Unknown: So you just wrapped up a Facebook Live and delivered
someone great content. But now what? How can you reach a wider
audience by repurposing that Facebook Live? We'll go over
four ways in this video.
Hello and welcome. My name is Nick Palkowski. And on this
channel we talk about how you can use video and live streaming
to grow your business. So I'm a big fan of live streaming. But
what can you do after that stream has ended in order to
help continue to reach more people and really grow a wider
audience. We're going to cover four different ways here in this
video. The first is to add that video to YouTube. Now this may
seem like an obvious one may seem like a very simple one, but
I see a lot of people messing up in the way that they do this. So
let's say you're going live on Facebook, and maybe your
Facebook stream. You have some time at the beginning where
you're interacting and engaging with people. Maybe you use a pre
show countdown or something Similar to that, one of the very
first things you're gonna want to do is you're gonna want to
make sure that you edit and adjust this video to be more
effective on YouTube. YouTube is a spot where you can continue to
get replay viewers see Facebook is excellent for engagement.
That's really what and kind of that relational aspect of that
is what Facebook is really good at it, where you're getting lots
of people commenting, lots of people engaging. But then
honestly, after about a week, that live stream on Facebook is
not really useful anymore. It kind of disappears after about
seven days or so. And very few people are ever going to see it
after that. However, on YouTube. Because of the way YouTube is
structured because of the search capabilities. Bad video has the
opportunity to live on for months and years after the fact
still getting views consistently day after day after day. If you
do a few things correctly with this, you're gonna want to think
about how you create that Video for one how that videos kind of
organized and structure, but also how you go about optimizing
that for search and for other things on YouTube. And that is a
completely different video, I will be recording a video around
YouTube SEO here in the future. But that's something I just
wanted to make make you aware of. So what you're going to want
to do is you are going to want to once you and your live
stream, you want to go ahead and record a new hook, possibly
something that because you want your YouTube video to catch
people right away. So once you record that new hook, then you
might jump in and record a little bit of an intro or a new
intro to that video. Maybe something like recently I did a
training. Let's jump over to it. Second way you can repurpose
some of that live Facebook Live video is to actually create
social media content and this is going to be more of going in and
finding those sound bites within that bigger training. So you
might have had a 2030 minute long Facebook training maybe an
hour long, maybe multiple hours long. What can you Go in there
and find those 32nd clips. You know those great pieces, those
great little sound bites those moments that really hit home and
then create short little videos with that this is where you can
go and create like a square video with texts underneath it,
and some branding around the sides or you could even even
going beyond just creating videos from that you can go
ahead and pull out specific quotes, and then create a
picture around that quote, but it's a ways to find those sound
bites is you going back through your video, or maybe knowing a
few of the key sound bites that you did hit and then repurposing
those bytes premium down into more digestible content made for
social media, whether that's in a square format for like
Instagram videos or going in the story route and creating more
story content from your Facebook Live video. The third thing you
can really do is to actually go ahead and create a blog post
from that live training from that Facebook Live video. If
you're Putting your video up on YouTube, I highly recommend you
always caption things. So you're gonna have that transcript there
for you already most likely, if not, you can go send it off, do
something like rev.com to get a transcript made. And then what
you should do is actually go through and edit that
transcript. For a blog post, you don't just want to throw out the
actual blog posts up there, you know, throw up the transcript as
a blog post, one thing you're going to find is when creating
content for another platform or report repurposing a Facebook
Live video, you're going to want to readjust and redress it and
kind of create you created in a way that it's more natural, more
native to the platform that you're repurposing it for. You
don't just want to grab it from one place and throw it into the
other place. It's not going to work as well when you do things
that way. So that's why I highly recommend, use that transcript
as a guide. The thing go in there and really edited to be
more of a blog post. Type format, whether that's a list
format, or something that has at least a much more scannable app
for that reader for that viewer, so that they can just read that
blog post, get the information that they need. And then that's
going to be a great way to repurpose that Facebook Live
video. And in fact, you can also go ahead and embed that Facebook
Live that actual video piece in that blog post as well to give
people even more context around what you're talking about. The
fourth thing that you can do is really go ahead and create a
podcast. From that live video. This is going to be a great way
especially this and the this is the one thing I do want to
caution you if you're going this route, if you're very visual in
your Facebook Live, like if you're showing things on screen
or you're talking about like holding something up and
specifically talking about it. You want to be very careful with
doing that because that's not going to translate to an audio
only format. So as long as you don't do that, you can
definitely use your Facebook Live video for a podcast,
repurpose it as a podcast and release it out into the world
that way. One thing you'll want to consider is, if there's a lot
of back and forth engagement with your audience, you might
want to chop those pieces out. So it's just the pure content
that people are getting. Or maybe you want to leave it in,
you can test either way. Or try both. and see which works best
for your audience. Some of it's going to depend a little bit on
your, on your Facebook Live Stream, how that goes. And then
as well as what type of podcast audience you're, you are
reaching, I highly recommend you consider turning your Facebook
Lives into a podcast. That was four ways that you can go about
repurposing your facebook live stream into other ways to to
reach a wider audience. If you want to learn more about
Facebook Live, go check out this tutorial. It's a full tutorial
on the Facebook Live producer. I go in depth and talk you through
everything that you need to know in order to get up and running
on a Facebook Live Stream. And it's something I highly
recommend that a lot of businesses really start
considering doing because more people are going to connect with
you that way. So Until next time, be sure to hit that
subscribe button so you don't miss our next video and I'll see
you in the next one.