hey what's up guys happy saturday
welcome to etsy shop reviews this is
episode number 45 and we are gonna be
taking a look at an etsy print on demand
shop you guessed it you probably guessed
it uh every now and then we mix it up
and we review like one of the top etsy
shops with like tens of thousands or
even over a hundred thousand sales today
we are reviewing
a user submitted shop that doesn't have
uh you know too many sales it's still
relatively new and sometimes it's good
to get some you know seasoned veterans
opinion on you know what you've been
doing thus far
before you get too invested because what
you're really doing when you start off
on you know etsy especially i'll say
this firsthand because i just recently
started a new shop is you're building
these like processes and workflows out
you're figuring out what they're going
to look like before you just put the
pedal to the metal and really scale them
out so
the earlier you really
get somebody's opinion that like maybe
would you maybe consider more of an
expert probably the better right and
hopefully that's why you're watching
this series just trying to get some
feedback uh about like what's the best
approach to running a successful etsy
store so we're gonna look into that
today see what they're doing well see
what they can improve so let's get right
to it
[Music]
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that in the description all right let's
jump on over to etsy all right we are
here on creativity designs co creativity
all right i see what they did there
they're selling t-shirts they put t
designs co from vallejo california 35
sales
no shop banner which is completely fine
and a cool little shop icon there with a
picture of a bee
all right so 144 listings all of them
are on sale you're running a 20 off sale
that's cool i would
definitely
be very careful about the fact that
you're charging
i mean maybe you're doing the loss
leader here so let's see okay that's the
loss leader that you got going on there
good okay i was gonna say if you're
charging 1596
with free shipping
uh
yeah you might be losing money there but
it looks like maybe you're just doing
this with
um
just like one one specific sku like
where it's just like one size option so
small
you know purple is 1596 okay got it got
it um
no i mean so far too i think these are
pretty good uh primary mock-ups like
it's it's basic right but we can still
kind of see that it's a t-shirt we can
see the design and you've got like kind
of a unique background color that pops
just a little bit um you know ultimately
like right now i'm looking at your shop
but we know that the average customer
journey is either you know straight to
google to your listing which is ideal
right because they go straight to your
listing but if it's an etsy customer
that we're trying to convert well then
they're going to go and say like you
know etsy.com they're going to type in
vote we're ruthless
you know what i mean and then we are
going to have to scroll right past like
all of these
different ones and then it just becomes
like a question of did you do enough
with your thumbnail you know and i don't
even know if if you asked like if you
asked a thousand people to go do this
keyword search and pick one
would they even really be able to answer
why they picked the one that they picked
um although look at you you're right
here in the first row beneath the uh the
advertised ones so that is really well
done
and it says free shipping
uh sale ends in eight hours which i know
etsy kind of switches up sometimes how
they render these results in search but
it does look like you're doing a um a
really good job here because etsy is
ranking you quite high so well done
there
all right so that's just one example
though but i wanted to you know take a
closer look there you looks like you got
some different thumbnails as well i see
different um you know a lot of black
shirts but still like different mockups
and whatnot different
people wearing them different color hair
right we get someone with red hair
and i like that you manually
cropped the primary thumbnail there
because if you didn't
as we can see here on the like full
image
the design is not really
the hero it's not really shining out of
this picture it's almost like your eyes
are drawn to her face you know um and
not as much the design itself so by
cropping it there
i do think that that is doing you a
favor and um that's a good way of
framing the product itself
um this one right here like with all the
text
it
it's an okay mock-up i don't know if
it's the best just because it's like a
really long design it's kind of getting
kind of crinkled you know what i mean if
it's a text only design and the words
and the letters are being kind of
altered
somebody who stops to actually read the
design may not actually like they might
scroll right past it because it looks a
little bit distorted they may think
that's part of the design not realize
it's actually just part of the shirt
that's mocked up
just thinking out loud here i'm picking
holes i don't think this is actually
like warrants you going out of your way
to change it but
um in the future you know
just always try to you know it's it's
processes like we said so you might be
able to find like a better go-to
primary mock-up you know just keep your
eyes open for something like that i do
think your color selection though is
really nice it definitely contrasts
really well against the black t-shirt
and
hey you got to have good enough designs
we always say good enough whatever that
means i think like some color like it's
a lot easier to spot something that
doesn't work
you know where it's like oh i would
change that color or that design or that
font or the font size you know what i
mean than it is to just like find
something that is working right so but i
do think your color selection on that
design specifically i do think it looks
really nice
um what else you have going on here i
like that you got the 20 off sale you've
got uh various is it let me know like is
the free shipping working well for you i
typically just charge shipping and i do
the free shipping guarantee
um and i'll just even put like up here
in my shop banner something
um about the you know free shipping
guarantee on you know 35 or more orders
of 35 or more
um your designs though i mean for the
most part like pretty good pretty good
uh
we know that you know text only designs
work if you have a good color scheme
especially i like the other colors color
scheme more than i liked this one this
does look like
a very similar i think it's the same
design honestly just a different color
scheme yeah it is the same design it
looks like
all right um
i mean i don't know if i like when the
thumbnails are framed kind of at an
angle either i just like when they're
more straight on but i mean again i'm
getting nitpicky here if it's working
it's working keep doing it um this sort
of design style i know i'm just
nitpicking a specific design but
i don't always like when uh
i don't know i just don't know if that
looks that great like
color contrast wise you know
the way it's meant to be it's just like
the juxtaposition of like flat text like
if i have like a gradient
or like shiny
design
uh graphic then i try to match that
style to the text itself so it's a
cohesive presentation as opposed to
you know one element popping and the
other one being flat um also i just
don't think that that like color blue or
that color green
contrasts that well against a black
t-shirt personally you know being being
nitpicky here
uh on your list on your like listings
themselves you do have a size chart
you can consider doing things like a
color chart i mean it's up to you um
also i mean when you offer designs in
both
white versions and black versions uh it
really makes things complicated to
execute correctly i'm not obviously not
saying it can't be done you did it right
here so you did a good job but
if you do go down that rabbit hole it's
like you know just yeah you're making
like kind of harder on yourself uh
generally speaking like for me i all
pretty much always want to optimize for
either white or black
it's not something that you can't just
like get right moving forward but you
know yeah you're making yourself your
life a little bit harder right because
you have to make these like weird kind
of color choices like this color reddish
orange that you know looks good against
white and black you know just um
just just thinking out loud here it's
just stuff that i've had to go through
recently when i'm coming up with like
t-shirt color profiles right so i don't
just say like one shirt i you know go
into prinify and i make like a template
you know and i can clone the template
and it's got certain colors selected for
that template you know and i've got like
a master spreadsheet where i just list
out all the
template names and the colors et cetera
you might want to do the loss leader
thing on more of these listings because
then we see some you know other shirts
like this over here
like
where it says 22.36 and i doubt you're
having as much success with this listing
as you probably are on that you know
vote where ruthless design that had a 15
96 cent uh kind of loss leader
also you may be able to
zoom in more you know on this design
just because it is even with the zoom
you've currently got like it's still a
pretty minor portion of the full overall
thumbnail
so you may want to zoom in more on that
like the one you've got right here
behind me i like how that's framed i
mean really all of these down here look
pretty good um the world's best hunter
one that's kind of not really it's hard
to see that design because especially
because it's distressed you know what i
mean like
if it's distressed too and it's it's
rendered kind of small it's it can be
tough to see you know and the shirts
crinkled you know so it's just
overall though i mean
the shop definitely i think is like good
enough like do i think there's room for
improvement yeah like i would start with
your
you know finding
maybe trying to level up some of your
primary thumbnails you know that's
almost always going to be something that
you can list for most people
um those primary thumbnails like
can can make or break your shop like
over a long period of time it's not that
you won't find success and make
occasional sales without great
thumbnails but if you have great
thumbnails um you're really like set up
for success i like your kids thumbnail
here too with the soccer ball and
whatnot um it's just it sucks that that
design is kind of at a uh
a little bit of an angle but it's
whatever it's fine you can still see
what it is um
like this one right here the daddysaurus
one i think is a great example of like
you know
a good like something that where the
design is truly shining right it's truly
shining i maybe even zoom it out just a
little bit more to show more of the arms
so that that association is immediately
made in our in in your brain and your
subconscious when you're shopping for
t-shirts that it is in fact a t-shirt
but i think it um looks really good
uh you've got some like
you know i
i don't know i've always wondered like
with such similar designs like labrador
doberman but i guess they are going to
be indexed on different keywords so as
similar as those designs are yeah i
think it's probably fine to split them
up into separate listings
um that butterfly i've seen that before
on a video
i don't know i'll save that story for a
different day but yeah someone i did
one-on-one coaching calls with had done
an original design that looked very much
like that and
ended up getting it stolen like within a
day of uploading it to amazon so it's
interesting
oh i like these like this style of
design too where you do like kind of
like a darkish gray against black
i really like that design style i've
seen shops in the past on etsy that were
like
exclusively doing kind of the inverse of
that where it was like the the heather
gray shirt
uh with like a dark
almost black but not full black
foreground for the design and i just
like that design style the whole shop
was dedicated to shirts like that which
if they were printing for themselves was
actually a really great idea because
then they only had to stock
one t-shirt color so something you know
i don't plan on fulfilling my own
designs anytime soon but if i ever had
to i would probably honestly do that
because then you're only stocking the
one color shirts oh the freemason
freemason mug
nice
um
yeah so i think this is a pretty good
shop overall i mean you've got 35 sales
it looks like you're relatively new and
i think you're on your way um definitely
keep posting to etsy
q4 is going to be here before we know it
i know it's the middle of the year
but hey
it starts in october the sales are going
to pick up and you're going to be
rewarded for your efforts for your hard
work keep improving the processes and
you know keep doing what you're doing i
think you're doing a good job i didn't
really take like too hard of a look at
your keyword selection and whatnot but
it does look like you know you're
utilizing the
full titles that are available to us
with relevant keywords i don't know if
you're advertising or not but yeah if
you run ads and you've got good titles
then you can expect to see you know
a better ad performance than if you're
not using good titles and whatnot so um
i think you're doing a good job and keep
in mind too
if your shop's new um google google
is still scanning etsy indexing the etsy
listings that you're creating and then
if you get good placement in google
that's another way of getting a bunch of
sales which by the way then etsy may
reward you and give you better placement
in etsy from those sales that originated
off platform so um long term you know
that's that's always something to keep
in mind because that's something that
can really get you like a winning
listing and when that happens inside a
big trend you can have some huge huge
huge days and weeks and months so
anyways
great shop review though i think you're
on your way all right guys thank you for
watching quick reminder i do have a full
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through how i make six figure sales
every single year the link is in the
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watching please like and subscribe and
i'll see you tomorrow with a new top 5
niches of the week video
you