Hi everybody, in this video you’re going to be learning how to grow an email list FAST
using a simple Mailchimp Pop-up form on your website. According to Aweber it’s possible to
increase email subscribers by up to 1,375% using a pop-up form. It’s a free tool that anyone can use
provided they have a Mailchimp account and it’s quick and easy to set up. If you’re new to this
channel I’m Nicky Pasquier, I’m a Canva Certified Creative and a HubSpot email marketer. I’m
passionate about helping small business owners grow their businesses organically online - so
that’s no ads! - using some of the best marketing tips, tricks and tools. So be sure to subscribe to
my channel and turn that little bell notification on so that you’re the first to know when a new
video has been published. So let’s now hop over to Mailchimp and get started with the tutorial.
Start at your Mailchimp home page. Go over to the left hand side tool bar and select ‘Audiences’.
Select into which email list you want to collect your leads. You can select your correct list by
clicking on the ‘Audience’ menu, clicking on the downward arrow and selecting your chosen
list. Once you’ve chosen your List you want to go over to the right hand side and select
‘Manage Audience’. Click on the downward arrow and find ‘Signup forms’. You want to click
there and then scroll right down until you find ‘Subscriber pop-up’, and you want to select that.
And here is your Pop-up Form Builder.
Start customising your form by clicking on one of these menus.
I’m going to start by clicking on the ‘Style’ tab.
From here you can select whichever font you want to use.
You can choose a font for your headings and your paragraphs.
You can use your own brand colours for your headings, paragraphs and labels.
If you know your own brand colour hex codes you can copy and paste them into this box here.
Select whether you want to use small text, medium text or large text. Go back to the menu
and now choose your pop-up form layout.
At this point I really need to draw your attention to the fact that some forms do not support GDPR
marketing permissions. So if you scroll down the layout options you’ll see which ones do
support GDPR permissions and which do not.
So for instance this one does support GDPR, this one does
but this one does not. And generally speaking it’s the slide-in forms which do not support GDPR. So
please be really careful about which forms you use if you need to add GDPR marketing permissions.
I’m going to select this form. I’m just going to scroll down a little bit. And
if you’re using a brand new email list you’ll need to select your GDPR permissions
and I do recommend that when you set up a new list you do this first of all. Hover your mouse
over where it says ‘Marketing Permissions’ and click once. If you’ve not already done so you’ll
need to customise those marketing permissions by going back to your list settings page.
Mailchimp has already populated some of these fields but I’m going to make it
absolutely clear for my subscribers that these are GDPR Marketing Permissions.
You can add a further description in this box here. And then you can see your ‘Marketing
preferences’. I’m not going to advise you what to put in these marketing preferences so if you need
some expert help and advice go to a site such as www.GDPR.EU and you’ll find all the help you need.
Scroll right down to the bottom and click on “GDPR and Email”. And you’ll find probably everything and more than
you need to know right here. So I’m going to put in here Canva Tips, Mailchimp Tips
and Promoted Offers. Once I’ve done that I’m going to save my GDPR settings.
And now I’m going to go back to my pop-up form, refresh the page
and I can see here that my GDPR permissions have been pulled through into my pop-up form right here.
Now that we've got the boring bit over and done with we can start having a bit of fun!
Upload an attractive image to the top of your form.
Just click on this button here and select and image from your Content Studio.
You can customise your image by hovering your mouse over it,
you can replace the image, delete it or click this button here to change the way the image looks.
If you don’t have a product image to upload my top tip to you would be to go over to Canva
and create a really eye-catching graphic. Although Mailchimp doesn’t tell you this
the correct template size to use to fit this space perfectly is 1280px X 518px.
Once you’ve created your graphic all you need to do is click on these three little dots at the top right hand
corner of your Canva toolbar, find the ‘Share’ section, click on these three little dots here
and find Mailchimp. And if you’ve not done so already you can connect your Mailchimp account
with your Canva account and transfer any of your Canva designs directly to Mailchimp. If you don’t
know how to do this don’t worry, I have a tutorial already set up to help you. I’ll leave the link in
the End Screen and also in the description box below so you can check it out later. All I need
to do now is locate my Canva graphic, select it and upload it to my template. You can edit your
Call-to-Action text by hovering your mouse over the block, deleting the text and adding your own.
Customise the text,
add your own colour and customise the size. Change the alignment and you can even add a
link. Next you can select what information you want to collect from your form. So the email
address obviously is a default field. You can add some more fields by adding on this ‘+’ button.
I want to collect a subscriber’s first name so I’m going to click on that button. Customise the form
field by hovering your mouse over it and clicking on it once. You can add a label to the form field
such as ‘First Name’. Make this a required form field by toggling this button to the on position
or if you need to add a description. If you want to get rid of it altogether just click
on ‘Remove’. To reorder your form fields just click on these side arrows right here.
You can go ahead and add as many from fields as you want
but my advice to you is not to ask for too much information at this stage
because you don’t want subscribers losing patience and clicking away altogether.
Once that’s done scroll right down to the bottom of your pop-up form and you can customise the ‘Subscribe’ button.
You can also add a Disclaimer or a note at the bottom.
Scroll back up to the top of your form and you can even add a success message. So once
a person has clicked on your Call-to-Action button this will be the message that they see.
But please note if you have a double opt-in enabled your audience will not see this message.
And now for the really fun part! You’re going to connect your pop-up form with your website.
So you need to click on ‘Connect Site’. What we’re going to do is we’re going to generate a
code snippet. Please don’t be afraid of this, it is really simple and Mailchimp provides you with
all the guides necessary for you to set this up. So you'll see if you have an e-commerce store
you can check out the integrations that Mailchimp provides. So scroll down to e-commerce and find
the integration that is relevant to you. There is also some handy guides to help you connect your
pop-up form to your website. So click on the link here. If you have a SquareSpace website like me
you’ll find a step-by-step guide here. And you’ll also find a guide for Wordpress.
Going back to the form all I need to do is enter my website URL. Now I’m going to click on
‘Get Started’. And this is the code snippet that I need to copy and paste into the section of
my website. Once you’ve done that click on ‘Check Connection’ to make sure the code snippet has been
installed correctly. Once that is all done you are ready to publish your pop-up form. Go to the top
RH corner of your toolbar and click ‘Save Changes’. Now toggle this button here to the
‘On’ position. Last but not least click ‘Save and Publish’. And that is all there is to it.
So now you have a beautiful pop-up form on your website which will really help to boost your email
list growth. If you do go ahead and design your own Mailchimp pop-up form please let me know,
I’d be really interested to find out if you see a sudden spike in your email list growth.
If you enjoyed this tutorial please do give it a 👍🏼 because it helps me to grow my
YouTube Channel. Check out my growing playlist of Mailchimp tips and be sure to
check out how to integrate your Canva account with Mailchimp. That’s all coming up on the End Screen.