Hi, Derek Johnson with tatango.com here.
I'm gonna show you today how to send an MMS message in mass to your subscribers.
So an MMS message allows you to send more than just 160 characters of text.
You get a subject line, you get up to 500 characters of text, and you get to include
some type of media content.
That could be a vCard, a GIF, a static image, a video, it's just a much better experience
for a customer than just sending a plain 160 characters worth of text.
So, I've created a demo campaign here called the "Acme Retail."
And a campaign in Tatango is where you store all of your customer's phone numbers that
have opted in so that you can send them frequent mass text messages, or in this case, an MMS
message.
I'm gonna click "Manage."
And when you click manage, you're gonna go to the dashboard.
And the dashboard is going to give you a snapshot of how the campaign is doing at that one time.
So, you'll be able to see how many people are opting in, you know, who actually is opting
in, who's opting out.
It gives you some averages.
So it gives you a real good snapshot of what's going on within the campaign.
So as I said, we're going to send an MMS message.
So when I click "Messaging," I'll then want to click "New Message."
But before I do that, I'm gonna show you a sent text message report.
So as you can see here, I sent a text message earlier today to all my subscribers, only
two subscribers.
And if I wanna see the results of that text message, I click "View Report."
Now, this can be for either an MMS message or an SMS message, it doesn't matter.
And as you can see here, it gives you a lot of information about the message.
It gives you, not only a preview of the message, but it tells you when the message was sent,
when it was finished sending, how many recipients there were, and a lot of statistics about
how many SMS verse MMS messages were sent, how many people unsubscribed, how many people
received the message successfully.
If you had a link in the message, it'd show you how many people clicked on that link,
it shows you your coupon code usage, and then it also shows you what mobile carriers your
subscribers are using.
In this case, it's just AT&T.
And at the very bottom, it also shows you their replies to your mass text message.
So this one, someone, myself, replied to my mass text message saying, "Awesome deal.
Thank you for sending this to me."
It gives a date and time of when that reply was received.
At any time also, you can download the information to a CSV file.
All you got to do is click this little link.
So let's go back and continue on the process of sending an MMS message to your subscribers.
So here, I've selected SMS.
This is the default.
I'm going to switch it to MMS.
As you can see, there's much more stuff to put in compared to an SMS message.
So first off, you get a subject line.
And that subject line, on most phones, is going to appear in a bold font, as you can
see in this preview.
Then you get 500 characters for your message.
And this can include text, links, even a phone number could be put into the 500 characters.
So, I'm going to just make up a message, "Save 20% off your next purchase.
Use code," let's see, "TXT 20."
And then I can go down here and I can upload an image, a video, a vCard, even a GIF.
You get a nice preview of what the message will look like here on the right-hand side.
You also get to select a fallback message, which is this fallback SMS message below.
And what this is, is there's a small certain amount of people that cannot receive MMS messages,
1% to 2%, depending on where we are and when you're watching this video.
But currently, it's about 1% to 2%.
So for those people, that 1% to 2% that cannot receive the MMS message, what we're gonna
do is we're gonna send them an SMS message with a link that then they can click on that
link and view the MMS content on a mobile website.
So, I can fill this in and say, you know, "Save 20% off.
Click here."
And what we're gonna do in the message processing is if they can't receive an MMS message, we're
gonna create a mobile website for your content, and then we're gonna put in the link.
So, you don't have to worry about that.
So, I'm gonna go back up here.
This is a pretty standard typical message.
And if I wanted to, I could just click "Send MMS Message," and it would go to all my subscribers.
I'm gonna show you some of the more advanced features we have.
So the first one is if you want to include a link, so let's say, "Shop now," instead
of putting a regular link, you can actually put in shortened URL.
Now, there's two reasons why you want to do this.
One is a short URL is better than a long URL, especially if you're limited by the characters
that you can put in a message.
The second is with a short URL, you'll be able to tell how many people clicked on the
link, and then you'll be able to see your click-through rate for the message, which
will determine how well the message did.
So as you can see here, I've included a short URL.
And all I need to do is click "Shorten URL," and it will shorten whatever URL I wanna put
in there.
Now, I have two shortened URLs.
The next one is, let's say I want to personalize this message and I want to put their first
name into the message of all my subscribers, so each message will be personal to the subscriber.
So, I can go and I can select "Merge Tag."
And as you can see, there's a lot of different things I can put into a message.
I'm gonna find the first name.
And as you can see here, it's dropped in a merge tag, which is the first name merge tag.
And just to make sure that I'm doing this correctly, I can click "View Dynamic Data."
And what it's gonna do is it's gonna show me, for all my subscribers, what actually
is going to replace that merge tag.
And for this phone number, this is one of my subscribers, his name is Alex.
So he's going to get a message that's personalized for him with his first name.
And then if I select the right arrow and I go to my next subscriber, this is me, you
can see that it's changed the first name to Derek.
So, Alex is gonna receive a message and it's gonna say, "Hi, Alex."
And then myself, Derek, I'm gonna receive a message that says, "Hi, Derek."
The last advanced feature in terms of stuff you can put into the message is what we call
a "Coupon Code Group."
And essentially, what a coupon code group is, it's similar to a merge tag, but it's
actually pulling from a list of coupons that are unique.
So the reason retailers, restaurants do this is that if you have a point-of-sale system
that can void or cancel a unique coupon code after it's been used, then you can use those
unique coupon codes and put them into a message.
So, Alex would get a different coupon code than myself, Derek.
And then when I use one of those coupon codes, then it gets voided out of the system and
I can't share that coupon code with other people and have them redeem the same promotion.
So, what I've done here is I've selected the coupon code group, I put it in here.
And I'm actually going to put it, instead of "TXT 20," which could work for anybody,
even if it was shared on social media or, you know, just somebody told somebody else,
anybody can use that one, I'm actually going to use a coupon code group.
And again, if I click this refresh button here, you'll see that Derek, myself, is going
to get the coupon code "12345."
And Alex, he's gonna get the coupon code, and again, this is just specific to his phone
number, is gonna get this coupon code, which is not the same as my coupon code.
And when Alex uses that coupon code, then no one else can use that coupon code because
it's gonna be voided out in the point-of-sale system.
So once you create a message, you're going to want to test that message to people, yourself,
and then people in your office, or people that are on your team, because you want to
make sure everything looks good.
So all you have to do is type in a phone number, this is my phone number, and then you can
type in, you know, teammate's phone numbers as well into the system, you click "Send Test
Message," and you can send as many test messages as you want before you send a mass text message
to all your subscribers.
So as you go down, you also get the option to send now or schedule your message.
I'm gonna click "Schedule."
And as you see, there's a lot of different things going on here.
You can either schedule a message on exactly, which is essentially on a date and a time
in the future.
You can also schedule a message for after and opt-in, whether that's all opt-ins, after
only the initial opt-in, or after a non-initial opt-in.
This is used for...when people want to reward somebody for opting into a text message campaign
and they want to set it and forget it.
And essentially, our system, Tatango, will send a message to any new subscriber with
usually a reward or a promotion, thanking them for opting in.
As you can see here, you can also select birthday, so you could send a birthday message one day
before or one day after.
And you can change this if you like.
I'm gonna select "On Exactly."
And I'm gonna select "December 15th, 1:00 p.m."
And as you can see down here, I have selected "Send based on my time zone," which is the
Pacific Time zone.
If I had a national company with multiple locations and my subscribers were in different
time zones, I'd want to send, "Send based on my subscribers time zone."
So this would be sent, multiple times throughout the day, to your subscribers but it would
hit each subscriber at 1:00 p.m. no matter what time zone they're in.
So this is a really great feature for companies with multiple locations in different time
zones.
Then at the very bottom, you see that I've selected "Send to the entire list."
This will send the message, the MMS message, to all my subscribers.
If I only wanna send to a certain segment of my subscribers, I would click "Send to
a segment within the list."
Now, I can match subscribers by any or all the following conditions.
I'm gonna select "All," and I can build as advanced of a segment as I want.
So, I could go in here and I could say, you know, state is, let's say, you know, "Texas."
And let's say, the "Age is greater than 25."
And let's say the "Gender is male."
So this is a message that...you know, let's say I have 2 million subscribers but I want
to only target my customers that are male, 25 years old or greater that are in Texas.
Now, when I click "Refresh Segment" here, if I had anybody that actually met that very
strict segment, then it would show how many subscribers I have right there.
And again, you can build as complex of a segment as you want or as simple as a segment.
A simple segment could be something like the wireless carrier is AT&T, or they live in
a certain state, or you can build multiple segments and really narrow down your subscribers
to make your messages as targeted as possible.
So that's essentially it.
What you need to know to send a mass MMS, again, an MMS message includes that subject
line, 500 characters of text in an image, or a GIF, or a video, or vCard, some type
of media content compared to a mass text message or SMS message, which only has 160 characters
of text.
So that's it.
Thank you very much for watching.