In the past few years,
we can see
that the content form of short video is rising rapidly.
In addition to TikTok itself
, which has its own short video content,
other mainstream social media platforms
have developed their own short video content
, such as IG. After Reels
YouTube developed YouTube Shorts,
you might think that
short videos
will become the mainstream content format in the future
, but what happened in the past few months
makes people think that
short videos are fast dying.
Hi, this is the Greyson
channel. Mainly to share content about YouTube channel operations,
traffic monetization, and online entrepreneurship
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. In March 2023,
Meta announced that it will stop its Facebook
and
The reason for IG’s short video traffic reward program is that IG Reels did not bring in enough revenue
. The company has no reason to continue to
support this creator reward model in the case of losses.
Zuckerberg, the president of Meta, mentioned
that in order for Reels to continue to grow
they The next bottleneck to focus on is how to improve the efficiency of
profitability
and the revenue brought by Reels per minute.
At present , the monetization efficiency of Reels is far lower than that of posts
. Therefore, the more it grows with Reels , even if
it can bring about an increase in overall participation.
But in fact, it took away a lot of post traffic
, so in general Reels is losing money
. In addition, the person in charge of IG also said that
they put too much energy
on short video content in the past
, so in 2023 Their
focus will go back to photos so you can see
this is a very serious problem short video so far
no single platform has been able to
come up with a very good monetization model there is nothing wrong
including
YouTube
later on
because watching
Viewers of short videos
do not want to watch
a 15- to 30-second advertisement
between watching a 15- to 30-second short video.
Inside, they can get
a lot of content information
and get different stimulations.
Most of the viewers who watch short videos watch short videos from
the short video section on the APP,
so their viewing behavior is that
they
will watch more
short videos when they see them. Once
you find that you don’t like it, you can quickly swipe up to watch the next short video.
As
a result, the viewing behavior of viewers who
watch short videos is very different from that of long-form YouTube videos.
Even
if some viewers
watch you
Subscribe to your channel
for
short videos.
The probability of them watching your long videos is very small
. YouTube started to have advertising revenue for short videos in February,
but the result disappointed everyone.
Take my channel as
an example. For 1,000 short video views,
I can get 7 cents of advertising revenue . I saw that there are many channels and they are 2 cents and 3 cents.
This
is very different from the RPM of my YouTube channel long videos.
For my channel, the YouTube long For a video, for
every 1,000 views
, I can earn nearly $5 in advertising revenue.
That is, if I want to earn $1,000 in advertising revenue every month
, my feature film needs to get 200,000 views
, and my short video requires With
more than 14 million views
, you can see that the difference is really huge
. Although YouTube has said that they will continue to study the revenue model of
short videos , I personally think that due to
the content characteristics of short videos
, there is no advertising revenue. It is a way to achieve the effect of
long- form content
, so you will see a new direction
recently
developed by YouTube , podcasting. Compared
with
other platforms
, the scale of the podcasting industry is relatively small.
Now the number of active podcasting is about 5 million
. There are already more than 51 million
channels on YouTube
, so podcasting is an
undeveloped market
, and the blog content
itself is closer to the content form of the YouTube platform.
Podcasting is actually a longer video
, which can not only provide advertisers with more
More advertising space to
allow YouTube to increase advertising revenue
. At the same time, podcast content can be more easily
retrieved from YouTube long-form
or YouTube short-form content. The flexibility of
this form of content is greater
, so YouTube will not be like IG and Facebook.
To re-direct
, but to propose a solution
, which not only increases the form of long-form content
, but also uses the form of short films
to promote more long-form films.
This step is very smart for YouTube
, although many people will praise
it and put more energy into it.
Go to the short video because
it is easier to get traffic through short videos
, but if you want
to get a good income through your YouTube channel,
or even use your YouTube channel to start an online business,
I do not recommend that you put short videos
on your channel The highest priority is because
you can’t establish a deep connection with the audience through short videos.
Although you have the opportunity to get
millions of views through short videos
, you can really think that
these traffic can help Do you bring millions of subscriptions
and loyal viewers?
It is impossible to analyze short videos through big data
.
The conversion rate of viewing volume and subscriptions of short videos is much lower than that of long-form films.
The reason is simple
. Long-form films are easier to build. It is easier for
the audience to understand the blogger through the long-form film if they are trustworthy.
The short (slip of the tongue) films you see quickly grab people’s attention
and then show you the wonderful content throughout the whole process
. The overall rhythm is very fast
and then it ends
. This is The structure of the short
because if you don't do that
you have no way of grabbing the audience's attention and when
you don't have the way of grabbing the audience's attention
your short doesn't have good performance data
and when your short doesn't have good performance data
you don't There is a way to let the algorithm give you more recommendations
, so in such a short period of time
, the creator has no way to show his personality. For the content of the long film
, the audience has
already read the title of the film before clicking to watch the film.
There are also thumbnails. They
have certain expectations for the video
. If you can use the video to provide some value
and show some of your personality
, then some viewers will be attracted to you
and subscribe to your channel
. Why is this important?
Only when you have established a certain connection with the audience, will
they believe what you say
and trust your recommendation to buy your product . For example,
if you want to build a member community, why would
they spend money if the audience doesn’t trust you?
How about joining your community?
Or if you want to do affiliate marketing
, if the audience doesn’t believe you , even if
you continue to promote , the audience is unwilling to click on your link
to buy this product
because they don’t know what you’re talking
about . Incorrect
These are all short films that require you
to establish a connection through a long film.
Short films cannot do
this. This is why
TikTok has been increasing the length of the film
, because they also know that
only long films can help creators
and audiences to build.
Deeper connection
So what should you do
? I made this video
not to tell you to give up the content format of short video completely
.
You need to do both content formats, long film and short film.
If you only make short video now
, then Be sure to start making feature films.
If you are doing both now
, please put your focus on feature films and
keep improving your feature films
, because only feature films
can help you build the foundation of your brand
and let the audience know better.
You will attract a lot of targeted customers
to buy your products
and
services
. For making short films,
it is best
if you can extract some
exciting content from long films
and combine them to make short films to bring more to your channel. If you are a novice
and want to
quickly learn how to become a YouTuber
to master the core channel management skills,
I put all the information
in my YouTube course
YouTube Starter Pack
. You
are the fastest way to start a channel
. You can learn
more about the course through the link below the video.
If you want to know what exciting features YouTube
will add this year, you can watch this video.
If you think this issue
The video is helpful to you
. I hope you can like this video
. Be sure to subscribe to my channel
to learn more about YouTube
. Follow my IG to have more interaction with me
. See you in the next video. Bye