If you're looking to see how your Facebook page is performing Facebook
Insights is a place to go. You can see the kind of people you've got in your
audience and the kinds of times that they show up to read the content you share.
I'll show you how you can do that and analyze the results in this video. Here
we go. So here I am on one of the pages are managed and I can instantly click on
the admin menu there insights and what I'm going to talk you through in this
video is two things really first is the audience and how that's made up and
that's under the section called people.
And here you can see the proportion of women versus men and also the age range
so you've got 25-34 35-44 right up to 65 plus so quite evenly spread across the
age ranges and if you look below this is an international site so it's got fans
spread across multiple different countries that represent the various
Rotary clubs around the world. So that's useful insight. The difference here is
followers versus fans the fans of people have liked and they still actively
follow as well whereas followers and just people who follow the page so a
slight variation on the results there. So the next thing to look at though is the time of
day the best time of day to post this is particularly key as I say for an
international site so you need to know what time most of your audience are going
to be on line for. So click on posts you'll see a one-week period and in this case
you get a fairly even spread throughout the period. You can see days of the week
does it vary between Monday Tuesday Wednesday Thursday does
it change at all at the weekend. No so you've got an idea about when the most
of your audience are going to be online and you can see the most recent posts
Now these are going back a while but you can see the impact of each of the posts
and reassess accordingly so that's when your fans are online there's also
different types of posts and there's other stuff so there's a huge amount to
cover within the insights. The main thing is that you focus in particularly on
what the target audience is for your business what their interests are and
also the times of day the best times of day that you post. If I look at another
page of mine so we'll go back here and I'll select a different page one with a
UK audience. Okay so pick this one we go to insights there and go back to people
you can see a male dominated particularly one age group category and then under
posts it's very interesting so there's certain times of the day where a few
online and then it rebuilds up again so
interesting pattern. One thing finally to note if you've got a fairly
new page it hasn't got enough likes or that kind of thing if you go to the insights you
may get demographic data is unavailable We'll keep going because eventually once
you've got enough likes you'll be able to see it's usually above 30 likes or
more you start to see insights into it. Let's have a look under the new 2020
version of Facebook let's see how that presents itself
.Note that it's now quite easy to now switch between pages and the admin menu so that
makes it can more convenient and here back in my page I click on the insights
from the menu options there and again
.You can see all the other things here like reach for example how far it reaches
over a period of time you can narrow that period in as well so lots of
different things you can do I think it's an important part of Facebook it's free
it's provided as part of the software so why not use it make sure you can get the
most out of it and it might help me target the audience with adverts which
I'll cover in different videos that's it for me I'm Paul from PR Wilson media
your social media personal trainer Cheers