Hey guys I'm Bree to customer success lead here at Wishpond and I'm gonna teach
you how to create a sweepstakes
okay so to create sweepstakes once you log into your account or if you
don't have an account sign up for a free account at wishpond.com
go to create a contest and click the sweepstakes
next to be brought to choose one over our forty different templates
and they're all optimized for conversions
and they all have different layouts so choose which one
is most suitable for you and we're going to use the tropical template
so in the template you can just click on and if the areas you want to edit
add your texts, add your images it's really simple to edit
and they already tried and tested templates so they're gonna help boost
participation on your campaign
so first let's add our logo, so I'm gonna remove the placeholder
just highlight it click Delete upload image file and have already uploaded the
images
my file library but you can upload files or drag and drop your images
click insert image
and I'm out right click this image properties and just make it smaller so
100 pixels of and it can resize
brightener ok and I'm also gonna put in image of the prize
some I'm gonna give away a dinner for two at Cici's Pizza
so upload image
and answer your image. So here's a picture up of yummy warm hot pizza
and I'm gonna be giving away a dinner for two
okay so below that include your details so your headline and the details on how
to enter your contest.
So, I'm just gonna remove that and I already have my details
here and
my headline says enter to win a free dinner for two
worth fifty dollars so the elements you want to include in your headline
are a call to action so enter to win
tell people what to do right away using the word free is a great way to boost
participation
and because people see the word free and they automatically want to see you what
they can enter to win for free
and then a dinner for two worth fifty dollars so what the prizes about the
value of the prizes
if you can include both the prize and the value that's a great way to boost
participation
so people know exactly what they're in for. Below are the steps to enter so how
to enter
and enter your email, enter the sweepstakes so is just
two-steps use bullet points to describe the steps to enter
you can use our text editor here to make any bullets and format your text
I am and then when a complimentary dinner for two including drinks and two
appetizers
when I will be drawn on July 5th 2013 it will put
at 12:00pm. So put a date and time
on which their winner will be chosen on
because this helps legitimize your contest
and below here we have a link to the menu check out our menu here
this link you can't really see it so I will make it
white, so now you can see that.
So that's a hyperlink. So to make a hyperlink if you want to link to your website if
you're a contest rules and you put the rules and a page on your site or on a
Wishpond landing page
that's totally fine, just highlight your text that you want to hyperlink to,
click the link icon and then just put the link to your website
so this is the URL too, Cici Pizza and click OK.
And over here
I'm gonna put a headline at the top
enter below for the chance to win
this is a good directional cue and win a dinner for 2
just as a reminder what it is that you are gonna win.
Save, ok? And on the entry form here
if you click this you can add entry form fields
so asking for first name is quite common
You wanna keep your steps to a minimum that it's really easy for for people
to enter
you can put character limits, you can make it a required field
so it has an asterisk or you can show the character count if you want a
certain amount of characters that they
write and asking them to option to receive emails is also quite common
and you can make that optional that they don't have to opt in to receive
emails
and and the can still enter and then City, Country, phone number and put
in all sorts of
at different farm field, so multiple checkboxes, checkboxes paragraph, text
multiple-choice, file upload,
drop-downs, and you can get creative with it.
So if I'm gonna rearrange anything I can just drag and drop it
and to edit your CTA button click the CTA button see our call to action
and instead of just saying enter put enter sweepstakes
or enter giveaway or enter to win a dinner for two
just to make it stand out more you can change the color to any color you like
and we'll save that.
If you wanna change the background color when the background style you can add
different colors here upload images and
get creative with that and below here and I removed this
text that's for a customer testimonial if you want to add that
you can add your address at your location that helps build trust but
just for simplicity of this contest I'll leave that out and you can add
CSS and Javascript to change the design and layout in here just copy and pasted
in there.
You can create a/b split test of your sweepstakes, so depending how long
you run it
you might wanna run some tests see what helps boosts participation
I'm so what you could do
is create one variation of your page in which you change one thing on your page
that you think will help
improve participation so for instance if I change the CTA
button color from orange to pink
that might help boost conversions for whatever reason
I may be attracting them more the color contrasting might be better for people
and you can run that page against the original and see which one performs
better
and choose a winner and only have that showed.
I'll just remover this variation for now and we'll just have the one page run.
And you can also preview what it looks like on different devices so desktop, mobile,
tablet, Facebook and Twitter, so
the templates are all responsive and this is really great when you run your sweepstakes
because you want boost conversions, you wanna make sure it's really easy for people to
enter so some of which gone mobile its already optimized for conversions and
you can see the design and layout changes
so that its easy for someone to ensure they don't have to zoom in on the screen
and figure out where their first name entry field that's to be entered
it's just ready to go and it's a great feature that
all of our template have. So that's just to give you an idea of what it will look
like live
after that click Next
and name your Sweepstakes
this is just for organizational purposes in Wishpond
23 on to appear so your own custom Wishpond subdomain, so it will be on a Wishpond
page
your own domain it'll be hosted on you're on demand that is bit more
work to set up, your Facebook page Twitter account
or embed it on your website or blog: and then lastly your Facebook page
and your website so we will host it on
our Facebook page and you just log in to your personal account
and we will pull up the page is associated with your account you can choose which
page
you wanna hosted on: so what put it on our test page it's called The Onesie
Funsie
and here you can show a like button when visitors
visit your page so what that does is help encourage
like on your Facebook page and it helps
increase your fans so that's a great feature to enable if you're running it on
Facebook so we will enable that
and entry method settings you can have email only or
email and Facebook account login again if you run on Facebook I would suggest
Facebook account login, otherwise email address
should be sufficient enough and
you can prompt participants to share a wall post on their Facebook wall after they
enter
which will do you can allow users to enter multiple times so
they can enter once per contest, per day or per
hour or multiple times we just have one
entry and you can customize messages here
so the facebook wall posts and share messages
and there's an automatic email that sends out after they enter
and this is just the standard email managers basically
sends them a link of your sweepstakes for them to share with friends and family
and it just lets them know that if they're the winners will be contacted
after the sweepstakes. So you can leave it as is are you can add some more
information about your business there
so they can check out your website online.
Next set your times on, make sure that it's the right time zone so starts
on time, put your start date and ending
so whatever date and time and
to fill in your customized SEO and share message settings so this is what's gonna
share on social media
on Facebook this is the image that's gonna share this: the title description
it's gonna share
so I would highly suggest that you do you fill that out and
lastly you can choose to export your leads to a third party
CRM or email provider so we have eleven different integrationist
and if you are integrated with any of these platforms then you can choose them
and you can choose the list that you want your sweepstakes leaves to
export to you and all the leads that you collect from your sweepstakes
will automatically import into a list on
your third party CRM or email provider list so that's an option
for you
or you can download it in a CSV file to export and keep
your leads information. Click next to finish
and that's it. So this is the link that you want to use to promote your campaign
this is the mobile all accessible link so when everyone to promote this on your
Facebook wall
copy that and post it in a new wall post or if you wanna post to Twitter
or via email or posts on your website
use this link well click this link to view it live
and automatically post
into a tab on our Facebook page shares and we have a like-gate here
like our Facebook page so you can click Like or they can click No thank you.
So here we have the contest live and all the details
and so let's take a look at what it's like to enter
and then it will ask
social campaigns wants to see the following info: your public profile,
friends list, email address, birthday and current city.
Social campaigns would like to post it on Facebook for you so this will share
a message about the contest on my page and
I'm In, so if I go to my page I've
now shared a post about the contest. So let's go back to the campaign dashboard
here
city manager campaign your stats will update in real time so now that I
entered we have one view, one conversion
100 percent conversion rate and can monitor this throughout the contest
and you can see we've collected all this Facebook Open Graph information
and so you can see what country, city, my birthday,
my age, my gender, my email, my first and last name
and then I've subscribed to the newsletter. So all this information you can export
to a CSV file
or again you can export it to one of our 11 integrations
and up here you can manage your campaign so you can
edit your campaign at any time you can get the code to add it to your website
at any time
you can send a campaign email to your existing mailing list to promote the
campaign,
you can export your entries into a CSV file, you can stop it,
you can duplicate and you can reset your campaign stats.
And if we go to Campaigns at the top, you can see your conversions, your views, the
conversion right here
and access you campaign data right there any time
and again you have your mobile accessible link right here
to copy and paste to use to promote your campaign
on social email and website.
Thanks for watching I hope that was helpful and if you want any more helpful
tips
on how to create any of other types of contest, you can go to learn.wishpond.com
and we have
courses available for free on all of our products.