Hello, everyone.
Derek Johnson with tatango.com.
Wanted to report on some industry news that we just got a word of, that is MessageMedia,
they are an Australian-based SMS company has acquired simpletexting.com.
So I'm gonna read from some of the notes here.
So SimpleTexting, it says they do over 12 million in revenue, annualized, and have about
10,000 business customers.
So that puts them in the kind of like small business text messaging, $100 a month, you
know, on average, some less, obviously some more.
This would put them in kind of competition with like...I'm just going through the list,
EZ Texting AlChado,[SP] Textedly.
I'm pretty sure that's...
Trumpia, SlickText.
Those are some of the kind of more SMB, you know, text messaging providers that are sitting
in that, you know, 49, 99, and 149-type price, you know, point.
So it does not disclose how much they paid for the company, why did they acquire this
company?
It looks like they just wanna continue their expansion into the United States.
I see this a ton.
We get hit by a ton of foreign companies looking to expand their reach into the United States.
I think people are just recognizing right now that, you know, SMS in the United States
is very, very popular, very, you know, hot industry.
So we're seeing a lot of foreign companies, India, Australia, China, you know, that are
trying to make their way into the United States.
It looks like MessageMedia are ahead 10,000-plus, you know, customers in the United States.
Again, kind of small businesses.
If you look at their pricing plans, relatively small from, like, free to a couple of 100
bucks and kind of everything in between.
So, but that's the reason, you know, MessageMedia is, you know, is acquiring this company, is
to expand their reach into the United States market, which, you know, SimpleTexting was
doing quite well.
According to the press release here, they had, what was it?
Twenty.
Yeah, 20,000 local businesses.
So you can see, you know, small businesses, but a lot of them using that platform.
And then something that hasn't been reported, which was kind of interesting brings me back
10-plus years ago is MessageMedia has also acquired the SMS business from Phizzle, P-H-I-Z-Z-L-E.
They were an SMS company way back in the day.
When we were, you know, kind of new in text message marketing, they came on the scene.
I think they raised a little bit of money.
They were very, very popular with sports teams and, like, sports venues and then kind of
disappeared.
The company completely pivoted and went in a completely different direction, like no
SMS whatsoever.
It was a completely different company, but they still had the SMS business.
And it looks like, you know, as of yesterday, MessageMedia also acquired that company as
well.
Again, I think Phizzle, at least from my knowledge, what I've kind of read online, they're 100%,
you know, U.S. customers, most of them kind of in the sports arena type, you know, industry.
So real interesting acquisitions by MessageMedia.
You know, first, you have, you know, the simple texting, you know, which expands, you know
20,00-plus businesses in the United States and then you have Phizzle, or their SMS part
of Phizzle.
I don't think they're acquiring the name or anything.
I think it's just the customers.
That's gonna be a little more enterprise-focused, you know, more big, you know, college professional
sports teams, venues, things like that.
So, you know, great acquisition from MessageMedia to kind of expand both in the small business
and maybe in kind of a certain, you know, specific niche, I guess, in that sports kind
of industry.
So, again, you know, breaking news, but super interesting.
And it looks like SimpleTexting has about 60 employees headquartered in New York.
Started in 2010, so about 10 years old at this point.
So super interesting.
If anybody has any more info, just drop it in the comments below.
I'd love to hear what everybody thinks about this acquisition.
Again, you can read it online, just type in SimpleTexting and MessageMedia.
Again, my name is Derek Johnson with tatango.com.
Let me know in the comments if you have any feedback, comments about this acquisition,
or you're hearing anything interesting out there, I'd love to hear it.
Thanks, guys.