in war the enemy is clear but in life in business not so easy to identify any
tips well I mean first of all that is not a true statement
and in in war the enemy is not always clear not at all the enemy the enemy can
be hard to identify very hard to identify the enemy is gonna use
camouflage to conceal themselves they're gonna use deception to to distract your
attention they're gonna blend in with the friendly civilian populace and
they're gonna take advantage of your benevolence right
in fact the enemy is going to do absolutely everything in its power to
obscure their position to hide their purpose to even mask their identity so
it is not easy to identify the enemy in combat in war so what you have to do is
you have to control what you can control right you got to be prepared you've got
to train you've got to study you've got to rehearse you've got to
remain vigilant you've got to maintain discipline and everything you do so that
when the enemy does reveal itself you have the ability to think it to out
maneuver to out fight the enemy and it's actually the same thing in business
right the enemy can be hard to identify your competitors aren't broadcasting
their next move you don't know what the markets gonna do you can't be certain
about the next trend or the next downturn or the next bubble that's gonna
burst you can't know those things so you have to do the same thing if to control
what you can control which is you gotta gather intelligence you got to analyze
the metrics that you can track you've got to
train yourself and your team to be prepared for both the known and also be
prepared for the unknown figure out what the likely contingencies are then have
some plans to execute if those contingencies occur maintain discipline
as an organization so that you have the flexibility and the responsiveness to
maneuver effectively and efficiently when the unpredictable actually happens
so instead of suffering and falling apart in the chaos you can take
advantage of it and win and that's business and life is the same the enemy
is not always clear in life it can be hard to tell who's gonna try and bring
you now or what is going to bring you down there's distractions there are
things out there that will do you harm that are so camouflaged you can't see
them at all there are deceitful people there are accidents that can occur and
diseases that take root and there's bad luck and there's Murphy's Law and
there's times when it seems that the whole world is against you the whole
world is the enemy and the same rules apply
control what you can't control you train hard learn maintain the
unmitigated daily discipline in all things train hard physically and
mentally push yourself so hard that you become accustomed to the stress you get
used to it
every day make yourself stronger and faster and smarter and better so that
when the enemy does finally climb out of the shadows and expose himself to you
you are ready you are waiting and you can relish in the opportunity to attack
and fight and utterly decimate and destroy him