Welcome to another
H3H3
classic 'complaining about YouTube video', Got em'!
Okay, I want to talk about the YouTube ad boycott. I feel like people,
Ourselves included,
we're hoping and holding on to the fact that this was going to get better for everyone,
and I think for a lot of people it has gotten better
But for ourselves, it continues to get worse to the point where
Where we don't think that we can continue to even exist?
The problem is that YouTube in an effort to bring brands back has given them the tools
to not put ads on anything that, that might seem controversial?
But it's so blunt and it's so stupid that it is destroying
our channel and our livelihood.
That was normally, "normally" monetized and the other ones made pretty much nothing
So let me let me take you step through it so "Daddy of five with Steve-O", no ads from day one
So one of the notes I was given is that... "Peeing". We did an obviously fake peeing moment?
and that was apparently too controversial for...
Brands to run on.
This is PG-13 s**t, a little sprinkle of water for comic effect
YouTube is now more conservative than f**king Nickelodeon.
It's in the f**king title in the video.
This is PG-13 s**t, a little sprinkle of water for comic effect
"Frozen Elsa vs Joker pee on her face prank"!
That's way more appropriate... so kids can watch it
But adults can't. And I guarantee you this thing is playing ads all f**king day.
"Frozen Elsa vs Joker or Pee on her face prank", its a different video
But Joker straight unloading on them dude, and it's like a sexual act! Ours was self aware comedy
Hila: So it's like okay. So it says that it's a prank here
But adults can't. And I guarantee you this thing is playing ads all f**king day.
Ethan: I mean, it's worth saying we did cut off Steve-O's balls in that video
But we took... We went out of our way to make that s**t look as fake as possible.
We literally took pink and white Play-doh and rolled it up into a ball and...
And like I mean okay. Yeah, sorry YouTube we actually castrated Steve-O. You got us man. Sorry, okay?
Next one. This one's my favorite.
This was our attempt at making a brand friendly video!
I put Christian in the title, that video was almost completely demonetized.
So, why... Why would this video of me and Hila sitting here innocently get like,
slammed harder than, than any other video we made in the past several weeks?
Because I put Christian in the title.
they probably took up like 20 seconds of a 12-minute video.
Brands go, here are the options and then there's like "religion" and it's like:
"oh, why would I run my s**t on religion", but it's not about religion
There's nothing to do with it. This is this blunt force so even when we try to make something brand friendly it gets fucked
We changed it to Facebook moms against dabbing, it didn't help. It's still f**ked. I thought it was worth the shot.
The Tai Lopez one, (smack), was fine
"Pepsi saves the world". Guess what didn't make any money. You want to know why?
slammed harder than, than any other video we made in the past several weeks?
I was told is because there was blood coming out my eye and then...
Ethan: I was drinking a Pepsi while bleeding from the eye
Controversial. Very controversial. Not ad friendly. Demonetized.
uh, "political" no money; "Is YouTube over?"
About the Wall Street Journal, "political", no money;
So we're looking at...
So I mean you can kind of see the issue we're in.
I mean... uh, at this point it's just f**king funny
because we tr-... In our attempt to try to make a completely brand friendly video,
wh-... is the one that's making the LEAST of all the ones I mentioned.
Would be enough to get slam dunked by a Bradberry.
Hila: The problem is that you get no info. There's no, like report. Like, okay? This video that you made,
Hila: got demonetized because you did this, this, this...
Hila: You get no info.
So they used to demonetize your videos and you at least understand and have a chance to appeal.
is brands, they [YouTube] give them [the brands] categories like "controversial", "profane"...
There's no nuance. There's no subtlety, so if a brand sees something as controversial they click off it, right.
So they don't tell you, right, that you've been flagged as controversial.
... it says "It's all good."
"Underneath" tags that says this video is
"controversial", "violent", "sexual", whatever that would make up like eighty percent of the brand's click off it
Which is what's been happening on our past like seven videos. So it says monetized, but we're at this point
We're seriously making 16 cents on every dollar that we used to make.
Wasn't this about racism? And Like ISIS videos with ads on it?
So why...
As a comedy satire channel, why am I getting killed?
because we tr-... In our attempt to try to make a completely brand friendly video,
Racism,
and now, controversial satire channels are losing their revenue?
Like uh, I can't help but feel like YouTube is...
capitalizing on this moment to clean house.
And just get rid of the challenge that they never wanted to begin with.
Why's all of our videos not making any money??
there's a wonderful article on wired.com where they talk about
what's happening in YouTube right now since the ad boycott:
of ad quality raters; these are real people who go and watch videos on YouTube
and rate them as "offensive" or "sensitive".
profanity, hate speech, or "other".
Watch out for those "others". They'll get you every time.
sensational or shocking; as well as profane and
rough language.
So these are the new tags, and I'm pretty sure there's just one f**king guy sitting at YouTube studios right now
... it says "It's all good."
I swear, how many times I share my opinion, how many nuts I've cut off
How many people I've pissed on and he's going: "controversial", "rough language", "drug". You know all that fucking good shit? -Hila: Other.
So many "others" dude. Oof! And then you know the brand's obviously when they look at it like they're like,
Ooh. Wow, this, this is horrible.
I don't want to run on this, y'know.
Make like ten fifteen percent of what we used to but... It's still enough because we have enough views but NO one
NO channel will ever become popular on YouTube again that that makes similar content. - Hila: Hmm hmm.
Ethan: And channels like Fillthy Frankie you love and adore?
I GUARANTEE you George, Filthy Frank is not making a dime.
Here's what Youtube said to Filthy Frank one of their original and most creative influencers on the whole website
which brought a ton of people to cherish and love Youtube here's what they said to him:
And we're getting the "bye!" too now
Like uh, I can't help but feel like YouTube is...
capitalizing on this moment to clean house.
And just get rid of the challenge that they never wanted to begin with.
We're not doing anything racist, so...
Why's all of our videos not making any money??
If you guys think I'm being like paranoid, or conspiracy theory,
there's a wonderful article on wired.com where they talk about
what's happening in YouTube right now since the ad boycott:
Since this has happened YouTube has hired HORDES
of ad quality raters; these are real people who go and watch videos on YouTube
and rate them as "offensive" or "sensitive".
They have such tags as inappropriate language,
profanity, hate speech, or "other".
Watch out for those "others". They'll get you every time.
They're even allowing brands now to opt out of content that is sexually suggestive,
sensational or shocking; as well as profane and
rough language.
So these are the new tags, and I'm pretty sure there's just one f**king guy sitting at YouTube studios right now
Just watching a video every time we upload it and like counting however many times
I swear, how many times I share my opinion, how many nuts I've cut off
How many people I've pissed on and he's going: "controversial", "rough language", "drug". You know all that fucking good shit? -Hila: Other.
Ethan: Oh, "other."
So many "others" dude. Oof! And then you know the brand's obviously when they look at it like they're like,
Ooh. Wow, this, this is horrible.
I don't want to run on this, y'know.
We can get by we can still make videos on our channel and
Make like ten fifteen percent of what we used to but... It's still enough because we have enough views but NO one
NO channel will ever become popular on YouTube again that that makes similar content. - Hila: Hmm hmm.
Ethan: And channels like Fillthy Frankie you love and adore?
I GUARANTEE you George, Filthy Frank is not making a dime.
Hila: You say to George, "bye!"
Here's what Youtube said to Filthy Frank one of their original and most creative influencers on the whole website
which brought a ton of people to cherish and love Youtube here's what they said to him:
"Bye!"
And we're getting the "bye!" too now
we're getting the bye so I feel like me and Hila are at a huge cross road right now because I just I
Honestly and Generally for the first time in our YouTube career feel like this
Isn't going to work. We need to find other things to do, so this is what our solution is, were
Definitely going keep making [videos] on H3 that's our bread and butter
But probably not at the same frequency for now like maybe once a week instead of three times a week
Just because it's like I mean you know
I've got to keep the lights on so what we're what we're working on is
we're going to be posting more vlogs on our second channel because
Smile more and be happy just don't express your opinions guys go to our second channel ethen and Hila
We're dropping some hot hot vlogs and having fun doing that
YouTube still pays us for those we are very excited to announce that we're moving to H3
Podcast to Twitch TV. And we'll be live streaming
It there it should be starting in a week or two so hop on over to our twitch TV
If you can't make it don't worry, we're uploading it to our new H3 podcast channel
Which [is] also in the description so go subscribe there it will be up there one day after it appears live on twitch
It was just an important like wake-up. Call. I think to all of us because
We were all so comfortable on YouTube, and so now we got to figure out new things
but I think you know we will figure out new things and
It it's not the end for us no f**k. No, but f**k no dude. Yeah
This ... I feel like this video goes beyond complaining.
Out of our last like eight videos, we've had only one video
By the way, this is like PG s**t
Here's a video that I just, I just typed pee on face right,
There's another one,
HIla: Look at the camera and tell the viewers, "guys this isn't real okay". Let's get back to the sketch
Ethan: Right.
So we originally called this video "Christian moms against dabbing" okay, and um,
And we mentioned this group called Christian moms against dabbing
And we briefly mentioned a Facebook group called Christian moms against dabbing
So here's here's how I imagined it
That wasn't okay? Um...
Hila: You were making fun of a brand.
Brands don't want to run on that? Demonetized.
"Why we removed our Wall Street Journal video",
"Muslim Edition" about religion once again...
1, 2, 3, 4, 5, 6, 7, 8.
So 7 out of our 8 videos made us pretty much no money
I would never dream that putting Christian the title
Ethan: Yeah.
Ethan: Yes!
Ethan: As usual YouTube is the worst communicator ever.
So what they're doing now,
Hila: The video is monetized basically, when you look at the stats
Ethan: Yeah, "It's all good". But they don't show you the
And here's the thing that that kind of f**kin' rubs me the wrong way:
We're not doing anything racist, so...
If you guys think I'm being like paranoid, or conspiracy theory,
Since this has happened YouTube has hired HOARDS
They have such tags as inappropriate language,
They're even allowing brands now to opt out of content that is sexually suggestive,
Ethan: Oh, "other."
We can get by we can still make videos on our channel and
Hila: You say to George, "bye!"
"Bye!"