right uh next one is uh never
never complain isn't that a cool graphic
I found there explain is that a complain
yeah and D Carnegie said don't ever
criticize condemn complain like let let
other people whine about things at work
um because if you complain just one time
the wrong person that feels threatened
by you somebody the same level as you
whatever they'll say well Chris was
saying this just just be careful just
keep it in your head keep it in your
head and never bring it home as well
like don't like when you go home don't
don't complain to your spouse like
bottle it up otherwise they they'll say
how was work together and you're like oh
God he was such a jerk again today it's
not worth and then your kids find out
your kids will say it and it slips
whatever just don't do it don't don't
bring your anger and frustration home
like that just leave it at work just
don't don't complain and you know what
dude if you're frustrated
good it'll motivate you to get a better
job anyway you can move you're not a
tree yeah Focus always on what you can
control in
life all right now please go to your
workbook and click on number 11 meaning
section 11 on the front page
and then I want you to please spend
three minutes writing down notes on how
you can
apply the lessons in section 11 to
enhance your career you've got three
minutes go
[Music]
he
[Music]
he
[Music]
section 12 only take advice from
successful people it's crucial that you
take advice from the right people the
right people always always always don't
don't assume because somebody's
confident they know what the hell
they're talking about you know just take
advice from people that that have done
what you want to do
okay so lesson number 67 is you need
Yodas and I love this analogy Yoda was a
mentor for those you aren't Star Wars
fans was a mentor to um Luke
Skywalker and you need many Yodas you
need lots of mentors uh in your life and
I want you to find people that work in
the industry that you want to work in or
currently work in or people that have a
perfect lifestyle that you want meaning
they have a wonderful family
life uh and uh they found work life
balance and they're successful and
people love it when you ask them to
mention them as well um you got to ask
though right so you need to have many
Yodas and if you're working at a company
now and you're not
happy in the division you're in you got
to network internally and find mentors
in different divisions and get them to
pull you into their their team or if
push comes to shove and there's a
restructuring round and people are going
to be let go including you maybe you can
call your Yoda in another department and
ask them uh for help and hopefully they
can pull you in you need
Yodas all right next up is I want you to
follow
people that Inspire the heck out of you
or are doing what you want to do one day
or they're they're they're business
tycoons they're they're they're
amazingly successful and I put the
graphic there for audible which is owned
by
Amazon and you can subscribe for a
monthly fee uh I recommend doing it it's
it's a great investment in yourself it's
investment education and I want you to
listen to um at least one or two books
per month from successful people
autobiographies or biographies if you
can't find them and if if you can find
them where the the person that that
wrote it if it's an autobiography
narrates it themselves Like Richard
Branson that's even better because you
can hear their positivity and their
voice and people really let their cards
down once they've achieved success and
they want to share success and and help
you to kind of pay that that of
gratitude forward so to speak so seek
people find people that have written
books or find the book names or whatever
or or or the business tycoons or icons
and listen to their books so that you
can understand their blueprint and why
reinvent the wheel they're going to help
you do it anyway they've done it they've
done done it and I'd love for you all to
one day turn your business icon uh into
your rival turn your business Idol into
your rival yeah all right next up is
I've never never met a successful person
with a negative attitude and that there
is uh one of serer Branson's companies
Virgin Atlantic uh and I've never met
anybody that's really really really
successful in business that doesn't have
a positive attitude because there's so
much working against you there's so many
naysayers around you saying you can't do
it you can't do it you can't do it don't
take a risk you might fail people will
laugh at you eff it the people that make
it big are the ones that are really
positive really positive people make it
big so if you're not a positive person
it might be because you're hanging out
with people that bring you down cut them
off you can control your environment
all right I had fun with that graphic
there all right next up is follow the
smart money I still want you to do your
own research on all investment ideas but
I also want you to be aware
of who smart investors are and what type
of Investments they own and just learn
from them as well always do your own
research as well but I want you to be
aware of who the smart investors are and
follow the smart money so to speak and
once you find Investments that they've
invested in then do a lot of research as
well don't just take their word for it
follow the smart
money okay actions speak louder than
words always too people like to vote
with their wallet so please go to your
workbook and click on number 12 uh
meaning section 12 on the front page and
as always please spend three minutes
writing down notes on how you can apply
the lessons in section 12 to enhance
your career thanks
[Music]
next up let's talk about section number
13 which is called only the parent oid
survive uh it's crucial to be paranoid
about the issues I'm going to talk about
in a second and as you can tell there
the one there uh in the 13 those are are
those are chips um and I've actually got
it right here I'm going go off
script it's it's a it's a pensum
processor so I have those chips there in
the 13 and it it's from Intel because
there there's a brilliant man uh who
passed away recently God bless him he's
one of the co-founders of Intel um and
his name is Andy Grove and he wrote a
great book that you guys should read
called only the paranoid
survive and he was so paranoid running
Intel um and Intel is is a company that
makes chips we all know that but what
many of us forget or didn't know as
documented his book which came out in
'95 995 or 96 I loved
it Intel back in the 80s in the 70s uh
they made uh RAM right which is random
access memory which basically is a
commoditized industry they're little
chips that allow your computers to have
more programs open at
once and what happened was that the
Japanese were so competitive with Intel
in the early 80s in Japanese companies
at that time they were more interested
in market share than they were in profit
margin uh and so they they basically
flooded the market with cheap Ram uh and
it Intel could have gone out of business
and so what happened was uh Andy
Grove he he pivoted and he made the
company focus on a new product for them
called the Intel processor they had
what's called a 286 and 386 and 486 and
Pentium and all that stuff whatever you
probably heard that in the past uh but
Andy Grove was was very very paranoid
uh of the competition and Bill Gates was
the same way too when he was running
Microsoft uh Bill Gates used to say that
Microsoft is always one and a half years
away from bankruptcy he even said that
in the 90s and of course we we know that
there's no way would go bankrupt within
a year and a half but that's how
paranoid he was you got to be paranoid
like that
like I
remember I remember Stephen fredman and
and I have the The Notebook actually and
I mentioned him before
for his son is David benof fredman was a
senior dude at at at Goldman and I wrote
down every word he said when he came to
guest lecture and and I still have the
notebook and I read it the other day but
what he also said was watch your back
because there's always somebody that's
smarter faster younger cheaper than you
that wants your
job uh and it's it's it's kind of that's
part of paranoia as well so just be
careful like like for me for example
I've got multiple audio tracks right now
just in case it it messes up like I've
got I've got a Blue Yeti there I've got
the Sher mic here I've got cheap
microphones and all the cameras as well
really really cheap ones just in case
and so we can synchronize the video as
well um just in case one of the things
goes down um and whenever I give
presentations I always have a second
laptop which I used to borrow from a
friend now I have my own whatever I'm a
nerd I know uh and when I to give
wedding speeches I would use a laptop
and I'd also bring overhead slides just
in case always have a backup plan always
always always when I used to go to
interviews I would over prepare and I
would always bring a neutr bar and put
it in my pocket because a lot of times
they forget to feed you and if you can't
if if you're hungry you can't think and
so I go to the washroom and you know
gobble down the the neutral bar um but
but but I was I was very paranoid and I
think it helped me a lot to have a plan
B and it made me more confident as well
in case something didn't go well I had a
backup plan so for Intel the backup plan
was the processor so you always want to
have a plan B always always always yeah
only the paranoid survive great book by
Andy Grove read it
please all right um next up is hit this
key and lose your
job we are one little keystroke away
from destroying our lives
just be careful otherwise what can
happen to your career is it can quickly
be
ended just be careful triple check all
your emails you are a product or
representation of of the digital
communication you send out um don't just
spell check and grammar check but also
think to yourself can this be
misinterpreted by anybody uh and if
you're ever emotional or upset just get
away from email man or from your
yourself cell phone or whatever it is
just be careful your career can be ended
quickly and this is a mechanical
keyboard here and I love these clicky
keyboards by the way I I have one like
that it's by a German company called DUS
keyboard yeah all right next up is let
the secret out and you're
done and that secret is that you want to
leave your company and go back to
school even if it's for whatever degree
don't ever tell anybody don't ever tell
anybody that you want to leave unless
you want to get a reference letter
whatever which you can ask in a in a
more diplomatic way which I can talk
about if you want me
to but if you tell somebody that you're
interested in leaving to go back to
school at some
point you know they might they might say
oh that's great that's awesome I agree
it's a good
idea but
then the next time a recession hits and
business is very cyclical and companies
tend to overhire when things are going
well and they tend to overfire meaning
they cut into the muscle not just fat
when things are not going well but if
they have to the way it works in Big
companies is if companies have to you
know cut expenses so they can make their
their quarterly earnings when they
report earnings what will happen is
management will tell all the bosses and
all the different divisions I need one
head each it's how it works it's
quantitative and your boss will think to
themselves well and I'm going to make
this up Chris is great he's one of my
best
performers but he told me a while I
remember a while ago he told me he wants
to go back to school so if he's going to
leave anyway I might might as well
choose him DTA don't trust anyone don't
tell anybody at all at work that you're
ever thinking of of going back to school
okay all right next up is oh dude this
one was so dope that was Boba Fett Boba
Fett was the best character ever uh and
he was barely in Star Wars he was in
Revenge of the the Jedi for like a nanc
and then Hans Solo turned around and he
fell down into that big hole remember he
died when when Hans was Hans couldn't
see and by the way I've got to go there
I'm so sorry I don't care I'm gonna do
this I'm I'm I'm a Star Wars fan
so do I have my Star Wars s there it's
right here yeah yeah all
right so there's politics in movies as
well if you're a real jerk of an actor
or actress you won't get rehired and
that's what happened apparently here say
whatever with Megan Fox remember she was
in the Transformers and stuff you don't
see her anymore because she was she was
difficult to anyway on one of those
Productions you can Google it if you
want to and a lot of great actors that
you don't hear about anymore it's
because they were difficult there's
politics you know at their job as well
like there's politics with us that's why
I'm talking about sharks but I have to
talk about Harrison for because he's
he's he's awesome
he was so difficult to deal with in
Empire Strikes Back so difficult when
they were making it uh that what they
did was they didn't know if they were
going to bring him back in Return of the
Jedi and so what they did at the end of
The Empire Strikes Back is they froze
him remember that he was
Frozen um anyway and they ended up
bringing him back and and that's why
we're talking about Boba Fett when he
couldn't see CU he was un Frozen for a
while in Return of the Jedi he yeah
anyway but you got to admit Boba Fett's
pretty pretty dope pretty badass yeah
yeah um so always have a personal backup
plan okay uh
and what reminded me to do this is
because Boba Fett's dad or something had
a gazillion versions of himself made
cloned whatever but always have a backup
plan in terms of what do you do if your
company might let you
go
um and a lot of times you won't know
because what can happen in business is
everything is going well and then we go
into this horrific recession in a nanc
or or something like
um like a Black Swan event occurs like
like a virus or whatever it is or
terrorist events or I don't know the 200
crash whatever it's something you can't
control and they call it a Black Swan
cuz black swans are rare they're usually
not black
yeah um
so the backup plan is this I don't want
you to be loyal to any company that's
right you're thinking Chris that's not
ethical loyalty I'm sorry I swore
but I want you to remember
this no company's going to be loyal to
you and your family okay when when when
push comes to shove and they have let
people go you got to be loyal to your
family first then yourself then the
company that's right that's right you
got to look out for yourself and if you
don't look out for yourself and have a
plan B then you're hurting your family
or your future
family and so if a head hunter calls you
that's why that's why I put boa Fett
right he's a he's a head hunter or
something or Bounty Hunter Bounty Hunter
that's why I put
him but if if a head hunter calls you
um saying that they're interested in
interviewing you to maybe hire you or
whatever take that meeting take every
damn
meeting and just don't meet with them in
in a a place too close to your work
obviously and and by the way if if your
company gives you
um if they give you a a cell phone at
work if you have um if you have enough
money to do it I want you to get the
exact same way one for
yourself cuz at work you know you're
going to be using that phone whatever
but I also want you to have another
phone just in case and in case you want
to make personal calls or in case and
it's a good investment in case um some
other company calls you and you're
setting up an interview you don't want
you don't want anybody to be able to
fish through your emails and personal
stuff also if you work for a jerk and
you will one
day uh I'm not hiring though in case
you're thinking I'm a jerk but if you
work for a jerk um and this jerk makes
you stay late at work just for FaceTime
whatever and it's
bogus I want you on your laptop whatever
to use your personal Wi-Fi network with
these things and write a business plan
on their nickel that's right if legally
you're allowed to start screw that I
don't care I'm I'm I'm a pull on a pork
chop helping you always have that plan B
always always always Place
yeah all right next up is question
motives um and why do I have an old TV
there I I have a TV because um whenever
somebody's being interviewed on
television I I want you
to before accepting what they say is
Gospel or being true or legitimate or
whatever I want you to ask
yourself what's their
angle why are they saying that what's
their bias remember bias always if it's
a CEO they're they're saying great
things about the company because they're
salesp people that's their company
they're not being unethical but they're
biased of course they're going to say
great things
always and if somebody's interviewed
that's a money manager like maybe
they're a portfolio manager at a mutual
fund or
something of course they going to talk
about the stocks they own even if they
disclose it
of course they going to say positive
things about it there's a bias they want
to get you to botom to push them
higher so always ask
yourself why are they doing that you
know why you gotta in your in your mind
question motives and it's part of Game
Theory which is like chess thinking a
couple heads moves ahead of what
somebody might do it's game theory
always question somebody's motives not
out loud but just in your mind you know
sometimes politics and work uh and
paranoia within within corporate
environments is is all about Game Theory
and chess moves you want to understand
somebody like what their background is
you know what their interests are and
just more about them you know that
that's Game Theory you're doing your
research um you want to think like
they're going to think when you meet
with them and you can always go to their
Twitter profile to see who they follow
to learn more about them yeah or the
bottom of their LinkedIn profile to see
which companies or people they follow
and by the way don't ever follow
politicians ever ever ever on LinkedIn
or or on Twitter you know if you're
curious what Donald Trump's going to say
on Twitter you can go and type up the
real Donald Trump and see for a while
but don't follow you know even if you're
a republican doesn't matter just yeah be
careful all right um that's paranoia I
guess all right and that's what the back
of TVs used to look like there see they
were dude they were massive back then
massive yeah all right U so now I want
you to go to your workbook and click
number 13 meaning section 13 on the
front page and then spend 3 minutes
writing down notes on how you can apply
the lessons we just talked about here in
section 13 to to enhance your your
career you got three minutes go
[Music]
he
[Music]
all right section 14 risk taking I love
this one I love this one it's crucial
you take the right kinds of risks you'll
never get ahead in life unless you take
risks and plenty of risks and embrace
failure Embrace failure and fail fast
and I'll get to that soon all right so
let's talk about risks yeah fail fast
and fail early okay um if if you start a
company you give yourself two
years and after two years I want you to
ask
yourself if I had known about all the
issues that I uncovered I discovered
over the past two years would I have
still have started this company and the
answer is no pull the plug move
on you're going to start a lot of
companies in life and as Mark cubin said
you only have to be wri in business one
time every single amazing business
person you know of you only know about
their successes you don't know about the
crappy companies they started and they
failed and past you know like uh Bill
Gates and Paul Allen together they
started a company called traod where
they had these little wires on roads you
know when you go over it bum bump bum
bump and it counts cars they failed yeah
so fail fast and fail early into
don't give a damn what anybody thinks
anyway because you are going to make it
huge one day regardless of what anybody
thinks who gives a damn what people
think anyway fail fast fail early keep
moving
forward all right next up is um OPM not
the drug but OPM stands for other
people's money and that's Danny DeVito
great actor funny man um he was uh in
this movie called other people's money
which is a great movie you got to watch
it because it'll explain to you what is
private equity in a fun way it's a great
movie and and like every Hollywood movie
the rich person loses at the end or is a
schmuck or becomes nicer whatever it is
what it is there's no exception every
movie because I have to appeal to
everybody whatever I should stop now but
um I actually learned that from Russ
limbo is that terrible years ago uh the
rich person is always a schmuck a movie
but but watch that movie if you can
because it'll really explain you what
what OPM other people's money and how
private equ works but the reason I put
OPM here in toito is because I don't
want you to use your own money to start
companies if you have a lot of money yes
you can but I don't want you to put your
family at risk or put too much stress on
yourself I want you to raise money from
high net worth investors but I want you
to raise money from high net worth
investors initially okay uh the sales
cycle is quite shorter than going after
bench capital
and if you network and find something in
common with people and you present with
passion right from your heart like I'm
going to teach you you will be able to
raise money and when you raise money I
want you to make sure that you pay
yourself the same salary at least that
way you make at that previous company
you're at because I don't want you to
bring your stress home I want you to
make sure your your family is happy and
you're happy as well use other people's
money you can do
it if you don't think you can then you
won't be able to but you know as Henry
Ford said whether or not you think you
can do it you're right be relentless
like a pit bull on a pork chop and it
will happen I promise you all right next
up
is um don't invest if all the founders
have left and I put here and you can go
if you want just do a do a search um on
on me Chris
Haron uh Venture beat so venture be is
the it's it's like the Wall Street
Journal but
for uh for uh for Venture Capital um and
then just you'll find this article I
wrote years ago uh and I wrote about
this and I really do believe it that um
when when I found and I was just a guest
columnist I love writing like it's it's
fun for me and it's good for your career
too and we'll talk about embracing the
media really really soon how can help
you it's free PR everybody wins they win
you win so Network a lot to get meetings
with the media and I'll talk more about
that later on but when
um when a Founder leaves a company when
all the founders leave a company and are
no longer engaged at all you got to run
for the exits
man you do because most of the time that
company won't be as successful in the
long run because what happens is
Founders run a company and the board
loves the founder and investors love the
founder and the founder doesn't give a
damn about any body except making that
company change the world in the long run
and so they're given a lot of leeway
like Jeff Bezos or Elon Musk whatever um
actually let me stick with with Jeff
Bezos in this one so Jeff Bezos he
doesn't even get on the earnings call
the quarterly call he doesn't care he's
long-term focused he doesn't care if
people are saying well you're you're not
going to be making a big profit this
quarter so you know I I I think we
should find another CEO no investors are
long-term term greedy and focused on
Bezos that's why they own Amazon if he
left that company Boy watch out because
what would happen is this like it does
with most other companies where the
founders all leave and are no longer
engaged usually what happens is
bureaucracy and
politics rule everything because if if
you're at a and it happened with with u
With Buddies of mine I worked at huip
Packard you know they were senior
Executives and they didn't want to take
any risks because you know they were
getting a nice paycheck and climbing the
corporate ladder and if they took a risk
and they created a new department or
product and they they they messed up
they're not going to get promoted
they're
done and if they are successful with
that they're not going to get paid a
huge am anyway so the status quo is keep
being a politician collect that paycheck
you know grip and grin which I despise I
climb through the ranks and and be
political I hate it but if the founder
still there the founder doesn't give a
damn about politics the founder is
long-term focused remember what Warren
Buffett said the longer the view the
wiser the intention and they're not
political at at all so be careful be
careful when founders all leave a
company all right so please go to your
workbook and on the first page as always
click on number 14 uh and then um spend
three minutes writing down notes on how
you can apply the lessons in section 14
to enhance your career you got 3 minutes
go
[Music]
oh
[Music]
sales best
practices uh the best CEOs are the best
salese learn these crucial sales secrets
and I think I messed up the graph I mean
it it looks the way it's supposed to
look but what I was trying to do there
was I this is actually a setting from
the first movie Blade Runner 1982
classic um and it's one of those Chinese
restaurants at Harrison Ford ad at
anyway I had a lot of fun doing this I
feel like an artist with this a crappy
artist I get it like I'm no uh I'm no
Picasso and I'll leave Picasso here to
give me a little
bit inspiration and you got to do a
search on Picasso quotes he's got great
quotes So anyway Castle is my friend I
have more hair than him though okay so
um yeah let's let's talk about these
ones here sales best practices number
one is less is more
always with corporate Communications
never have more than three sentences
ever again in a paragraph okay less is
more keep it short and we'll talk a lot
about how to give a great presentation
and how to raise
money by having fewer bullet points on a
slide I'm telling you you don't have to
work as hard now three bullet points on
a slide because we can't handle more
than three things at a time uh on on a
slide when you're trying to raise money
whatever uh and if you do try to use
images or some fun Innovative way to do
it less is more quite often people will
only read the first page of a very very
long report anyway less is more and if
you have to write a big report then you
know try to you know try to have like a
summary on the first page or lots of
summaries and I even did this
um see the Berlin wall behind there I
even did this with this book like I
realize that you know shorter chapters
are better like each no chapter I don't
think there's maybe one or two that are
longer than a page but a lot of them are
really really short really really short
you know less is more and that's how
people consume media these days you know
gone are the days when
you gone are the days when when when you
read uh a 5,000-word editorial article
in Vanity Fair whatever it is or
whatever newspaper it is less is more
that's why Twitter is is
Twitter all right moving on oh yeah I
started to use IM yeah movement here
might be a little distracting
sorry I want you to present with passion
and enjoy public speaking
condition yourself to love it and you'll
excel at it and most people are
terrified of it and I'm going to make
you into presentation rock stars very
very soon in the SMC
courses enjoy it embrace it all right
next up is shut up and I say would love
my heart speaking of the heartest up
there I made it smaller but it's still
beaten shut up if you think you close
the sale don't sell past the clo
sometimes when you when you get the
impression somebody loves a product that
you're selling or service don't sell it
anymore stop stop right
away otherwise they're going to think
this this is what will be going through
their mind
okay they'll be thinking oh gosh I love
this product I love this service gosh
Chris is doing a great job selling I
love I love it why is he keep selling it
am I missing something am I a sucker why
am I so lucky to be given this
opportunity I don't trust him uh I don't
know oh no I do trust him I don't I just
don't know he's overdoing I'm not going
to
buy next up is small clients are just as
much work as big clients and sometimes a
hell of a lot more try to bag the
elephant if you can go elephant hunting
um I I don't mean it that way but just
try to get big customers if you know
what I mean instead of smaller ones um
because small small customer are small
customers are more work than big
customers sometimes they have more of
their net worth with you that's why um
or they spent more money as a percentage
of their net worth on on on the product
or service they bought from you than a
bigger customer just be careful um you
know I I I value all my customers uh and
I love them all sincerely I do but and
for me it doesn't matter it's kind of a
moot point because all my customers are
the same right it's it's the same
pricing Point always but when I used to
to work um and I would get customers the
biggest customers were the best because
the amount of time and handholding I had
to do with them was much less because
they were more sophisticated sometimes
as well yeah be careful be
careful all right next up we've got all
I heard was not no I want you to sell
sell sell sell sell sell sell and keep
selling keep selling keep selling keep
selling until you sense they're
interested then stop
talking until then keep s selling
selling selling selling and tell
yourself in your mind all I heard was
not no all I heard was not no and don't
forget to ask for the sale like a lot of
times people go to meetings sales
meetings and they'll talk about their
product and they'll have a great lunch
with somebody whatever and they never
ask for the sale you got to
ask but don't get discouraged until you
hear the word no and by the way when you
hear the word no it basically means not
yet all I heard was not
no all right um
next up talk business later um Bond as
much as you can with your clients a big
rookie mistake is you show up and you
start talking business right away you
know business we know it's about
relationships first and product
knowledge second talk business later
okay all
right how to get a meeting with anyone
so the root of how to get a meeting with
anybody is as we
know you you want to find something in
common with them right and the Stars
kind of got all kind of a line for
somebody to to take a meeting and and
love you and do business with you so you
want to appeal to
personal personal motive so to speak um
find something in in common with with
somebody you know um and I talked about
how to get informational meetings using
LinkedIn Etc cover pages by finding
something you have in common maybe
you're from the same
Hometown talk about your hometown
when you meet with them you know how to
conduct that meeting anyway you talk
about how your hometown has changed or
or the schools changed whatever it is
and what I was going to do actually for
for this uh for this um let me go back
actually I I don't want you to look at
that baseball one yet now you're all
looking at the baseball one because
we're there let me go back here yeah so
what I was trying to do initially and I
couldn't find the right 3D models to do
it was I saw this great movie
Ratatouille and
great movie I'm sure you've all seen it
it's about a
rat that makes good food and there's a
Critic a really really mean food critic
that comes into this dude's
restaurant
and the rat is nervous and so the rat's
like what kind of food should I
make I want to appeal this person's
background his
emotions and so what happened was the
rats made Ratatouille I guess that's why
it's called that uh it's and when the
food critic you got to watch it man that
there's that one scene where they they
pull in and push back at the same time
on his face when he takes a bite of of
the Ratatouille and he drops the the
fork in in slow
motion and then the the food critic goes
back in time and remembers growing up
and his mom basically touching his face
uh and giving him Ratatouille as a child
I couldn't find that image though I
looked everywhere for it I couldn't find
it but you got to check it out you got
to appeal to emotions uh and find
something in common with somebody as
well it's a different angle different
way of thinking but it works
exceptionally well you got to yeah every
battle Swamp Force been fought as you
know um and and speaking of Ratatouille
so the best restaurant in America is
called French Laundry and it's about a
40-minute drive north of where I live
here um it's it's in Napa Valley I've
never eaten there it's too expensive for
me it's 500 bucks to eat there not
including alcohol and what rat what what
the folks at Pixar did was they actually
went to um when they were doing research
on the movie all the kitchen scenes for
Ratatouille were modeled exactly after
French Laundry up in Napa Valley it's
pretty cool it's pretty cool and
speaking this is a good little side note
here but but speaking of um speaking of
Pixar in
2008 I went to a party here uh for one
of my kids they were in the whole
birthday party phase between the first
grade and the fourth grade whatever and
I met this guy at at a house here in
Hillsboro and you know a lot of my Best
Contacts actually are through my my kids
friends parents it is what it is and
this guy at that point in time he worked
at
Pixar and I asked him I said oh dude I'm
a big fan what what movie you're making
next he said well it's this movie about
this old man and this short little fat
kid and there's a bird named
Kevin and they throw some balloons on a
house the house goes up in the air and
they go on a
journey and I'll never forget what I
said to him I said it very politely I
said this I said dude that's a
merchandising disaster like you're not
going to sell any toys like it's it's
like why would you why I mean The
Incredibles was awesome you can make
Incredibles part two three four five six
whatever make exillion toy stories
because you know Toy Story you got all
the toys my kid love that that Woody or
Andy doll whatever it was um in Buzz
Light
Year and he said to me he said you know
Chris we don't make movies we think
people are going to
like we make movies from our heart
we don't try to do it to make money it's
not about
money it's about touching somebody's
heart by using our own
heart and and my goodness was he right
because
up that movie was the bomb I loved it
not a bomb it was awesome I loved it and
the soundtrack too by Michael can't
remember his last name but oh my God and
there's one scene from that movie too
where he goes his wife passes away it's
sad
but that
like three or four minute entire
lifespan of that guy's life um when he
was young when he met her to the great
Penny head remember the great Penny head
uh got married they couldn't have kids
and she passed
away I'm just getting Shivers thinking
about the music just appealing emotions
anyway it was a great movie a little off
track there but thinking with your heart
is great because if you don't think with
this this don't work this ain't going to
work so always try to appeal to emotions
uh if if if if you can I'm going to put
Picasso back on the Shelf here all right
good all right next up is uh confidence
uh leads to competence I love baseball I
had to throw a baseball in there
somewhere um
and you you'll never like athletes do
exceptionally well because they're
confident you you'll never see an
athlete who's who doesn't have
confidence especially in baseball where
dude like you've got somebody's throwing
a ball at you that's 100 miles an hour
that's curving it might hit you you got
to be confident it's even harder and
Cricket dude because in cricket that
ball can bounce as it's curving and then
hit you and and there there's a windmill
as it yeah you got to be confident I
think therefore I
am uh in LeBron James before each
basketball game he meditates and he
thinks of himself shooting shots getting
it in over and over and over again
that's almost as good as practice it
um confidence is a it's an attractive
trait um and for those of you that are
trying to get a date if you don't come
across as I'm not gonna I suck at dating
but you got to be confident man you got
to go in there ask somebody out uh and
just tell yourself I don't give a damn
if they say yes or no and even if they
say yes I'm not
gonna I'm not going to say do mind games
and everything you
gotta you gota be confident you know
what I mean polite but confident too
yeah
yeah all right so yeah confidence leads
to a competent if you believe in
yourself um there's there's nothing you
can't do and that's why in Wall Street
they love to hire former athletes
actually a lot of the time give me one
second check
here yeah all right um they like to hire
former athletes because they're
confident and a lot of jobs on Wall
Street you're in sales and if you're
conf confident in your selling not
arrogant but if you're confident then
confidence leads to perceive
competence all right next up is sports
is crucial boardroom talk it is it is um
and not everybody's a sports fan and you
can talk about movies and whatever arts
or whatever it is that interests you
but talking about
sports is I
mean I could talk to anybody in in about
baseball at least um if I meet somebody
from St Louis you know I'll talk about
one of the best pitchers in history Bob
Gibson if I meet somebody from Baltimore
I'll talk about Cal Ripken the Iron
Horse and some of you might not know who
these people are but I I say this only
because if you tell me what city you're
from I I will immediately talk about a
baseball team in that City if there's
baseball in that City overseas it might
be you know football like the real
football like the one you you kick
soccer yeah um don't don't underestimate
how important Sports is you that's why a
lot of
Corporations they do a lot of sporting
events like they'll they'll take clients
to to tennis
matches um they'll you know they'll rent
out boxes at football stadiums
basketball stadiums I've gone to a ton
of hundreds actually of of baseball
games and boxes uh as well as basketball
games too and hockey games too when I
worked at Gold we actually had a suite
in map Leaf Gardens years ago yeah it's
important it's important and and I say
boardroom talk because there's always
before a board meeting starts you know
people are always just kind of hanging
out and they haven't seen each other in
three months board meetings are usually
quarterly and you know before the
minutes are read from the previous
meeting and somebody says let's start
the board meeting you just chitchat and
you usually talk about sports or or
something else you have in common just
it's great for idle chitchat you can
always go to somebody's
um Twitter profile see if they follow
athletes I follow Jesse Barfield who
used to play for the Toronto Blue Jays
and you can tell I'm Blue Jay's fan it's
it's it's in my heart like I love it I
love it it's what my brother and you
know my dad and I have in common and and
my kids love it too and it
just I just love it I absolutely love it
um and it's a great way to bond with
people as well and I remember in 1992 we
finally we won our first World Series
typically American oh my God people
going me pissed off I don't care here we
go it's called the World Series
because well it was always called the
World Series even there's only teams in
America and they they put a team in
Toronto as you can see there 1977 that
was the first
game and then in 1992 we finally won the
World Series in Toronto and of course I
had to I got teased all the time by my
American friends who are very witty they
teased me about boot being Canadian so I
teased them I remember that 92 after we
won the World Series I was like ah ah
yeah we won the World Series yeah who
who's who's who's the king now huh and
they said to me it was so funny it was
good the retort was yeah so what dude
your Americans beat our Americans I was
like oh shut the up okay anyway it
was funny sports is crucial borom talk
yeah all right next up is golf
often and I I know golf seem expensive
it's not if you look around and play at
crappy places which is what I do in fact
my son Dylan um make this personal here
so my middle child here Dylan he's like
a son of me I'll stop using the same
jokes over and over again I promise you
oh here we go you can kind of see it
there yeah okay I should have used this
one to begin with so uh Dylan this guy
here in the middle his golf teacher uh
is a guy named Matt who's uh my
videography I I hir him he's a great guy
he's a great guy I met Matt at Crystal
Springs which is a golf club where it
cost you 30 bucks to play around it's a
great deal it's a great deal um but um
and actually I'll talk about the reason
why I I hired Matt only because he's
editing this I'm just
kidding um so he was
um he's really social and you can pick
up a conversation with him about
anything anything nice guy nice guy um
and and he noticed that I was reading a
book on on
YouTube and he said to me oh cool you're
looking into YouTube whatever uh and
then I I sized him up in 30 seconds I
knew I knew right away but he talked
about green screens and all this stuff
nice guy though nice guy more important
than anything else you know
relationships are more important than
product uh product knowledge uh but but
you got to make sure that um if you can
get out on the links and golf with
people and don't worry if you suck and
you're new to it so what so what I don't
know
like get out there have fun with the
couple buddies you don't have to be and
by the way I've learned a lot about
people by golfing with them if somebody
cheats in golf I'm convinced they're
going to cheat in business I've seen it
I've seen it yeah yeah golf off and if
you can if you can yeah all right uh and
it's always like I've actually I've
gotten some of my biggest investors on
the golf course by accident like they
ended up playing with us on a average
course whatever um they're like hey do
you mind if we there's two of you
there's two of us can we play with you
and I met people that way uh and they
become my biggest investors yeah it's
amazing um yeah anyway next up is uh
number 16 which is Dress for Success
it's so true um you got to play the part
like a lot of times before you get
promoted you have to kind of dress um
like somebody one level above you very
subtly don't overdo it um but you have
to dress for success and people will
judge a book by its cover so you know
like in Silicon Valley it's a little bit
different here you can just kind of be
laidback and whatever wear crappy
clothes and people wouldn't be wearing
what I'm wearing but I think it's
important I think it's important how you
carry yourself especially because you're
not going to get too much exposure to
senior Executives right away Dress for
Success all right next up is leverage
the media oh yeah this is where I was
going to come back to it
so Mark bennof who uh he's the founder
of the largest company here in San
Francisco called salesforce.com and a
wonderful humanitarian a good guy I read
his book called above the clouds where
he had a bunch of tips on how to make it
and one of them was uh leverage the
media and I first met Mark I think a
couple years before Salesforce went
Publican
04 and I I remember he was at all the
gold saxs conferences when I worked at
Goldin and then later on when I was a
client of Goldin in the hedge fund
industry and he was always on panels
saying software is dead software is dead
cloud is the future the cloud is the
future and we were all like I don't
understand but he sounds passionate so
cool I like it and he was selling
something you can't see feel or touch
something virtual something boring cloud
computing but he made it exciting but he
was being controversial it was brilliant
by saying that software is dead and um I
ended up working in his building same
building one market Plaza here in San
Francisco and and actually I'd see him
sometimes walking his dog in bare feet
his beautiful labador in bare feet on on
the main floor the lobby the public
Lobby he didn't give a damn that's why
he's successful he doesn't care and I
remember once I went out to dinner with
him and I sat beside him before the IPO
and we were up in the Bank of America
tower on like the 50th floor uh and I'll
never forget he wore a Hawaiian
shirt he was just himself it just mark
it was cool man Mark with the see and it
was a fck or fixed menu or whatever it
is and what happened was every time they
brought some food over he didn't want he
very nicely gently took his knife and
fork and put it into a big
X but he was just himself but he
leverages the media big time and the way
he leverages the media is he's
controversial and controversy sells and
you got a network and I taught you how
all how to network uh using your
backgrounds and all that good stuff
LinkedIn find journalists and meet with
them okay uh and and be a little bit
controversial as well like for me if I
were to do it um and I'm probably not
going to but if I did I would say 2third
of Harvard Business School HBS 2third of
HBS is BS and if I went on talk shows
and did that I I get some air time then
they'd say what about Haro business
school I say it's a different age okay
leave me alone
but I could do something like that or
like if you look at um Richard Branson
uh when he launched virgin Cola one of
his many virgin companies and he
declared a war on Coca-Cola and Pepsi he
rented a tank in the early 80s and drove
through Time Square with Virgin Cola
cans all over it of course you couldn't
do that today but he was controversial
controversy Works leverage the media as
much as you can because it's free
advertising as well if you do it
right all right next up is please go to
your workbook and click on number 15 on
the cover page meaning section
15 then please take about Bo three
minutes writing down notes on how you
can apply the lessons in section 15 to
uh enhance your career you've got three
minutes go
[Music]
section 16 think different I love this
section I had so much fun putting this
together uh and I wrote the top there
crucial highly profitable
differentiation
strategies uh and so what you see here
really shapes my
character um this changed my life this
computer here and I I never threw it out
um and so let let me grab it hold on one
second
oops this here is from an old um this is
a before that Mac came out this is from
Apple 2 which we had as a kid and um I
just pulled this out for the first time
in decades and on it here I don't know
if you guys can see it I'll read you
probably can't read that uh but it says
um getting older and I got to look like
this
galaxian um Ms Pac-Man hero and Mario
Brothers and Championship load Runner
yeah oh and I took a hole puncher I
remember this I took a hole puncher here
so that you couldn't erase it I guess on
both sides or whatever it is and this is
in the days when you take the disc out
and flip it but this here is from an
Apple too um and let me just put this
down
here this thing changed my life
okay and and I remember when um Steve
Jobs decided not to chip these things
with disc drives anymore and people
thought he was crazy he was thinking
different he was brilliant because of it
um I guess I can get a PIN to take that
out there but whatever um yeah this is
MS DOS years ago but I remember I was um
I was younger and they wanted to fail me
in the sixth grade and the eighth grade
and it was because well they thought I
had a learning disability but them
sorry I I have this gripe with teachers
like my school I went to when I was
younger it's a well-known School
whatever and they've asked me to come
back and give guests lectures and
Keynotes or whatever it is never I'll
never mention them either
I think that a teacher should not have
an US versus them mentality and look
look down upon students but treat the
student as a customer uh and build their
confidence right
that's confidence is the most important
thing in business one of the most
important things you know W with
confidence you you can achieve anything
last thing you need is is a a bastard
teacher trying to bring you down or a
teacher that's just teaching so that
what they can do is they can do research
in University that's why a lot of them
teach um but anyway sorry there's a lot
of beautiful wonderful teachers in the
world okay most of them are sorry about
that topic but but they want to feel me
and so I went to this it was a testing
center uh in uh Oakville so my dad says
it Oakville Ontario Oakville uh on lakes
Shore Road called Chisum uh and they
tested me there um whatever I think they
were wrong I think they were but my dad
bought me this and the second he bought
me this everything took off for me I
loved it I I had fun with it you can
tell like I enjoy this stuff like I
light up like like a Christmas tree like
Tweety Bird like I enjoy this stuff I I
love using technology and that was my
passion one of my passions I guess but
this changed my life th this this box
here and the original ones if you open
it this is not an original one but if
you open it Steve Jobs and his whole
team signed everything and this is I
used to put my mouse here I had a Velcro
on the side I still do that actually
under the table with other stuff yeah
um you can see all the all the baseball
stuff and everything yeah so anyway this
thing here changed my life and so it's
fitting that we now talk about think
different you know what I'll do is I
I'll leave this dude up here with me
actually I'll put it back here because
that camera won't work all right so so
think different is the title of of this
one here and I want the glare to get in
your face
there good okay think different
and I used a product code called Adobe
Dimension to make all this stuff if
you're curious it's easy to use I can
show you if you care all right so think
different so lesson number 90 we're
almost done is be a contrarian and and
watch your net worth
sore um if you buy the same stock
everybody else buys you'll I've said it
before but you won't make money in the
long run because who's the incremental
investor to push it higher you got to be
contrarian and just be aware of bubbles
they they occur and hundreds of years
ago in Europe there was a tulip tulip
bubble uh and everybody chased the
momentum and kept buying these tulip
bulbs which kept going up in price an
insane amounts um and if you weren't a
contrarian you you lost your shirt and
human nature repeats itself OB all right
next up is big companies cannot
innovate and and I'll always bet on two
girls or two guys in a garage to change
the world uh instead of a big company
always
always small groups of people can always
change the world always always always I
think it's a competitive advantage and
Jeff Bezos is the way he runs Amazon is
he won't let any meeting take place uh
if more than two pizzas are required to
to feed the room that's why Amazon's
still very successful they're big but
they kind of run like a
startup big companies cannot innovate
remember that to the same extent uh
especially I should say if a Founder
leaves I should I should correct that
yeah if a Founder leaves especially
because after Steve Jobs left apple as
much as I love Apple what have they
done you know they they they made a
watch which is doing okay they don't
publish number of watches they sell
because they're probably not selling as
many as they thought they should have I
don't know I I still don't know what the
killer app is for this thing I've I've
got it or I put it aside here actually
it's over here um I wear and I met
Johnny IV um at um San Francisco Moma
dinner events we were honoring him um
and right when before this thing came
out and I said to Johnny I talked to him
uh and he's the the guy used to the
British dude with a short hair with with
a British accent he speaks good in all
of us nice guy very serious though I
asked him I said what's the killer app
for this and he said we don't know yet
but perhaps the haptic feedback which by
the way is just vibration that's what it
means but he sounded really smart by
saying haptic feedback he said said
perhap that aptic feedback will be a way
for families and I enjoy it I I have the
product but he said it's a way for say a
husband and wife they're in bed together
and not that but there's a newborn baby
in the middle sleeping with them and
um the husband gets up or the wife
whatever to go to work and if the alarm
goes off it wakes up the baby it's
disaster so this is another way to wake
you up whatever because it vibrates on
your wrist but he didn't know what the
killer app was at the time but but since
Steve Jobs go has moved on they haven't
really done that thing anything too
radically different like they made a
bigger iPad a thinner iPad bigger iPhone
a cheaper iPhone um yeah so anyway I I
don't think that big companies can
innovate as much uh if if the founder
has left so don't don't ever
feel intimidated by a big company
because don't forget that Apple was
basically Steve wnac and Steve Jobs in a
garage taking on IBM successfully
yeah yeah so there it is there it is the
computer changed my life yeah yeah all
right and I'm going to show you this
commercial to you now um this commercial
you're about to see was only shown one
time in history it was shown in 1984
during the Super
Bowl and 1984 is title of a book by a
brilliant man uh who wrote Animal Farm
um the man's name is is George Orwell
about an awful future where we're slaves
to the government whatever and so what
happened was this commercial was only
shown once and it was 1984 during the
Super Bowl cost a million dollars to
make and Ridley Scott was a guy who
directed he did
Gladiator as well as Top Gun um and um
it was brilliant it was brilliant and as
you watch it obviously you'll know which
character represents apple and which
character represents big blue or
IBM uh and the woman actually that that
um represents Apple um was uh Sylvester
Stone's wife at the time so so check it
out I hope you enjoy this and while you
watch it just remember that one person
or couple people small groups people can
destroy a big company today we celebrate
the first glorious anniversary of the
information purification directives we
have created for the first time in all
history a garden of pure ideology where
each worker May Bloom secure from the
pests pring contradictory
thoughts unification the Ws is more
powerful a weapon than any Fleet or Army
on Earth We Are One people with one will
one resolve one
cause our enemies shall talk themselves
to death and we will them with their own
confusion we shall
profail on January 24th Apple computer
will introduce Macintosh and you'll see
why 1984 won't be like
1984 it's pretty
powerful okay next up is the most
important chart ever made okay um and I
know I've talked a lot about a lot about
a lot of important things so far but
this is the most important thing okay so
everything I've talked about so far is a
bit important and we've seen a lot of
charts and business this one is crucial
please pay
attention okay here it
is right here we have pie I've
eaten and right here we have pie I've
not yet
eaten no I feel like that was Phil dumpy
from Modern Family I I feel like that
guy people used to say that that they
remind me of of I remind them of a Phil
dumpy that the father from the dad humor
stuff from Modern Family okay I'll move
on okay that was a joke all right the
real number 92 is this ready this is
good this is
powerful form your own opinions dummy
all right and I'm saying dummy with love
in my heart I don't want you to rely on
anybody else's opinion I want you to
rely on your own opinions always you
know you you might think you're a cat
adorable cat like that you look in the
mirror you're not you're a ferocious
lion right you're you're you're king or
queen of the Jungle nobody can touch you
Vincent Van go said if you hear a voice
in you that says you cannot paint then
by all means paint and that voice will
be
silenced Arthur Ash great tennis player
um he said one important key to success
is
self-confidence an important key to
self-confidence is
preparation over prepare for everything
dude everything and that will help with
your confidence big time if you prepare
more than anybody else does for a
presentation or a sports match or
anything in
business you're going to enjoy it and
you're going to kick ass every battle is
won before it's been fought I think
therefore I
am next up Elanor Rosevelt oh this is a
good one Elanor Roosevelt um said you
wouldn't worry so much about what others
think of you if you realized how seldom
seldom they do it's powerful and if you
guys want you can do a screen print and
all these too let me go back a couple
screens uh if you want take a a screen
print um I'll go through it fast don't
worry so take a screen print here
whatever I'll give you three seconds to
do it next one here and you can put this
on your iPhone or Android handset as a
whatever um and then one more
here there we go and Elanor Roosevelt by
the way she also had another great quote
which was something along the lines
of they're going to criticize you anyway
see might as well just do
it
okay oh I love this picture this one's
awesome look how adorable that cat is
you yourself as much as anyone in the
entire universe deserves your love and
affection Buddha you got to love
yourself mark Twain he's great he said
20 years from now you will be more
disappointed by the things you did not
do than by the ones you did do so throw
away the bow lines sail away from Safe
Harbor catch the trade winds in your
sale explore dream
discover brilliant
brilliant all
right so form your own opinions
place all right number 93 is take that
walk I was inspired by gandi with with
the Salt March uh and I actually tried
to um I tried my best to find one with
with a lot of people following it cost a
fortune like I got a lot of these for
free the royalty free but there's one
that cost $100 I was tempted to I didn't
I didn't pull the trigger but but great
man great man
but so Steve Jobs used to go on these
long walks every day at 1 o00 and I do
it as well and I I put it on my my
schedule a lot of times take that walk
and when you go for a walk it helps you
to think differently it helps you to
release serotonin it's it's like when
you exercise when you feel like crap and
then you do a little bit of Weights
whatever or exercise it releases
serotonin in your brain makes you
happier and this thing rewards this
thing and a lot of my best ideas you I
think about when I'm walking you I
written entire courses on long walks I
used to take 12 to 14 hour walks by
myself uh and just it was life-changing
and it's fun too you can bring some
tunes if you want classical music
whatever um and then just go to a
Starbucks or Tim Hortons or coffee shop
like that whatever it is um and just
just collect your thoughts yeah you'll
allow you to kind of get outside your
own body and see the forest from the
trees and where you are in life and
where you want to be
yeah all right next up we've got passion
for platforms that's a road
obviously so the best typ type of
business models you can create are ones
where
you you own the road and cars go on the
road and you can charge the cars or the
toll boost kind of like Facebook is a
platform for social media I don't trust
them um it's amazing Facebook actually
doesn't publish anything but they make
money by publishing other people's stuff
cuz it's a platform they're a tollkeeper
Airbnb who would have thought that the
most important Hotel company in the
world wouldn't own a single
Hotel they're
platform same thing with Uber who would
have thought that the biggest taxi
company in the world now Uber doesn't
own a single taxi they own the platform
that's how I want you to think about
business models because once you own the
road then you can charge the car so to
speak and you get other people to be
incentivized to populate your platform
it's brilliant eBay's done it Microsoft
did it with Windows iOS Google it's
amazing it's
incredible all right next up we have
don't respect tradition respect
Innovation I was trying to be Innovative
here as much as I I could
um everything is going to be disrupted
and product Cycles are getting shorter
and shorter and shorter now and
disruption is happening faster F faster
faster um but just don't don't respect
tradition I'm not saying you be be a
jerk whatever but just always question
everything every product can be
disrupted you know Microsoft Windows
used to be the most dominant operating
system platform on every device
basically and then Windows CE never
worked like Microsoft really should own
the uh you
know the smaller form factor operating
system Market they don't they don't
don't respect tradition respect
Innovation always always always yeah I
had a lot of fun making that slide all
right so please go to your workbook and
click on 16 uh on the cover page number
16 um and then spend three minutes as
always please writing down notes on how
you can apply the lessons in section 16
to enhance your career you got three
minutes go
[Music]
section
17 it's crucial to find your passion ubu
it's a little cloudy but what are we
looking at there number 17 U you we sa
The Best For Last here
okay
so I want you to be honest and speak
from the heart always just be
yourself you know people might not
remember what you said but they'll never
forget the way you may them feel that's
a great quote from Maya Angela but just
be you man just be you don't be a robot
don't be data from Star Trek you know be
Kirk just or Ursa just be yourself and
and when you're up there on stage stage
if you mess up whatever you ever see
somebody on stage and they kind of mess
up a bit and you start liking them a lot
more because they're a real
person you kind of like that just be
yourself don't give a damn anyone
thinks you got this far in life and your
family and friends love you for being
you so why try to be somebody else you
know when you were younger in school you
you were yourself everyone loved you
then you start working you get older and
you're in the workforce whatever
and you're not being
yourself why what's the point do you
know that when a senior executive walks
by you in a big company and if you if
you suck up to
them or if you're not
yourself do you know that they don't
respect you more for that they lose
respect for
you and even worse your colleagues hate
you for it just be yourself it's too
hard to try to be somebody else
anyway and it's Dr SU said the great
thing about having kids is when you read
them books at night sometimes I feel
like the author of the book is is
talking in two languages one to me and
one of my kids you know it's like the
Simpsons it's so brilliantly written The
Simpsons when I used to watch it my
parents were around my parents would
laugh every now and then when they were
half paying attention because it was
written at a different level they quote
old old movies and stuff whatever but Dr
Seuss he
said those who mind don't matter
and those who matter don't
mind just be yourself everybody else is
taken all right next up is listen to
your spouse they love you they fell in
love with a certain person that was
themselves and that person might have
changed a bit go back to being you
listen to your spouse they will help you
they'll help you a lot they'll be your
your Senate your sober second look when
you have an idea that you're not sure if
you should pull the trigger on so to
speak career-wise you know sometimes you
you'll look to get advice from lots of
people and you forget that your life
partner the one you can trust most in
life is right beside you remember why
you got married in the first place you
know only only my wife can tell me that
I'm wearing a shirt that went out of
style 8 million years ago I thought
plaid was still in in style it's not
apparently or if I've dyed my hair too
dark getting better now but it used to
be a little bit too dark times
um listen to them listen to them yeah so
there's that guy too he looks kind of
cool it's funny all right ubu listen to
yourself next up don't let anyone rent
space in your
head don't ever be somebody else's
prisoner don't give a damn what they
think about
you because as you become more
successful they're going to backstab you
anyway and remember unjustified
criticism is nothing more than a
disguised
compliment get them out of your head F
them those who mind don't matter and
those who matter don't mind I had to say
that one again don't let anyone rent
space in your
head live your life to make yourself
happy don't live someone else's life to
make them
happy all right next up we've got take
time for you damn it
yeah you got to schedule time for
yourself like when when you make the the
one pagers um and you can always
download that again
from I'll tell you in a second it's kind
of complicated the link but I'm going to
show you the graphic in a minute but
take time for you like I don't know if
you're stressed out like schedule time
in for you to
unwind and binge watch Curb Your
Enthusiasm if that makes you laugh or or
I don't know rent that movie you've been
dying to see for a while um or take a
day off from work and don't go because
you're mentally drained take time for
you take time for you schedule time for
you otherwise you'll burn out and what's
the point it'll make yourself happy and
if you don't laugh every day you got to
find a way to laugh every day what made
you laugh when you're younger like when
I started today's lesson today's uh
lecture I sat in that chair
that made me
happy put yourself back in that
situation remember the trigger point the
trigger point is an event that occurred
in your life that made you so insanely
happy that when you think of it again
shiver's just thinking about it and this
this one here this is the Jose batia one
here and by the way if you're
curious these here are rookie cards for
Dave Steve uh and um George Bell another
great blue J player and I have velcro
because I put them I have man cave I
built out the Attic by myself it's a
hack job I don't give a damn it's fun I
learned a lot too and I put these all on
the ceiling every blue jay card so
anyway don't grow up
people okay just be the happy you you
were years ago you be you take time for
you yes I collect baseball cards still
oh one up I love it I love video games I
I love playing Mario when I was a kid is
it Mary or Mario I always forget and now
when my kids ask me Daddy can you help
me with Super Mario Galaxy or Super
Mario Odyssey is a new
one ow don't pull my arm too hard I'll
be there in a second and help you I love
it I love it but I wrote here you're
you're never too old to start over
you're not you're not um Colonel Sanders
he actually used to live in my hometown
in Miss Saga uh which is just outside
Toronto which has a bigger population Mr
Saga in San Francisco but most people
don't know it um but Colonel
Sanders he started uh KFC and it's
interesting it was actually for
marketing reasons they rebranded
Kentucky Fried Chicken to KFC to
deemphasize the the letter f for Fred
but when um Colonel Sanders he failed a
lot in business his entire life then he
was
65 way before I was born he was 65 and
he started KF see and he made it huge he
did really really well so you're never
too old to start over and people today
are living 26 years longer than they did
back in the
1950s so if you're 65 you're
not you're
39 and you're never too young to change
the world as well look look at the
Beatles I've actually got them can you
see it up there yeah at the top there
awesome Beatles up there that's Abby
Road and by the way oh this is awesome
the reason why um the reason why they
did that album cover and it was so
Innovative at the time because it was
the first album cover without the name
of the band but they were the most four
recognizable people on on the planet but
I gotta I gotta go off script and get
this but they were going to go to Mount
Everest because this is going to be the
Triumph their last big album uh ended up
not being their last album and then what
happened was they uh I don't know life
got in the way and John was spending
time with Yoko and Paul was spending
time with Linda and whatever and they're
like screw it I don't want to go to
Everest that's a lot of work man so the
name of the studio they were recording
was called ABY roads and they walked
right outside Abby Road and you're like
screw it let's do it let's just take a
picture here let let me get I I want to
show it to you so the Beatles And I have
to talk about this CU you know they're
The Beatles but they did all their
Brilliance in their 20s in their 20s
unbelievable so if you think you're too
young to um change the
world these guys did it in their 20s in
their 20s it's it's
unbelievable and by the way if you're
old older like
me and you're you you you always wanted
to start a rock band f it do it now
you'll be the first 80-year-old rock
star someone's got to do it we're living
longer anyway you're not 80 or 60 54
yeah all right so um I want to go
through this here quickly I want to show
this to you all right so Abby Road it's
because it's cool and we're going to
study this in marketing but I have to do
it now I just have to I I'll show it to
you here actually what what what you've
got here is they went outside and they
took a picture and they learned that
controversy sells in marketing okay so
what they did was this there was a rumor
that Paul McCartney was dead there was a
rumor he was dead um in fact if you
listen to the end of Strawberry Fields
and you play it backwards it says uh I
buried Paul um although John Lennon said
it it actually says cranberry sauce it
says I buried Paul they're messing
around with the media and and and there
was a rumor and then what happened was
that rumor spread for a long long time
and here in Sergeant Peppers there's a
patch on
Paul's shoulder here you see this I got
to make sure this the lights up there
okay good hold on right there and people
thought that said
OPD but it actually like officially
pronounced dead OPD that's actually op
yeah you know me op is Ontario
Provincial police op because I used to
live in the province of Ontario we used
to call them Ontario Party
Poopers and then um right here and I
think this is the best one to show here
let me get it right because this this is
fascinating check this out this is cool
being controversial helps you sell like
Mark Ben off damn it okay here we go so
you can see here this is a a funeral
procession uh and so John Len In White
there okay and he's the priest then
you've got uh Ringo Star the drummer
he's he's uh he's wearing he's the Paul
Bear the guy that carries the the coffin
then in the back you got the gravedigger
which is George Harrison um and then
you've got Paul McCartney who's in bare
feet um smoking see the cigarette there
in his hand signal uh signifying death
because they even knew back in the 60s
hey man smoking is bad and if you look
closely this here is a Volkswagen be
Beetle it's reverse here right right
here Beetle it's clever and the license
PL if you zoom in It's probably hard to
see here but it says um 28 if meaning if
Paul McCartney were alive he'd be 28
they were playing around with it but
controversy SS maybe I have to hold up
here and and Matt you can zoom in if you
want there we go yeah yeah anyway so
that's pretty cool and even on the back
people thought this guy was a a skeleton
or something whatever it's pretty cool
pretty cool so um it was neat it was
name yeah yeah so and initially with
this album they wanted to put um which
is oh my God it's genius they want to
put it in a paper bag uh George Bart the
producer did U because they uh they
thought they were G to get sued by
people here Bob Dill and everyone but
whatever little bit off topic there but
interesting nonetheless I got to pull
this over here because we're going to
talk about this in a minute all right
we're still recording
great yeah so you're never too old uh to
start over again right and just remember
that that uh John Lennon song starting
over um and I actually met Annie litz
who took the the picture of John lennin
actually uh on and I got to show you
really quickly because I met her she's
the best photographer of the last
century she's amazing and she was at a
benefit just around the corner here um
that I went to and I got to meet with
her and she's amazing but let let me
show you actually so any lits and
there's a reason I'm showing this okay
any
lits I asked her also like I do with
everybody why why are you successful and
she had some unbelievable things to say
uh but you've seen a lot of her her
pictures right so um yeah Leon DiCaprio
you you've seen the cover of an Fair
Demi Moore and all that stuff there she
is there she's
wonderful Star Wars she the last oh
right before my goodness before she
passed away that's right just amazing
pictures but I asked her why are you
successful and she said because her um
my favorite actress in history here she
said because when I was
younger my my father was in the Army and
we moved around all over the world and
all over America and so I spent my youth
in the back of a a station wagon a car
and I kept I saw America through a
different vantage point because I was
looking outside the window and that
window was a metaphor for a a frame for
a picture right is that right like that
yeah yeah a frame uh and so she thought
saw things differently uh it let me show
you um I'll show you the John lenon
picture she she she took actually uh on
the day he died and she my God this is
brutal but the day that John lenon was
shot
um she did a photo shoot okay and she
was working for Rolling Stone at the
time H and and she took um like this
picture here right is is was one of
that's yokono and John lenon obviously
it it initially um I'll just show you
the these ones here so initially Yoko
wasn't supposed to be in the photo shoot
and John said no she has to be and I
only agree to do this photo shoot if you
put Yoko on the cover of the of the
Rolling Stone magazine with me uh and so
what what she did was um this is it here
yeah um this is this is the cover here
yeah so what what happened was uh he was
some some jerk named Mark David Chapman
um
took away John Len's life with with with
a gun at the Dakota on the upper west
side in 1980 I think and then after the
guy shot him shot after he shot lennin
he was leaning again not show you that
picture there sorry I'm G to scroll down
he was leaning against uh a lamp poost
waiting for the police to arrive reading
catcher in the Ry yeah out there I know
but um oh and so the editor of Rolling
Stone of course they wanted to put John
lenon on the cover with something along
the lines of
the the day the music died or something
um and um just John Lennon and and he
said absolutely not yoko's got to be
there as well I I promise promis John
Lennon yeah but she showed a couple more
pictures how she saw things differently
like she took a picture of Nixon um when
when he was
uh no longer the president of the United
States and for those you don't know
about this Richard Nixon used to be a
president who was no longer he was
booted for lying about something yeah um
and so she showed the picture and she
told me how she she wanted to think
differently from from the peer group uh
from other people and so she took this
picture here and everybody took the
picture of of Nixon going I'm not a
criminal when he left for he went in the
helicopter um and you can Google that if
you want but here's a picture she took
which was pretty cool
man and she saw she waited until Nixon
was in the helicopter leaving the White
House launch she was there uh there's
the washt memorial right there uh and
she took a picture here of these these
three dudes here putting their hands in
their hat so that that hat didn't blow
away which is pretty cool so
anyway yeah pretty interesting pretty
interesting but I had I had to pull the
Beatles into that it's kind of cool it's
neat I love the Beatles yeah all right
let's move on now number 101 frustration
leads to
reinvention and I had to end with my
favorite Pixar movie ever with the best
soundtrack ever uh the movie Up
um yeah yeah where where you had this
this this older dude whose wife passed
away of sad grumpy old guy
and he and a young guy you're never too
young to go on a great journey and
you're never too old to start again and
they find themselves they find
friendship they they meet Kevin the bird
they they they see a dog who's just like
me who goes
squirrel yeah so anyway yeah frust ation
leads to to reinvention and and I and I
finished off my book there with I think
it was on the last second last page with
frustration leads to breakthroughs
frustration leads to
reinvention find your professional
passion and end your
frustration welcome welcome to the new
you welcome to whatever your name is
version
2.0
welcome all right so please go to your
workbook and click on number 17 meaning
section 17 which is on the second page
of your workbook
okay then I want you to spend three
minutes writing down notes on how you
can apply the lessons in section 17 to
enhance your career ubu take three
minutes to do this now please
[Music]
okay homework time which isai Skai I
think in in Japanese right homework in
addition to writing the quiz uh for
today's lecture like you do with with
all lectures please use the
contents or or many of the uh the 59
lessons that you document today in your
workbook uh and and apply them to your
daily schedule template meaning this bad
boy here this thing here okay uh and you
can download the daily schedule template
in several different document formats
from this web address here all lowercase
as
always Heron ventures.com
lowercase remember
pg-1 D1 D1 there's three ones there okay
three- 1-1-1 one uh and like you did
last class I want you to alter the
structure of this so that it
incorporates a lot of the 101 goals or
or lessons that you wrote down um so
that you can create your perfect life
and your perfect daily schedule
yeah we are now done with today's class
thank you