Auto Obsessed we're at SEMA 2022 and we're at the Braun Booth here Lance here he is we've had
a relationship now for a long time since about 2015, 2016 and Braun in the detailing side of
it's more known as Wheel Woolies and your fourth generation, so Braun Brush has been
around since 1875 you're talking Great Grandpa, Grandpa, Dad and then you've been with them for
how long running well obviously all your life yeah exactly but running it probably since 1995. 1995.
it's a long time Wheel Woolies to me was you know the first time kind of seeing it going you know
what is this you know this is kind of what we've wanted and there's been a lot of companies that
have kind of followed their lead I think Wheel Woolies has been a leader and an innovator for a
long time now we partnered with OBSSSSD 2016 you guys brought out the red black with our colors
and dual logo that co-branded with us and since then it looks like everybody else kind of picked
up well yeah it seems like well we first had but that's okay that's okay it's a great partnership
and really love your brush the other thing too is I mean good and bad but they last they really
last I mean you know it's something that you're not replacing all the time the fibers there's
a lot of thought how about the manufacturing side of it I know you guys do like virtually
everything we do we manufacture everything is made in Oregon on the Wheel Woolies side and I
have to say that you were a really early adapter I mean we came out with this product probably 10,
11 years ago but when you saw it you saw the benefit you saw what it could do right away and
I tell you Troy always whenever we come out with a new product you say yeah this is a winner or no
I'm not so sure and I think a perfect example of that is something we're a traditional brush making
Manufacturing Company first and the Wheel Woolies was a new adaption method of manufacturing yeah
but I love to say the story behind the snow duster yeah so here was a brush that was made originally
for bakeries okay it's really it's a bakery brush to get in underneath the bread slice or
the queen in the showcases and I thought you know what if we put really nice Boar Hair you can just
dust the snow off without like these crummy six dollar Supermarket snow brushes they have
you know you spend thousands of hours to detail your car then you're going to put a six dollar
snow brush on it exactly it's going to scratch yeah let's put a brush that just gets the snow
without yeah I put it on the rack and other people in my office like I don't think so when it's you
walk in the booth like yeah what's that I remember that fondly you know just to what Lance said you
know in the detailing industry we have you know we spend lots of time in perfecting paint and where I
live and today we're getting pictures back today we've already got six inches of snow today and so
we get snow for about six months of the year and you go to the big box stores and those brushes I
mean you cannot use that on your car it is going to scratch the heck out of your car so when I saw
this it was like what is that right we want it right and you guys went right into production
I think we were the first you were we were the first to get them and thousands and thousands
of units through your company have been sold it's you know I do have to qualify the brush so for the
average person this snow brush they're probably going to discard it doesn't make sense to them
for the Avid Auto Obsessed person whose number one priority is your finish
we don't want the ice scraper I don't need an extended handle I don't need all of the functions
I just want to with the most delicate way to remove that snow without scratching and marring
that paint's finish and this does it all of our customers come back comment on how good it is
sometimes maybe their wives are like that thing's a piece of junk but again to qualify it's for the
detail guy like it's for the guy that literally wants the finish right yes so yeah cool story on
that yes and your team is putting together a bunch like you say we just got six inches of snow so
they're putting together a bunch for us right now but oh yeah and all the brushes I think what is
key which has been you've highlighted it they're made specifically for the detailers it's not
like a brush that we said oh this would work for right when there's no metal in this brush because
what was previous available in the industry was twisted and Wire yeah you don't use it properly
you're going to scratch it thousand dollar rim and they break and they break and this one you
can get this one you can bend and this one is it's 100 poly Pro it's not glued it's right yeah
it's meant for the people like I said they don't fall apart often the extra handle yeah the extra
grip right the extra grip it's like this is okay to hold on to but this with wet hands or gloves
it's solid one I remember too was this one yeah you showed me the Prototype right you showed me
the Prototype and you're like well how big should the handle be and I said leave it right give us a
full length handle I mean and detailing we use this for air vents we can go between the seats
do you know there's lots of nooks and crannies sometimes in the engine bay in the tight areas if
we're doing an extensive detail sometimes you can just spray a little bit of product on it interior
cleaner and you can just use it at that so this was another one where you know a traditional with
this handle that's our width right we can't really you know that you're stuck with that right you
can't come down anymore and this is really small and again full flexible it's almost like a fiber
optic cable in a way right yeah so this this one really stands out you've got a couple new ones we
went over already yep I think for us I mean these two brushes here I think anybody who cleans their
car needs a brush like this so this handle I mean you could drive a Sherman tank over this there's
no way you're going to right nope have you had anybody no that's right yeah and maybe explain
because everyone there's so many brushes out there yep but there's something different about the
Wheel Woolies brushes when it comes to losing its fibers right because it virtually doesn't
happen right and how long they last so maybe give like I don't know your process sure right so here
again it's try to make the brush as good as you can make it and then sell it for a fair price
that's our Mantra yeah so it's natural Boar Hair and Boar Hair is tapered so where it comes out of
the animal it's quite thick and it tapers to this fine tip where it's going to touch the surface
but in here we have a really deep Reservoir and then we've undercut it with a router twice so
that as the epoxy gets poured in before the Boar Hair it's going to act as a key and it holds it
in there most of the people don't put any kind of key at all here there's two of them and then they
backfill it here so there's so much epoxy that holds it and the Boar Hair goes so deep into it
that it's just virtually not going to ever come out of the base right can you break a hair off
sure you can break a hair you can break a hair off of your own head right exactly but as far as
making it to last and dig it that's how we don't have a fair all right there's no feral it's 100
polypro there's that scratch you're going to run up against something well that like the metal ones
but also sometimes those plastic ones break and pull off right yeah you know so really with this
kind of brush you're just going to that's maybe not the right turn but wear it out yeah you're
going to fold over the fibers over multiple times and then they'll finally break and they'll finally
come down but that's it yep you know this handle no like I say we've never had one of these fail
their top quality American made you know I can't say enough about it thank you Troy yeah appreciate
it thank you for not only what you do with us but what you do for the industry so it's really much
appreciative appreciate our relationship thank you always a pleasure and I and I love brainstorming
with you yes yeah Lance also is one of the guys that kind of comes up with a lot of these ideas
too right or works with some of us to come up with the next thing so I always appreciate that time
and uh it's always a pleasure doing business with you yeah it's mutual Troy thank you thank you yeah
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