- In this Facebook tutorial for posting on a business page,
I'm gonna show you two ways to post on a business page.
One that is sort of the typical, I guess, easiest way,
but then I also wanna show you the best way
because there's so many more things you can do
to save time as a business owner.
All right, let's get into it.
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My name is Jerry Potter.
Yes, it rhymes with the boy wizard.
And in this Facebook tutorial
for posting on a business page,
I'm gonna walk you through two different ways
that you can post on your Facebook business page
along with some best practices.
Plus, if you are looking to get sales
from your Facebook business page
that actually doesn't require more posting,
there's a certain way you want to set your page up
to get many, many more sales.
And I'll tell you how to learn that coming up in a bit.
So make sure you keep watching.
So to get started,
I'm here on my Facebook business page
and if yours looks like this
but you don't actually see a posting box,
the first thing you have to do
is go up here into the corner and click on account.
I'm clicking on my profile picture, see all profiles.
This is my personal profile where it says Jerry Potter.
I need to switch to my business page
so that I can post as it.
So I'm gonna click that,
and it will now reload as my business page
and now you'll see the posting box is available.
So again, this is the typical way to post,
probably the easiest way to post,
but there's a couple of key features
that are missing when you post this way.
But let me show you this way first
and then I'll show you what I think is the better way
just in case this is something that fits your needs.
So what you can see is the typical posting box here.
It says "What's on your mind?"
Underneath, you can click Article
if you wanna write an article
which is kind of like a blog post that lives on Facebook.
It's pretty new.
So I don't know if they're gonna keep this long term or not.
You may not see that.
Live video if you wanna stream live
or if you wanna publish a photo or video.
So you can click in the posting box
where it says "What's on your mind?"
and then this is where you would start typing your post.
Down here, there are many other things you can have
on your post as well.
So I'm gonna click these three dots where now it says More.
And so you can set it up.
So there's a message button on there
for people to message you.
You can tag a location with check in.
Again, you see some of the ones we saw before,
photo/video, live video, article,
a feeling/activity, get WhatsApp messages, a GIF.
So lots of different options here,
but in general, you are gonna type your caption.
So whatever it is that you want to say.
So let's say I was promoting my free training that I do.
So I'm gonna say "Join me to learn how to get endless sales
from social media with zero ad spend!"
And by the way, if this is something
that you would like to learn,
you can go to fiveminutesocialmedia.com/masterclass
'cause that is a free training that I do.
And then I can add an image
by clicking down here or a video.
So basically, it depends on what you wanted in this post,
but I can also click this little box here
that has the A's on it and some colors.
And I can essentially turn it into,
I don't know what the official name is for these,
a colored background post.
So sometimes something like this
can stand out in the feed more
than an actual image because the text is so big.
If I click these four squares on the end,
now I can choose from all of these different ones
that I can use.
So I kinda like this dark green one,
and if that's all I wanted,
I can go ahead and I can hit Post on Facebook
and that post will go up right away.
A couple of things are missing though.
The first one is the ability
to be able to schedule your posts ahead of time.
And I don't know about you, but as a busy entrepreneur,
I want to be able to schedule my posts ahead of time.
Or alternatively, the other thing that is missing
is the ability to post Facebook reels.
And I'll show you how to do that
in the other way in just a second here, so.
But you can do one of these text colored posts.
You can also click this first box here
and it'll go back to a regular text post.
If you wanted to add an image or a video
then click photo or video there
and you can drag or drop it from your computer or upload it.
So I'm gonna click add photos and videos
and I grab one off of my hard drive and there it is.
So if that's where I want to have the post, then great.
Now you can't do the big text on the colored background
and a photo or video, it's either/or.
So again, that's the easiest, quickest way
if you're just sitting in your browser,
you're on your Facebook business page
to put up a post right now.
But as I said, you can't post Facebook reels that way
and you can't schedule your post
for another time or day that way.
So let me show you the other way.
So the other way is to use
what's called Meta Business Suite.
So to get there, if you have a Facebook business page,
you already have Meta Business Suite.
To get there, you just go to business.facebook.com
and it'll bring you in here.
And this is a tool where you can measure your content,
your comments, all kinds of different things.
We're just gonna focus on posting today
because that's what this video is about.
But if you're not familiar with this tool,
it really does some great things.
You'll notice here, here is Facebook and here's Instagram.
So I can post to both of these from here.
If you have an Instagram creator profile
or a business profile, you can do the same thing.
So from Meta Business Suite,
Meta is the parent company of Facebook and Instagram.
I'm here, all I have to do is I hit Create post,
and it's gonna look a little different
than it did on the other screen.
So the first thing that's gonna come up
is it's gonna say Post to.
And if you have multiple business pages
or groups you can publish to from here, Instagram,
you want to check or uncheck
so that you have the right thing selected.
So I'm just gonna use my main business page here.
So next here you can click on this little dropdown,
you can add a photo.
So if I click Upload from desktop,
it means I'm gonna choose a file from my computer,
whatever you wanted it to be.
Add from file manager is another tool.
You can see, I don't use it
'cause I don't have have anything here,
but this is where you could go through
and actually have some stuff saved on Facebook
if you use the same photos or videos over and over again.
Next one is Add video.
And again, you can add from desktop,
you can add from file manager,
or you can create a video from an image.
So this is kind of a cool feature that they've added.
So I click Create video from image.
Then I'm right here, I'm gonna click Upload image.
So my image is selected here.
And then you can have a single image
with some text and some colored backgrounds and stuff
as this first option
where it says Spotlight an image or Showcase a square image.
This image I think is already square
but it'll crop yours otherwise.
And then you can kind of add some text and stuff over it.
So you would choose which of those options you wanted.
Once you've selected, hit Next and then you can go through
and you can change out these different options.
So this'll show you if I hit play over here
what this video is gonna look like.
So it kind of zooms in and out.
I can click down here on this second one.
I can change the background color.
You could put in a hex code if you know your brand colors
but you can change it to whatever color you want here.
So I can actually paste in my brand color there, that teal,
and then that shows up there.
And then I can do the text overlay
and I can say whatever I want to say here.
You obviously don't have unlimited characters,
but whatever you want to get to fit there.
You can also change the font if you want.
And then this third one
is where you could actually add background color and a logo.
So I'm gonna upload my logo from my computer
and then I can hit Play anytime
to see what this is gonna look like.
So let's watch what we made here.
It's nothing spectacular,
but there's a little zoom on the photo,
the text that I chose and then the logo pops up there
at the end.
When you're done, you hit Finish video
and it's gonna create that video.
So it says here,
it takes between 30 seconds and two minutes.
In the meantime, you can create other parts of your post.
So while that's running, let's go ahead and move down here.
Next you would add your text
just like we did when we were posting directly on the page.
This little button here
where you can have a colored background to your text
is not available
because we already added this little video that we made.
So if you didn't have anything,
you could do the colored background
just like we did on the other one.
Some of the same features here,
add a feeling, add a location, a messenger button.
So I've pulled up a post, I might actually do,
"Want to learn how to get free leads from social media?"
And so I typed the text over here.
I chose the background color that I wanted.
One thing that's not great about Business Suite
is it tends to be a little slow,
you know, for my taste,
but it does do some really cool stuff.
So once we've got this the way we want it,
you've got your video, your photo there,
whatever it might be.
And now down here at the bottom, you can publish now.
So if you wanted to publish it right away,
you can just hit the word Publish.
If you wanted to schedule it,
then you could choose the date and time
that you wanted to go up
or if you wanted to save it as a draft,
you can click that and hit Save
and then you can come back and find this later.
So I'm gonna hit Save just so we can see how that looks.
And it's gonna take us to this content tab,
but just so you know how to get here later
when you come back.
So when you first just go to business.facebook.com,
it'll actually show your drafts right here at the top.
But otherwise, come over to this menu on the side,
click Content and then it will bring up your content here
that you've created including if you click Drafts,
it should bring up that post that we just made.
There it is.
So I can click on it, edit it,
go in and publish it or schedule it when I'm ready.
One more thing I wanna show you because it's separate.
If you want to put up a Facebook reel,
we couldn't do this directly on the page
but we can do it here in Business Suite.
So I'm gonna hit Create reel.
And a reel is vertical video, like a portrait mode,
meaning it's taller than it is wide, click Add video.
So I'm uploading this video that I had on my computer here.
If I change my mind,
I can click Delete if I want to remove it,
and you can actually upload up to three videos
and kind of put them together if you have different clips.
Next is your caption.
So I type a caption there, whatever I want it to be.
And then that's gonna show up at the bottom of the video.
Next is to choose a thumbnail.
So it will automatically suggest one for you.
I don't know what happens on the backend when they do that
or you can click Choose frame.
And now I click Choose frame here in blue
and I can actually just drag this thing wherever I want
in the video.
And by the way, these captions that are here,
I added this on the video in another program before,
you can add captions here in Facebook
and we'll show you that in just a second.
So I can drag it to where I want.
Maybe I want a certain look on my face,
maybe I want certain words on the screen,
something like that.
And then I hit Save thumbnail.
So now that becomes the thumbnail.
The other option you can do
is you'd want to create a custom thumbnail
in something like Canva.
You can actually just upload a custom thumbnail there.
Okay, so that's what we've done so far to create this reel.
Down here at the bottom, you see create, edit, share.
And so we're on the create tab.
I'm gonna hit this blue Next button.
It's gonna take us to the edit tab.
Now right here in Meta Business Suite,
you can go through and you can add audio,
you can add music, you can crop,
you can add text on the screen, for example.
So I can say "Watch this video,"
and as I type it over here on the left,
it's showing up over here on the right,
so I know what it's gonna look like, right?
I can change the text color,
I can come down here to change the background color,
different things like that.
I can come over here and click on it
and I can move it wherever I want, which is nice.
If I want it to be bigger, then I change the font size
so that it's bigger.
Oh, that's ugly, but you get the idea.
And if you don't want any texts,
you can delete it and take it off of there.
So audio, you can go through,
you can play these different tracks
and add them to your video if you want to.
Crop is where if your video's the wrong size,
you can go in and you can change the way that it looks.
I recommend using a vertical video, this shape,
so that you don't have to worry about that
because the cropping doesn't always work that well, so.
And then trim, if your video is too long.
If you have a video that's longer than 60 seconds
which is the max for a Facebook reel,
then all you have to do is come down here
and drag these and you can shorten the video.
Or if you had some time at the beginning
that you messed up or at the end,
then you can trim it that way.
So you can do a lot of stuff in here, which is nice.
This says enhance automatically remove background noise
and equalize the audio.
You can turn that on
and you can choose how much you want it to do that.
I try and just record with good audio
because sometimes these digital audio processors
actually make 'em sound really worse
and it'll make you sound like a robot.
So that's the edit tab.
Then we hit the blue Next button again at the bottom.
And then this is similar again,
you can share now it says at the top
and you just hit the blue Share button at the bottom
and it'll go up right away.
You can click Schedule
and then you can choose a date or a time,
or you can do the save as draft as well.
And then this is little toggle here.
It says Allow Facebook reel remixing.
This means somebody can take part of your video
and make their own video out of it.
So if you want to turn that off, you can turn that off.
I've always left this on
because it could help you reach a lot of new people,
but if you're worried that the wrong people might react
or they may make a video
or that's not good or whatever it might be,
then you can always have that turned off.
And then again, you can share now, schedule,
or save as draft.
So which will you use:
posting directly on the business page
or Meta Business Suite?
There's a lot more cool tools
including the ability to schedule in Business Suite.
So let me know in the comments
which one you are most likely to use for your business.
And if you want more sales for your business,
I strongly encourage you
to check out our Profitable Pages & Profiles Workshop.
I've studied a lot of human psychology
and when someone lands on your page,
they could just leave and never work with you,
or they could become your client
or customer much, much faster
if you include four key things
and I would love to have you check these out and learn them.
You can just go to ProfitablePage.com, ProfitablePage.com.
We've included that link in the description as well.
It's a really affordable workshop
that can make a massive difference for your business page.
So grab it now at ProfitablePage.com.
I hope this was helpful.
If it was, let me know
by giving this video a like or leaving a comment.
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but also my two tiny superheroes at home.