If you want to get coaching clients, I hate to break it to you, but running a webinar
or masterclass or even a free lead magnet is not the best or the easiest way to get
coaching clients.
The truth is, most coaches and consultants get stuck with trying to get coaching clients
in because they're waiting for clients to come to them, and the reality is you have
to go out and get them.
Let's see how.
For all my online coaches, whether you are a consultant, career coach, life coach, mindset
coach, leadership coach, any kind of online coach, your competition has more than doubled
over the last two to three years, and so it is essential that you are able to cut through
the noise of the online space and truly show your ideal prospects that you can help them
achieve the outcome that they need.
So let's walk through the five ways to get coaching clients easily in today's market.
Step one, you have to research your ideal prospects.
You have to know the answer to these three essential things.
Number one is what are their fears and frustrations?
What keeps them up at night?
What is the main struggle that they are facing right now?
Number two, what are their wants and desires?
What do they really, really want on a conscious or subconscious level?
Number three is what have they tried in the past to fix the issue that they're having?
Did it work or didn't it work?
And why?
By answering these three questions, we are getting deep to understand, number one, what
their problems and challenges are, and then number two, what they really, really want
and how we could bridge the gap between where they are and ultimately where they want to
be with our offer or solution.
I see way too many coaches build an offer that really doesn't speak to what their ideal
clients want right now, and that's why they struggle to get paying clients in the door.
So in our step one, we wanna get super clear on what other problems, what challenges are
they facing, what do they really, really want, and how we can bridge the gap.
Number two is to create an offer that bridges the gap.
I like to think of this as Hell Island versus Heaven Island.
Hell island is where they are now.
They're stuck, they're frustrated, things that are keeping them up at night.
And Heaven Island is where they ultimately want to be.
Their desires, their wants, the ideal picture of their life or their business.
And we want our offer to be the bridge to get them from hell Island to heaven island.
This is truly going to position us as the ideal solution for helping them get to Heaven
Island, and it's also gonna help you cut through the noise of the online space.
And now you may already have an offer and you just want me to tell you how to get clients
for that offer, but these first two steps are crucial because if you don't clearly know
where your ideal prospects are right now and how you can help them achieve the transformation,
you are going to get lost in the sea of the million other coaches and consultants that
are in the online space.
So this method is truly going to help you cut through the noise.
Step three is to reach out to ideal prospects through a direct message.
Now, as I mentioned at the beginning, the reason why most coaches don't hear anything
or don't get paying clients in the door is because they are waiting for people to come
to them, and if you are a new coach in the space or you haven't been able to consistently
get clients, this is not the approach to take.
You have to go out and message your ideal prospects using a formula I'm gonna show you
in a second.
The message that you send to your ideal prospects needs to resonate with their problems, frustrations
and fears, and it needs to show them what the ideal solution is for them to get out
of hell Island and into Heaven Island.
You're then gonna end with a clear call to action to get on a call with you.
You don't need a landing page, you don't need a website or a large social media following
to do this.
I recommend using LinkedIn to do this, but you could also use other social media platforms
like Facebook, maybe you go into Facebook groups or Instagram as well.
So here's a good example of a message that I could send that speaks to the pains that
my ideal prospect is having and positions me as the solution with a call to action to
get on a call to discuss further.
Glad we're connected Jen.
If you've been stuck in a nine to five that you hate with no job security, toxic culture
and loathing to get into work on a Monday, this may be of interest to you.
Stuck professionals come to me when they're ready for their next big career move.
If this sounds like you, I'd love to connect.
What day/time works best for a free consultation?
So you can see in this message we called out specific pain points that our ideal client
has.
We then positioned ourselves as the solution like, "Hey!
Stuck professionals come to me to transition out of hell island where you are right now
into their next big career move".
Then we ended with that call to action to get on a call with us.
So I've sent that direct message, and maybe I've gotten a few interested people to say
yes to a call with me.
Step number four is to dive deeper into their problem and give them a glimpse of what it
would be like to work with you.
Once you've gotten your ideal prospect on a call, you want to dive deeper into their
problem, really get to know why they've been stuck in hell island for so long, what else
they've tried, what their frustrations are, and you wanna give them a glimpse of what
it would be like to work with you so you can give them some suggestions or even coach them
just a little bit to give them a little teaser of what working with you would be like.
And step number five is to present your offer and close them.
You want to position your offer as the best next step to get them from a place where they
are stuck.
Hell island to heaven Island where they can achieve their wants and desires.
It's important that you get comfortable with sales, and when I say sales, you have to get
comfortable with moving your prospect from the call to the close where you collect their
credit card information and you enroll them as a client.
One of the biggest mistakes I see coaches make is getting on calls with their ideal
prospect and then not taking them to the close or giving them the solution to work together.
Do not be shy here.
The prospect needs a solution to their problem and they are getting on a call hoping that
you are that solution, so don't be afraid to close the prospect to present your offer
and tell them what the next steps are to work with you.
So let's recap.
What are the five steps to get coaching clients into your business without having to run a
webinar, a masterclass, spending money on ads, all the likes?
Well first, you wanna research your ideal prospect, get clear on their fears and frustrations,
their wants and desires, and what else they've tried in the past and why it did or didn't
work.
Number two, create an offer that bridges the gap.
Identify how you can best solve your ideal prospect's needs right now by creating a bridge
between hell Island, where they are now stuck and frustrated to a place where they are in
their dream, which is Heaven Island, and you're actually getting them to their wants and desires.
Number three is to reach out to your ideal prospect through a direct message.
This could be a message on LinkedIn or on Instagram, on Facebook.
You want to call out what their pain points are, how you can offer them a solution with
a clear call to action to get on a call with you.
Number four is to get on a call with them and dive deeper into their problems, giving
them a little bit of a glimpse of what it would be like to work with you.
And number five is to present your offer and close the prospect.
If you want to see how we're helping other coaches and consultants just like you grow
their coaching businesses, get paying clients in the door consistently, I want you to download
my free eBook or book a call with our team.
I also want you to watch this video next so we can continue helping you scale your business.
I'll see you soon.
Bye for now.