Should I try to land clients through LinkedIn outreach or cold emailing?
I just don't know.
Alright, fine.
I'll give you the answer.
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There's a battle a-brewin' between LinkedIn outreach and cold emailing.
Just to make sure we are all on the same page, when we say "LinkedIn outreach," we mean sending
our leads a connection request on LinkedIn, and once they accept, you send them a message
to start pitching your services.
When we say "cold emailing," we mean sending an email to a lead who has no prior relationship
with you.
The goal is the same.
It's to ultimately sell your services.
So, which is better?
Let's go over the pros and cons of each as well as the best strategy you can create to
consistently land high-paying clients.
Let's start with LinkedIn outreach.
Pro: It is super duper easy to target the exact clients that you want to work with.
LinkedIn makes it a breeze to track down not only specific companies but the employees
within those companies.
That means you're going to be able to track down the exact person that you want to reach
out to to pitch your services.
This is why LinkedIn has been so pivotal for me in growing my business to five figures
a month in revenue.
It's because it allows me to find the right person to contact.
Because I'm a writer and I'm offering my blogging services, I'm always looking for someone that's
got a title like Director of Content or Editor, something having to do with that brand's blog.
And because of LinkedIn, I can find that person.
Con: Once you find the right person and send them a connection request, there's no guarantee
that they're even going to accept it in the first place.
There is a little barrier to entry with LinkedIn, whereas anybody can send an email to anybody
else.
Pro: If they do accept your connection request, your LInkedIn message is a lot likelier to
be seen than a cold email.
This is because some of us are getting over 100 business emails in a day.
Con: Not all LinkedIn users are even active on the platform, whereas all of us for the
most part have an email address and we are kind of required to use them.
You don't have much of a choice.
Alright, alright.
So there's some good and bad there.
Are you currently utilizing LinkedIn to grow your business?
Drop me a comment and let me know.
Alright, let's move onto cold emailing.
Pro: This one seems simple but it is very worth mentioning.
You have a lot more room — literally, physical space — to say the things that you need
to say.
You send a LinkedIn message and you can only cram so much information into that tiny little
box before the person reading it looks at it and just thinks, "No no no no.
Stop."
It's much easier to have an actual conversation in an email thread, where you can exchange
more information, samples, testimonials, screenshots, and so on.
Con: For that exact reason, it's also really easy to say all of the wrong things with cold
emailing.
One of the biggest mistakes that people make with cold emailing is that they talk entirely
about themselves.
They make it all about them.
Things can go wrong so quickly, starting with the subject line.
By the way, I've got a whole video on cold email subject lines, so I will drop that link
in the description below.
Pro: You can track if and when your recipient is opening your email.
I do this with a nifty little tool called Streak and it's been a lifesaver.
You want to know if and when people are opening your cold emails because that's going to help
you shape your strategy and decide your next steps.
Con: I mentioned this earlier.
I'm going to say it again.
Your leads are getting a ton of emails every day.
In fact, they're probably getting other emails from people who seem similar to you and are
also pitching their services.
Your competition is a little more evident.
So, what's the solution?
I'm so confused.
Do both!
You combine the power of both LinkedIn outreach and cold emailing to cover all your bases,
connect with the right people, and land new clients.
Here's what you're going to do.
Write this down.
You connect with your lead on LinkedIn.
Once they accept your connection request, you are going to send them a brief message
introducing yourself, telling them what you do, and explain why you are reaching out to
them in the first place.
You ask them for their email address, because you're going to move this conversation to
email, where you can talk more about working together.
By doing this, you're getting the best of both worlds.
But, do it in this order.
Start on LinkedIn, and then take it to email.
One approach is not better than the other.
In fact, they complement each other perfectly.
Where one falls short, the other excels.
That's why you combine the two.
When I first started cold emailing, which is ultimately how I grew my business, I was
sending hundreds of emails and getting no results.
Well, I mean, there was a result, and it was that I closed no deals.
That was the result.
But when I added in that extra step, that LinkedIn outreach in the beginning of the
relationship, I saw immediate progress in my conversion rates.
As you can maybe imagine, this is just the tip of the iceberg when it comes to finding
success with cold emailing.
What the...
I said iceberg!
Thank you.
Do you want to learn my entire process for landing clients from start to finish?
Then you'll probably be interested in The Cold Emailing Formula, which is a private
program I'm launching in July.
It's for people who are ready and eager to grow their businesses and land new clients.
I'm hosting a free, live webinar all about The Cold Emailing Formula on Wednesday, June
24 at 1:00 p.m. Pacific.
That's PST, so you have to convert that to your time zone.
If you want to reserve your spot, the link to that is in the description below.
Join me on that webinar and you're going to start learning to use cold emailing to land
clients.
If you're really ready to hit the ground running and you're serious about growing your business,
use the second link to connect with me directly and we will schedule a time to get on the
phone and see if you and I are the right fit for each other.
If we are, then you can go ahead and enroll in the program directly.
Enrollment is closing soon and I'm also limiting the number of people I'm going to allow into
this group because it's going to be a big time investment for me and you're going to
be getting a lot of one-on-one time.
So, if you think you might be interest, don't wait.
If you found this video helpful, please give it a thumbs up and subscribe to my channel.
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And I'll see you in the next video.