(swanky music)
- Now there's a lot of different ways
to make an online store nowadays,
from sites that, literally, all they're about
is making an online store
to things that are a little more robust
and happen to have a lot of plugins
that you can then use to make an online store.
The thing is that a lot of these platforms
are really good at one or two features in particular.
For example, WordPress is super robust,
has a lot of different plugins,
it can do a lot of things,
but the truth of the matter is
that it's really meant for content creation,
that's what it was kind of designed for in the beginning.
That's not to say it can't do those other things
but that's its main focus,
and kind of just what it's best at.
Shopify, on the other hand, is the opposite of that,
it's really meant for just creating a quick online store
but does not offer too many things in the form of content,
or just not too many things that are very good
in the form of content.
And it just focuses, really, on being a storefront.
Now in my opinion, even if an online store is your end goal,
you should keep an open mind to other uses for the store,
like creating content, for example.
Content marketing is a huge driver of revenue nowadays
so long as that content is still valuable
and is putting the reader first, et cetera.
But it is something that you should keep in the back
of your mind when making an online store,
along with other things as well.
Now WordPress is what I use for my site, frankly,
but it is a little more complicated
than your average system.
So it does a lot of things, like a lot,
but it takes a little bit of knowledge of code,
at least a little bit, in order to get things
to function the way that you want,
look the way that you want, et cetera.
And it can be kind of overwhelming for a lot of people.
Now with all of that in mind,
and without getting into internet marketing in this video,
something that I would recommend that's maybe not
as robust as WordPress and not as simplified as Shopify
that has a nice balance of speed, ease of use,
and is gonna get you to an online store
really quickly and still look really nice,
is something, maybe, like Wix.
Now, Wix.com is a great asset for anybody
trying to build a website really quickly.
It's also free to try and it has a ton
of different features that are already baked in
for online stores that are pretty helpful.
So, first up, you're gonna head to Wix.com
and click start now.
Then we click sign up and enter in
your info to create a free account.
After that, it'll ask you some questions
on what you are trying to do
and it'll help you narrow down some templates
and features that might be pertinent to the business
that you're trying to accomplish.
Now, we're going to select online store from the list here,
since that's obviously what we're going for.
You then choose to use the Wix's ADI,
which is their artificial intelligence
that does a lot of the designing for you,
or the Wix editor, which is more hands on,
takes a bit more time, but is more customizable.
Now you can check out the link to my video
I did on making a website with Wix
to see the differences between the ADI and the editor
and also get some ideas on how you can edit this site
and the look and feel of it regardless of
either of those two options.
For the sake of this video, I'm gonna use the ADI
just to get us up and running as fast as possible
and also potentially save you from dying
of boredom while you watch this video.
After choosing online store and waiting
for the ADI to set up the homepage,
you can go through the homepage and change
the verbiage, photos, et cetera to suit your needs.
Again, see my other video for a little bit
more detail on changing sections, et cetera.
Then, we can click on pages at the top left
and then click on the shop to see
what the shop page will look like.
From here, you can click the gear icon and select
manage store to get the main features of the store.
First things first,
you will need to choose a payment method.
You can choose from Square, Stripe, Moolah and PayPal.
You can select which you want to offer
and follow each's set-up process relatively easy,
and once you're done, they'll automatically be added
as options for customers during checkout.
After that, we need to set up our shipping and taxes.
Now we can do that for specific regions
and add different rules for each of those regions.
For example, we can create a rule for the US
that allows free shipping, or have it base it
on the products in the cart's weight,
give it a flat rate per cart, et cetera.
You can also add taxes you might need to collect
in the same area, and frankly, it's all just
pretty intuitive and pretty easy to figure out.
Once we have the all-important payments
and shipping and taxes all set up,
we can then move on to creating our products.
We can click on product catalog
and we'll see a list of all of our products.
You can edit products by clicking on them
or add a new one by clicking that at the top right.
You can then choose from digital products,
things that people download or don't require shipping,
and physical products, and from there it will give you
a ton of options to fill in for the product.
From the name to the price,
descriptions, photos,
you can even track inventory,
and a decent amount of other options you might need.
Again, it's all pretty intuitive and self explanatory.
You can also create collections, AKA product categories,
to organize the products better, and later,
even display certain categories on certain pages.
Once we have our products, we can then either go with
the way that the ADI decided that they should look,
or we can go in and change them ourselves.
To do that, we go to pages again
and we can select from a few different template pages.
The shop homepage, which is shown when people click on your
shop page, not to be confused with your home page.
The product page, which is the template
for how every product on your site will look
when it gets clicked on.
The cart, which is how your checkout page will look,
and the thank you page, which is what users will see
after a successful purchase.
Clicking on any of the will then allow you
to hover over the page and click on designs
to choose different layouts for the page.
You can also click on the pencil icon
to make smaller changes to the chosen
layout that you've picked as well.
Wix also has a couple of neat
store promotion features built in,
which is another reason why I kind of recommend it,
it's not just about building the store,
it also kind of helps you do some
smart things to then promote it.
One is the ability to add coupons
that you can then use to help drive traffic to the store.
But the bigger deal to me is the
built-in email marketing that you can do.
Email marketing is still, to this day,
one of the best returns you can get when marketing online.
So, I'm a big fan, when you have a store,
to consider using email marketing as well.
Wix allows you to blast out emails with their own templates
based around common email newsletters for stores,
or you can use your own.
These do require having at least their mid-tier plan though
and gives you the ability to send out
up to 50,000 emails a month
through 20 different email campaigns.
And 20 is honestly more than I'd recommend sending out
per month, depending on your product and audience.
Once we have the store looking the way that we want
and we have a logo that we like and all the info
for the products is in and all that fun stuff,
we can probably go live.
Now once live, you can manage orders
from the manage store slash orders section.
It will only let you start taking orders though
if you sign up for an e-commerce plan with Wix,
but it's not expensive.
The middle plan, which is the one I'd recommend,
because of the added email campaign options
I mentioned before, as well as the unlimited bandwidth
so you don't have to worry about the number of people
coming to the site, is only $25 a month.
And that's definitely competitive with
the other website builders out there.
There you guys, quick tutorial,
on how to get a store set up really fast using Wix.
Let me know what you guys thought
in the comments below of this tutorial, of Wix.
Of any advice, actually, that you have for other people
that are trying to start an e-commerce store.
I'm sure other people would love to hear it
and I always like hearing from you guys.
And if you liked this video, please,
thumbs up it or share it, it's greatly appreciated.
And if you want more tech videos,
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And, as always, thanks for watching.
(swanky music)