in this video I interview Tim Schmoyer
about how to start a vlog channel and
make money doing it right now
this video is brought to you in part by
vloggerfair.com
what's up influencers I've got another interview
with Tim Schmoyer hi guys how are you family
vlogger youtube trainer and guess what
we've got some amazing questions coming
up thank you so much Tim for letting me
interview you for the viewers that might not
know who your can you explain a little
bit about what you do and about your
vlog channel
yeah so my family's been vlogging for
over 10 years at youtube.com / schmovies
and it's about me my wife we got six
kids the oldest just turned seven thankfully
so we have six of six and under and
we're just talking about how do we work
together served together play together
as a family team because it's one thing
to be a responsable isolated individuals
cohabiting the same space like a lot of
families but we want to know how does it was
it look like it for Family actually
worked and function together as a team
awesome awesome so my first question for
you Tim is what's the number one mistake
that you see vloggers making when they
first start their channel
yeah a lot of them just think that their
their content is going to perform
nothing based more than it's like its
own merit
like is an amazing video i spent at
least three hours shooting it on five
hours editing I put a lot of time you're
passionate about this you published it
you're like why did not getting didn't
get more views right and there's a lot
of reasons that go into it but i think
one of the biggest mistake thinking that
it's awesome
if you been doing this for more than six
months just go back and look at the
videos you did like six months ago and
be like oh why did I even publish that
I'm so much better but back then when
you publish that you thought it was
awesome right now so we all growing up
growing we all start at zero yeah yeah
absolutely so yeah go ahead
yeah so it's just thinking like it's
just gonna perform well because i think
it's awesome doesn't mean that millions
of other people do yet but yeah we did
you grow and get better you can happen
absolutely i mean especially in this uh
vlogging world where people everybody
wants to be a vlogger right so with that
being said what would be a few tips
you'd want to have vloggers have when
they're first starting out things to
consider as they're either creating the
vlog or editing or even posting it on to
YouTube yeah I’ve been learning
a lot about this kind of stuff lately we
just started we've been vlogging for over
10 years just started focusing on it
because I made our income doing other
things as a family and just start
focusing on this about a year ago and so
since last year we have grown almost
four hundred percent yeah wow since we started
focusing on in the future and then some
of the biggest things that we did is we
started focusing more on the stories
that were telling because a lot of
vlogging see it just seems like it's
just people making video status updates
through your day now i'm eating this food
guys now I took a shower and this is
what i'm doing now and whatever it's
like you're just making status updates
throughout your day rather than just
telling a complete story that starts
with some sort of introduction setting
characters in the scenes and then moving
up to like some sort of conflict on some
sort of brief resolution at the end
that's what like every movie every story
you guys love follows that story arc
that pattern so trying to figure out how
do we tell stories like that that's made
a significant difference another big
thing is knowing what story we're going
to tell before we start shooting we go
into the story already knowing what
title and thumbnail we want to have an
connecting the first 15 seconds of the
video to that title and thumbnail that
when people who never heard of this
before have no any sort of like I don't
care for these people that just I just
saw the thumbnail on the title looked
intriguing i clicked it because it
looked like a good story and then you
want to affirm for that you were right
away and beginning the video that yes
what you clicked expecting to get is
coming in this video well as opposed to
the title and thumbnail not being
relevant like eight minutes it's alright
you've lost all that audience by then
yeah I think a lot of the top of
bloggers are already thinking as you're
waking up in the morning kind of what
the concept of the theme of the episode
will be so important then like you said
randomly shooting especially if you're
first starting out no one has context
with you right or your channel like they
might not be interested in you brushing
your teeth and cooking breakfast and
just having a regular day versus having
like a specific theme right now or piece
of content
yeah it's my wife and I we start our
days when we're gonna vlog we don’t vlog
everyday Monday Wednesday and Friday
but like hey what's going on today
what are you working on what am i
working on is kind of the beginning the
day say what would make most interesting
story here what should we call it so my
wife's going to the doctor for example
yeah we know like dr. titles and
thumbnails of twin emergency twins also
they
think yeah anything dramatic yeah
everything like okay we got a doctor's
visit so we're not gonna start vlogging
until we get to the doctor's visit
because we know that's the story that
we're going to tell with the title and
thumbnail to relate to the beginning of
the video titles and thumbnails make a
really big difference also i mean i'm
sure you guys have heard all about that
from these guys like that's really
important and then focus on a few other
things too but i think those like just
the storytelling aspect is something
that's not talking about a judge and is
really important because it doesn’t matter how
awesome and amazing your titles and
thumbnails are then how much perfectly
optimize your videos are if the content
itself isn't like engaging people in and
doing really well based awesome awesome
now obviously one of the reasons or the
motives that people have to start a vlog
channel i don't want to say everybody
but you know it's definitely part of it
is making income right
creating a lifestyle around what you
love to do and getting paid to do it
obviously a lot of people like AI just
want to get millions of views get that
adsense which is the ads that show up
the commercials right but that's not
really the best opportunities you're one
of the best people I know to explain
some of those other opportunities can
you talk about some of the things
outside of Adsense that people might uh
more realistically build towards yeah
this we could talk about this for a
really long time guys
so let me see if I can summarize it for
each other's if you are a creator you
have a business and even though you
don't think about it as a business you
doing the product that you're selling
other people's eyeballs
that's your product ok so advertisers
brands they come to you they're like hey
I have this big marketing budget creator
i'm going to give you a small sliver of
it
yeah and then i'm going to give another
sliver of that to google and the only
reason that works because your audience
at the end of the day it's going to give
me the brand like 5 10 15 whatever times
more a lot more money than whatever i
paid to these guys pass as a creator
getting a small part of a small
percentage of a small piece a lot of
work a lot of work yeah and so like
you're gonna do all this work to get
what a dollar to you
three dollars of a few dollars per
thousand views instead
well I like the way I think about is if
these the audience is going to buy and
pay from the advertisers anyway like
people don't know then heard of what
like if there actually are loyal true
fans really love us want to support us
with a just buy from us directly and so
we know who our target audiences we know
the value that we're trying to deliver
to those people and then we develop
products
ya got that tie into that audience into
that value and they're like oh like
that's like you're teaching your kids
how to do that how do I teach my kids
yeah boom you know you're teaching your
kids how to like member like we have
bible verses on the wall behind us in
our house and we memorize with our kids
and people in the comments like where'd
you get those you want those well yeah
we got like you buy this from us you
know so it's finding ways to naturally
integrate products into your content
itself it might sound weird but if
you're doing a really good job of being
genuine
transparent with your audience you're
providing good value to them and their
products tied directly into that same
value they will buy from you and it will
be significantly more like my actual
numbers i'll tell you guys is a in my
rpm's you know dollar two dollars
sometimes you know which is how many
views how much money and 4,000 views but
on this model if I have like a thirty
dollar product yeah this and i convert
about 1% of my audience to a sale and
the video that's 10 sales of thirty
dollars every three hundred dollars off
of the same 1000 view down that YouTube
would have paid me a dollar for a lot
less views right for a lot more income
and you could potentially go full-time a
lot more quickly than a lot of people
are waiting for the ambulance to come in
yeah i was on another Channel video
creators it was learning about ten
thousand dollars a month with 3,000
youtube subscribers yeah just because
rather than my product being you after
you your eyeballs i'm selling access to
you instead if they're like you're gonna
buy like I just told you directly and
now you guys are my customers and part
of my community so to speak instead of
my product that i'm selling bomb ok we
like to do what's called the lightning
round lightning you're okay we're gonna
yeah
yeah first question for you Tim is what's
the last thing you grabbed out of the
fridge probably water water if you had
to give up movies and TV or social media
which one would you give up i already
gave up your TV's I have 6 kids I don’t have time for that stuff oh yeah
the next question is in a zombie
apocalypse what's the first thing you
grab or do Sean Cannell
I'll take him to a safer place Wow
Sean probably not you’ve got allies here ok
for the influencers that are
watching this one book or podcast that
you would recommend to help them with
their channel or their journey through
YouTube wow so many of them let’s do
your book maybe?
oh okay I have one here and one of my
products of 30 days to a better YouTube
channel and it's a step-by-step guide
that will just walk you through
everything you need something you need
to know every day something you need to
do some tasks on your channel and then
through the links for the resources you
really dig into it at the end of 30 days
you have enough with the channel that's
highly optimized to convert new viewers
into subscribers so that's that book we
were just talking about that today
alright last lightning round question
coffee or tea tea never tried I tried coffee once
all my last question and you know you
just are so helpful to so many
influencers out there your video
creators are people that want to become
vloggers can you give us three practical
simple tips for people that are just
starting a YouTube channel to consider
when uploading to youtube number one
know who you're targeting who we are you
trying to attract your videos and make
your video specifically for them number
to know what value you want to provide
to those people and so it's not just who
you're targeting but why should they
care so it's the what and who the why and
then what are you doing that would be
like the the way your you intend to
deliver that value consistently and
regularly to that audience bomb got a
third one
oh that was who what and why ok her was
that that was there goes ok cool well
thank you so much Tim you guys want to
put all the links down to Tim’s
channels he's got some amazing content
out there that will help you to video
creators similar to our channel lots of
stuff tons of videos on his library
thank you
is there anything you want to
leave with the influencers one more time
before we indicated that the only thing
I think of like the way I think about
this guy's and i love it if you guys
think about this way to is like YouTube
is great for views popularity money
that's usually a lot of things the
things people are chasing but for me
like this is all about reaching people
and changing their lives like influence
you know yes and using that influence
for something good in the world that's
gonna make a big difference so you guys
could become the richest people in the
world if you wanted to but even more
rewarding than that is leaving impact
people's lives
absolutely that leads us right into what
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