- Wow, we make one political correctness joke
and the YouTube comments like just blew up.
Guys, it's a joke, just relax.
If you guys want to know what we're talking about
go check out Bizarre Wheels, but I'm Alex
from Fitment Industries and today we're going
to be talking to you about five things
you probably didn't know about Airlift Suspension.
Since Airlift is becoming probably one of the most
popular after market suspension components
we figured we'd just jump into a couple things
you may not have known about the company
but of course if you want to know everything
go check out our Airlift history that we did a month ago.
It was a pretty good time, I made air noises with my mouth
I was like psssht, braaa, psssht.
So the first thing that you may not know about Airlift
is that they really didn't even understand
how comprehensive their product would eventually become.
Claude Pemberton back in 1949 when the company was founded
and actually incorporated in 1953 really didn't understand
the full comprehensiveness of what this air strut style
component would do for the game
I mean when you think about it
at the time, there really were only springs
and you could get different spring rates for cars
and things like that, but when it came to customizing
really the amount of pressure that you could have
in your coil, it was unheard of
and when Claude initially came up with the program
initially came out with the product with Airlift
it was a massive success because it really was something
that nobody else had at the time.
And really it was all about load-carrying capacity
because when you think about back in the day
people wanted to bring their RVs or their campers with them
or if you're talking about the Prohibition days
they wanted to make sure the moonshine
in the back of their trunk didn't actually sag the car
when the police were checking out cars.
So it came out to be a very important product
and once they realized that they could use it in a lot more
than just cars Airlift just continued to have success
over very simple idea that really two people came up with.
The second thing that you may not know about Airlift
is that they started to explode in the 50's and 60's.
Now they're popular now but they really grew a lot
back in those times because, when you think about it
their marketing tactics were very different
from what they are now.
So right now, if you want to go
and you want to sell a product
you better jump on Facebook, get really good at marketing
and social media and all that sort of junk
to eventually try to sell somebody
a $200 part in 4-5 months.
Back in the day, Airlift did things a little bit differently
they would just go to all the local tracks
drag strips, oval tracks, anything in between
and convince drivers that day to install Airlift
suspension components so that they could prove to people
that their products worked.
And a lot of times they did this at little to no cost
they called it their Airlift sponsorship.
The coolest thing about the sponsorship
was that Airlift just asked that you do one thing
that you run an Airlift decal on the back of your car.
Because of how successful their products were
and how well it did at eliminating time on the drag strip
and helping with cornering on the oval tracks
Airlift was massively successful and you'd hear stories
about Airlift vendors at different tracks
would actually end up with massive amounts of lines
after the event had been over because
everybody wanted to run their product.
And by the way, since we're--
(beeping)
And of course don't forget to subscribe guys
I know I don't look like Dave Battista
or have a mean voice like everybody wants
guys talking about cars to have
but it would mean a lot so we can make more videos for you
boom, sales pitch, done, moving on to number three.
The third thing that you may not know about Airlift
is they are one of the first companies
to offer no drill applications.
What that means is that a lot of times
when you get into custom suspension components
it requires some level of fabrication and metal work.
It's not uncommon for a lot of people
to have to pick up a grinder
or pick up something, a weld tool, or something like that
to really start dialing in specific
suspension components back in the day.
Airlift really didn't want to have customers to do that
they wanted something simple and easy
and that would allow the customer to buy something
right off the shelf and install it
with minimal work required.
And because of the way that the customization
offered through Airlift was at the time
it was just monumental, you pair something
that gives you a ton of freedom
with the fact that it was super easy to install
and everybody wanted Airlift's products even more.
Because Airlift was one of the first companies
to actually offer no drill applications
they continue to coin the term as them being
one of the original companies to offer suspension components
that you didn't have to worry about welding, fabricating
or changing the geometry of your car.
The fourth thing that you may not know about Airlift
is they're a lot like Disney
they are absolutely everywhere, their products and patents
and everything in between goes a lot farther
than just Airlift Performance, they go into trucks
and SUVs and campers and RVs.
They go into semis, they go into businesses
and foundations of buildings that help with load-carrying
capacity for earthquakes and things like that.
They're in ambulances, they're in fire trucks
they're absolutely everywhere because Airlift's component
it's product is actually very versatile
you'll even see them in vending machines
if you really look close enough
so it's cool to see that Airlift does a lot more
than just what we think on the car side of things.
And realistically, the reason that they're so successful
is because they're so big.
And the fifth and final thing that you may not know
about Airlift is you can actually thank the mini-truck scene
back in the late 80's and early 90's
for making Airlift as popular as it is in the current scene.
Now back in the day when you thought about customization
all those sort of options, Airlift had those no drill
applications but it was tough to get in front
of the market because it was a little bit more
expensive than other counterparts
like hydraulics and things like that.
The mini-truck scene was really coined
during the easy street division
back before Airlift Performance was Airlift Performance
and took the product and ran with it.
A lot of the mini-trucks back at the time
ran Airlift suspension components because of the increased
compressor, the new management system
and everything in between that made the product so good.
So, Airlift Performance is really kind of based
on the success of the easy street division
back when mini-trucks ruled the world
so if you have a mini-truck, thanks guys.
So that's five things you may not have known
about Airlift Suspension, drop a comment
on what you'd like to see us talk about next
and of course don't forget to subscribe.
If you're looking to pick up Airlift
head on over to FitmentIndustries.com/Airlift
I'm Alex from Fitment Industries
and we'll see you later, peace.