>> Mark: WELCOME BACK TO RIVER
CITY LIVE.
ONE OF THE MOST RECOGNIZED
TRADITIONS IN JACKSONVILLE IS
STILL RUNNING, BUT IT'S BEEN
TWEAKED BIT.
>> THE JACKSONVILLE BOAT LIGHT
PARADE IS THE RIVER CITY'S
VERSION OF THE MACY' DAY
PARADE.
>> THE DATE HAS SHIFTED, BUT
THE VIBE WILL REMAIN THE SAME.
>> SO EXCITED FOR THE DECEMBER
30 BOAT PARADE.
WE CAN WANT WAIT FOR IT.
IT IS JUST THE MOST INCREDIBLE
NIGHT OF THE YEAR IN
JACKSONVILLE.
IT IS MY FAVORITE NIGHT OF THE
YEAR.
ABSOLUTE FAVORITE NIGHT OF THE
YEAR.
>> Rance: WHOA, WHOA, WHOA,
STOP THE CLOCK.
EVEN MORE THAN CHRISTMAS EVE.
CONVINCE ME.
>> BECAUSE IT IS SO MAGICAL.
YOU HAVE BOATS, DECORATED
HOLIDAY STYLE, ON THE RIVER AND
THE CITY'S SIGNATURE FIREWORKS.
>> Rance: OKAY, I BELIEVE YOU.
THIS IS THE 27TH YEAR FOR THE
LIGHT BOAT PARADE.
LISA HAS PARTICIPATED THE LAST
TEN AND SHE EXPLAINS WHAT HOOKED
HER INTO WANTING TO BE A PART OF
THE PARADE.
>> I WENT AND SAW THE PARADE
ONE YEAR AND IT WAS SO MAGICAL
AND I BROUGHT MY NIECES TO GO
SEE IT AND ACTUALLY I COULDN'T
DECIDE WHAT WAS MORE FUN --
WATCHING THE PARADE OR WATCHING
THEIR FACES WATCH THE BOATS GO
BY AND THEN THE FIREWORKS.
WHEN I SAW IT THE FIRST TIME I
SAID OH MY GOSH, I HAVE TO HAVE
A BOAT IN THAT NEXT YEAR.
>> Rance: WHILE HER TEAM
CHANGES THE LOOK EVERY YEAR, THE
THEME IS CONSISTENT.
>> WE HAVE FREEDOM IN THE
BACKGROUND BECAUSE THAT IS WHO
WE ARE AND THERE IS MANY WAYS TO
PLAY ON IT.
WE ALSO HAVE ABOAT-ANISTA
THEME.
>> Rance: YOU'LL SEE CREATIVITY
AT ITS HIGHEST LEVEL, WHICH
LEAVES LISA TONGUE TIED.
>> I HAVE SEEN THEM MAKE THEIR
BOATS INTO A TRUCK.
I HAVE SEEN OCTOPUSES.
I HAVE SEEN SOMEBODY ONE YEAR
DID A SNOW GLOBE.
IT WAS A SNOW GLOBE.
THAT IS THE OTHER THING I THINK
THAT I LOVED SO MUCH ABOUT THIS
NIGHT, PEOPLES' CREATIVITY IS
UN-- I CAN'T -- I'M LIKE, HOW
DID THEY COME UP WITH THAT IDEA?
SO COOL.
>> Rance: IF YOU ARE A BOATER
AND FEELING CREATIVE, LISA HAS A
MESSAGE JUST FOR YOU.
>> USUALLY WE HAVE AROUND 50
BOATS.
WE'D LOVE TO GET TO 100.
IF YOU ARE A BOATER COME
PARTICIPATE.
IT IS SO MUCH FUN.
>> Rance: SHE SAYS THE PA
PARADE IS IMPORTANT TO
JACKSONVILLE AND THE SAINT
JOHN'S RIVER COMMUNITY FOR MANY
REASONS.
>> FIRST OF ALL, IT IS AN EVENT
THAT BRINGS PEOPLE DOWNTOWN TO
THE RIVER.
FAMILIES OF ALL AGES WITH NO
COST.
IT IS A WAY TO SHOWCASE OUR
RIVER.
IT IS WAY TO BUILD MEMORIES THAT
LAST A LIFETIME.
I MEAN, WE HAVE PEOPLE THAT COME
FROM OUT OF TOWN EVERY YEAR TO
COME SEE THIS EVENT.
AND SO IT IS A WAY TO BUILD
THOSE HOLIDAY MEMORIES, THOSE
FAMIL
FAMILY MEMORIES AND THEN TO
SHOWCASE OUR BEAUTIFUL RIVER
DOWNTOWN JACKSONVILLE.
>> Rance: IS IT SOMETHING THE
WHOLE FAMILY CAN ENJOY?
>> THIS I F
PHENOMENAL FOR THE
WHOLE FAMILY.
BRING YOUR KIDS, YOUR
GRANDMOTHER, GREAT GRANDMOTHER.
EVERYONE.
THIS IS A FAMILY NIGHT THAT YOU
WILL TOTALLY REMEMBER.
>> Rance: THIS YEAR'S DATE
CHANGE COINCIDE WITH ANOTHER
HUGE EVENT HERE IN THE RIVER
CITY LIVE.
>> TAXPAYER BALL.
WHAT A GREAT TIME IN DOWNTOWN
JACKSONVILLE.
FRIDAY NIGHT YOU HAVE THE BURT
PARADE AND THEN THE TAX PLAYER
BOWL ON SATURDAY.
SO COME JUST ENJOY THE WEEKEND
AND FOOTBALL AND T HOLIDAYS
AND DOWNTOWN JACKSONVILLE.
>> Rance: AFTER SEEING PICS OF
PAST EVENTS I MIGHT HAVE TO
AGREE WITH ANOTHER MAJOR PARADE
LISA COMPARES THIS EVENT TO.
>> THIS IS JACKSONVILLE'S
MACY'S PARADE, ONLY WE HAVE IT
ON OUR BEAUTIFUL SAINT JOHN'S
RIVER, COMPLETE WITH FIREWORKS.
>> Rance: I'M RANCE ADAMS,
REVELLING IN THE HOLIDAY SPIRIT,
WITH RIVER CITY LIVE.
>> Mark: THAT LOOKS AWESOME.
>> Rance: THE PARADE STARTS AT
10:00 PM DECEMBER 30.
ORGANIZEERS WANT YOU TO TAKE
TRAFFIC INTO CONSIDERATION.
PARADE ORGANIZERS HAVE OPENINGS
FOR BOATS SO IF YOU WANT TO
REGISTER THE OPPORTUNITY IS
STILL THERE.
>> Eden: GO TO
RiverCityLiveTV.com, EVERYTHING