THE OPENING OF FLORIDA’S ECONOMY, SOME BUSINESSES MAY HAVE A HARD TIME GETTING BACK
UP
AND RUNNING. BUT ONE LOCAL AD
AGENCY IS COMBATING THE VIRUS
WITH
VIRAL VIDEOS. SPARKING IS
OFFERING A FREE VIDEO AND
TAGLINE FOR 50 SMALL BUSINESSES
IMPACTED BY THE
COVID-19 PANDEMIC SO JOINING US
THIS MORNING TO TALK MORE ABOUT
HOW THIS WORKS RICHARD DAVIS,
THE PRESIDENT AND CEO
OF SPARKING GOOD MORNING TO YOU
RICH AND THIS IS QUITE THE IDEA
TO REALLY HELP PEOPLE DURING A
DIFFICULT TIME. >> GOOD MORNING. YES, IT’S SOMETHING WE’RE REALLY EXCITED
ABOUT I THINK THE PPP PROGRAM
SOME
SMALL BUSINESSES A CHANCE TO
STAY AFLOAT DURING SOME REALLY
TOUGH TIMES BUT ULTIMATELY
WHAT’S GOING TO HELP PEOPLE BE
SUCCESSFUL IS TO BE ABLE TO
BRING NEW CUSTOMERS END AND
BRING PEOPLE BACK PATIENTS
CLIENTS, WHATEVER AND SO
HOPEFULLY THESE MARKETING
VIDEOS WILL GO A LONG WAY AND
NOT MAKING THAT HAPPEN.
>>VIC MICOLUCCI: SO TELL ME ABOUT COMING UP WITH THIS AND WHAT YOU CAN DO TO GET YOUR
BUSINESS INVOLVED SO I GUESS
THIS GOES ACROSS THE BOARD IF
YOU OUR A RESTAURANT, MAYBE
YOU’VE GOT SOME SORT OF
ENTERTAINMENT INDUSTRY.
ONE WHATEVER IT IS NAILS HAIR,
I MEAN EVERYBODY EVERY BUSINESS
IS DIFFERENT IS THAT IT DOESN’T
REALLY MATTER CORRECT EVERY BUSINESSES AFFECTED EVERYONE NEEDS TO TO BRING PEOPLE
BACK IN AND AS A BUSINESS WE’VE
BEEN IN THE COMMUNITY FOR 16
YEARS AND WE OURSELVES KNOW
WHAT IT WAS LIKE WE HAD
SOMETHING LIKE 30 VIDEOS.
>> THERE WERE CANCELED PROBABLY
THE SECOND WEEK OF MARCH, SO
THE JACKSON BUSINESS COMMUNITY
IS REALLY CLOSE NETS. SO IF WE
ALL HELP EACH OTHER OUT HELP
EACH OTHER THROUGH IT. WE’RE
GOING TO COME OUT OF THIS OK.
>>VIC MICOLUCCI: TELL ME ABOUT YOU PERSONALLY HOW HAS YOUR BUSINESS MODEL CHANGED SINCE
THE BEGINNING OF THIS PANDEMIC
I MEAN MORE THAN
2 MONTHS NOW. OBVIOUSLY IT’S
AFFECTED YOU ALL AS WELL RIGHT
IT WAS INTERESTING BECAUSE
WE’RE USED TO FILMING A LOT OF
HEALTHCARE PRACTICES WERE
FILMING
IN SCHOOLS AND SO WE’VE DONE A
LOT OF THINGS WITH EXISTING
FOOTAGE USING CLIENT SENDING US
FOOTAGE WE HAD FOR THE FEW
VIDEO SHOOTS WE’VE HAD WE
ACTUALLY HAD SOMETHING WHERE
WE ARE YOU NORMALLY WILL
CLIP-ON MICROPHONE ON TO
SOMEONE WHERE WE ACTUALLY LIKE
KIND OF THREW IT TO THEM AND
THEY PUT ON THEMSELVES SO
WE’RE TAKING EXTRA PRECAUTION
AND WERE FINDING INNOVATIVE
WAYS TO DO THINGS OR ANIMATION
AND OTHER WAYS TO MAKE VIDEOS
HAPPENED SLOWLY IT. IT’S COMING
BACK
TO NORMAL AND WE’VE GOT
SOMETHING UP ON YOUR SCREEN
WITH SOME OF YOUR TIPS ABOUT
HOW TO MAKE SURE THAT
PROMOTING YOUR SMALL BUSINESS
IS
SUCCESSFUL BECAUSE YOU KNOW
THERE’S A LOT OF HITS AND
THERE’S A LOT OF MISSES WHEN IT
COMES TO MARKETING
AND IT’S SO VERY IMPORTANT THAT
WHAT YOU USE STICKS WITH YOUR
POTENTIAL CUSTOMERS, CORRECT SO ONE OF THE THINGS IS TO START WITH THE AUDIENCE FIRST WE FIND
A LOT OF TIMES BUSINESSES WILL
WE’LL SAY GREAT I’VE GOT 20
MINUTES TO TELL YOU ALL ABOUT
US AND THE AUDIENCE AS WELL
GIVE YOU 90 SECONDS
SO YOU GOT TO GET TO THE POINT
KEEP THEM ENTERTAINED KEEP THEM
IN OR FORM AND FORM BUT REALLY
FOCUS ON WHAT’S IMPORTANT
TO THEM NOT WHAT YOU REALLY
HAVE TO SAY
THE NEXT THING IS BE CREATIVE
BUT STAY FOCUSED WE SEE A LOT
OF TIMES VIDEOS YOU KNOW YOU
START WATCHING US YOUR SLEEP
AND THEN 10 SECONDS AND OTHER
TIMES PEOPLE GET SO CREATIVE
THEY MIGHT HAVE A SUMO WRESTLER
JUMPING INTO A HOT TUB AND
PEOPLE FORGET WHO THE
ADVERTISER EVEN IS SO YOU NEED
TO MAKE SURE THAT
YOU KNOW THE PRODUCT A SERVICE,
WHATEVER DOESN’T GET LOST IN
THE CREATIVITY. THE NEXT STEP
TO DETERMINE A BUDGET AND
PROMOTE YOURSELF EFFECTIVELY.
THE REALITY IS YOU KNOW
THERE ARE VIDEOS THAT GO VIRAL
WITHOUT YOU SPENDING ANYTHING
BUT FOR THE VAST MAJORITY IS
GOING TO TAKE A LITTLE BIT
OF SPENDING. BUT THE GOOD NEWS
IS THAT VIDEO CONSUMPTION RIGHT
NOW IS AT RECORD LEVELS AND
BECAUSE SO MANY PEOPLE ARE
SITTING ON THE SIDELINES
AT RATES ARE ACTUALLY REALLY
REALLY LOW. SO IT’S A GREAT
TIME TO GET OUT THERE
AND ADVERTISED. I KNOW DURING
THE RECESSION, OUR CLIENTS WHO
STUCK WITH IT DID SO MUCH
BETTER THAN THE PEOPLE WHO
PULLED OUT ENTIRELY AND TRIED
TO CATCH UP LATER THE LAST TIP
WOULD BE TO KEEP
AT IT. BACK IT’S SORT OF LIKE
GOING INTO THE GYM AND
EXPECTING A SIX-PACK WHEN YOU
LEAVE IF YOU GO ONE TIME VICK
YOU COULD PROBABLY DO THAT BUT
THE REST OF US THE DEFINITELY
NOT DO THAT. SO I’M I THINK
IT’S
IMPORTANT TO YOU KNOW WE’RE
GOING TO HOPEFULLY CREATE YOUR
FIRST VIDEO FOR FREE BUT THEN
AFTERWARDS IF YOU
WANT TO CREATE YOUR OWN HAVE US
OR WHATEVER IT IS HIRE SOMEONE
ELSE IT’S IMPORTANT TO KEEP AT
IT BECAUSE MARKETING ISN’T
REALLY ABOUT JUST A ONE-TIME
POP IT’S A SUSTAINED EFFORT AND
IF YOU DO THAT AND YOU KEEP OUT
AS THE ECONOMY IMPROVES I THINK
YOUR BUSINESS WILL GROW ALONG
WITH IT AND YOU KNOW PROBABLY
COME OUT BETTER THAN YOU WERE
EVEN BEFORE THE PANDA, NO 6
PACK HERE RICHARD BUT THANK YOU
SO MUCH FOR THAT
GREAT INFORMATION AND THE
WEBSITE IS ON THE BOTTOM OF
YOUR SCREEN. IF YOU WANT TO
LEARN MORE AND IF YOU WANT TO
SUBMIT YOUR BUSINESS FOR THAT
ONE FREE VIDEO IT IS THINK
SPARK INC DOT COM FORWARD SLASH
BEIERLE VIDEO APPRECIATE WHAT