(upbeat music) - Let's be honest.
It's hard.
It's hard to get 4,000 watch hours on your YouTube channel.
It can take what feels like forever
and it could be,
well, frustrating.
But what if there was a more simple way
to achieving 4,000 watch hours?
Again, simple, not easy.
I'm gonna share five strategies that you can use
to quickly achieve 4,000 watch hours,
avoid any stress
and start growing your YouTube channel.
First, Niche.
"Neesh", "nich".
What do you say?
Let me know in the comments below.
Do you say "neesh" or do you say "nich"?
This whole niche thing can get confusing and frustrating
so I'm gonna set the record straight right here.
If you're small YouTube channel,
you're just starting out,
yes, you need a niche.
You need to speak to a specific audience,
because if you want to build loyal fans,
have that loyal audience
and have a raving community,
you need a niche.
This could be gaming, tech, fitness, fashion,
product reviews, beauty.
There's a wide variety out there.
But I'm curious about you.
What niche are you in? (keyboard clacking)
What niche do you speak to?
I'll end this strategy with one of my favorite sayings.
"If you aim to help everyone, you end up helping no one."
Number two, What Content To Make.
One of the most asked questions that I receive is,
"What content should I make?
What content should I be posting?"
My answer is simple,
and it comes down to two crucial questions.
(keyboard clacking) Who are you helping
and why should someone care?
The reason these two questions are super important
is because it will answer every single question you have
about what content you should be making.
Check out this video for example.
The "who" behind this is for someone like you,
someone who has a small YouTube channel
under a thousand subscribers.
The "why" behind this is because,
well, you want to get a thousand subscribers faster
and meet one of the requirements
to begin monetizing on your channel.
But when it comes to building an engaged community
and an audience that actually cares about you,
you're gonna start getting those comments of,
"Oh my gosh, I feel like you're in my head."
Or, "Oh my gosh, I feel like you know
exactly where I'm at and what I was searching for."
That's exactly what your content should be doing
for the audience you're creating for.
Become super clear on who you're speaking to
and why they should care about you,
and not only care about you, but why are you the answer?
(screen wipe whooshes) Number three, Consistency.
This is by far the most underrated component of everything.
Too many channels don't have a consistent upload schedule
or they post when they feel like it.
And let's be honest, they go days, weeks, months
without showing up or without posting a video.
This is a massive issue that most creators are facing
that is hurting them more than they think.
And if this is you, listen up.
We've all heard that consistency is key
but why is this important
when it comes to your YouTube channel?
Being consistent is the metric
that YouTube pays attention to,
but it's also what your audience is paying attention to.
If you told your audience that on Monday at 7:00 PM Eastern,
that's when you post a YouTube video,
your audience is gonna become accustomed
with you showing up at that time.
Let's say Monday comes around and you don't show up
and instead you post on Tuesday at 7:00 PM Eastern.
Well, now your audience is confused.
"Is it Monday?
Is it Tuesday?"
Having a consistent upload schedule is crucial
because it will build credibility
and it will keep people returning to watch more.
(screen wipe whooshes) Number four,
Using data to give you an unfair advantage.
YouTube analytics are great.
They give you an idea of what's working, what's not working,
like your click through rate, your watch time, all of that.
But are you using your analytics to your advantage
so you can create what your audience is interested in?
It's important to understand how your videos are performing
or how they're not performing,
because maybe you need to change the plan
or maybe you need to keep going.
And if you want to achieve those 4,000 watch hours,
it's crucial to understand what your audience wants,
or maybe you're not fully sure of what video to post next.
Here's one little secret that you can use.
Go to your analytics
and check out under the Research section.
Then go to Your viewer's searched
and you'll be able to see what your audience
is searching on YouTube
and what they're interested in,
so you can make content based
on the related interests they have.
It's important to understand what your audience wants
because that way, you can deliver
on what piques their interest
and gets them to wanna watch every single time.
Fifth and final strategy is what I call Easy Money
and it's not for what you think.
Making money on YouTube is not easy
but it did become a lot more simple recently
with the new changes made.
You can start making money
with brand funded and fan funded content.
That means Super Chats, Super Stickers, Super Thanks
channel memberships and YouTube shopping products.
If you wanna know the requirements to be able to do this,
go ahead and check out the video that's up here.
The reason this Easy Money strategy is one of my favorites
is because especially if you're a smaller channel,
this is a great way for you to get started with monetizing.
It's also a great way for you to start
pouring into your audience and with your community.
It also allows you to be more consistent on YouTube
and actually put out the content
that you're passionate about,
the content that the audience wants,
and before you know it,
you'll hit those 4,000 watch hours in no time.
Nonetheless, when it comes to generating 4,000 watch hours
for your YouTube channel, I get it.
It can feel like what takes forever
and it's so frustrating that you just wanna quit.
No matter what you do, you are not allowed to quit,
because the only way that you ensure
that you won't get those 4,000 watch hours
is by quitting altogether
and throwing in the towel and being done.
Keep filming, keep uploading
and keep showing up.
I hope this helped, and I'll see you soon.